Warren Hammond

Volt.io

Chief Revenue Officer (CRO)

Volt is building the global infrastructure for real-time payments. Our network of networks unites and harmonises the world’s next-generation account-to-account payment systems, enabling merchants across the globe to accept real-time, account-based payments from their customers – seamlessly, and at lightning speed. Real-time payments, everywhere.

Interim CRO

Rhino Consulting BV

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

CRO| CCO| CSO |Fractional Leader

Green Story

Green Story (www.greenstory.io) is the platform helping brands unlock the potential of their sustainability data and achieve a better way of doing business - whether they are at the beginning of their journey to net-zero or are far into it already.

Thanks to our customer-friendly solutions and using the global standard of Life Cycle Assessment (LCA) methodology, Green Story enables brands to accurately quantify and show the environmental performance of their products, and offset their carbon footprint, making them carbon neutral. 

As a result, we elevate the customer experience with a brand’s sustainability narrative throughout the customer lifecycle, enhancing transparency, increasing loyalty, and driving revenue. 

Green Story partners with hundreds of leading brands, such as PANGAIA, thredUP, Rent the Runway, and Pact. Our global team of experts works to empower 1 billion people to know their impact and make choices that are better for the planet and the generations to come.

Commercial Consultant & Investor

Pavilion

Executive Member

Innovative and strategic Chief Revenue Officer with extensive experience in leading sales operations, driving profitable growth, and preparing businesses for successful acquisitions in the competitive European vacation rental market. 

At the helm of sales for one of Europe's largest vacation rental companies, I orchestrated the transformation of the business, culminating in its acquisition by OYO in 2019. 

Key Member of the Leadership team which realised a $120m+ profit for the business when we sold to Oyo within 3 years.

Specializing in crafting compelling value propositions, pioneering services, and forging strategic partnerships, I am adept at instilling high-performance cultures, integrating cutting-edge technologies, and implementing industry best practices to scale operations and enhance productivity. 

Passionate about driving SaaS businesses to new heights through visionary leadership and robust revenue-generation strategies.

Played a pivotal role in expanding At Leisure’s portfolio to 115,000 homes across Europe, successfully positioning the company for acquisition through sustained, profitable growth.

Engineered a robust value proposition and launched innovative services that differentiated sub-brands like Belvilla, DanCenter, Danland, and Traum-Ferienwohnungen in a crowded marketplace.

Orchestrated strategic partnerships that broadened market reach and drove substantial revenue increases, significantly contributing to the company's attractiveness for the acquisition by OYO.

Cultivated a culture of high performance within the sales team, fostering a climate of excellence that aligned with aggressive business goals and enhanced overall sales productivity.

Implemented advanced sales technologies and best practices that optimized performance and scalability, underpinning the company's rapid growth and operational efficiency.

Chief Sales & Revenue Officer

Jobrapido

Job Rapido is an AI-enabled Performance Marketing Platform, focused on the recruitment market with 100M users globally, and is a portfolio company of private equity firm, Symphony Technology Group.
I launched new revenue streams for the business that unlocked the value of its audience and prepared the business for strong growth, overseeing sales, account management, and marketing teams, and establishing a customer success function which significantly grew the value of sales from core customers.

Senior Vice President of Sales

HarrisHammond

Social Talent: I worked closely with the founders of Social Talent on the design and execution of a sales strategy that facilitated its growth from start-up to a leading platform for online training. I enjoy working with them as an advisor and active investor.
HR Office: following majority acquisition of Adver Online by USG People, I advised the business on the establishment of a structure to enable development and implementation of new software services into their client base, whilst strengthening sales performance of their existing business.

Director

Monster

As Managing Director of the Benelux business, I held full accountability for this 150-person, $80M business, and was a member of the European Management board. 
The business achieved strong top-line results during this period through development of adjacent market opportunities and development of new solutions-focused products, and made significant gains in profitability through leadership capability and operational excellence.

