I’ve helped agency owners generate over $100M in revenue & 50,000 highly qualified leads.

If you’re an agency founder, small or big, I can help you 4x your growth.

Over the last 15 years, I've helped scale "big" agencies like - 

StudioHawk, Online Marketing Gurus, Advisible, Defiant Digital, farsiight, BFJ Digital, Q Agency, Red Pandas, Area Ten, Neil Patel Digital India, Chronos Agency, King Content & many more. 

And even "smaller" agencies like - 

Karma Media, Umped, Superbrick, XO Digital, Nodd Solutions, Uprise Digital, District Media, BluFire, Vero Digital, GHC Studios, Avoca Digital, FoxGiven & many more.

If you're feeling any of the below, chances are, I can help:

→ Lead quality is inconsistent
→ Unsure whether your hires are the right fit
→ Your sales process works but isn’t predictable
→ Delivery's pulling you back into the weeds
→ Your systems can't run without you

As an ex-CEO of one of the largest digital agencies in the world, I've learned a few lessons over time. I'd like to share these learnings & help you get the growth you want, faster.

Here are some recent results:

→ Chronos Agency: 398% in pipeline, 2x deals won 
→ StudioHawk: 9x pipeline, 175% increase in deals won
→ Digital Marketing agency: 4Xd  revenue to $30M+ 
→ Content Agency: Doubled revenue to $20M+ 

And here's how I helped those agency founders:

1. Creating a consistent & high-growth sales engine
2. Building a well-oiled marketing & lead generation system.
3. Improving & systemising customer retention & reducing churn.
4. Attracting top talent and building a growth-minded company culture.
5. Working “in the business” with the agency founders & divisional heads to make it all happen.

If you're running an agency, whether small or large, I'd love to chat.

Ready for a better, faster & less risky way to scale your agency?

Between $20k-$100k MRR? 
Ask me about 3x Agency Scaler.

Greater than 100k MRR? 
Lock in a 1:1 for a free Agency Owner consultation.

Either way, chat soon.

Wasif Kasim

I was 22, standing behind a 7-Eleven counter. Pelted with eggs & pennies. 

And words that cut even deeper.

Fast forward.

Today, I help Australia’s best agencies scale like crazy.

But between those two moments? 20 years of hope & grit.

As a grad, marketing was my dream job.

But the path there was a nightmare:

 → Call centres.
 → Selling knives door to door.
 → 5 years to land my first "real" job.
 → Redundancy from my first exec role.
 → Resigned from my dream job to look after family.
 → Started my first business at 42 - with zero idea how.

The truth?
You won’t always feel like you’re moving forward.
And you'll doubt yourself, a LOT.

But every “no”, every setback, taught me something:
 → Family first, always.
 → Work isn’t everything.
 → Good things come with time.

Today, I get to:
 → Mentor incredible founders.
 → Choose who I work with.
 → Show up for my kids the way I always wanted.

And I wouldn’t trade that for anything.

What’s the one thing that keeps you moving forward?

---

♻️ Repost to inspire someone who needs to hear this.

—

Hey 👋
→ I’m Wasif, agency mentor & coach.
→ I wake up & 345 am so I can clock off at 330 pm to do dad things.
→ An ex agency CEO who's made over $100M for agencies small & big.

Curious? Just drop me a DM

AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

No alternative text description for this image

With 2026 here, every agency needs to ask themselves two very important questions.


1/ Who rocks salt & pepper better? Me or the Alpaca?
2/ Why's the pony in such deep thought?

In all seriousness - 

Agency life is bloody hard.
And even more stressful as a founder.
Don't forget to have a little fun along the way.

If you're ever feeling a bit stuck, just DM me.
I've helped 100s of agencies figure out how to 3x.
I'll share a bunch of stuff on what's working/isn't out there.

or even better - 

Ask the Alpaca. He's waiting.

Either way, having a cracking 2026 ahead 🥂

I’ve helped 100s of agencies in Australia make $100M+ 

Only 3 things separate $20k & $200k agencies.

