Plathera Media

Founder & CEO

Welcome to my profile! 😄

I'm Walid, and I'm the Founder & CEO of 𝗣𝗹𝗮𝘁𝗵𝗲𝗿𝗮 𝗠𝗲𝗱𝗶𝗮. We are an E-Commerce Growth Agency and our mission is to help propel Pet brands forward, and ensure our little companions live long and happy lives! 🐾

As an animal-loving entrepreneur, who has raised pets his whole life, I have devoted myself to helping pet owners discover these brands that can help them achieve the one thing that every pet parent wants; keeping our pets happy and healthy!

As I stepped back and looked at the industry, it became clear that many pet brands are fighting an uphill battle trying to attract new customers. They might have amazing products or offer services that give them the potential to become market leaders in this space, but they still struggle to get noticed because they neglect their digital marketing.

The obstacles that pet business owners are accustomed to, combined with my ability to effectively implement marketing strategies have led me to establish Plathera Media.
 
I take pride in working with pet brands and helping them achieve the recognition they deserve so that they can keep doing what they do best - helping our little companions live long and fulfilling lives!

💬 We are now offering a FREE consultation call ! (𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝗹𝗼𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: (𝟳/𝗤𝘂𝗮𝗿𝘁𝗲𝗿)

- During this call, we'll provide you with an audit and analysis of your current digital marketing strategies, along with an action plan that is 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 so you can start systematically generating online sales with your digital marketing.

- What's the catch? There is none. We simply want to build our authority in the pet industry and become the go-to agency for pet brands around the world!

🗓 Book your obligation-free consultation call here: https://www.plathera-media.com/demo-call

We're looking forward to speaking with you! 🧡

📢 We donate 10% of our digital marketing service profits to 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗳𝗼𝗿 𝗔𝗻𝗶𝗺𝗮𝗹𝘀 via 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗚𝗼𝗼𝗱! 📢

Walid (Will) El Khatib

Incrementors Inside

Specialize in on-page optimization, keyword research, reporting, and technical SEO.
Experience with SEO tools such as AHREFs, SEMrush, and MOZ.
Experience with Google’s catalog of tools including Google Analytics, Google Search Console, Google Data Studio, and Google Tag Manager.
Experience with the website backends of WordPress, Magento, Shopify, SquareSpace, Wix, and Hubspot.
Experience with UX tools like HotJar and Crazy Egg.
Proper use of JavaScript as a search engine cannot index content in JavaScript.
Ensure proper site accessibility.
Check For broken links, 404 errors, and dead links.
Creation of Sitemaps in text, HTML, RSS, ROR, and XML
Creation and Validation of Robots.txt File.
Creation of 301 and 302 redirections by using the .htaccess file.
Optimizing your 404 page.
W3C CSS validation, checking your cascading style sheets (CSS) and (x)HTML documents with style sheets.
Schema Implementations.
Site Loading Speed.
Creation of search engine-friendly URL with relevant keywords or phrases with a shorter length.
Creation of static URL, avoid dynamic URL and session ID.
Creation of Meta Robots to allow the search engine to index the web page.

Technical SEO Expert

First Page Strategy

Provided technical SEO expertise. Monitored all technical areas of websites to ensure optimal organic search experience. Strategized technical plans to enhance usability and increase conversions; troubleshot and recommended methods to improve site performance and organic search visibility. Configure and monitor technical SEO tools.

Benzinga

I worked with them for more than 2 years and there was a junior SEO Specialist who was helping with basic link building. I helped them to roll multiple updates to the Website optimization with the following integration:-

- Website Analysis and Keyword Research to Identify The Top 100 Keywords in Relation To Industry
- Fixed On-Page SEO Changes Meta Tags, Google Webmaster & Google Analytics Setup and Image Optimization
- Manual Submission To Top Search Engines, Article Promotion, and Blogging & Press Release
- Ads Posting & Business Listing, Web 2.0 Creations, Profile Creations, Product Submission & Infographic Submission
- Video Promotions, Image Promotions, Reviews Sharing, PDF & PPT Submission & Competitors Analysis
- Guest Post Outreached, Broken Backlink Outreached & Paid Promotions
- Publish Long-Form Content
- Remove Duplicate Contents on Website and Give Content Topi & Order New Contents
- Fixed Heading Tags
- Send Weekly Reports of Our Work

