I’ve helped agency owners generate over $100M in revenue & 50,000 highly qualified leads.

If you’re an agency founder, small or big, I can help you 4x your growth.

Over the last 15 years, I've helped scale "big" agencies like - 

StudioHawk, Online Marketing Gurus, Advisible, Defiant Digital, farsiight, BFJ Digital, Q Agency, Red Pandas, Area Ten, Neil Patel Digital India, Chronos Agency, King Content & many more. 

And even "smaller" agencies like - 

Karma Media, Umped, Superbrick, XO Digital, Nodd Solutions, Uprise Digital, District Media, BluFire, Vero Digital, GHC Studios, Avoca Digital, FoxGiven & many more.

As an ex-CEO of one of the largest digital agencies in the world, I've learned a few lessons over time. I'd like to share these learnings & help you get the growth you want, faster.

Here are some recent results:

→ Chronos Agency: 398% in pipeline, 2x deals won 
→ StudioHawk: 9x pipeline, 175% increase in deals won
→ Digital Marketing agency: 4Xd  revenue to $30M+ 
→ Content Agency: Doubled revenue to $20M+ 

And here's how I helped those agency founders:

1. Creating a consistent & high-growth sales engine
2. Building a well-oiled marketing & lead generation system.
3. Improving & systemising customer retention & reducing churn.
4. Attracting top talent and building a growth-minded company culture.
5. Working “in the business” with the agency founders & divisional heads to make it all happen.

If you're running an agency, whether small or large, I'd love to chat.

Ready for a better, faster & less risky way to scale your agency?

Between $20k-$100k MRR? 
Ask me about 3x Agency Scaler.

Greater than 100k MRR? 
Lock in a 1:1 for a free Agency Owner consultation.

Either way, chat soon.

Wasif Kasim

Stop trying to monetise every human interaction.

You weren’t born with the knowledge you have now.

At some point, you were the junior, the confused founder, the one asking questions no one had time to answer.

I’ve been there too.

And that’s why I don’t gatekeep my time, my playbooks, or my advice.

Many people ask me: “Can I just buy an hour of your time?”

I decline & but help them for free; it baffles them.

But here’s how I see it:

If I can help someone move forward
I just do it.

No invoice. No clock. No funnel.

Why?

Because I genuinely believe giving away everything you know is the fastest, most fulfilling path to growth.

Not just brand growth. Personal growth.

The right people will come back if/when they’re ready.
And even if they don’t, you still did the right thing.

There are too many people in this space trying to monetise every touchpoint.
But not everything needs to be a transaction.

Sometimes, it's just about remembering what it felt like when you needed help - and being the person you wish you had.

You don’t have to turn every call into a conversion.

It's just about being a good human being.

→ Give more
→ Help freely
→ Share generously

It'll eventually come back to you in ways you never expect.

Not everything has to be a lead magnet.

Sometimes, it's okay to just help.

Agree or disagree?

AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

When I was 40, I figured I was too old to start a business. A year later, I was running one.

Best decision I’ve made.
But also one of the hardest.

Because running a business comes with good weeks.
And it comes with tough weeks.

This week has been a tough one.

I’ve been unwell.
I’ve been away for a few days.
Last week was shorter than usual for personal reasons.
I haven’t slept great.
And I haven’t spent as much time with my family as I’d like.

But you know what?
It’s okay.

If you’re doing the right things 80% of the time…
Life can happen the other 20% — and that’s normal.

It’s been 3 years and 8 months since I started this business.
I’m still here.
Still grateful.
Still learning every single day.

Here are the biggest lessons I’ve learned:

1. 
Good karma always comes back.

People I helped years ago were the first to support me when I started.
Your network compounds - but only if you treat people well.

2. 
Give everything away.

Share your thinking.
Share your playbooks.
Share your best stuff.
People lurk for years… 
Then one day, they show up ready to work with you.
Generosity > mystery.

3. 
Have blind faith in the right marketing.

I posted every day.
Ran Meta ads.
Hosted webinars.
For years it looked like nothing was happening.
But people kept telling me, “I see you everywhere.”
Brand is silent… until the moment it isn’t.

4. 
Figure out what’s taking up most of your time; hire amazing people to solve it.

I wouldn’t be able to do what I do today without Kristella, Charm, Mae, Jeremy, Nick, and a host of others.
They took so much off my plate so I can focus on the business.
Your team is your leverage.

5. 
Build your personal brand everywhere.

Website.
Socials.
Google reviews.
Testimonials.
I’ve rebuilt my website three times.
Reviews went from 30 → 70+ this year.
Because what others say about you is 100x stronger than what you say about yourself.

--

If you’re building a business 
Or thinking about starting one 
Or already in one

Remember this:

You’re not too old.
You’re not too late.
Just focus on the right things.