$20k agency:

1/ Lumpy revenue.
2/ Being stuck in delivery.
3/ Struggling to find talent.

$200k agency:

1/ Consistent revenue & diverse lead sources.
2/ Founders free of client work, work on the business.
3/ Hire ahead of time & have a bit more capacity than needed.

If you're stuck between $20k–$100k MRR,
It's time to change that.

The 3x Scaler has given founders their biggest breakthroughs yet.

15+ years of Agency IP.
Tested frameworks that's worked for 100s of agencies.
Plus hands-on 1:1 guidance directly from me.

Learn exactly how to:

→ Crank leads - the right channels & tactics.
→ Optimise sales - sales process, decks & templates
→ Unplug from delivery - playbooks to hire & delegate better
→ Combat churn -rituals to keep clients happier for longer
→ And much more - KPIs, org structure, branding etc

Nothing generic here.
Just tailored 1:1 guidance to "un-stuck" your agency.

Interested?

Comment “3X” below or DM me 👇

——

PS:

These frameworks have generated $100M+ in revenue and 50k+ leads - not just for smaller agencies, but for some of the biggest names in the game:

→ Online Marketing Gurus
→ StudioHawk
→ Chronos Agency
→ farsiight
→ Defiant Digital
→ And more.

PPS:
Still not sure? Just Google me.
Check out 80 x 5-star reviews from founders like yourself.

Ever wondered why others scale so fast, but you're agency isn't? 

If you're a marketing agency circa 50k/month,

It just comes down to 3 things - 

1/ Fixing Sales.
2/ Fixing delivery & systems
3/ Fixing hiring

The reality is, agency life is hard
Imo, one of the trickiest businesses to run

And - 

You don’t know what you don’t know
And often being stuck in the weeds = missing the bigger picture

That's why I launched the 3x Agency Scaler
To show you exactly how to fix this & more

I’ve helped over 100 agencies go big
Many tripled revenue in 4 months
Some even doubled in 2 months

Big agencies like 
StudioHawk, Online Marketing Gurus, Defiant Digital, farsiight & more

And many smaller ones like 
Blufire, Uprise, FoxGiven, JBE Digital & more

This isn’t a login & learn program
This isn’t generic advice

You get direct access to me
Someone who’s been there, done that (a few times)

So if you’re 
- An agency owner over 50k/month
- Hungry to scale
- And ready to execute hard

Pop me a DM 

Note - 
Only for agencies in AU/NZ above $30k/month MRR.

----

Ps: 
Not convinced?

Just Google me
Check out the 80+ 5 star reviews
From agency founders big & small

Then, let's chat :)

2025 was rough for most agencies, but 80+ agencies had their biggest year yet. How? 

Here's what they all had in common.
The 3x Agency Scaler.

Last year, I was sick of seeing agencies struggle.
And I was hell bent on changing that.
Over 80 agencies thrived.

In 2026, I'm going even harder.

Over the last 15 years, I've helped scale "big" agencies like - 
StudioHawk, Online Marketing Gurus, Advisible, Defiant Digital, farsiight, BFJ Digital, Q Agency, Neil Patel Digital India, Chronos Agency & many more. 

And even "smaller" agencies like - 
Uprise Digital, Valiant Digital, Umped, Intentional, Superbrick Studios, Designpoint Digital, Soudcoh & many more.

There's a clear difference between agencies that scale vs fail.

The agencies that struggle have:

1/ Lumpy revenue
2/ Are stuck in delivery
3/ Struggle to find talent

The agencies that scale have:

1/ Consistent revenue + multiple lead sources
2/ A founder free from client work
3/ Been hiring ahead of time (with capacity to scale)

Inside the 3x Agency Scaler - 

Many tripled revenue in under 4 months.
And others hit their biggest months ever.
This year, this could be you.

This is specifically for agencies above $30k MRR.
Ready and hungry to go big.

This isn't generic coaching.
This isn't a login & learn program.

