I've seen it all. From struggling to get food and rent to driving 7-figure revenues for brands. I'm now an SEO and content specialist at Contact, an SEO agency that makes $20M/yr for clients. 

We've helped companies like Shopify, Kajabi, and beehiiv to turn search traffic into dependable, predictable revenue.

I went from being a broke and confused freelance writer in 2011 to being a top-rated copywriter who's written for valuable brands like beehiiv and Kajabi. 

I'm grateful for so many things...

Grateful to have been featured on TV, the papers, multiple blogs, ProWritingAid, HuffPost, HostAdvice, etc.

Grateful to have been one of the co-founders of a US-based digital marketing agency.

Grateful to have helped multiple clients.

Grateful to have built a site from zero to 3M+ in traffic and a mailing list from zero to 20,000+ engaged email subscribers.

I've been working at Contact, the most innovative SEO agency, since March 2023. One of my most satisfying things has been seeing valuable companies multiplying their revenue through SEO.

If you want to increase your revenue from SEO and content marketing, email me at walter@contactstudios.com.

Walter Akolo

SEO is dying. Again.

I've heard this claim at least 50 times in my career.

Every new technology is supposedly the final nail in the coffin.

Web 3.0 was going to kill it.
Google Ads was going to kill it.
Social media was going to kill it.
Voice search was going to kill it.
AI Overviews are going to kill it.
ChatGPT is going to kill it.

See, people love predicting the death of SEO.

It makes for great headlines and hot takes.

Here's what I've learned working in an agency that drives $20M/year in revenue for clients:

SEO doesn't die. It evolves.

- People still search 14 billion times daily on Google.
- Businesses still need to be found online.
- The fundamentals still work.

Instead of worrying about the next "SEO killer."

Focus on adapting to what actually matters.

- Understanding search intent.
- Creating content that serves users.
- Building authority in your clients' industries.

The noise will always be there.

The doomsday predictions will keep coming.

But I'm staying in the game while others panic and quit.

If you're in SEO or content marketing, take my advice:

- Block out the noise.
- Keep learning the fundamentals.

The industry is alive.

Your approach needs to evolve with it.

PS: What's the wildest "SEO is dead" claim you've heard?

SEO leader turning content into $20M+/year revenue engines | SEO Expert and Content Specialist @ Contact | Managing SEO across 10M+ monthly impression sites | Taken 100+ BOFU pages to page 1 of Google

I started as a LinkedIn ghostwriter for a CEO.

Three months later, I was running their entire digital marketing operation.

Here's what happened:

The CEO hired me to write LinkedIn posts. Simple job.

I delivered PURE GOLD. They performed well. Engagement went up. Everyone was happy.

But I noticed something.

Their blog hadn't been updated for a while. Their email list was sitting there collecting dust. Their website copy was barely converting.

I could have kept quiet. Just collected my cut and stayed in my lane.

Instead, I sent a message:

"Hey, I noticed a few things that might be holding back your growth. Can we jump on a quick call?"

That video call changed everything.

I walked them through what I saw. The gaps. The missed opportunities. The revenue they were leaving on the table.

They asked: "Can you fix this?"

Within a month, I went from LinkedIn ghostwriter to leading their content strategy, email campaigns, blog optimization, and conversion rate improvements.

The retainer multiplied several times over.

Here's the strategy I've used over and over since then:

Your first project is a lead magnet, not the end goal.

Some people think: Get hired. Do the work. Wait for the next project.

I think: Get hired. Do the work. Find the next problem. Solve it.

Always be looking for what else is broken.

When you're inside a client's business, you see things they don't. Blind spots. Inefficiencies. Untapped potential.

Point them out. Some clients have no idea these problems exist.

Video calls close deals.

I can't count how many times I've gotten on a call to "discuss ideas" and walked away with expanded scope and more ka-ching.

Why? Because when you show genuine interest in their success and can articulate solutions clearly, they want to work with you more.

Don't just stay in your lane.