Create the right habits.
Be patient.
Be consistent.

And most importantly… back yourself.

It takes time.
But it’s worth it.

It’s burns me to see agencies ignoring this 1 crucial factor for success.

Trust signals.

99% of agencies under-sell themselves.
And do their work extreme injustice.

Their website.
Their sales deck.
Their LinkedIn profile.
Everything.

Not enough trust signals.
Or buried & too hard to find.

Nothing sells more than trust & social proof.

Fox these 4 things to nail trust signals -

1/ Get 50+ reviews on Google
2/ Update your LinkedIn profile & About Me
3/ Add case studies to your site & pitch deck
4/ Consistently ask for reviews & testimonials 

Do this, you’ll get bigger & better prospects.
They come in a lot warmer.
And close much faster too.

I know things get busy.

But remember to focus on what matters most.

If you’re looking for a big 2026 ahead - 

Make sure this is one of them.

—-

PS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 70 five-star reviews from founders like you.

PPS:

Between $20k–$100k MRR?
>> Ask me about the 3x Agency Scaler.
>> I'll give you 1:1 guidance on how to 3x your agency in 2026

Above $200k+ MRR?
>> DM me for a 1:1 consultation to add $1.5M+ ARR.

🚩 Red flags when hiring an agency coach or mentor

I've coached 100s of agencies in the last 3.5 years
Scaled multiple agencies to $30M+
Spent 15+ years agency-side

Too often, I meet founders burnt by bad coaches
They just don't know what they don't know
Until it's too late

Here’s what to watch out for -

🚩 #1: They haven't run an agency before (or just ran one)

Been there, done that goes a long way
Check if they’ve scaled agencies before
And ideally, they've scaled more than just one
If they’ve hired, fired, rebuilt, and lived through the hard bits
That’s where the real lessons are

🚩 #2: It’s all “log in and learn”

No founder needs just another course
Or a library of videos you’ll never watch
You need real-time 1:1 support 

🚩 #3: They’re a generic business coach

Agencies have unique challenges
Delivery, MRR, client churn, resourcing
Advice built for other industries won't cut it long-term

🚩 #4: No access to the actual coach

You sign up
But never speak to them again
Ask: how much 1:1 time do you actually get?

🚩 #5: They’re a one-trick pony

Some only know paid ads. Or funnels.
But scaling an agency needs expertise across everything
Sales. Ops. Delivery. HR. Marketing
You want someone who’s done the work, lived in your shoes 
So they can help you do it better

The best coaches guide, review, and optimise your work
Across various business functions
They don't just hand you templates

So - 

4 things to look for instead:

1) Multiple agency case studies & testimonials
2) Direct access to the coach, not a platform
3) Cross-functional "been there, done that" experience
4) 1:1 specific advice for your agency, not just templates.

Any other tips you'd add for finding the right agency coach?

Drop them in the comments.

Ps:
I've invested over $100k in coaches in the last 4 years.
Linkedin, business, fitness coaches & more.
So I know how hard it can be to find the right one.

Pps:
Shout out to legends like Michael Wark, Sam Wood, Alex James, Matt Lakajev who are crushing it for agencies (and am sure many others I'll come across soon too).

I hate seeing smaller agencies struggle.

And I’m hell-bent on making 2026 their best year on record.

Here’s the truth: 
Only 3 things separate $20k & $200k/month agencies.

$20k agency:
1/ Lumpy revenue
2/ Founder stuck in delivery
3/ Struggling to find talent

$200k agency:
1/ Consistent revenue + multiple lead sources
2/ Founder free from client work
3/ Hiring ahead of time (with capacity to scale)

Inside the 3x Agency Scaler, founders make the leap.
Some tripled revenue in under 4 months.
Many hit their biggest months ever.

Now, I’ve got a few slots left.

This is for smaller agencies doing $10-70k MRR.
And ready to scale toward $100k/months & beyond. 

Here’s what this intake includes:
→ 4 months of direct 1:1 access to me
→ Access to 15 years of scaling IP in our private school
→ Weekly group sessions with other founders
→ 1:1 coaching on sales, hiring, lead gen, ops & retention
→ Proven templates (pitch decks, lead gen, churn, hiring etc)

FYI:
→ Over 60 agencies have joined in a few months & had their BIGGEST wins ever.

If you’ve been sitting on the fence about fixing sales, lead gen, churn, or hiring...

Now’s the time.

DM me “3X” and I’ll share details.

** Only for agencies in AU/NZ

PS:
—

→ Robert Fanella (District Media) smashed his MRR goals.
→ Jamie Williamson's (Umped) profits went up. 
→ Rohit Sood (Soucoh) made his money back in 2 days.
→ Chris Fraser (Intentional) filled his pipeline in 90 days.

