I am a dynamic Executive Sales Leader who drives top and bottom-line growth through innovative strategies that optimize sales teams, processes, and systems while leading from the front.

Throughout my career, I’ve been sought out and recruited to roles based on my success as a committed leader and coach capable of fostering a culture of excellence, helping individuals reach their full potential while contributing to the organization’s growth and success.

I’m passionate about delivering results, building high-performing sales organizations that consistently exceed aggressive targets, and leveraging critical data and CRM tools to enhance sales effectiveness. 

I have extensive experience launching new solutions and expanding market share in the fleet, fintech, and payment sectors. 

I’m respected for thriving in turning around underperforming accounts and sales teams to achieve sustainable success. 

Specialties include:

Sales | Business Development | Go-To-Market | Consultative Selling | Partner and Channel Development | Pipeline Development | Relationship Building | Go-To-Market Strategies | Data Analytics | Startup Operations | Strategic Alliances | Mentoring | Coaching | Sales Funnel Analytics | Continuous Process Improvement

Bill Cooper

Being named a "Startup to Watch" by the Sacramento Business Journal is a strong validation of what our customers already know. 

Kooner Fleet Management Solutions has grown its revenue more than 3,000% since 2020 by focusing on one thing that matters most to fleets: uptime. Our mobile-first model, supported by licensed diesel technicians and powered by FleetIQ, is transforming how fleets approach maintenance, roadside support, and data-driven decision-making. 

Proud of this team, the innovation, and the impact we are making for fleets across 26 states. 

https://lnkd.in/eDGRX9yy 

#Fleet #FleetManagement #MobileMaintenance #FleetMaintenance #DieselService #Transportation #Logistics #FleetTechnology #MobileService #KoonerFMS

Open article: Startups to Watch: Kooner Fleet Management Solutions makes diesel service accessible with mobile technicians - Sacramento Business Journal by bizjournals.com

Startups to Watch: Kooner Fleet Management Solutions makes diesel service accessible with mobile technicians - Sacramento Business Journal

B2B business development works best when it is treated as a long-term discipline, not a short-term push.

The strongest teams focus first on understanding the customer’s world. They invest time in learning how decisions are made, what pressures exist internally, and where real value is created. That insight shapes conversations that feel relevant instead of generic.

Consistency matters more than volume. Regular outreach, thoughtful follow-up, and clear messaging build familiarity and trust over time. Deals rarely close on the first interaction, but they often start there.

The best practices that endure are simple. Listen more than you talk. Be clear about the problems you solve. Follow through every time. When business development is built on credibility and discipline, growth becomes repeatable instead of unpredictable.

#BusinessDevelopment #B2BSales #SalesLeadership #GrowthStrategy #RevenueGrowth

Key accounts are not managed through transactions. They are built through relationships that deepen over time.

Long-term success comes from understanding what matters most to those customers beyond the contract. Their goals. Their risks. Their internal pressures. When you invest the time to learn that context, conversations shift from pricing to partnership.

Strong relationships are maintained through consistency. Regular check-ins. Honest communication. Follow through on commitments. Showing up when there is no immediate upside builds credibility that pays off later.

When customers see you as someone who understands their business and advocates for their success, loyalty grows. Expansion becomes natural. Retention becomes stable. And the relationship turns into a shared journey instead of a vendor arrangement.

That is where durable growth is created.

#KeyAccountManagement #CustomerRelationships #SalesLeadership #LongTermGrowth #ClientSuccess

Sales KPIs only create value when they reflect how deals actually move. Tracking the same metrics at every stage hides problems instead of revealing them.

Stage-specific KPIs bring focus. Early stages tell you about message fit, outreach quality, and qualification discipline. Mid-funnel metrics show how well reps are uncovering value and advancing conversations. Late-stage KPIs highlight execution, pricing confidence, and deal management.

When each stage has the right indicators, teams can diagnose issues quickly. You stop guessing why the funnel is slowing down and start fixing the exact point where momentum is lost. Coaching becomes more targeted, forecasts become more accurate, and performance improves without adding pressure.

The goal is not more data... It's better insight.

When KPIs match the reality of the sales process, they become tools for growth instead of noise.