If you're good at one thing, you can probably learn adjacent skills fast. For this client, I started with LinkedIn. Added blog writing. Then email marketing. Then SEO. Then full digital strategy.

Each skill opened the door to the next upsell.

Deliver value first, then expand.

I never pitch upsells before proving I can deliver on what they hired me for. Once they trust you with the small thing, they'll trust you with the big thing.

Today, most of my highest-paying clients started with a single small project.

The ones who only wanted that one thing? They stayed small clients.

The ones who let me keep solving problems? They became my biggest revenue sources.

Your initial project is JUST your entry point. Go for bigger things. Never forget that.

You quit your 9-to-5 for "freedom"?

Then why are you working 16-hour days for peanuts in the name of a "business"?

I lost EVERYTHING in 2015. 

- Moved from a nice 3-bedroomed house to a low-cost house
- One of my thriving businesses went down
- Had surgery
- Even missed meeting a Facebook VP (was planning a funeral...and yes, that year was that dark)

But here's what saved me...

The people I helped on the way up refused to let me drown.

Before the crash, I'd scaled my income to unimaginable heights. Working just 4-6 hours daily.

With my FREE TIME, I mentored thousands, served on a mental health board, won a "Parent of the Year" award. I even had some leadership roles in church.

When disaster struck? Those same people took great care of me.

As you grow your business, don't forget to be there for people. Always strive to see OTHER PEOPLE succeed.

I give God all the glory.

In case you're struggling after a disaster, here's what can help you start growing back up:

1. Replace cheap clients fast: If you're charging too low, it's time to look for higher paying clients. Let each new client pay DOUBLE the last till you plateau. And whenever you plateau, learn something new and increase your rates further.

2. Write down shower ideas (or random ideas that come at unexpected times): One may be your million-dollar ticket.

3. Build assets, not just income: Passive income = real freedom. Start where you are.

4. Help others while you can: They'll save you when you can't.

5. Always deliver pure gold: Let people know you as the one who always delivers.

You can rebuild from rock bottom. I've done so. Lara Acosta has done so. And many others that you can learn from out there.

But NOT by grinding harder. By scaling SMARTER and being there for people.

Leave everyone feeling "wow" and happy they met you!

My prayer is that one of you reading this will soon 10x your income and live a happy, successful life.

Will it be YOU?

Or will you still be trading hours for dollars, delivering below-average work, and wondering where your "freedom" went?

the responses to ai are funny... we now have people who primarily write in lowercase so that their content looks natural. 

many who loooved the em dash have stopped using it so their content doesn't look ai. 

others are intentionally adding spelling mstiakes to their posts. 

what weird things have you done lately for your content to look natural?

I searched my name on Google and Perplexity today.

My LinkedIn profile showed up #3 on Google, right after my website and FB. And #2 on Perplexity.

That's when it hit me.

AI search engines are treating LinkedIn profiles like authoritative sources. Perplexity ranks them above company sites. Google's AI overviews pull from them constantly. ChatGPT and Claude cite them as primary references.

The reason? LinkedIn's structured data format makes it easy for AI to parse and trust.

If you're not optimizing your profile for AI search, you're invisible to the next generation of discovery.

Here's what you can change on your profile today:

1. Add alt text to every image with clear descriptions and natural keywords
2. Rewrite your headline using service, audience, and expertise keywords
3. Use target keywords naturally throughout your posts
4. Remove hashtags (LinkedIn ranks on semantics now, not tags)
5. Max out your skills section with 40+ relevant skills
6. Publish LinkedIn articles that Google indexes
7. Customize your profile URL to include your name
8. Rewrite your About section with industry keywords (no stuffing)
9. Comment daily using niche language to build topical authority

Soon, people will be focusing on AI-first to discover you. And your LinkedIn profile is becoming your primary search identity on both traditional and AI search.

Make the most of it today so that you can reap the benefits in the future.

Capital Markets Authority- Kenya

Organized logistics and delivered presentations in assigned counties to promote awareness of capital market opportunities.

