Warren Hammond

CRO | CCO | CSO

Senior Commercial Executive with a passion for Sales and Sales Teams.
Led fast-growing sales teams (100%+ yoy) in the UK, India, Benelux
Experienced European leader - Benelux, UK, Nordics, DACH, Italy and Eastern Europe
Collaborative leader with a focus on driving high performance with a focus on data, playbooks and inspiring teams to realise their potential.
Natural, enthusiastic communicator with all stakeholders
Financially literate - forecasting, P&L, profitable growth and ROI analysis
Experience with Private Equity and Investors
Successfully exited an Axel Springer business in 2020

For over 20 years, I've been taking on sales targets and beating them - from selling space in phone books straight from university to running international, multi-channel sales and marketing teams. The most enjoyable part of my career has been working with groups of motivated individuals and transforming them into a winning team.

Since finishing my last full-time role, I've worked as an advisor and fractional CRO across Europe,  developing ambitious strategies and building sales organizations that drive growth and increase profitability.
Passionate about helping individuals and teams succeed.

Executive Member

At Rhino Consulting, I work with founder owners, business leaders and sales professionals to improve the whole sales organisation - through strategy, structure, methodology and management – analysing the entire organisation that supports the salespeople. And then making it better.
Clients: Studytube, Panda International, Yonego, PCN, Belvilla, Social Talent, SendCloud

Are you also a Sunday Planner?
 
For some of us, it's a great way to start the week strongly.
Others think it is the work week creeping into their weekend.
I like it - it helps me to sleep better knowing I'm more prepared.
 
A key question for both camps:
 
When you're planning the week, are you focusing on YOUR goals?
 
Sometimes we spend time trying to fix our agenda as if it were a vast Tetris puzzle.
Shifting a meeting into that spot.
Trimming a task by 30 mins.
Starting a little earlier.
Skipping lunch.
Finishing later.
 
Take a moment and look at what you are covering in the next week.
Are all your important goals featured in the week?
 
Or has your agenda been hijacked?
 
Because if you are not focusing on your goals and your growth, who will be?
Decide today that you will keep your priorities a priority.
 
You get to choose.
You always did.
You still do.
Choose.
 
#𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 #𝗺𝗶𝗻𝗱𝘀𝗲𝘁 #𝗴𝗿𝗼𝘄𝘁𝗵 #𝗳𝗼𝗰𝘂𝘀 #𝗴𝗼𝗮𝗹𝘀
 
=============================
 
I write about Leadership & Sales
Real conversations with real people prompt these posts

Is "overwhelmed" just a way of saying you have too much to do? No.

It is 𝗻𝗼𝘁 a response to the 𝘃𝗼𝗹𝘂𝗺𝗲 of tasks.
And so the answer is NOT A new productivity app

It is NOT - a shiny new notebook
It is NOT - different colour post-it notes
It is NOT - Time Management

It is Emotional Management.
Feeling overwhelmed is an emotional response to the tasks ahead.

Here are some actionable steps to help manage these emotions:

1. 𝗔𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀. Recognize when you're feeling overwhelmed and allow yourself to experience these feelings without judgement.

2. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝘀𝗸𝘀. Not everything needs to be done immediately. Identify the most important tasks and focus on those first.

3. 𝗕𝗿𝗲𝗮𝗸 𝗱𝗼𝘄𝗻 𝗹𝗮𝗿𝗴𝗲 𝘁𝗮𝘀𝗸𝘀. Large tasks can seem daunting. Dividing them into smaller, more manageable tasks can make them less overwhelming.

4. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗺𝗶𝗻𝗱𝗳𝘂𝗹𝗻𝗲𝘀𝘀. Take a break and practice mindfulness exercises. This can help reduce stress and reframe your perspective.

Do not let the size of your To Do list stop you from Doing!

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I think about and write about Sales and Leadership
I'm blessed to work with great people every day

𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 - 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗟𝗮𝘇𝗮𝗿𝘂𝘀

If you suffered a cardiac arrest, your chances of survival would likely be no better than 16%. But Dr Sam Parnia MD doubled those odds, achieving survival rates of 33%. His work saves 10,000s every year.

How did the doctor nicknamed Lazarus achieve this?
𝗕𝗼𝗹𝗱 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴.
Parnia wasn’t content with tweaking legacy practices or marginally improving CPR. Instead, he asked a bigger, more audacious question: How can we bring more patients back to life?
His answer lies in innovative methods—dramatically cooling the body, oxygenating the blood, and reintroducing it to prevent neuronal damage.

Parnia’s approach rewrites the rules and reframes the problem, which provides a leadership lesson for all of us.