Digital Marketing & SEO Specialist

Detroit Food & Entrepreneurship Academy

[TOP RATED PLUS] - Upwork Senior Talent
• Creating actionable plans around common SEO technical components (JavaScript indexing, canonicals, META/ROBOTS, sitemaps, schema, hreflang, faceted navigation, pagination, rendering, URL behavior, Core Web Vitals, UX/UI cross-device, etc.)
• Giving tailored recommendations around Google’s search quality guidelines, providing best-in-class E-A-T signals and user experience vs. competitors
• Crawl budget optimization for very large and frequently updated websites
• Helping clients with the challenge of having a unique angle on similar content
• Tapped by Fortune 500 and agencies experiencing technical and SEO issues
• Led audit and SEO recovery for SeniorAdvice.com - after losing 40% of its organic traffic in Google’s 2019 Medic update - acquired by Caring.com

Technical SEO and Search Visibility Expert

150birds

A Managed Digital Marketing Startup-Based Freelance Marketplace Platform - SaaS Company.

● Provided SEO support for the internal marketing team at the startup online marketplace platform: 150birds

● Worked collaboratively with the copywriting & social media departments on various related
tasks, including launching the SaaS marketplace platform out of beta.

● Acquired testimonial reviews from past clients for the website via detailed unique email/phone outreach
strategies.

● Optimized website for increased visibility on SERPS via On-Page updates by conducting extensive keyword
research to improve company positioning for related user queries.

● Performed administrative tasks including email outreach for the CEO, managing company tasks on Trello’s
CRM Board, & note-taking during weekly team Zoom meetings.

Search Engine Optimization Intern

Shop More Local

Local East Coast Magazine Small Business Booster Sub-Company

- Represented, presented, and sold Shop More Local (magazines sub-company) marketing solutions both independently and in conjunction on the phone, e-mail, & in-person to various small businesses. 

- Mainly focused on raising interest to local small businesses about being included in the magazine's advertorial campaign's spotlighted featured page.

- Utilized various marketing software tools (Zoho, Microsoft Excel) to manage and schedule in-person meetings with potential and converted partners. 

- Once scheduled, physically presented various effective marketing outreach and online presence strategies to potential and converted Shop More Local partners.

- Coordinated content, & got client-partner approval for various content copy in the magazine's monthly featured ad section.

- Assisted the Executive Director of Shop More Local in preparing the geographical sales turf, followed up on sales calls/contracts, and presented/promoted Frey Media's SML program at various local magazine industry-related events as well.

 Marketing Services Sales Representative Intern

🔍 Are you eager to elevate your e-commerce venture's online presence and drive targeted traffic to your website? In today's digital marketplace, the key to success lies in harnessing the full potential of search engine optimization (SEO) and pay-per-click (PPC) advertising.

🚀 What I bring to the table:
With over a decade of expertise in the field, I specialize in delivering top-notch SEO and PPC services tailored to small, medium, and large e-commerce ventures. My mission is clear – to propel your online business to new heights by achieving higher search engine rankings, boosting website traffic, and optimizing your ROI through impactful paid advertising campaigns.

🔑 Who am I?
I'm not just an SEO and PPC specialist; I'm your dedicated partner in the dynamic world of e-commerce. Backed by a proven track record of delivering tangible results for my clients, I've honed the skills required to navigate the ever-evolving digital landscape.

🔍 My approach:
Recognizing that every e-commerce business is unique, I collaborate closely with you to develop customized SEO and PPC strategies that seamlessly align with your brand's identity. Your digital success is my utmost priority, and achieving it demands a personalized touch.

💼 Beyond SEO and PPC:
My passion for online growth extends beyond the basics. I delve into questions such as:

How can we enhance your website's user experience and boost conversion rates?
What marketing strategies resonate with your target audience?
How can you expand your product range and market reach?
Armed with extensive data and insights, I provide actionable recommendations to guide your e-commerce decisions.

🌟 Core Areas of Expertise:

SEO Services
PPC Advertising
E-commerce Website Optimization
Conversion Rate Enhancement
Data-Driven Marketing Strategies
Targeted Traffic Acquisition
Market Trend Analysis
Keyword and Entity Research
SERP Analysis
Compelling Content Development
Market Research with a Business Focus
Advanced Link Building (Haro, Guest Posting)
Precise Data and Analytics Setup and Audits
Proficiency in Google Ads, FB Ads, IG Ads
Strategic Social Media Marketing
📈 Ready to propel your e-commerce venture's online presence and drive revenue growth? Let's connect! Feel free to drop me a message.

📧 Contact Details:
Email: marketing@incrementors.com
Phone: +1 916273 6673
Skype: https://join.skype.com/invite/uaHVKsaGBOr5

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Walid (Will) El Khatib

Ankur Gupta

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