#SalesKPIs #SalesLeadership #RevenueOperations #SalesProcess #PerformanceManagement

Entering a new market is easier when you do not try to do it alone. The challenge is choosing the right partners, not just available ones.

The wrong partner can slow you down, confuse your positioning, or damage credibility before you ever gain traction. The right partner accelerates trust. They understand the local landscape, have earned relationships, and know how buyers think and decide.

Strong partners share more than a customer base. They share values, expectations, and a clear understanding of how success is measured. When that alignment exists, execution becomes smoother and momentum builds faster.

In new markets, credibility is everything. Identifying partners who strengthen your reputation and extend your reach is often the difference between a slow start and sustainable growth.

#PartnershipStrategy #MarketExpansion #BusinessDevelopment #GrowthStrategy #SalesLeadership

Uptime is not just about saving minutes. It is about avoiding hours, or days, of downtime.

This FleetOwner article (https://lnkd.in/eQjSuBgx) does a great job highlighting how technology, like weigh station bypass and reserved parking, helps fleets save time, fuel, and driver frustration. Smart tools absolutely matter when it comes to keeping trucks moving.

But there is another side of uptime that deserves equal attention.

According to industry studies, unplanned maintenance events can cost fleets 2 to 3 times more than scheduled preventative maintenance, and a single roadside breakdown can cost $500 to $1,000 per day once towing, lost productivity, missed deliveries, and driver downtime are factored in. Even more telling, nearly 30 percent of roadside breakdowns are preventable with proper inspections and proactive service intervals.

That is where preventative maintenance and reliable roadside support come into play.

At Kooner Fleet Management Solutions, we focus on helping fleets manage and avoid the unplanned.

• Preventive maintenance programs designed to catch issues before they turn into breakdowns

• Mobile and onsite service that keeps trucks where they belong, on the job

• Rapid roadside response when the unexpected still happens

Technology that saves minutes at a weigh station is valuable. Preventative maintenance and roadside coverage that save hours or days of downtime protect revenue, drivers, and customer commitments.

True fleet efficiency is not just about moving faster.

It is about staying moving.

#FleetManagement #Uptime #PreventativeMaintenance #RoadsideAssistance #FleetOperations #Transportation #Logistics #TruckMaintenance

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fleetowner.com

Optimizing trucking operations: Strategies to save time and boost efficiency

FleetOwner

Kooner Fleet Management Solutions

Growth phases test sales and revenue leadership in different ways. One pulls toward urgency. The other demands control. Both are necessary.

Sales leadership pushes for momentum. More pipeline. More activity. More deals moving forward. Revenue leadership looks at sustainability. Margins. Retention. Delivery. Cash flow. When one dominates the other, growth becomes fragile.

The balance comes from alignment. Sales teams need clear direction on what good growth looks like, not just fast growth. Revenue leaders need to stay close to the field so strategy reflects reality, not spreadsheets.

When sales and revenue leadership operate as one system, decisions get sharper. The organization grows with intention. Teams move faster without creating problems they will have to unwind later.

Growth is not about choosing speed or stability. It is about leading both at the same time.

#SalesLeadership #RevenueLeadership #GrowthStrategy #BusinessLeadership #ScaleWithPurpose

Urban fleets are where complexity shows up first.

What stands out to me in this post is not just the list of challenges, congestion, curb access, compliance, and downtime, but the shift in mindset required to manage them.

Winning in urban fleet environments is not about adding more people or more processes. It is about better visibility, better planning, and proactive maintenance that prevents issues before they cascade.

This is exactly why we continue to invest in mobile service models and technology like FleetIQ. Smarter fleets outperform reactive ones every time.

#Fleet #FleetManagement #UrbanFleet #MobileMaintenance #FleetMaintenance #FleetTechnology #Transportation #Logistics #SmartFleet #ProactiveMaintenance #UrbanMobility #KoonerFMS

View company: Kooner Fleet Management Solutions

Urban fleets keep our cities moving, but managing them has never been more complex.

From congestion and rising fuel costs to limited curb space, maintenance downtime, and evolving regulations, urban fleet managers are navigating challenges on every route.