Too often, in business and beyond, we aim for incremental gains—a 5% improvement in sales and a 10% increase in efficiency. While valuable, this mindset inherently limits what’s possible. It assumes the existing system needs refining. But breakthrough results—the kind that change industries or double survival rates—demand a 𝘀𝘁𝗲𝗽 𝗰𝗵𝗮𝗻𝗴𝗲, not an adjustment.

Take a sales team as an example. A 15% conversion rate might feel respectable. Improving it to 20%—a 33% increase—might feel extraordinary. But what if you reframed the challenge entirely instead of focusing on conversions? What if the goal was to reduce non-conversions (85%) by 33%? That shift forces a wholly new set of questions and strategies, unlocking paths you hadn’t yet considered.

𝗧𝗵𝗶𝘀 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

Management refines and optimises. It focuses on continuous improvement within existing frameworks.
Leadership reimagines and transforms. It challenges assumptions, sets audacious goals, and creates the conditions for step changes.
Incremental improvements are critical for maintaining momentum, but they’re not enough when the goal is to redefine success. As leaders, we must dare to think bigger, reframe the problem, and look beyond percentages for possibilities that were previously out of reach.

Dr Parnia didn’t focus on small gains. He focused on rewriting what’s possible. That’s the kind of thinking that creates breakthroughs—in medicine, in business, and in leadership.

#sales #leadership #mindset #transformation

Did Henry Ford invent SDRs?
No - but if he was around today he might have done…
Why?
"Henry Ford is not only famous for cars - he's famous for the assembly line"

His game changing idea was to optimise every step of the production.
Efficiency and Productivity.
He revolutionised the world of car manufacturing.

What can we learn from this?
𝗔𝘁𝗼𝗺𝗶𝘀𝗶𝗻𝗴 -  breaking down complicated processes into smaller parts.

Fast-growing sales teams adopt similar tactics with their processes to increase productivity & speed.

For example, a software company selling B2B in today's market.
They break down the process, so the sales team have specialised roles.

One team member is on Lead generation
Another for initial outreach
A third for product demonstrations, and
The fourth is for contract negotiations.

Further on, there will be Onboarding and Customer Success
This specialisation improves productivity.

And it allows each team member to excel in their area of expertise.

They become experts.
Result: Better sales outcomes.

There is a specific advantage for companies scaling up.
This atomised sales process allows for more effective training & onboarding

How?
Each new team member is trained in a specific role.
Easier to bring employees in & quicker for them to be up to speed.
When you're scaling, you're in a rush.

Data is crucial to optimisation.
An atomised sales process leads to more accurate data analysis.
By looking at each stage separately, we can start to track metrics by step.
This data can help optimise sales, leading to productivity and new business wins.

Considerations

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
Handover and a shared view must be a priority
Communication and sharing between the teams help ensure that all learning is shared and prevents the creation of silos.
A team that doesn't communicate well will quickly become disjointed & fall into the blame game.

𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
Try to have one manager for the whole process. If you must have multiple, make them share a common target.

𝗘𝗻𝗱 𝗜𝗻 𝗠𝗶𝗻𝗱:
What is it that you want the Assembly line to build?
Identical cars was Ford's model "Any colour you want as long as it's black."
Would you like New Customers?
Customers from a particular segment?
Valuable Customers?

Make sure all the team members know what Ideal looks like
And build the Assembly line to deliver against that.

𝗦𝘂𝗺𝗺𝗮𝗿𝘆:
The assembly line & the modern-day sales process share many similarities
Both involve breaking down a more extensive cycle into smaller, specialised parts.
This allows for greater efficiency & productivity.

For businesses scaling up and bringing on new employees, this process can ensure that each new team member can be productive quickly.

#sales #leadership #sdrs #scaling #founders 
=========================
I write about Leadership, Sales and Mindset
Conversations I have with my team inspire my thinking and posts
Specialisation in sales is a regular topic with leaders

Leaders hate to be called this 4 letter word.
Lazy.

Must. Be. Busy. At all times.
Pitching. Building. Hustling. Working.

There is a need to take some time out.
And it is not Lazy.
It's Good Practice.

We need to rest.
Allow time to reflect.
Allow yourselves time to refresh.
Reframe your Experiences.
Turn Mistakes into Learnings.
Even take some time to Acknowledge Success.

Founders and Leaders:  Take a break.
It makes you Better.
It's not Lazy.
It's Real Work.

#leadership
#sales
#work
#mindset
#daydreaming
================================
I write about and think about Sales & Leaders - and spend a lot of time talking to sales leaders about sales and leadership.
These conversations are reflected in my posts.