Here’s what it includes:
→ 4 months of access to me (ex-agency CEO)
→ Weekly group sessions with other founders
→ Access to 15 years of scaling IP in our private school
→ Hands-on feedback on sales, hiring, lead gen, ops & retention
→ Proven templates & blueprints (pitch decks, client systems, retention playbooks)

If you’ve been sitting on the fence about fixing sales, lead gen, churn, or hiring...

And you're looking to go big in 2026.

Now’s the time.

DM me “3X” and I’ll share details.

P.S. 
A PPC agency closed $71k within 2 weeks of joining.
Happy to share how we did it.

Most teams don’t underperform because they’re unskilled. 

They underperform because the structure around them is broken.

Here’s how you turn an average team into a high-performance one:

Not with motivation.
Not with micromanagement.
Not with morning stand-ups.

Do these 5 things instead 👇

1. Targets that are impossible to misunderstand
---

If your KPIs are vague, expect vague output.

Want accountability?
Make the goals concrete, measurable and reviewed weekly.

Deals won. Pipeline generated. Follow-up speed.
All tracked in HubSpot - not your head.

2. Accountability that isn’t soul-crushing
---

Accountability ≠ pressure.

Real accountability looks like:

Coaching

Support

Clear expectations

Use 1:1s to look at numbers together, spot gaps, and remove blocks.
No stress. Just progress.

3. A-players only (then mentor the hell out of them)
---

Hiring great people isn’t enough.

You need to:

Spot the ones who want to grow

Teach them your systems

Spend 3-6 months building them up

This is how performance compounds.

4. Cross-team alignment = momentum
---

Sales, marketing and retention can’t run on different agendas.

They need:

Shared goals

Shared dashboards

Shared feedback loops

Alignment builds speed.
Confusion kills it.

5. Stop managing. Start mentoring.
---

People don’t need a boss.
They need someone who helps them get better.

Ask what they want.
Show them what great looks like.
Coach consistently.

---

That’s how you build a team that scales without you pulling every lever.

The best teams don’t need more pressure.

They need better leadership.

----

Ps - 
Not sure where to start? Just DM me.

[Note - you must be $30k/month & in AU/NZ]

PPS:
I've generated $100M+ in rev and 50k+ leads for agencies big and small.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, a leading performance marketing agency & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious how I help agencies? Just get in touch.

From $20k → $150k MRR: how this agency did it in just 8 months

Most agencies don’t need “more hustle.”
They need structure that scales what’s already working.

Whether you're stuck at $20k, $50k, or beyond - here’s the 5-step framework we used to unlock $100k+ MRR growth:

1/ Delegated client work
 → Moved the founder out of day-to-day delivery
 → Built repeatable systems to scale execution

2/ Built a sales & marketing engine
 → Transitioned away from founder-led sales
 → Created a consistent inbound & outbound pipeline

3/ Expanded the leadership team
 → Recruited key ops, sales & fulfilment leads
 → Removed founder as the bottleneck

4/ Shifted to a leadership-run agency
 → Built systems to run without founder oversight
 → Refocused time on strategy, not delivery

5/ Launched marketing that drives $$$
 → Rolled out case study + testimonial-driven content
 → Attracted better-fit clients via inbound (not just referrals)

📈 7x MRR.
In just 8 months.

From doing fewer things - but better.

---
👋 Hey, I’m Wasif – agency growth coach.
$100M+ in new revenue. 50,000+ leads generated.

I help agencies scale across sales, marketing, retention, ops & hiring.

👉 Running a smaller agency ($20k–$200k MRR)?
 Ask me about the 3x Agency Scaler program.

👉 Leading a larger agency ($200k+ MRR)?
DM me or book a free 1:1 consultation — and let’s map out your next leap.

Ready to scale? Let’s chat.

"Agency founder logic" is killing your marketing.

It seems logical on paper.

But the results tell a different story.
Use client-facing team for leadgen: → $60K in revenue
Use dedicated marketing resources for leadgen: → $150K in revenue

That’s a 2.5x difference.

Over the last 4 years, I’ve helped100+ agencies switch from using internal resources to hiring dedicated marketers.