Managing Director Benelux

As European Head of Sales, I delivered strong double-digit growth, creating a new value proposition that was translated into robust sales strategy and local planning, and delivered via local leaders accountable for 600 Field and Telesales Account Managers.

European Sales Director

My remit expanded to transform sales performance and capability across Benelux and CEE markets, where I enabled all contact centres to meet challenging targets within three months.

Director Telesales Central Eastern Europe & Benelux

I grew the business 100% year-on-year, whilst increasing salesforce productivity by >40%, creating the largest telesales centre in Europe and one regarded as best practice.

Director Telesales Northern Region

CPM Nederland

Appointed to the Netherlands board, I drove significant bottom-line improvement, holding full P&L responsibility for a 180-person operation, with the centre winning the 2005 Nationale Contact Centre Awards.

Commercial Director

Mosaic

Responsible for managing the India offshoring business. Grew the business from one-man team, one centre and 25 seats to 12-strong team managing 4 companies, 7 sites and 550 seats in 3 months.
Owned and managed end-to-end relationship with telesales agencies in India including contractual terms, remuneration, incentives and clawbacks
Drove profitable volume sales for telecom, mobile and energy products for companies like Sainsburys and Orange
Remotely led the London-based client liaison departments
Managed operations for all campaigns - marketing briefs, targets, ROI, operator training, call scripts and product training
Built and ran business processes to ensure high quality, high revenue, low churn
Ensured effective management information systems were in place for on-time, accurate reporting
Promoted to run all the telemarketing operations in the UK, Canada, India and South Africa

Vice President Worldwide Outsourcing

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

Qoos

Strategic Advisor

GRO3

Gro3 helps businesses sell smarter, work better, and grow faster. We bring together the latest in GTM, Deep Selling and digital sales enablement mindset, skill-set & tool-set.

✅ Drive Sales Acceleration – we benchmark your current approach and team, and provide coaching to drive sales performance improvement.

✅ Optimized Sales Systems & Tech – we design and implement high-conversion sales tech stacks and automate CRM processes to create an optimal sales playbook.

✅ Strategic Growth & AI-Powered Selling – we deliver high-value sales programs, and leverage AI-Guided Selling to help you win more and win faster.

Gro3 helps ensure sure that your business teams have what they need to close deals and convert you customers into Raving Fans.

Our broad group of industry experts knows B2B sales inside out, and we team up with platforms like HubSpot, monday.com, and Qoos.ai to give businesses a serious edge.

Whether it’s refining your GTM strategy or making CRM work for you, we’re all about removing the guesswork and driving real results

Associate

Petra SalesBooster

Founder

WagnerFit d.o.o.

Owner

Združenje Manager - Managers'​ Association of Slovenia

Board Member of the Section of Young Managers at Managers' Association of Slovenia 

Mladinska knjiga

Building and transforming high performance sales teams, based on inclusion and diversity. I am helping organisations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore technological impacts on society.

Pooblaščenka Uprave / Authorized Officer of the Management Board at Mladinska knjiga Založba d.d.

Microsoft

Enabler of Change Management for Companies in CEE by capacitating Modern Work benefits, I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Modern Work Specialist for CEE HUB STU

I specialize in building and transforming high performance sales teams, based on collaboration, and diversity. I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Corporate Sales Manager for Adriatic & Balkan Region at Microsoft

Responsible for leading the Slovenian and Albanian SMS&P teams, driving SMSP sales performance, orchestrating sales, presales, demand generation, field marketing and other resources in Corporate Accounts (250-500+ users) and Small and Medium Business (1-250 PCIB) segments.

Sales Director, Corporate Accounts, Small and Medium Enterprises and Partners, Slovenia & Albania

Responsible for Enterprise partner segment  in Slovenia, driving partner business transformation and sales preformance.