Who in your Inner Circle do you not Trust anymore?
Who have you outgrown?

One topic that comes up regularly: 
Teams and Tribes. Personal and Organisational.

Do You have a Trusted Tribe?
At work we talk a lot about the importance of having the right people in the right seats on the bus.
That's important.

Personally. Do you have the right people around you? Still?
If not - what are you doing about it? 
Are you leaving it to chance? 
Hoping you will bump into the right people?

Or are you intentionally filling the seats on your own Advisory Board with Trusted Counsellors?

If you are a Leader or a Founder, this is important. 
If you are a Manager, this is important. 
If you've just left College, this is important.

Why?
Because It's Your Company. Your Business. Your Career.

Three quotes to consider today: "Go to War with an Army of Counsellors" (paraphrased from the Bible) 
"You are the Average of Your 5 Closest friends. Show me your friends, and I'll show you your future" (Jim Rohn) 
"Greatness is achieved in the Agency of Others". (Prof Scott Galloway)

Choose the proper army of counsellors before "you go to war", i.e. Take on a big challenge.
The People Around you will become your benchmark for Performance. 
Choose carefully what you want.
Why? Because Greatness is Achieved in the Agency of Others.

You'll not often see a post referencing the Bible and Scott Galloway  - but here you are.

Enjoy.
#leaders #leadership #tribe #ProfG #bible
============================= 
I write about what I spend a lot of time thinking about - Leadership & Sales
Real conversations with real people prompt my posts - thank you to those who inspire me everyday

𝗕𝘂𝗶𝗹𝗱 𝗕𝗿𝗶𝗱𝗴𝗲𝘀, 𝗗𝗼𝗻’𝘁 𝗕𝘂𝗿𝗻 𝗧𝗵𝗲𝗺
 
Navigating a career in sales is often defined by transitions. Sometimes, you choose to move on, and sometimes, it is decided for you. C’est la vie.
 
I’ve been on both sides of the table - and one thing this teaches is that it’s rarely personal.  Remember that, and it’ll help you exit gracefully.
 
5 key things to remember to help make any break into a future opportunity.
 
𝟭. 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗺
 
Your reputation is your most valuable asset. Depart with the same level of professionalism that defined your tenure. Complete outstanding tasks, ensure a smooth handover, and communicate openly with your team and clients. This reflects your integrity and work ethic.
 
𝟮. 𝗘𝘅𝗽𝗿𝗲𝘀𝘀 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲
 
Acknowledge the support and opportunities you've received. Thank your colleagues and supervisors genuinely. This fosters goodwill and leaves a positive impression.
 
𝟯. 𝗦𝘁𝗮𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲
 
Even if your experience wasn’t ideal, focus on the positives in your communications. Criticism can burn bridges, while a positive outlook reinforces your maturity and diplomacy.
 
𝟰. 𝗢𝗳𝗳𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
 
Be proactive in supporting the transition. Provide insights and documentation to your successor. This will not only help your former team but also underscore your commitment to the organization’s success.
 
𝟱. 𝗞𝗲𝗲𝗽 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗔𝗹𝗶𝘃𝗲
 
Maintain your network. Follow up with former colleagues and managers. Stay connected on LinkedIn and other professional platforms. This keeps the door open for future collaborations and opportunities.
 
In sales, our network is our net worth. How we leave is as important as how we arrive. Make sure your departure builds bridges, paving the way for future growth and opportunities.
 
Remember, the industry is smaller than you think. Your paths will cross again.
 
================================
 
Real conversations and experiences inspire my posts.
 
 
#SalesLeadership #CareerAdvice #ProfessionalGrowth #Networking #BuildingBridges

Celestial SoftToys Inc.

-Strategic Leadership: Crafting and executing visionary strategies that align with long-term goals, driving sustainable growth and industry prominence.

- Global Expansion: Orchestrating seamless international expansion, leveraging astute market insights to establish a formidable global footprint.

- Innovation Catalyst: Fostering a culture of innovation, catalyzing novel ideas that enhance operational efficiency and elevate industry standards.

- Collaborative Governance: Nurturing a collaborative leadership approach that harnesses collective expertise, fostering mutual respect and shared achievements.

- Effective Communication: Skillfully conveying complex concepts to diverse stakeholders, facilitating transparency, cohesion, and unwavering trust.

- Operational Excellence: Optimizing workflows without compromising quality, ensuring streamlined operations and resource utilization.

- Financial Acumen: Making informed decisions based on meticulous financial analysis, steering fiscal strategies for sustained growth and profitability.