And the difference has been night and day.

Here’s the issue with using client-facing staff:
→ Agency leadgen won’t be their priority (client fires always come first)
→ They don’t specialise in agency leadgen (it's a different beast)
→ There’s no real KPI or urgency to generate results
→ You’ll burn out your best people, and the work suffers on both sides

The cost?
Low-quality leads. Inconsistent pipeline. Stressed-out teams.

But when you hire the right resource, things change:
→ Pipeline becomes predictable
→ Revenue becomes consistent
→ You actually have faith in marketing again :)

It’s a small switch.
But it leads to BIG results.
3x revenue kind of results.

---

Ps - 
Not sure where to start? Just DM me.

[Note - you must be $30k/month & in AU/NZ]

PPS:
I've generated $100M+ in rev and 50k+ leads for agencies big and small.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, a leading performance marketing agency & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious how I help agencies? Just get in touch.

90% of agency sales decks are terrible (and it's costing you millions).

I've reviewed 1000s of sales decks in the last year alone.
Incredible agencies, but sub-par pitch decks.
So much revenue lost.

Getting ghosted.
Losing to the cheaper option.
Lack of revenue consistency.

This is why -
Your pitch deck is poorly structured.
And it's doing you injustice.

Bad decks are all too common:

- Little to no social proof
- No clear differentiation from other agencies
- Mostly canned slides, with very little customisation
- Majority of the deck focuses on you instead of the client

From the prospect's perspective - 

- You look and sound like everyone else
- You are more expensive that a competing agency
- You don't care about them, you just want the $$

Often you walk out a pitch thinking you've nailed it.
And it's crickets for months later.
You realise you lost the deal.

Want to nail pitch conversion rates?

Here are 10 things you need to do ASAP  - 

1. Start with an executive summary
2. Add a one line takeaway to each slide
3. Create custom decks (not “canned” slides)
4. End each section with the key action points
5. Create a detailed 12 month roadmap of work
6. Use social proof upfront - case studies, testimonials
7. Tailor it to address client specific goals & challenges
8. Link everything in the deck back to the initial discovery call
9. The 80-20 rule: 80% about the client, 20% about the agency
10. Make it easy to understand without anyone presenting it to them

Those who do this well 
- Lift sales conversion rates by 30-40% & finally charge what they're worth.

It's not rocket science.

Show relevant social proof.
Care more than anyone else.
Give everything away & be genuinely helpful.


—

Ps - 
Not sure where to start? Just DM me.

[Note - you must be $30k/month & in AU/NZ]

PPS:
I've generated $100M+ in rev and 50k+ leads for agencies big and small.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, a leading performance marketing agency & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious how I help agencies? Just get in touch.

I don't know who needs to hear this, but there's one very simple reason you're not closing more deals.

Your sales deck is sabotaging you.
90% of agencies I work with fail here.

Bad decks are all too common.
- Little to no social proof
- No clear differentiation from other agencies
- Mostly canned slides, with very little customisation
- Majority of the deck focuses on about us/the team/why we're special

The result?
- There’s no clear USP
- It’s the same as every other agency
- There’s no reason to justify the price

Instead, you need to build perceived value to a fever pitch.

And make them feel two things:
1/ No one else understands them better than you.
2/ No one else cares more than you.

Here's what you need to do - 

1. Start with an executive summary
2. Add a one line takeaway to each slide
3. Create custom decks (not “canned” slides)
4. End each section with the key action points
5. Create a detailed 12 month roadmap of work
6. Use social proof upfront - case studies, testimonials
7. Tailor it to address client's exact words (goals, challenges, KPIs)
8. Link everything in the deck back to the initial discovery call
9. The 80-20 rule: 80% about the client, 20% about the agency
10. Make it easy to understand (a 10 year old should get it)

The outcome?

Less ghosting.
Less sticker shock.
Bigger retainers.
Better conversion rates.

So, if you're agency's not closing as much as it should.

Spend some time optimising your sales process.