This isn’t luck, it works (as long as you put in the effort).

They’re not alone - 
Google me to see 70+ five-star reviews from other agency founders too.

PPS:
—

These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant  Digital & more.

I'm helping Joel Brooker crank his agency’s growth in 2026; "Wasif's advice has been transformative".

Here’s what happened 👇

Initially, Joel wasn’t sure about using a coach.
Agencies have unique problems
Not the same as other businesses.

But after six months of chatting back and forth
He joined the 3x Agency Scaler program.

And just two months in, he said this:

“Wasif has been able to lay the foundation to really turn the agency up a gear and grow in 2026. It’s clear how knowledgeable he is when it comes to growing agencies - he’s lived and breathed it.”

- Joel Brooker, Founder, JBE Digital

Here’s how we helped:
→ Built clarity on what to focus on first
→ Picked 2–3 quick wins to accelerate growth into 2026
→ Focused on freeing up Joel’s time to work ON the agency (vs in)

Here’s the truth 👇

If you’re an agency founder doing $10–70k MRR, you’re probably:

→ Struggling with lumpy revenue
→ Stuck in delivery, churn
→ Scrambling to hire

And you just don’t know what you don’t know

That’s exactly who this program is for.

Inside 3x Agency Scaler, founders:

→ Create predictable pipeline & revenue
→ Build better systems 
→ Hire ahead of demand
→ And finally, step out of the weeds

What you get:
→ 4 months of direct 1:1 access to me
→ Weekly group sessions with other founders
→ Access to 15 years of scaling IP in our private school
→ Templates, blueprints, pitch decks, retention playbooks & more
→ Hands-on support across sales, hiring, lead gen, ops & retention

⚡️ Bonus offer: 
- 20% off for the first 5 sign-ups from this post
- 1 month extra access to those starting in Nov

DM me “3X” for details.

(Only for agencies in AU/NZ)

PS: Not sure yet? 

Just Google me.
(and check out 70+ five-star reviews from agency founders)

It’s the end of the year; 1 thing will separate high-growth agencies from the rest in 2026.

They don’t “start” growth in 2026.
They’re “start” now.

[DM me "2026" - I'll give you $10k worth of resources to help]

Most agencies wait till Jan to go hard.
“Things slow down, no point doing anything now”.

And when they do come back -
→ January: settling in.
→ February: catch-up.
→ March: start “growth” things.
→ April: short month, low momentum.
→ Jun: effort in March start kicking in (3 month lag)
&

July..... PANIC MODE kicks in 
“We’ve had the slowest 1st half ever”.

Instead, do yourself a solid & do the right things now.

Here’s are 4 things to focus on the next 4 weeks:

1. Build referral partnerships 
Get more leads from aligned agencies.

2. Run Meta ads
Build awareness and stay top of mind heading into 2026.

3. Optimise your website 
Get it to convert better (better structure & social proof)

4. Reactivate old leads 
Add value now and re-open conversations for the new year.

---

The ironic part?
You tell your clients this all the time :)

But forget to do it for yourself.

So for those reading this....
Just a gentle reminder.

Put in the work now and get - 
> Better hires in 2026
> Less client churn in 2026
> Consistent revenue in 2026

Go hard
Makes the next 4 weeks count.

Not sure where to start?

DM me "2026" or comment below to nail growth 2026.

Will share $10k worth of stuff for free.

---

PS:
→ Not sure if I’m the right agency coach? 
Just Google me.

→ Check out 70 five-star reviews from founders like you.

PPS:
Between $20k–$100k MRR?
Ask me about the 3x Agency Scaler.

Above $200k+ MRR?
DM me for a 1:1 consultation to add $1.5M+ ARR.

This one switch 2.5x’d an agency’s revenue.

They went from $60k to $150k in deals won in a matter of months.

The change?

→ Stopped using client-facing team for their own marketing
→ Hired dedicated lead gen resources instead

That’s it. That simple.

And they’re not the only ones.

Here’s what happened when other agencies made the same move:

→ StudioHawk: 175% increase in deals won
→ Chronos: 398% pipeline growth, 2x deals won
→ BFJ Digital: 3x pipeline, record sales months
→ WP Creative, farsiight, Advisible, and more? Similar results.

Here’s the issue:

Your best client specialist isn’t your best marketer.

Why? Because:

→ You’re never priority #1 (clients come first)
→ They don’t understand agency lead gen (totally different beast)
→ No KPI = no real urgency
→ Your marketing drains their time, client results suffer

This leads to:

Low-quality leads

Inconsistent deal flow

Missed revenue targets

You think you’re saving money. You’re not.

You’re bleeding future revenue.