In our latest blog, we break down:

🏃‍♂️‍➡️ The biggest operational hurdles facing city fleets
📈 What solutions are actually working in real-world environments
🧠 How proactive maintenance and smarter routing can turn challenges into advantages

The takeaway: Success in urban fleet management isn’t about doing more. It’s about being smarter.

Read more 👉 https://ow.ly/ZgUC50XS565

#FleetManagement #UrbanMobility #Logistics #Transportation #LastMile #FleetMaintenance #SupplyChain #SmartCities #UrbanFleetManagement #CityLogistics #FleetOptimization #SmartUrbanMobility #SustainableTransport #FleetEfficiency #UrbanTransportSolutions #ProactiveMaintenance #SmartRouting #UrbanMobilityChallenges

Open article: Urban Fleet Management Challenges and Solutions - Kooner by ow.ly

Urban Fleet Management Challenges and Solutions - Kooner

Mergers and acquisitions are often viewed as financial transactions. In reality, they are strategic decisions about where and how an organization wants to grow.

When done with intent, M&A can accelerate market entry, expand capabilities, and strengthen competitive position faster than organic growth alone. It allows companies to acquire talent, technology, customer relationships, and expertise that would take years to build internally.

The value comes from clarity of purpose. Successful organizations are clear on why they are pursuing an acquisition and how it fits into their long-term strategy. Growth for the sake of scale rarely delivers results. Growth tied to strategy creates leverage.

The real work begins after the deal closes. Integration, alignment, and execution determine whether the expected value shows up in performance. When leadership stays focused on outcomes and cultural alignment, M&A becomes a powerful engine for sustainable growth rather than a distraction.

Strategic growth through M&A is not about buying revenue. It is about building a stronger, more resilient organization.

#MergersAndAcquisitions #StrategicGrowth #BusinessStrategy #Leadership #OrganizationalDevelopment

Revenue growth accelerates when the sales funnel works as a system instead of a series of disconnected steps.

A streamlined funnel removes friction at every stage. Prospects know what happens next. Reps know how to move deals forward. Leaders know where to focus attention. When that alignment exists, momentum builds naturally.

Most funnel issues are not about demand. They are about delays. Slow follow-ups. Unclear qualification. Inconsistent handoffs. Each one adds drag that quietly reduces conversion and stretches the sales cycle.

When teams simplify stages, tighten criteria, and align around a clear process, deals move faster and close with more confidence. The same volume of opportunities produces more revenue because less energy is wasted along the way.

A strong funnel does not just improve efficiency. It creates leverage. And leverage is what turns effort into scalable growth.

#SalesLeadership #RevenueGrowth #SalesFunnel #RevenueOperations #SalesProcess

Growth rarely comes from transactions alone. It comes from relationships that are actively managed instead of passively maintained.

Proactive relationship management means staying ahead of customer needs. It is regular check-ins before there is a problem. It is sharing insights that help clients make better decisions. It is being present even when there is nothing to sell.

When teams take this approach, customers feel valued, not worked. Trust deepens. Conversations shift from issues to opportunities. Expansion becomes a natural extension of the relationship instead of a hard ask.

The companies that grow consistently understand this. They do not wait for renewal time or inbound requests to engage. They invest in relationships every step of the way, and growth follows as a result.

#RelationshipManagement #CustomerGrowth #SalesLeadership #AccountManagement #RevenueGrowth

Growth and expansion is our focus for 2026 here at Kooner Fleet Management Solutions!

Glad to have you on the team, Chris!

https://koonerfms.com/

NOW SERVICING SOUTH FLORIDA!

Fleet sales executives in the southwest!

Come join a growing company where you can help shape our success everyday.

This is not a role for anyone who is comfortable with their feet on their desk waiting for web leads to fill their calendar.

We need someone willing to turn over every rock in a multi-state territory to find prospects, turn them into customers, and delight them so they become evangelists of Kooner Fleet Management Solutions 

If you want to roll up your sleeves, get your hands dirty while shaping the future of mobile maintenance, come join us!

#hiring #salesjob #remotework #fleetsales #jobinsales

Director of Recruiting at Kooner Fleet Management Solutions

🚨 We're hiring!

Senior Account Executive - Southwest 

If you're a sales professional who thrives in the field, builds long-term client relationships, and wants uncapped earning potential - this one's for you!