Partner Sales Executive

IBM Slovenia

•	Financial selling
•	Competences and experience with selling to CFO in multinational environment
•	Market development
•	New product placement
•	Channel financing experience
•	Other vendor financing
•	customer and business partner relationship
•	Relationship and solution selling to top executives and key decision makers

IGF Sales leader for Slovenia, Croatia/Vodja prodaje financiranja IT

•	Sales experience in Banking, Insurance, Public sectors and Industry in Slovenia.
•	Competences and experience to cover the client end-to-end (from CxO level to technical and business professionals)
•	Very good knowledge in identifying appropriate alternatives and solutions 
•	Good interpersonal communication and cooperation and negotiation skills
•	Goal oriented and quota driven approach to sales

Key Account Manager

🎯SalesBoost Blueprint | I help companies Build Scalable Sales Framework | Driving Sales Growth I Sales Evangelist and Digital Transformation Expert

Are you ready to grow your customer base and generate revenue?

Or are you deep into product development without a clear sales system in place to acquire users and customers so you can scale?

Most founders are stretched thin when it comes to developing product, raising capital and building a team so it's normal if sales isn't your main focus or skillset... 

But, startups with a structured sales process are 50% more likely to reach their revenue goals.

And the earlier you install a sales process into your business, the easier it is to generate sales and be in control of your growth.

That's why, after 20 years of working on the inside of the largest tech companies in the world to see their sales systems...

I've developed a game changing sales boosting framework that is being used by startups, tech founders and fortune 500 companies to grow their customer base and scale revenue fast!

Condensing thousands of euros of behind the scenes sales systems into to one step by step sales roadmap, you can duplicate and install this system into your business to: 

🔥 Achieve predictable revenue growth 
🔥 Reaches new B2B customers effectively 
🔥 Streamline your sales process for maximum impact 

And... to make it easier, you can also get personalized strategies and guidance tailored to your startup's unique challenges... and to accelerate your growth to reach product market fit and scale.

Simply click below to access the free system and learn more.
https://petrasalesbooster.com/opt-in-page-8376

Thanks, 
Petra

Petra Wagner

Curious founders fall into this trap all the time — 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 “𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱” 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗼𝗻𝗲𝘀.

If you’re building something new, you’ll attract a ton of curiosity.
People will take meetings, give feedback, even say “this is cool.”
But none of that means intent.

Founders who win early don’t chase interest — they qualify for intent.
Because every conversation, every demo, every pilot eats up your most limited resource: time.

The clarity comes from your ICP — not a spreadsheet of TAM or personas, but a lived understanding of who’s in real pain right now, has urgency to solve it, and power to act.

If any of those are missing, it’s not a deal — it’s a distraction.

👉 Run your ICP through Petra AI and see how it scores against SalesBoosters’ frameworks — it’ll show you if you’re chasing intent or just interest.

🎯 SalesBooster Framework | I help Tech Startups Build Scalable Sales

Every founder in the room had the same belief:
𝘼𝙄 𝙬𝙞𝙡𝙡 𝙢𝙖𝙠𝙚 𝙨𝙖𝙡𝙚𝙨 𝙛𝙖𝙨𝙩𝙚𝙧.

And they weren’t wrong — it did.
Their funnels were full, meetings booked, outreach automated.
But revenue? Flat.

Because what they’d gained in speed and scale, they’d lost in trust and loyalty.
They were operating in what I call the 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗭𝗼𝗻𝗲 — fast, scalable, but hollow.

The real winners are finding a different rhythm:
𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 & 𝗛𝘂𝗺𝗮𝗻-𝗟𝗲𝗱.

That’s where Relationship Intelligence meets technology.
Where AI sharpens your insight, but your empathy still drives the deal.
Where founders build both momentum and meaning.

That’s the formula we mapped in the workshop — and it’s exactly where Petra AI helps you play:
the balance between precision and connection.

👉 𝗧𝗲𝘀𝘁 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 𝘂𝘀𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗕𝗼𝗼𝘀𝘁𝗲𝗿𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀.

Cold outreach isn’t about better scripts — it’s about better timing.
When prospects already recognize you, your message lands differently.

That’s why trust-building and visibility now sit before the call.
Not after it.

