Plathera Media

Founder & CEO

Welcome to my profile! 😄

I'm Walid, and I'm the Founder & CEO of 𝗣𝗹𝗮𝘁𝗵𝗲𝗿𝗮 𝗠𝗲𝗱𝗶𝗮. We are an E-Commerce Growth Agency and our mission is to help propel Pet brands forward, and ensure our little companions live long and happy lives! 🐾

As an animal-loving entrepreneur, who has raised pets his whole life, I have devoted myself to helping pet owners discover these brands that can help them achieve the one thing that every pet parent wants; keeping our pets happy and healthy!

As I stepped back and looked at the industry, it became clear that many pet brands are fighting an uphill battle trying to attract new customers. They might have amazing products or offer services that give them the potential to become market leaders in this space, but they still struggle to get noticed because they neglect their digital marketing.

The obstacles that pet business owners are accustomed to, combined with my ability to effectively implement marketing strategies have led me to establish Plathera Media.
 
I take pride in working with pet brands and helping them achieve the recognition they deserve so that they can keep doing what they do best - helping our little companions live long and fulfilling lives!

💬 We are now offering a FREE consultation call ! (𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝗹𝗼𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: (𝟳/𝗤𝘂𝗮𝗿𝘁𝗲𝗿)

- During this call, we'll provide you with an audit and analysis of your current digital marketing strategies, along with an action plan that is 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 so you can start systematically generating online sales with your digital marketing.

- What's the catch? There is none. We simply want to build our authority in the pet industry and become the go-to agency for pet brands around the world!

🗓 Book your obligation-free consultation call here: https://www.plathera-media.com/demo-call

We're looking forward to speaking with you! 🧡

📢 We donate 10% of our digital marketing service profits to 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗳𝗼𝗿 𝗔𝗻𝗶𝗺𝗮𝗹𝘀 via 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗚𝗼𝗼𝗱! 📢

Walid (Will) El Khatib

Founder @Clicfluence - Scaling Pet Brands using the power of social influence 📈

We help B2B teams design and run outbound systems that are actually reliable.

Most outbound problems aren’t caused by bad tools, bad copy, or lazy execution.
They happen because the thinking that shapes the work never really exists outside someone’s head.

Pressure comes from the top → pipeline targets, growth expectations, timelines.
Execution happens at the bottom → SDRs, GTM engineers, agencies, campaigns.

When the thinking isn’t explicit, teams anchor on what’s visible:
➤ copy
➤ tooling
➤ volume
➤ workflows

That often works at first.
Then results change, and nobody can answer what outbound was actually meant to do.

That’s where we come in.

Depending on the situation, we help in three ways:

1) Diagnosis & Direction:
When teams aren’t sure whether outbound should exist at all, we pressure-test the strategy and give a clear answer - including when not to do outbound.

2) Architecture & Infrastructure:
When outbound is the right lever, we design the system around it - data, deliverability, tooling, workflows - so it’s stable and operable over time.

3) Execution & Ownership:
When it makes sense, we take ownership of outbound end-to-end and run it until the system is proven and predictable.

We don’t separate strategy from execution.
We just refuse to run execution without the thinking being visible first.

If any of this sounds familiar, feel free to reach out and we’ll see if it makes sense to work together.

📌 I also run Clay Club Europe, a community for Clay operators and GTM nerds.

taplio

The Battle

Walid (Will) El Khatib

Ruadhán Ó Cúláin

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