Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

CEIPAL Corp.

Event Manager

Frost & Sullivan

•	Working with ,APAC,MENASA,LATAM & NAM team to support global and regional events(In-person/ Virtual)
•	Cross trained and able to assist and contribute across any functional areas and support of critical ad hoc and time sensitive projects related to marketing, media, event planning, event management, event operations and logistics
•	Creating/Coordinating for creation of marketing collaterals, required for the event.
•	Working with the designers to ensure all out going artworks are created as per the global standards.
•	Conducting Quality checks for the contents in the collaterals, website, and brochures.
•	Assist management and global event product teams with the creation of customized client facing template orientation handbooks, manuals etc.
•	Responsible for all pre and post event related activities such as delegate handling, hotels, budgets, agenda, setup layout etc.
•	 Single handedly managed and executed projects like IMEA, Sustainability, GIL Nepal, GIL India etc. Onsite managing and supporting the event and ensuring its smooth flow.
•	Also manage feedback and post event analysis, presentation preparation and posting, etc.

Sr.Events Executive

PepperTap

Sr.Marketing Executive

Malabar Gold

My responsibilities include:-

*Marketing activities around the retail outlets region wise for UAE,Qatar,KSA,Bahrain,Kuwait,Singapore and Oman. 
*Pre- launch and Post Launch activities of a new store .
*To study the consumer behavior in the store.
*To plan new strategies to outsmart the competitors.
*Handling extensive ATL and BTL marketing activities.
*Strategic Media planning to accelerate brand communication.
*Complete coordination with Visual Merchandising.
*Managing data reports, vendor payments.

Marketing Executive

Wadhawan Holdings Pvt Ltd

*	New Client Acquisitions to enhance business via different modes.
*	Handling extensive ATL and BTL marketing activities
*	Strategic Media planning to accelerate brand communication.
*	Responding to customer complaints and resolving the same within expected timelines.
*	Ensuring brand awareness compared to the competitors in the city.
*	Complete co-ordination with Visual Merchandising.
*	Managing data reports, quality audits, vendor payments.
*	Supervising customer experience.
*	Resourcefully planning, organizing, managing and executing events and promotions.

Sales &Accounts executive

I would like to take the opportunity to introduce myself as an assertive individual who grabs every opportunity as it comes my way, a person who treats every change as an opportunity and not as a threat. With substantial experience in various dimensions and horizons, would request and invite your kind attention to review my candidature, reliable and able to perform the highest standards in the areas designated in the form of an affixed Resume.

The foundation of my achievements till date lies in the fine pointers below:  
•	Brand Management       
•     Project Management
•	Communication
•	Revenue Maximization
•	ATL & BTL 
•	Competitive Analysis
•	Vendor Management
•	Enhancing Customer Loyalty
•	Event Management
•	Networking and PR
•	Develop Marketing Plan
•	Social Media Marketing
•	Celebrity Management

Kindly find me accessible at your convenience in case of any elucidation or discussion with regards to an interview. In the meantime, I would like to thank you for valuable time to read my application indicating the aspiration to be an integral part of your honorable organization. 

Looking forward to a prospect that would welcome my skills to add value and strength

taplio

The Battle

Andy Weiss

Ashish Nair

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