Customers buy from people they recognize, not strangers.

#b2bsales #salesbooster #brandtrust #visibility #sales

Most founders think the 𝗱𝗲𝗺𝗼 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

It isn’t.

It’s the graveyard of good products.

Here’s what happens every week:
– Founders spend weeks perfecting a deck
– Jump on the call
– Click through slides about features
– Buyer nods politely
– Nothing happens after

The real reason?
The demo was never the problem.
𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝘄𝗮𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴.

Without knowing what matters most to the buyer —
budget risk, time pressure, internal politics —
your product story lands flat, no matter how polished.

One founder I worked with stopped demoing first.
He started every call with five questions about buyer priorities.
Within six weeks, his close rate tripled.

Every great sale starts before the product appears on screen.

𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 can help you 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 that unlock 𝗿𝗲𝗮𝗹 𝗯𝘂𝘆𝗲𝗿 𝘁𝗿𝘂𝘁𝗵.

𝘛𝘺𝘱𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯𝘵𝘰 𝘗𝘦𝘵𝘳𝘢 𝘈𝘐:

“𝙸’𝚖 𝚙𝚛𝚎𝚙𝚊𝚛𝚒𝚗𝚐 𝚏𝚘𝚛 𝚊 𝚍𝚎𝚖𝚘 𝚠𝚒𝚝𝚑 𝚊 𝚙𝚘𝚝𝚎𝚗𝚝𝚒𝚊𝚕 𝙱𝟸𝙱 𝚌𝚕𝚒𝚎𝚗𝚝. 𝙷𝚎𝚕𝚙 𝚖𝚎 𝚌𝚛𝚎𝚊𝚝𝚎 𝚜𝚖𝚊𝚛𝚝 𝚚𝚞𝚎𝚜𝚝𝚒𝚘𝚗𝚜 𝚝𝚘 𝚞𝚗𝚌𝚘𝚟𝚎𝚛 𝚝𝚑𝚎𝚒𝚛 𝚙𝚛𝚒𝚘𝚛𝚒𝚝𝚒𝚎𝚜, 𝚙𝚛𝚎𝚜𝚜𝚞𝚛𝚎 𝚙𝚘𝚒𝚗𝚝𝚜, 𝚊𝚗𝚍 𝚍𝚎𝚌𝚒𝚜𝚒𝚘𝚗 𝚍𝚛𝚒𝚟𝚎𝚛𝚜 𝚋𝚎𝚏𝚘𝚛𝚎 𝚙𝚛𝚎𝚜𝚎𝚗𝚝𝚒𝚗𝚐.”

You’ll never run a blind demo again.

🚀 The Future of Sales Has Arrived — How Will You Grow?

For 130+ years, B2B selling has evolved through 5 eras:

🏭 𝗔𝗴𝗲 𝗼𝗳 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲 (1820–1960): Industrial powerhouses, product-first mindset.
🚚 𝗔𝗴𝗲 𝗼𝗳 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (1960–1990): Expansion, global reach, and vendor-push selling.
💻 𝗔𝗴𝗲 𝗼𝗳 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (1990–2010): Connected PCs, informed buyers, smarter decisions.
👥 𝗔𝗴𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 (2010–2023): Buyers lead the process — we adapt, guide, and challenge.
🤖 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜 (2023 → ): Data-led, buyer-centric, and insight-driven growth.

Today, it’s no longer about 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 — it’s about 𝘴𝘰𝘭𝘷𝘪𝘯𝘨.
We’ve shifted from Rainmakers to Sense Makers — from pushing to partnering.

💬 The best sellers (and founders!) in the AI era don’t chase deals — 𝘁𝗵𝗲𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

They help customers make better decisions, faster.

✨ Growth now comes from understanding — not just convincing.

So, how are you evolving your sales approach in the Age of AI?

#SalesBooster #SalesLeadership #AIinSales #StartupGrowth #DeepSelling #ChallengerSale

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Warren Hammond

Petra Wagner

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petra Wagner's LinkedIn Performance

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