A little effort here, goes a long way. 

—

Ps - 
Not sure where to start? Just DM me.

[Note - you must be $30k/month & in AU/NZ]

PPS:
I've generated $100M+ in rev and 50k+ leads for agencies big and small.

Helping them "fix" sales, marketing, ops, HR, systems & more.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious how I help agencies? Just get in touch.

Anyone else feeling this way? :)

Short weeks are wild.
Cramming 5 days into 4.

But remember - 
Work is important, but it's not everything.

Spend time where it matters the most too.
Family, kids, friends, health, etc...

The balance will be off a bit this week
But that's ok.

Just keep thinking about the balance.
Even little things each day go a long way.

With that said - 
Can't wait for a "normal" work week next week 

And kids go back to school too.

Double whammy :)

Have an awesome weekend everyone!

Two-call closes are absolute bulls#!$ (for agencies).

I’ve seen so many agencies burn themselves.

Here’s why.

This isn’t theory btw.

The "right" sales process has:

> Generated $100M+ in closed deals
> Helped hundreds of agencies win better-fit clients
> Extended LTV well past 12 months
> And landed larger retainers than ever before

So if you’re still chasing the “two call close”…

Stop.

Every time I hear someone say that, I already know:
Profits will tank (eventually).
Churn rate is high.
LTV is low.

Let’s break it down:

Here’s what actually works 👇

✔️ Call 1: Pre-discovery (5 mins)
Fast, brutal qualification.
Who are you a perfect fit for?
Who are you not a fit for?

The more you qualify out, the better.
Retention starts here - not after the client signs.

✔️ Call 2: Discovery (20–30 mins)

This call is everything. You talk 20%, they talk 80%.

Go deep:
Current revenue & future goals
Current lead flow & desired future state
Why does growth matter now?
What happens if they don’t grow?
What have they tried? What worked? What didn’t?
Have they worked with agencies before? What frustrated them?
What are their KPIs? Who are you really selling to?

Your goal here: understand the business better than anyone else has.

✔️ Call 3: Strategy session (60 mins)

Don’t pitch. Teach.

Walk through a custom-built deck with:
Deep audits (specific what they need)
Case studies from clients just like them
Simple language a 10 year old can understand 

And here’s the part most agencies won’t do:
Give away all your secrets - yes, everything.
If they can implement it without you, great.
If not - you’ve just made yourself the only logical choice.

Position yourself as the only person who took the time
And actually cares.

Everyone else is pushing the “sale”.

You’re over here building trust.

Then…

✔️Call 4: Decision call (15 mins)

Book this at the end of call 3.
Let them digest.
Use this call to answer final questions & blockers.

But don’t stop here.

Some clients will take weeks. 
Some, months.
And the ones who win the deal?
They’re the ones still adding value long after the pitch.

That’s what shows you care.
That’s what closes the deal.

Speed closes are massively overrated.
If you’re rushing the sale
You’re not selling on value.

And your clients can smell it.
They know you’re just chasing commissions.

If you’re selling on speed, not value -
You’ll either sign a client who churns,
Or lose to someone who gave more, taught more, and cared more.

Your call.

---

👋 Hey, I’m Wasif, an agency coach with:

→ $100M revenue generated for agencies
→ 80+ five-star Google reviews 
→ 15+ years experience running & scaling AU’s best agencies
→ Agencies like StudioHawk, Defiant Digital, Neil Patel Digital, Online Marketing Gurus, Advisible, farsiight, BFJ Digital, WP Creative, Red Pandas & many more. 

Ps: 
Curious how I can help?

Greater than $200k MRR? → DM me for a free 1:1

Between $20–$200k MRR? → Ask me about 3x Agency Scaler

🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Quick pause to say Thank You 
Welcome Back to Work!

If you read our posts, watch the videos, or spend any time with our content at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue, it genuinely means a lot. 

Time is the one thing none of us have enough of.  2026 will be noisy. AI, tools, promises everywhere. 

What still matters hasn’t changed: clarity beats shortcuts.  