Want consistent, scalable growth?

→ Hire a full-time marketer
→ Or bring in a contractor focused only on YOUR growth
→ Or outsource it completely

When their #1 job is driving your pipeline?

You win.

More leads, better conversions, less stress.

I've done this 100+ times. It works.

Not sure where to start?

Just pop me a DM.

--

PS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 75 five-star reviews from founders like you.

PPS:

Between $20k–$100k MRR?
>> Ask me about the 3x Agency Scaler.
>> I'll give you 1:1 guidance on how to 3x your agency in 2026

Above $200k+ MRR?
>> DM me for a 1:1 consultation to add $1.5M+ ARR.

Why Agency Lead Gen Fails

I helped Brendan at BluFire scale their MRR by 60% within months. Here's how.

Here’s what we did:

→ Tweaked Meta ads to attract higher-quality leads
→ Optimised LPs & homepage with the right trust signals
→ Reviewed org structure & recruitment to hire the right talent
→ Cleaned up their sales process end-to-end
→ Dialled in pitch decks, emails, KPIs & operational systems

The result?

60% growth in closed MRR.
Total clarity on their process.
And an agency that now felt scalable.

Most agencies don’t need more...

They need the right things in the RIGHT order.

If you're feeling:

→ Lead quality is inconsistent
→ Unsure whether your hires are the right fit
→ Your sales process works but isn’t predictable
→ Delivery's pulling you back into the weeds
→ Your systems can't run without you

Then you’re not alone... 

You don’t have a revenue problem.
You have a structure, sequencing, and scaling problem.

And that’s exactly what I help fix.

If you’re an agency doing $30k-70k MRR,
looking for predictable growth
and willing to be coached

This is for you.

Inside the 3x Agency Scaler, you get:

→ 4 months of direct 1:1 access to me
→ Weekly group calls with other founders
→ My entire 15-year scaling IP in one private portal
→ Templates, pitch decks, hiring systems, retention playbooks & more
→ 1:1 support across sales, operations, hiring, retention & delivery

⚠️ Bonus for this week only
10% off for the first 5 founders who respond to this post.

DM me “3X” and I’ll send the details.
(Only for AU/NZ agencies)

--

PS:
Google me — 70+ five-star reviews from founders just like Brendan.

PPS:

These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

I spoke with 87 agency founders over the last 2 months.

What I'm hearing explains why so many agencies are struggling to scale.

Inconsistent leads.
Inconsistent sales.
Inconsistent profit.

But here’s what they didn’t realise until we spoke:
Their entire business was built on ONE lead source.

If you're relying ONLY on Meta ads or referrals
Your agency is literally one click away from chaos.

And when that one source slows down?
→ Revenue TANKS
→ Anxiety SOARS

You know you should do it 
But you just don't 

Diversify lead gen hard, asap 

→ Get more leads from agency partners 
→ Optimise your meta ads to do better 
→ Drive more leads from SEO 
→ Do more face-to-face events

But the key?
Doing this well (99% don't)

Need help? Just ask.

Over 70+ founders asked in the last 5 months
Joined the 3x Agency Scaler program  
And have had their best agency results ever.

Might be your turn.

DM me 3x & I'll share some details.

—

PS:
Google me — 70+ five-star reviews from founders just like you.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

"Our ads aren't performing like they used to."

Many agency founders struggle to stand out in a crowded market.

Everyone's promising the world:

- Guaranteed results
- Free audits
- Quick wins

But here's what actually works:

You need to showcase your success stories.
Not just talk about what you can do.

These 3 ad types will transform your results:

1. Testimonial ads

- Show real clients speaking about their wins
- Make it authentic, specific, results-focused

2. Case study ads

- Detail the exact process
- Share concrete numbers and outcomes
- Show the transformation

3. Logo showreel ads

- Display your best brand collaborations
- Build instant credibility
- Show you work with serious players

For each ad:

- Focus on specific results
- Show proof, not promises
- Include what service you offer
- Highlight what makes you different 
- Craft a compelling hook (120 characters max)

Stop blending in with generic offers.
Start showcasing your real impact.

The more you demonstrate your success, the more right fit clients you'll attract.

—
PS:
Google me — 70+ five-star reviews from founders just like you.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

Meta Ads for Agencies

Stop doing a 1,000 things at once; it'll BURY your business.

Instead, pick 3 things & do them REALLY well.

I’ve spoken to 1,000+ agency founders.

Most have one thing in common:

They’re stuck. They’ve hit a ceiling.
And they don’t know what to fix next.

Sales? Retention?
Team? Marketing?
All of the above?

They’re selling, delivering, marketing, hiring, reporting - and burning out in the process.

The result?
Everything’s at 50%.
Nothing gets to 100%.
Growth stalls. 