Mobilized and engaged target participants for speaking forums, ensuring an audience of at least 30 potential investors with disposable income.

Coordinated multiple smaller forums where necessary to meet minimum engagement requirements.

Submitted forum requests at least one week prior to events in compliance with CMA procedures.

Maintained accountability by preparing and submitting photos, videos, signed attendance registers, and detailed activity reports.

Represented CMA in county-level events, facilitating and presenting as required under designated terms.

Resource Person

Lekakeny Consultancy

Founder & Lead Consultant | Lekakeny Consultancy

At Lekakeny Consultancy, I spearhead a digital-first strategy and communication firm dedicated to helping clients secure their online legacy.

My role includes:
✅ Developing and executing tailored digital marketing strategies for growth and visibility.
✅ Supporting organizations in corporate, strategic, and crisis communication.
✅ Designing customer experience frameworks that build trust and loyalty.
✅ Training teams in customer service excellence, digital marketing, and change management.
✅ Delivering branded communication solutions including PR campaigns and bulk SMS.

Executive Director

MUDASA ACADEMY

Operations

Oversaw day-to-day operational activities, including facility maintenance and front office management, ensuring smooth school functions.

Managed community use of school sites and facilities, optimizing engagement and resource utilization.

Partnered with Headteachers to maintain a positive, safe learning environment aligned with school values and vision.

Handled customer service by addressing student, parent, and community queries, complaints, and grievances promptly.

Drafted and distributed school communications, including emails, letters, and newsletters, to keep stakeholders informed.

Marketing

Marketed the school and its programs to prospective families by creating and sharing compelling content that tells the Mudasa story.

Served as brand custodian by guiding communications, developing templates, and ensuring consistency across initiatives and programs.

Designed and executed marketing plans (short and long term), incorporating digital marketing, PR, events, advertising, and promotional strategies.

Built and nurtured external relationships to enhance school visibility and partnerships.

Collaborated with Admissions, Development, and Alumni Relations teams to align marketing and outreach initiatives.

Led community outreach events in collaboration with school departments.

Researched and analyzed market conditions and competitor activity to inform strategy.

Created, edited, and curated diverse content for use across multiple marketing channels.

Supported profitability goals through effective branding, school merchandise promotion, and marketing strategies.

Coordinated communications with stakeholders and mobilized volunteers to support initiatives and events.

Performed additional duties as assigned, supporting both operational and marketing functions.

Operations Officer

Good Samaritan Ambassadors

Collaborated with management to design and execute communication strategies tailored to target audiences.

Created, edited, and distributed diverse content, including press releases, publications, website updates, annual reports, speeches, and marketing materials to showcase the organization’s work.

Responded to media inquiries, arranged interviews, and represented the organization as spokesperson.

Built and maintained strong relationships with journalists and managed an updated media database.

Identified and leveraged opportunities to enhance brand visibility and coordinated publicity events.

Tracked media coverage, compiled analytics, and reported on communication performance.

Managed communication-related conflicts and escalated critical issues to management when necessary.

Media Officer

VIVO ENERGY (Shell licensee in Africa)

Processed and reviewed all incoming orders, ensuring contract accuracy and resolving pricing discrepancies in collaboration with account representatives.

Updated and maintained customer account backlogs daily and weekly to support monthly goal-setting and performance tracking.

Coordinated with production and key personnel to expedite or adjust orders, ensuring timely and accurate deliveries.

Handled incoming calls related to order expedites, quote requests, and conflict resolution with professionalism and efficiency.

Partnered with account representatives to address issues such as production fluctuations, quality concerns, shipment delays, and pricing adjustments.

Collaborated with shipping and production teams to prioritize and schedule shipments effectively on a daily basis.

Organized and led cross-functional meetings with key personnel to resolve customer issues involving production, quality, or logistics.

Customer Experience Coordinator

Hotpoint Appliances Ltd

Organized and analyzed data on market and customer trends; developed presentations for senior leadership highlighting strengths and areas of improvement.