💰 Competitive base + uncapped commission
🚘 Company car allowance
📈 Career growth in a rapidly expanding organization
🏠 Remote opportunity

📍 Southwest territory

Open article: Senior Account Executive - Southwest (1839) - Kooner Fleet Management Solutions by apply.workable.com

Senior Account Executive - Southwest (1839) - Kooner Fleet Management Solutions

Territory structure has a bigger impact on growth and cost than most teams realize.

When territories are too broad or poorly defined, reps spend more time traveling, chasing the wrong accounts, and reacting instead of planning. Costs rise quietly while performance plateaus. It is rarely a talent issue. It is usually a design issue.

Well-structured territories create focus. They concentrate effort where opportunity actually exists and give reps the ability to build real relationships within a defined space. That focus shortens sales cycles, improves coverage, and lowers the cost of selling at the same time.

The strongest territory models balance potential with practicality. They account for account density, customer type, and how deals are truly won. When reps feel ownership and leadership sees consistency, growth becomes more predictable and less expensive to achieve.

Territory design is not a one-time exercise. It is a growth lever that needs regular attention.

#SalesLeadership #TerritoryManagement #GrowthStrategy #RevenueOperations #SalesEfficiency

🔧 Denver diesel techs We’re hiring.

We’re continuing to grow at Kooner Fleet Management Solutions and are looking to add a Mobile Diesel Technician to our CORE team in Denver, CO.

This is a field-based role for technicians who like independence, variety, and doing quality work that keeps fleets moving. You’ll perform preventative maintenance, inspections, and repairs directly at customer locations, supported by a company-issued service truck and a team that understands the realities of the field.

This role is a strong fit if you:

• Enjoy working independently and owning your day
• Take pride in reliable, professional work
• Want steady work with a growing national company
• Like solving real problems for fleet customers

Kooner is a family-founded, field-first organization focused on supporting our technicians and delivering dependable service nationwide.

If you are a diesel tech in the Denver area or know someone who is, check out the role here:

https://lnkd.in/eWr6qV8Q

Let’s keep Colorado fleets road-ready.

#Hiring #DieselTechnician #MobileMechanic #DenverJobs #FleetMaintenance #SkilledTrades #TransportationJobs #MechanicLife #KoonerFMS

Open article: Mobile Diesel Mechanic/Technician (1845) - Kooner Fleet Management Solutions by apply.workable.com

Mobile Diesel Mechanic/Technician (1845) - Kooner Fleet Management Solutions

Fleet managers operate in a world where uptime, cost control, and predictability directly impact results, and oil changes are one of those fundamentals that are easy to overlook until they are missed. While they sound simple, the technicians at Kooner Fleet Management Solutions have seen firsthand how disciplined oil-change schedules reduce roadside incidents, improve fuel efficiency, and extend engine life without adding trucks, technology, or complexity.

Across fleets of all sizes, tightening oil intervals has proven to be one of the most reliable ways to protect margin and avoid unnecessary downtime. 

When engines run cleaner and more efficiently, the impact shows up in lower operating costs, fewer disruptions, and stronger resale value over time.

If you manage a mixed or high-mileage fleet, this is one of the simplest levers you can pull to improve performance without changing how your operation runs day to day.

https://lnkd.in/eRE_BKng

#FleetMaintenance #PreventativeMaintenance #FleetManagement #FleetUptime #CommercialTrucking #FuelEconomy #OilChange #KoonerFMS

🛢️ Skipping oil changes isn’t just bad for engines, it’s bad for business. 💸 

Fleet managers know every mile and every dollar matters. That’s why regular oil changes are one of the most cost-effective ways to protect your trucks and your bottom line.

At Kooner Fleet Management Solutions, we help fleets cut emergency service calls just by sticking to a smart oil schedule.

✅ Better fuel efficiency (2-3% gains)
✅ Longer engine life
✅ Less downtime
✅ Higher resale value

📈 Want to get the most out of every oil change? Read how we make it happen → https://lnkd.in/gKvsNXth

#FleetMaintenance #PreventativeMaintenance #TruckRepair #FleetEfficiency #KoonerFMS #CommercialTrucking #OilChange #FleetUptime #FuelEconomy #FleetManagement

Open article: How Routine Oil Changes Extend Oil Life and Improve Mileage in Commercial Trucks by koonerfms.com

How Routine Oil Changes Extend Oil Life and Improve Mileage in Commercial Trucks

Sales playbooks often fail new hires because they’re written like reference manuals instead of guides for real conversations. Pages of process and theory do not help someone feel confident on their first call.