Here’s what I tell every founder I coach:

Don’t do more. 
Do less.

Start with 3 levers that actually move the needle:

1/ Get client delivery off your plate
Hire a 2IC.
Pay good money for them.
Free yourself up to lead and sell.

2/ Invest in marketing
Top agencies spend 15–20% of rev on marketing.
Because they know it pays them back 20x.

No consistent demand = no consistent growth.

3/ Get your CRM sorted
Your CRM should be the single source of truth for sales, marketing, and retention.

No more scattered data.
No more gut decisions.
Just clarity.

4/ Fix your sales engine

Sales is hard to offload.

But it’s your biggest lever.
→ Spend 2–3 hours/day selling
→ Control the inputs (outreach, content, partnerships)
→ Build a brand people trust
→ And never stop selling

Final tip? 

Focus your quarters.
Pick one thing each quarter.
Go deep.
Systemise it.
Then move to the next.

That’s how the best agencies scale.
One high-impact lever at a time.

You don’t need more ideas.
You need more focus.

—
PS:

These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.


PPS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 75 five-star reviews from founders like you.

Between $20k–$100k MRR?
→ Ask me about the 3x Agency Scaler.
→ I'll give you 1:1 guidance on how to 3x your agency in 2026.

Above $200k+ MRR?
→ DM me for a 1:1 consultation to add $1.5M+ ARR.

I’ve seen small agencies spend 10x less… and still SMASH big agencies. Here are 8 things they’re doing.

Just because you’re a small agency doesn’t mean you can’t compete with the big boys.

Sounds crazy, right?

After 3.5 years in the trenches  
→ Talking to thousands of agencies  
→ Supporting hundreds from the inside

One thing I’ve seen again and again:

You don’t need a massive budget to win
Focus on the right things
Execute consistently

Small agencies actually have an advantage:  
→ More nimble  
→ Hungrier  
→ Test faster  
→ Take more creative risks

If you’re a smaller agency trying to get a leg up on the big boys…

Here’s what to do:

---

1. Obsess over Google Reviews

Growth depends on it
If a client’s ever over the moon
Ask for a review *on the spot*
Aim for 50–100
Trust is your biggest lever

---

2. Build a bank of video testimonials

Nothing builds trust faster than clients talking
Collect 20–30 written and video testimonials
Bake it into your process *daily*
Clients can sell you better than you ever will

---

3. Make your website a trust machine

Feature reviews. Case studies. Outcomes.  
When prospects land, they should think:

These guys get my world
They’re trusted by others I know
They’ve delivered. Obvious choice.

---

4. Post every day on LinkedIn

Don’t overthink it
Share what you're helping clients with
Others are likely stuck on the same thing
Teach. Share. Be useful.  
That’s what builds authority, trust, and pipeline

---

5. Connect with dream clients daily

Use a tool like Dripify
~30% will accept
Then they start seeing your posts
Over time, they trust you
Trust is everything

---

6. Build relationships. Don’t sell.

Once connected on LinkedIn:  
DM 10–15 people/day  
Be human. Helpful. Curious.  
Don’t sell
They’ll ask for help when ready

---

7. Run awareness ads on Meta

Case study reels  
Testimonial clips  
Brand snapshots  
Don’t sell
You’re building awareness and trust
Don’t expect conversions - expect recognition

---

8. Run founder-led video ads on Meta

Think Alex Hormozi-style VSLs 
This is what gets conversions

You, the founder, on camera

Call out your niche  
Name their pain  
Show outcomes  
Explain the “how”  
Re-state ICP + outcomes  
Give a path to reach out

When they’ve seen you around long enough…  
That *one* video will tip them over the edge.

--

PS:
Need help scaling your agency?

Just Google me ;)

Or pop me a DM.

PPS:
Need templates/guides for the above? Just ask

🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Just because you're Number 1 on Google.... doesn't mean you're Number 1 on chatGPT. 

🛑  Search Engines ? 

So Last Year.

✅  Answer Engines?

So 2026. 

What does chatGPT say about your Brand or Professional Service? 

And are you ready to lose up to 60% of your website traffic AKA leads, opportunities, revenue and profit?

We're not... and we're doing something about it.

How about you ? 

Your next step is to get in touch and let's score your website, to ensure your cited by the Answer Engines (chatGPT, Gemini, Claude and co). 


#AEO #GEO #answerengines

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Every week, a new AI feature launches.

ChatGPT. Gemini. Claude. Grok.

And marketing leaders are paralysed.

"Which one do I use?"

"Am I falling behind?"

Here's the truth from 30 years in sales and marketing:

Your customers don't want a drill. 

They want a hole in the wall.

They don't care about your tech stack.