Wishing you a strong, healthy start to the year. 


#SydneyDigitalMarketing #SDM #HappyNewYear #2026

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Your next best customer will ask AI for a shortlist of companies like yours.

If your brand isn’t in that answer, your competitors will be.

Over the last 12 months, buyers have been getting full answers from AI and Google AI Overviews before they ever hit your website. 

Now IMO most B2B sites are still built like glossy brochures, not like the best sales rep on the team.

That shows up as:

↘ fewer demos
↘ more “ghosted” opportunities
↘ a P&L that feels like “we can’t confidently hire yet” even when marketing numbers look fine

In this edition of The Growth Marketing + AI Edge, I break down how to rebuild your website as a 24/7 revenue engine in an AI‑first search world, plus the exact 90‑day plan SDM are using with clients right now.

If you want to see where your brand shows up (or doesn’t) in AI answers, comment GEOAudit and I’ll share details of the complimentary AI visibility audit we’re rolling out for Australian service businesses.


______________________

My first post of the year so a big shout out to my network - Welcome back to work and Happy New Year from all of us at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

View newsletter: The Growth Marketing + AI Edge

G'day readers and welcome to my first article for 2026. In 2025, buyers got complete answers inside AI and Google results, then skipped your site enti

Open article: Stop Treating Your Website Like a Brochure: Turn It Into Your Best Sales Rep in an AI‑First Search World.
​ by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 8 min read

Stop Treating Your Website Like a Brochure: Turn It Into Your Best Sales Rep in an AI‑First Search World.
​

𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴. 

𝗧𝗵𝗲𝘆’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂.


A lot of service businesses assume the problem is volume. So they tweak budgets, bids, keywords, and agencies.
 
But what’s actually breaking is intent. You’re paying to interrupt people, not to help them decide.
 
That gap doesn’t show up in dashboards. It shows up in low-quality enquiries, wasted follow-ups, and a constant feeling that ads are “working”… but not really.
 
This video breaks down where that gap forms, and why fixing it isn’t about doing more inside the ad account.
 
If this feels uncomfortably familiar, book a strategy call with Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue and we’ll tell you plainly where the leak actually is.





#SydneyDigitalMarketing #SDM #GoogleAds #Ads #DigitalMarketing #Clarity #Business

Most B2B websites I see are built like brochures.

↳ Pretty hero images
↳ Vague value propositions
↳ "Contact us" buried in a footer

But your best customers aren't browsing. They're 𝘥𝘦𝘤𝘪𝘥𝘪𝘯𝘨.

They've already asked AI for a shortlist.
They've already seen your competitors.
They land on your site with ONE question:

"Can these people actually solve my problem?"

And your brochure website answers with... stock photos of the Harbour Bridge (if you''re in Sydney) and mission statements.

Meanwhile, your sales team is working twice as hard to close deals that should've been warm.

The fix isn't a redesign.
It's a rethink.

Your website should work like your best sales rep:
→ Understands the buyer's pain before they say it
→ Answers objections before they're raised
→ Guides them to the next step without friction

That's what we call building for revenue, not vanity.

If your website isn't generating qualified leads on autopilot, it's not a sales tool. It's a liability.

—
Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

P.S. I break down the full 90-day plan to fix this in my newsletter. Link in comments 👇

#DigitalMarketing #B2BMarketing #WebsiteStrategy #LeadGeneration #2026Planning

You're not buying clicks anymore. You're paying a Sloppiness Tax.

📬 The Growth Marketing + AI Edge | Latest Edition 

In today's newsletter, I break down why Google Ads costs are up 13% YOY for Australian trades and service businesses - and why the real leak isn't where most people think.

What's inside:

→ The shift from "broken ads" to "broken decision systems"
→ Why your competitors can afford $13/click when you're maxed at $5
→ The 10-second mobile test that exposes the biggest conversion killers
→ How to stop paying Google's "sloppiness tax" in 2026

Plus: This week, I'm opening 4 slots for a 15-minute Google Ads Leak Audit specifically for service businesses spending $5K+/month and seeing costs climb.