The playbooks that actually resonate are practical. They explain how deals really move, what good discovery sounds like, and where new reps tend to struggle early. They give context, not just rules.

The best ones also evolve. As new hires ask questions and encounter objections, the playbook should reflect those realities. When reps see their experiences show up in the material, adoption follows.

A strong playbook does more than teach process. It shortens ramp time, builds confidence, and gives new hires a sense of how to win without guessing. That confidence shows up quickly in how they engage prospects and customers.

Thoughts on the best platform for a playbook or best practices for keeping the content fresh?

#SalesEnablement #SalesTraining #Onboarding #SalesLeadership #RevenueOperations

Sustainable growth does not come from heroics. It comes from processes that work when the pressure is on.

Scalable business processes are designed with the future in mind. They are simple enough to be followed consistently and strong enough to support growth without constant intervention. When processes depend on a few people holding everything together, scale becomes fragile.

The most effective organizations build systems that create repeatability. Clear handoffs, defined ownership, and shared standards allow teams to move faster without losing quality. As volume increases, the process absorbs the load instead of breaking under it.

Sustainability is what keeps momentum alive. When teams trust the process, they spend less time fixing problems and more time creating value. That is how growth becomes durable instead of exhausting.

#OperationalExcellence #BusinessProcesses #ScalableGrowth #Leadership #RevenueOperations

Growth rarely comes from one team working harder in isolation. It comes from teams working better together.

When sales, marketing, operations, finance, and customer success operate in silos, momentum slows. Messages get mixed. Handoffs break down. Customers feel the gaps. When those same teams align around shared goals, growth accelerates.

Cross-functional collaboration brings different perspectives to the table. Sales shares what the market is asking for. Marketing sharpens positioning. Operations removes friction. Customer teams bring insight from the field. Each function strengthens the others when communication is intentional and ongoing.

The leaders who drive real growth create space for that collaboration. They reward teamwork, not turf protection. They focus the organization on outcomes instead of departments.

When teams pull in the same direction, growth stops being fragile and starts becoming repeatable.

#BusinessGrowth #CrossFunctionalTeams #Leadership #RevenueGrowth #OrganizationalAlignment

Truliance Consulting

We help business owners and executives, in start-up, growth, turn around, and end of business cycles, supporting strong processes driving a strategy that cultivates a culture of continuous improvement, retain and attract talent, and maximize profitability.

Principal Consultant

Travis Mills Foundation

What is Post Traumatic Growth?  PTG is the idea that a person can experience profound growth because of the struggles that they have experienced. It is the process of diving into your struggle and using your experiences to define who you are as a human being. Those who experience PTG experience growth in five different areas: New Possibilities, Deeper Relationships, Personal Strength, Appreciation for Life and Spiritual and Existential Change. All of these things are possible if you are willing to put in the work.

Warrior PATHH Guide (Progressive and Alternative Training for Helping Heroes)  

William James College

Leadership and the Use of Self:  Creating the Self-Aware Leader.  I teach a course that guides students through self-discovery with the focus on building skills to motivate, advise, build tolerance, lead, follow, and otherwise facilitate positive interpersonal interaction. Students gain insights to better understand their impact on others. The work of this course includes self-assessment measures of personality styles, “Emotional Intelligence,” “journaling,” feedback, and value systems.

Adjunct Professor 

Deep Water Point

Deep Water Point has assembled a team of former senior executives from government and industry, each with decades of experience delivering on major government programs. Our experts bring deep knowledge in individual agencies and sectors across the federal government, including connections with key agency leaders, a ground-level understanding of their environments and mission requirements, and an insider’s familiarity with potential partners and competitors.

This unique combination of government and industry expertise helps our clients navigate this complex market—and accelerate their growth. We can drill beneath the information in the public domain to provide actionable intelligence on emerging opportunities and vital market sectors. We can bring in agency, industry, technology and acquisition subject matter experts who know how to form a team and craft a proposal that provides a competitive edge. And with our extensive network of contacts, we can help agencies understand the value of innovative solutions.