They care about solving their problem.

That's it.

We helped Clean Health achieve a consistent 6:1 ROAS - not with fancy AI tools, but by understanding buyer psychology.

🏆 In 2026, the businesses that win won't have the most tools.

They'll have the most clarity.

Clarity on:
→ Who they serve
→ What problems they solve
→ What actually drives revenue

If you're a Founder, CEO, or CMO of a $7M-$100M service business in Australia and you're drowning in martech and Ai noise, let's talk.

Book an appointment on the link above this post.

Let's have my team help map your 2026 growth strategy around what actually works - not what's just shiny.

In a world of AI chaos, clarity is your competitive advantage.

Helpful? 


♻️ Save, Share Or Comment for Free Karma - Not A Free Download 🤓

"Never go for an interview. Always go for a conversation." 🎯

Just dropped Part 2 of my podcast conversation "Before We Get Started" with Matty Greene, diving deep into the commercial side of his transformational four-pillar approach.

One insight that stood out : 

Most of us drift through life like "a feather in the breeze" 

I went to this school because it was close, 
Got a degree because mum and dad suggested it, 
Took a job because someone knew someone
Got a promotion because we were there...

Then we wake up at 45 or 55 wondering: "How did I get here?"

Matty shared a powerful reframe: Instead of trying to sell yourself into boxes you don't understand, show up authentically. 

Ask great questions. Be genuinely curious about co-creating something together.

The person across the table is probably just as scared as you are.

Key takeaway: Spend time understanding your ikigai - what you love, what you're good at, where you can create value, and how to make it sustainable. 

Most people invest more strategic thinking into their business than into themselves.

Without telling me where you live, who you work for, or what school you went to - who are you?

That question still gives me chills.

Thanks Matthew Greene for another profound conversation. 

Part 3 coming soon where we'll dive into the somatic practices that literally change how you show up in the world.

Listen wherever you get your podcasts: Apple and Spotify links below.

What's one decision you made this year that was truly intentional vs just going with the flow? 👇
#Leadership #Authenticity #PersonalDevelopment #PodcastLife

As we move from Search Engines to Answer engines - Professional Services are seeing organic search website visits slooooow right down. 

In particular from Google and in some cases by 60%. - More in the article👇

One colleague mentioned a 40% drop off in the last 3 months and over $1,000,000 in pipeline disappearing. 

In this weeks The Growth Marketing and Ai Edge newsletter I break down:

✚ Why
✚ The Top Ten Professional Service Industries that are affected 
✚ What your next move is.

Thanks for reading - and hit me us up if you want to know what chatGPT says about your business - if anything. 👀

#brightonseo #GEO #AEO #Answerengines

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

View newsletter: The Growth Marketing + AI Edge

I recently returned form my birth town of Brighton UK , to bring my 84 yo Mum and Step Dad back for a well overdue visit. As someone said the other da

Open article: The Top 10 Australian Professional Services Industries , Most Threatened by Loss of Website Traffic Due to AI-Driven Search Shifts. (Via BrightonSEO) by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 4 min read

The Top 10 Australian Professional Services Industries , Most Threatened by Loss of Website Traffic Due to AI-Driven Search Shifts. (Via BrightonSEO)

ChatGPT-5.1 released a couple of days ago. 

ChatGPT-5.1, isn’t just about being smarter - it’s about being YOUR assistant, the way you want. 

Here’s the need to know: 

 → 7 new personality presets (Friendly, Efficient, Professional, Candid, Quirky, Cynical, Nerdy) – Choose how your AI sounds and responds!

→ “Thinking” Mode for more reflective, jargon-free answers on complex questions, but with instant replies when you need speed.

→ Auto Mode - No more guesswork. ChatGPT automatically chooses the best mode for your prompt.

→ Highly customizable style & tone: Stronger adherence to your instructions means you’re always in control.

→ Smarter memory & context: Keeps your preferences and instructions more reliably across chats.

→ Powerful workflow libraries: Save time with pre-built prompts and reusable templates - great for teams and creators alike.

→ Enhanced safety and emotional care, making it an even better partner for learning, brainstorming, and daily problem-solving.


No doubt Google will respond shortly with Gemini 3.0 - word on the street is this will be a huge leap forward.
 
chatGPT (OpenAi) might have had all the oxygen lately and is touching on 800 million users a month (vs 400 million in March 2025)  - but Google is the incumbent and Gemini already has 650 Million - and Google has around 4.9 Billion monthly users across all it's properties; Search, Gmail etc.    

Distribution is and always has been "The Moat"

Watch this space ! 

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue   

What’s your favorite new feature? 
#ChatGPT #OpenAI #AI #Productivity #Innovation #AIForAll

ChatGPT 5.1 - The Need To Know

I was speaking with a client earlier this week and they asked "Why has marketing become so complex in the last 5 + years."