Delivered prompt and effective customer service by addressing inquiries, resolving issues, and prioritizing customer needs.

Processed and submitted orders accurately and on time to maximize delivery efficiency.

Identified and pursued upsell opportunities by recommending best-fit products and services.

Educated customers on promotions, enhancing overall sales performance.

Assisted walk-in and call-in customers with product inquiries, order placement, and shipment updates.

Evaluated customer interactions to assess team performance and satisfaction levels.

Conducted training and mentored team members, improving productivity, accuracy, and service quality.

Resolved complex and sensitive complaints through proactive investigation and customer-focused solutions.

Led process improvement initiatives, creating standard procedures and escalation policies for the support team.

Increased operational efficiency and team productivity by reinforcing adherence to best practices and company policies.

Customer Service Assistant

Multichoice Kenya Ltd

•Oversaw the execution of excellent customer service by implementing primary customer care support to help in resolving issues.
•Provided prompt response to customers, regarding products and services.
•Regularly exceeded daily sales and product add-on quotas by (insert a number here)
•Achieved and consistently exceeded revenue quota by (insert a number here) through product and service promotion during routine calls.
•Advised and assisted customers to shop by paying special attention to their needs and wants.
•Utilized the company troubleshooting resolution tree to evaluate technical problems while leveraging personal expertise to find appropriate solutions.

Customer Service Representative

Women Educational Researchers of Kenya

Collaborated with the research department to define research objectives and ensure alignment with project goals.

Provided regular project updates in line with briefs, ensuring transparency and progress tracking.

Conducted and managed research assignments, contributing to data collection, analysis, and reporting.

Supported project planning and execution by helping design action plans, set goals, and oversee projects through to completion.

Research Assistant

Association for the Physically Disabled of Kenya (APDK)

Collected and submitted observational data and survey responses to support program evaluation.

Conducted surveys and interviews, ensuring accurate documentation of beneficiary experiences.

Improved data-entry efficiency by maintaining detailed project logs, identifying issues, and streamlining processes.

Developed and outlined procedures to ensure completeness and accuracy of research inquiries.

Investigated challenges faced by wheelchair recipients in collaboration with Eastern Washington University.

Prepared and submitted reports to Latter-Day Saint Humanitarian Services and Eastern Washington University on the Kenya Wheelchair Evaluation Project

Data Collector

I am a dynamic and forward-thinking Customer Service & Communication Professional with over 8 years of experience driving exceptional customer experiences, business growth, and strategic communication across diverse sectors.

With a solid academic foundation—Bachelor of Arts in Communication & Journalism, Associate of Arts in Mass Communication, and Diplomas in Journalism & Media Studies—I bring a deep understanding of storytelling, public engagement, and customer behavior. My career journey has equipped me to expertly design and coordinate customer-centered programs, manage escalated issues with empathy and tact, and drive client satisfaction through innovative strategies that retain loyalty and boost revenue.

Beyond customer service, I wear the hat of a Communication Specialist—crafting content strategies, managing multi-platform social media campaigns, writing press releases, and producing newsletters that inform, inspire, and influence. My experience spans corporate, nonprofit, and community sectors where I’ve implemented media outreach and storytelling frameworks that amplify impact.

I am known for being efficient, results-oriented, and always maintaining a positive, professional attitude—even under pressure. I thrive in environments that demand versatility, clear communication, project management, and a people-first approach.

Let’s connect if you're seeking someone who can:

    Elevate your customer experience strategy

    Coordinate communication campaigns with measurable results

    Resolve complex service issues with grace and efficiency

    Manage cross-functional projects and align them with your business goals

I'm always open to new opportunities to collaborate, serve, and grow.
DM me here on LinkedIn or reach out via andrew.kiserema@gmail.com.

taplio

The Battle

Walter Akolo

Andrew Lekakeny Kiserema

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taplio

The Battle

Walter Akolo

Andrew Lekakeny Kiserema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Walter Akolo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWalter Akolo's LinkedIn Performance