Principal

ISI Professional Services

Leads the corporate functional areas of operations, contracts, finance, HR, recruiting, training, and leadership development.  Responsible for driving results, spurring growth, and increasing the overall efficiency of the corporation.

President

Noble

Led Noble's Defense Logistics Agency Government Business to YoY revenue growth of 21%. Responsible for sales, pricing, procurement, warehousing and delivery of supplies and products to the DOD generating over $200M in revenue.
  
• Led successful startup of new global fire equipment and emergency services business.
• Increased sales and profitability by 15% analyzing market trends using SalesForce data.
• Implemented sustainable processes, policies and information systems to manage company’s rapid growth.
• Managed DLA MRO contracts in Northeast, Southeast, Middle East, Africa and Europe.

Vice President of Logistics

Penske Logistics

Led 11 (3PL) third party logistics warehouse and dedicated carrier contracts with $40 million in revenue.

• Reduced commercial TL and LTL freight spend by $750K for Specialty Food Company.
• Implemented a proprietary fleet management software saving $250K in mileage and labor expenses.
• Executed successful two-week startups for large grocery and home improvement retail chains.

General Manager

US Army

Colonel leading the Department of Defense’s largest global fulfillment center of over 2000 employees, 10M square feet of warehouse space, and $14B in inventory.  Integrated the operations of 50 warehouses in two separate geographic locations delivering over 800K NSN/SKUs around the world.

• Overhauled organization’s planning and production processes increasing order fulfillment by 17%.
• Revitalized “Safety First” leadership training and Volunteer Protection Program awareness lowering OSHA rates below industry standards.
• Increased Denison Culture survey results over 25% and reduced grievances by 50% within two years.

Brigade Commander

Lieutenant Colonel leading a Battalion providing 3PL transportation management in Iraq.  of over 500 Soldiers, government civilians and contractors.  Directed and operated third-party logistics battalion managing customer transportation requirements and allocating various fixed and rotary wing, TL and LTL trucks.

• Led 700 military and contractors coordinating 250+ commercial and military truck convoys and air freight between Iraq and Kuwait every day.
• Planned and coordinated the movement of over 50,000 military and commercial convoys carrying 250,000 pieces of equipment and cargo from 86 industrial complexes during the redeployment from Iraq to Kuwait.
• Directed commercial transportation $10 million spend to Iraq commercial businesses supporting regional economic growth.

Battalion Commander

Leadership is a craft shaped by proven experience, keen self-awareness, and a steadfast dedication to growth—both personal and professional. It demands the bravery to make critical choices, the insight to manage complex challenges, and the foresight to look ahead. I am passionate about developing these traits in leaders to spur meaningful change and achieve operational excellence.

As a retired U.S. Army Colonel and business executive with over 30+ years of service, my professional journey is characterized by robust leadership across military and corporate sectors. With a global perspective shaped by tenures in the U.S., Iraq, Afghanistan, and Europe, my leadership style is influenced by high-stakes environments where strategic decision-making and effective management are paramount.

With executive coaching, I bring forward a wealth of experience in developing leadership talent, implementing effective systems and processes, and guiding teams through organizational change. My Socratic, systemic, and evidence-based approach helps leaders not only to adapt to change but to become the catalysts for it, fostering cultures of accountability and adaptability.

My expertise lies in facilitating organizational change, enhancing executive presence, and accelerating leadership development, all contributing to the sustainable profitability of forward-thinking companies. Through tailored leader development plans, I provide ongoing support, encouragement, and accountability, ensuring leaders are primed to succeed in today's dynamic business landscape.

Clients describe me as strategic, intuitive, and caring, with a unique ability to identify the core issues that drive transformation. I am dedicated to partnering with professionals and organizations to refine their leadership capabilities, ultimately leading to pronounced growth and differentiation.

If you're ready to challenge the boundaries of leadership and cultivate a legacy of success defined through those you lead and impact, let’s connect and collaborate on your journey to the forefront of executive excellence.  Send me a DM or email at corey.new@trulianceconsulting.com

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