Warren Hammond

Volt.io

Chief Revenue Officer (CRO)

Volt is building the global infrastructure for real-time payments. Our network of networks unites and harmonises the world’s next-generation account-to-account payment systems, enabling merchants across the globe to accept real-time, account-based payments from their customers – seamlessly, and at lightning speed. Real-time payments, everywhere.

Interim CRO

Rhino Consulting BV

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

CRO| CCO| CSO |Fractional Leader

Green Story

Green Story (www.greenstory.io) is the platform helping brands unlock the potential of their sustainability data and achieve a better way of doing business - whether they are at the beginning of their journey to net-zero or are far into it already.

Thanks to our customer-friendly solutions and using the global standard of Life Cycle Assessment (LCA) methodology, Green Story enables brands to accurately quantify and show the environmental performance of their products, and offset their carbon footprint, making them carbon neutral. 

As a result, we elevate the customer experience with a brand’s sustainability narrative throughout the customer lifecycle, enhancing transparency, increasing loyalty, and driving revenue. 

Green Story partners with hundreds of leading brands, such as PANGAIA, thredUP, Rent the Runway, and Pact. Our global team of experts works to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

Commercial Consultant & Investor

Pavilion

Executive Member

Innovative and strategic Chief Revenue Officer with extensive experience in leading sales operations, driving profitable growth, and preparing businesses for successful acquisitions in the competitive European vacation rental market. 

At the helm of sales for one of Europe's largest vacation rental companies, I orchestrated the transformation of the business, culminating in its acquisition by OYO in 2019. 

Key Member of the Leadership team which realised a $120m+ profit for the business when we sold to Oyo within 3 years.

Specializing in crafting compelling value propositions, pioneering services, and forging strategic partnerships, I am adept at instilling high-performance cultures, integrating cutting-edge technologies, and implementing industry best practices to scale operations and enhance productivity. 

Passionate about driving SaaS businesses to new heights through visionary leadership and robust revenue-generation strategies.

Played a pivotal role in expanding At Leisure’s portfolio to 115,000 homes across Europe, successfully positioning the company for acquisition through sustained, profitable growth.

Engineered a robust value proposition and launched innovative services that differentiated sub-brands like Belvilla, DanCenter, Danland, and Traum-Ferienwohnungen in a crowded marketplace.

Orchestrated strategic partnerships that broadened market reach and drove substantial revenue increases, significantly contributing to the company's attractiveness for the acquisition by OYO.

Cultivated a culture of high performance within the sales team, fostering a climate of excellence that aligned with aggressive business goals and enhanced overall sales productivity.

Implemented advanced sales technologies and best practices that optimized performance and scalability, underpinning the company's rapid growth and operational efficiency.

Chief Sales & Revenue Officer

Jobrapido

Job Rapido is an AI-enabled Performance Marketing Platform, focused on the recruitment market with 100M users globally, and is a portfolio company of private equity firm, Symphony Technology Group.
I launched new revenue streams for the business that unlocked the value of its audience and prepared the business for strong growth, overseeing sales, account management, and marketing teams, and establishing a customer success function which significantly grew the value of sales from core customers.

Senior Vice President of Sales

HarrisHammond

Social Talent: I worked closely with the founders of Social Talent on the design and execution of a sales strategy that facilitated its growth from start-up to a leading platform for online training. I enjoy working with them as an advisor and active investor.
HR Office: following majority acquisition of Adver Online by USG People, I advised the business on the establishment of a structure to enable development and implementation of new software services into their client base, whilst strengthening sales performance of their existing business.

Director

Monster

As Managing Director of the Benelux business, I held full accountability for this 150-person, $80M business, and was a member of the European Management board. 
The business achieved strong top-line results during this period through development of adjacent market opportunities and development of new solutions-focused products, and made significant gains in profitability through leadership capability and operational excellence.

Managing Director Benelux

As European Head of Sales, I delivered strong double-digit growth, creating a new value proposition that was translated into robust sales strategy and local planning, and delivered via local leaders accountable for 600 Field and Telesales Account Managers.