I said "well the consumer is still the same but it's CONSUMPTION that's changed."

Consumers still buy from brands they trust and experiences they love, but the way they discover, evaluate, and transact has shifted to always‑on, omnichannel, and ultra‑convenient journeys with near zero tolerance for friction.​

🤔 What’s changed in consumption 

Always‑on research: Buyers compare across search, marketplaces, social, and review platforms before engaging sales, expecting information parity across channels.​

Zero‑friction expectation: Roughly 40% of digital sessions still encounter friction, which depresses engagement and conversion; slow or buggy experiences push customers to competitors.​

Omnichannel by default: Journeys blend online discovery, in‑store validation, and mobile checkout; click‑and‑collect, curbside, and unified carts reduce effort.​

Trust as a purchase driver: In B2B especially, brand familiarity and values increasingly outweigh lowest price; well‑known brands win a disproportionate share.​

💚 What consumers want

Great experience: Fast pages, intuitive navigation, consistent content, and seamless handoffs across web, mobile, social, and store.​

Trusted brand: Clear proof through reviews, expert content, transparency, and visibility where buyers research (Google, YouTube, LinkedIn, Gartner/peer review sites).​

Zero friction: One‑tap payments, guest checkout, autofill, clear delivery promises, reliable performance, and easy self‑service.​

Where B2B and B2C buyers look
Search and video: Google and YouTube remain top starting points for product research across segments.​

Professional networks and analysts (B2B): LinkedIn, Gartner, TrustRadius are heavily used by enterprise buyers for validation.​

Social and marketplaces (B2C): Brand sites, retailers, and social commerce operate side‑by‑side; omnichannel consistency is expected.​

🟢 What founders need to do:

Be discoverable where research happens: Invest in search fundamentals, LinkedIn presence, and relevant review/analyst platforms in your category to build early‑stage salience and trust.​

Engineer out friction: Monitor Core Web Vitals, simplify checkout (guest, digital wallets, one‑click), and fix rage‑clicks/slow loads that drive abandonment.​

Operate omnichannel: Unify carts, inventory, and identity so buyers can start in one channel and finish in another without repeating steps.​

Build brand for de‑risking: Consistent storytelling and reach matter; well‑known brands win more often and shorten decisions in complex B2B purchases. 

Especially as more and more content is Ai generated. 

Look at that I only mentioned Ai once - twice if you include this line 😂 

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue 

#marketing 
#customerexperience

The 12 Truths About Today's Consumer 

AI overwhelm is real. 

But you don't need another tool.

This week's newsletter cuts through the noise:

→ Why AI assistants have changed how customers buy
→ The 3 search ecosystems you must exist in
→ What actually drives revenue in 2026 (hint: it's not more tech)

If you've felt exhausted by the constant AI updates, this one's for you.

Read it below 👇

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

If you’ve felt even a little overwhelmed by AI this year, let me reassure you: It’s not you. It’s the industry. Every week there’s a new model, new fe

Open article: The AI Overwhelm Is Real, But Here’s What Actually Matters For Brands In 2026 🫵🏻 by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 4 min read

The AI Overwhelm Is Real, But Here’s What Actually Matters For Brands In 2026 🫵🏻

Why is no one talking about this ??

In the last few days, ChatGPT quietly released Group Chats.

A truly groundbreaking new feature that lets up to 20 people collaborate together, with AI actively participating in the conversation. 

I don't know about you - but using chatGPT is quite the solo experience yes? 

When I read this last night I thought what about some of the other widely used collaboration platforms. How would it affect them ? (More to come on this in our newsletter later this week) 

But this isn’t just a Slack or Monday.com alternative - it’s OpenAI moving ChatGPT from solo assistant to shared workspace, where AI helps teams brainstorm, plan, summarise, and decide together.

🧐 What’s special? 

↳Spin up a chat, invite the team, and have AI summarise threads, expand ideas, or organise notes - all in real time.

↳ Upload docs, images, files for instant group analysis. AI can even make lists, compare options, and structure deliverables.

↳ Set custom instructions (like “reply in bullet points”) and fine-tune privacy, with group chats siloed from personal use.

For SMEs and remote teams, this could be a game-changer:

↳ Accelerate brainstorming and decision-making - early tests show up to 30% less time spent in meetings.

↳ Democratise AI access (even free plan users get this!) without expensive IT.

↳ Lower onboarding and knowledge transfer cost with real-time, AI-organised notes for new hires.

❗️Yes, there are trade-offs. 

AI contributions may (will) need moderation, privacy risks exist for sensitive data, and groups are capped at 20 people (no integrations - yet). 