- Data-Driven Insights: Leveraging data analytics to derive actionable insights, guiding informed decision-making and data-centric strategies.

- Empowered Teamwork: Empowering individuals to reach their full potential, fostering a motivated and creative workforce that propels success.

- Risk Management: Identifying and mitigating potential risks, ensuring organizational stability and adaptability in dynamic environments.

- Diversity & Inclusion Advocacy: Championing diversity and inclusion to create a harmonious workplace that nurtures varied perspectives and spurs innovation.

Co-Founder & CEO

1. Market Research: Conduct thorough market research.
2. Strategic Planning: Develop expansion strategies.
3. Partner Identification: Find suitable partners.
4. Regulatory Compliance: Ensure legal adherence.
5. Risk Assessment: Evaluate and mitigate risks.
6. Sales and Marketing: Create market-specific plans.
7. Financial Analysis: Analyze budget and pricing.
8. Market Entry Execution: Implement plans.
9. Relationship Management: Build and maintain relationships.
10. Cultural Sensitivity: Adapt to local cultures.
11. Monitor Performance: Track KPIs and adjust.
12. Reporting: Prepare progress reports.
13. Networking: Attend industry events.
14. Problem Solving: Address challenges.
15. Continuous Learning: Stay updated.
16. Global Business Expansions: Plan and execute international expansions.
17. Negotiations: Engage in business negotiations worldwide.

International Business Development Consultant

Voice Over Artist

American Express

1. Strategic Planning: Develop and execute strategic plans to drive business growth and expansion.

2. Client Acquisition: Identify and target potential clients to acquire new business partnerships and accounts.

3. Relationship Management: Cultivate and maintain strong relationships with existing clients and partners to ensure satisfaction and loyalty.

4. Market Analysis: Conduct market research and analysis to identify new opportunities and industry trends.

5. Sales and Revenue Growth: Achieve and exceed sales targets and revenue goals through effective sales strategies and tactics.

6. Product Knowledge: Stay updated on American Express products and services to effectively communicate their value to clients.

7. Negotiation and Deal Structuring: Negotiate contracts and agreements, and structure deals that align with business objectives.

8. Cross-functional Collaboration: Collaborate with internal teams such as marketing, finance, and operations to ensure successful implementation of business strategies.

9. Risk Management: Assess and manage potential risks associated with new business ventures and partnerships.

10. Reporting and Analytics: Generate reports and analyze data to track performance metrics and make informed business decisions.

11. Compliance and Ethics: Ensure all business development activities adhere to company policies, industry regulations, and ethical standards.

12. Team Leadership: Provide leadership and guidance to a team of business development professionals, if applicable.

Business Development Manager

BBC Radio Lincolnshire

Radio Show Host

🚀 Co-Founder & CEO | 🌍 International Business Development Consultant | 💡 Entrepreneur Extraordinaire | ✈️ Globe Trotter

With an illustrious over decade-long career as an International Business Development Consultant, I have not only masterfully orchestrated the global expansion endeavors of enterprises across the United States and Europe but have also played a pivotal role in generating revenues exceeding 80 million dollars. My expertise in driving international growth attests to my adept navigation of intricate market dynamics and my keen strategic acumen.

In addition to this, my strategic efforts have also resulted in raising over 150 million dollars globally for business expansions, reflecting my prowess in securing funding and investments necessary for international growth.

As a seasoned consultant, my prowess extends to devising tailored market entry blueprints that harmonize market nuances with business objectives, all while deftly managing cross-cultural intricacies. My meticulous approach to risk assessment and mitigation guarantees clients a secure path toward international success.

Furthermore, I am an accomplished CEO & Co-Founder of an upcoming software development enterprise, a testament to my visionary entrepreneurship. Melding my profound grasp of international business with hands-on manufacturing insights, I lead a team in crafting captivating products that transcend cultural boundaries.

An exemplary communicator and skilled negotiator, I forge potent alliances across diverse cultural landscapes, facilitating productive dialogues and harmonizing cross-border collaborations. This skill, honed through years of intricate negotiations, fortifies my reputation as a consummate business diplomat.

My commitment to elevating global enterprises, coupled with an unwavering dedication to precision, innovation, and results, epitomizes my professional ethos. I continually infuse fresh perspectives and inventive strategies into every facet of my undertakings, ensuring enduring success for my clients and ventures alike.

Ready to elevate your business to new heights? Let's connect for a 1:1 call today and explore opportunities to take your business global!

https://calendly.com/prakashsharma548

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Warren Hammond's LinkedIn Performance

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