European Sales Director

My remit expanded to transform sales performance and capability across Benelux and CEE markets, where I enabled all contact centres to meet challenging targets within three months.

Director Telesales Central Eastern Europe & Benelux

I grew the business 100% year-on-year, whilst increasing salesforce productivity by >40%, creating the largest telesales centre in Europe and one regarded as best practice.

Director Telesales Northern Region

CPM Nederland

Appointed to the Netherlands board, I drove significant bottom-line improvement, holding full P&L responsibility for a 180-person operation, with the centre winning the 2005 Nationale Contact Centre Awards.

Commercial Director

Mosaic

Responsible for managing the India offshoring business. Grew the business from one-man team, one centre and 25 seats to 12-strong team managing 4 companies, 7 sites and 550 seats in 3 months.
Owned and managed end-to-end relationship with telesales agencies in India including contractual terms, remuneration, incentives and clawbacks
Drove profitable volume sales for telecom, mobile and energy products for companies like Sainsburys and Orange
Remotely led the London-based client liaison departments
Managed operations for all campaigns - marketing briefs, targets, ROI, operator training, call scripts and product training
Built and ran business processes to ensure high quality, high revenue, low churn
Ensured effective management information systems were in place for on-time, accurate reporting
Promoted to run all the telemarketing operations in the UK, Canada, India and South Africa

Vice President Worldwide Outsourcing

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

SpendLab

BDR Leader (Interim)

SDR Leaders of USA

Co-Founder

SDR Leaders of EMEA

SDR Leaders of EMEA is an invite only community whose goal is to make SDR Leaders in EMEA the best in the world.

Founder

SDR Leaders of APAC

Noble

Advisor

Yess 🏈

Skaled Consulting

Senior Sales Consultant

Saleswise: Top of Funnel Consultancy

GTMfund

GTMfund Member

Clay

Cooking up some trigger firing, AI and automation content.

Claymaker

Founder @ SDR Leaders of EMEA | I help early-stage technical founders grow their revenue

I build communities and products that help go-to-market teams thrive.

As founder of SDR Leaders of USA & EMEA, I’ve grown a global community of 8,000+ SDR Leaders, RevOps leaders, and GTM operators across EMEA and North America. We host masterclasses, playbook sessions and in-person meetups.  All focused on elevating the role of the SDR leader from pipeline manager to GTM talent architect.

Prior to this, I worked across high-growth SaaS environments (Snowflake, Infoblox and Solace), helping build scalable sales development engines from the ground up.

💬 If you're growing a sales team, rethinking your GTM motion, or exploring the future of SDRs in an AI world, I’d love to connect!

📆 Schedule a chat: https://calendly.com/daveewilkins/saleswise-introduction
📲 Text me: +31619785357
📧 Email:david@sdr-leader.com

David Wilkins

SDR is the hardest job in sales 


Most people have no idea how much noise SDRs push through just to get a single “yes.”

📞 First contact? Total strangers.
📩 Inbox? Buried in junk.
🙅‍♂️ Rejection? 99% of the time.

But SDRs…

Build trust in seconds

Read intent between the lines

Stay sharp after 20 “no’s” before lunch

You’re not order takers.
You are the first impression.
You open the first door to the deal.
And you show up: every. single. day.

What’s your #1 tip for cutting through the noise?

The SDR Leader Guy | Building the #1 Community for SDR Leaders | Founder, Events + Playbooks + AI

Don't be like the Undertaker

We have all fallen into this trap; I did when I started as an SDR.

You get happy ears, when a prospect says ''call me in..'' you think this is for sure going to be a meeting, you can book that holiday you've always wanted etc etc.

However, the prospect is raising an objection, which you must first handle to ensure its validity.

So what would I recommend if someone says ''call me in..''? Here are my top 3 tips:
1️⃣ ''Can you help me understand why, then?'' It could be that the prospect had a project ongoing or a financial year end; get more details as to why they are pushing you to another date.

2️⃣ ''What will have changed at that time?'' Another way of asking the prospect to determine if what you have suggested will be top of mind when you get hold of them at the later date.