But OpenAI’s rollout signals a big shift in how we collaborate - with AI truly “at the table,” not just observing from the sidelines.

If your team’s not trying this, you’re missing out on a glimpse of the future of work!

Thoughts ? 

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

#chatgpt #openai #aitips

Spiderman meme sydney digital marketing agency style

If your mind operated like an OS: 

it would take decades to boot up, recieve only a few upgrades, and run the same daily programs. 

It’s an analogy that hit home for me recently, and it sparked a fascinating conversation with someone adept at rewriting the code—my good friend, Matthew Greene.

In the premiere of season 2 of my Podcast “Before We Get Started”, Matty and I dove into how our family stories shape us, what somatic work really means, and the wild ride of quantum consciousness. 

These insights have already made this episode the most popular yet!

Hear a 45-second clip below and let me know what resonates with you. 

Links to Apple and Spotify in the comments!

Thanks, Matty. This podcast is sparking real conversations!  🙌

Matthew Greene
Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

🗣️ We’re getting ready for growth in 2026 and would love to speak to any senior account managers looking for a new role next year. 


☎️ This doesn’t come up very often so be quick to apply. 

And If you know of anyone please feel free to share ♻️ 🙏

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue

View company: Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Senior Account Manager Required!

Ready to take your next big career leap in 2026?

Join one of Australia's most trusted digital marketing agencies and lead transformational campaigns from our stunning beachside office in Kingscliff, NSW.

What You'll Bring:
·     5+ years in marketing + 3+ years account management experience
·     Digital expert in paid social, paid search, GA4 and HubSpot
·     Creative storyteller meets data-driven optimiser
·     Exceptional project manager with strategic vision

What You'll Get:
✓ Work with established businesses across diverse industries
✓ Strategic influence from day one
✓ Genuine work-life balance (no late nights!)
✓ Growth trajectory in a scaling agency

Ready to transform your career?

Don’t wait until next year to find your dream role. Apply now!

https://lnkd.in/gjWkHqB9

Applications close Friday, Dec 19th.

Susanne Rauer ✪ Executive Coaching Sydney ✪ has been my business coach and our team coach at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue for over 6 years.

Susanne knows me, my team and our dynamics inside out and has been pivotal in supporting us through the good times and the more challenging ones.

We dive into some of those times in a series of short video podcast chats - here’s the part 4.

I can’t thank you enough Susanne for your support and insights that have helped me get clarity and a better understanding of our team dynamics. And thanks for having me on the Pod 🙏

And anyone thinking about executive leadership coaching for 2026 - I cannot recommend GAIA Coaching - Executive Coaching Sydney highly enough 🙌

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 ✪ 𝗟𝗲𝗮𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 ✪ We provide personalised, boutique coaching experiences for seasoned executives, high-achievers & small business owners

Susanne Rauer ✪ Executive Coaching Sydney ✪

View Susanne Rauer ✪ Executive Coaching Sydney ✪’s profile

When was the last time you truly stopped? 
Not to plan the next step, but simply to breathe.

In this final episode of Continuous Reinvention: Leading Beyond the Numbers, I sit down with Simon to explore what it really means to lead beyond performance and metrics.

When asked what advice he would give to leaders who feel out of sync, Simon didn’t mention strategy or targets. 
He spoke about something far simpler, and far more powerful, breath.

Pausing. 
Breathing. 
Returning to the present moment.

These are not signs of slowing down; they are acts of leadership. 
They reset stress, quiet the noise, and make space for clarity.

Leadership isn’t just about what you deliver. 
It’s about how you show up. 

And sometimes, the most powerful thing you can do is stop, breathe, and begin again.

Listen to the last part of our episode: Part 4/4 (7:41) https://lnkd.in/eixwhKPZ

I hope you enjoyed this our Conscious Leadership Podcast, which is created by Australian business owners, for Australian business owners.

Feel free to explore our Conscious Leadership program: 

#MindfulLeadership #LeadershipMindset #GrowthMindset #ExecutiveLeadership #ExecutiveCoaching
#ConsciousLeadership #SydneyExecutiveLeadership #SydneyExecutiveCoaching

Open video: Part 4 Continuous Reinvention: Realign. Recommit. Re-energise. on youtu.be

Part 4 Continuous Reinvention: Realign. Recommit. Re-energise.

Thanks for the look behind the scenes at SDM Hannah Booth  🙌

It’s been a while since we last posted, so here's what's been keeping our team busy lately! 👀

The past couple of months saw us overseas attending global conferences, launching multiple new award-winning websites, and of course, celebrating plenty of client wins - all the motivation we need for December.

Feeling inspired by the amazing team around us, we can’t wait to see what the rest of 2025 has in store.

Here's to finishing the year strong 🙌

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