Last year, we found an average of $4,700/month in preventable waste.

Read the full edition below 👇

(And if you want the audit, comment "AUDIT" or DM me to book before Friday)

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

TL;DR: Google Ads costs are up 13% in Australia. The real expense isn't the click, it's what happens after. Here’s what changed in 2025 and how to sto

Open article: 🎢 Google Ads in 2026: It's Not The Expensive Click That's Costing You. It's What Happens Next by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 8 min read

🎢 Google Ads in 2026: It's Not The Expensive Click That's Costing You. It's What Happens Next

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗕𝗲 𝗛𝗼𝗻𝗲𝘀𝘁!! 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘀𝗮𝗳𝗲, 𝗼𝗿 𝗶𝘀 𝗶𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘄𝗶𝗻?  


"No Errors" does not mean your SEO is working. Most tools tell you if your site is broken. 

They 𝘥𝘰𝘯'𝘵 tell you if your site deserves to rank. If you’ve seen traffic stall while competitors take the lead, you're likely optimised for safety, not demand. 

According to Ahrefs a massive 𝟵𝟲.𝟱𝟱% of all content gets zero traffic from Google. 

𝗔𝘁 Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue, 𝘄𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗲:  

• Revenue-driving pages vs. Google-prioritised pages.  
• Content depth that actually exceeds the competition.  
• Internal linking that guides the buyer journey. 

"A 'healthy' site is useless if it’s invisible. Let’s get you into the 𝘁𝗼𝗽 𝟰%." 

𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝗹 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? 

Book a Technical SEO Performance Audit with the SDM team.   




#SydneyDigitalMarketing #SDM #SEO #BusinessGrowth #SEOStrategy

in an AI‑first search world, your next best customers are getting shortlists and “best of” answers from AI and Google AI Overviews before they ever land on your site.

If your brand isn’t being mentioned there, you’re already behind.

In this article from our Founder we break down a 90 day plan to ensure you're brand stays relevant and visible.

I recently asked a friend who runs a business: "What's your customer acquisition cost?" 

He said, "𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿? 𝗢𝘂𝗿 𝗖𝗣𝗖 𝗶𝘀 $𝟰." 

I said, "𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺." 

Here's why that matters… 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗯𝘂𝘀𝘆 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. 

A low CPC doesn't make you profitable. 

But it answers the question every founder should be asking: "How much does it actually cost to acquire a customer?" 

One thing nobody will tell you is... 

𝗖𝗣𝗖, 𝗖𝗣𝗟, 𝗮𝗻𝗱 𝗖𝗔𝗖 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗶𝗻𝗴𝘀. 

Unless you have a well-built CRM like HubSpot or similar: 

No dashboard shows this automatically. 
No agency report connects the dots. 
No shortcut. 

So what does tracking the right metric actually mean? 

It means connecting every dollar spent to actual customers acquired, not clicks, not leads.

• CPC = cost per click (measures ad efficiency, not business outcomes)
• CPL = cost per lead (measures form fills, not customer quality)
• CAC = total spend ÷ customers acquired (measures what actually matters)

𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀:

Your CFO needs CAC to justify the marketing budget. 
Your sales team needs qualified leads, not high volumes. 
Your growth depends on knowing which channels deliver profitable customers. 

𝗔 $𝟰 𝗖𝗣𝗖 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴. 

But knowing your CAC is $620 while your customer LTV is $15K does. The actual work looks like this...

1. Track total marketing spend by channel
2. Count actual customers acquired (not leads generated)
3. Calculate CAC per channel: spend ÷ customers
4. Compare to customer lifetime value

No vanity metrics. No "record engagement." No agency theatre. 

Just honest math that shows what's actually driving revenue. 

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗖𝗔𝗖? 

DM me "𝗖𝗔𝗖" or book a strategy call with Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue to audit what you're actually measuring. 



#B2BMarketing #PerformanceMarketing #MarketingMetrics #CAC #GrowthMarketing #SDM #SydneyDigitalMarketing

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