3️⃣ ''You mentioned this is something of interest; what happens if you do not act on it before the time we speak'' You are trying to understand if the status quo is 'good enough' for the prospect, if there isn't a pain that you've unearthed, then nothing will change their mind.

What other tips would you add? Let me know in the comments!

Is San Francisco the most electric city for Sales Development?

We had our SDR Leaders of USA meet up last week in the Bay Area, and it was an inspirational evening.

We discussed how:
+ Teams are removing manual tasks almost completely from their teams, so SDRs can focus on the execution of their role
+ How leaders are developing their skill sets 
+ What is the kind of talent leaders are looking to bring in with the AI playing a massive factor.

Thank you to everyone who came and shared their ideas, the tools they are using and also their horror stories!

A HUGE thank you to Nooks for hosting SDR Leaders of USA at their sweet office in SF last week and for all their support in growing our community over the last 12 months.

London <> SDR Leaders of EMEA holds a special place for me

Each time we connect, new SDR leaders join us and share their experience, expertise, and amazing vibes.

This time was extra special, with members from Barcelona and San Francisco making their way to be a part of this evening.

We changed it up this time, joined by Christian Kletzl, who shared his executive insights on how the C-level views building out SDR motions, what's needed, and how to build business cases to achieve this. 

Appriciate Osama Zaghloul for hosting us once again in London!

Thank you to UserGems 💎 for supporting our meet up!

The new age of SDRs are here

You can either continue with the 2020 playbook or look for a new role in 18 months.

Check this oout 👇

The SDR Role isnt dying

Woke up to be the #1 sales influencer in the Netherlands!

When I started posting on LinkedIn, it was a simple idea:

Remove the fluff and BS about sales development, share what actually works and what it takes for SDR leaders to elevate their teams and themselves.

With this simple concept, it's now developed into creating SDR Leadership communities globally to help each other and to raise all boats.

The mission isn't over yet, but we are starting to create something really special.

The connections, friends and good times we have all had personally give me so much energy and joy.

I wouldn't change it for a second!

Thanks to Favikon for sharing this with me 🩷

What happens when SDRs focus on pipeline creation rather than booking meetings? We found out..
   

We shifted the comp plan.

No more rewards for meetings completed.

Pipeline impact became the true north star.

I architected the new incentive plan.

Tracked every quota, every outcome.

Results?

Revenue contribution from our SDR team went from 8% to 24% in 2 years.

SDRs started thinking strategically, not just grinding dials.

The culture transformed.

Leaders who measure and celebrate pipeline see real change.

What’s stopping you from making the switch?

Never believe the following...

''Outbound is dead'' or ''SDR is dead'' 

Take a step back and look for data

SDR Leaders of EMEA, supported by Commsor 🦕, have released their State of EMEA Sales Development Survey for 2025.

Actual people leading in the role day by day.

The data?

🚀 55.9% have hired more SDRs over the last 12 months 

🤖 13% have purchased AI SDRs for their organisations, but have they seen an increase in output? Not yet.

I'll take data over vibes any day.

Check out the whole survey here: https://lnkd.in/eyXjGVq8

Don't buy any AI tools until you do this ONE thing.

Check it out 👇

What's worse:

a) calling your prospect 'mum' on a cold call

or

b) Forgetting to take out [name] at the start of your email and sending it out

#saturdaythoughts

Not sure what i signed up for here..

Tom Boston or Ollie Whitfield didnt tell me if im going to eat kangaroo bum or anything like that..

But, doesnt that want to make you come and revel in my misfortune?

Oh, i also think there is going to be some sales stuff involved in it too.

Come and join us next week for MySalesCoach Im in Sales, Get me Out of Here!: https://lnkd.in/ed7NpVbf

The most brilliant SDR Leadership hack is very simple:

Decide what the main executive priority of the business is and ignore everything else.

Then, double down every activity around that for the next 2 quarters until you have created an SDR organisation that's undeniable to your execs, which puts you in a position to be promoted.

One of the easiest ways to get promoted from SDR to AE is to shadow those who've made that move  recently, to study the skills they developed and work on those first.

taplio

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Warren Hammond

David Wilkins

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Wilkins's LinkedIn Performance

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