Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

Strongarm Tech

I’m proud to help deliver on Strongarm’s mission to keep the global workforce strong, healthy, and injury-free. In a full-stack marketing role, my key areas of focus:
• Content Creation: Turning data insights into compelling and impactful stories across blogs, white papers, social media, and more.
• Messaging & Brand Strategy: Refining and championing our messaging to ensure it speaks to target companies and essential workers while aligning with product launches and company goals.
• Campaign Execution: Designing and executing multi-channel marketing strategies to drive awareness, generate qualified leads, and support sales efforts.
• Performance Optimization: Monitoring key performance indicators, testing strategies, and refining campaigns to ensure measurable outcomes that support our promise of stronger workforces and companies.
• Demand Generation: Implementing data-driven demand generation campaigns, leveraging segmentation, targeted messaging, and performance marketing to fuel the sales pipeline and contribute to revenue growth.

Senior Marketing Manager

Tenna

Functions as the bridge between product and marketing to ensure all stakeholders have a full suite of supporting content illustrating Tenna’s benefits to the industry.

Key roles and responsibilities include full scale product launch marketing campaigns, thought-leadership content for both Tenna and third party publications, compelling email campaigns, content marketing planning and execution, sales materials and proposals, webinars, and persona development. Key wins include: product launch campaigns influencing over 90,000 contacts, 96% growth in customer webinar program, a 15% increase in organic traffic, and an average keyword position increase of +8. Email performance improvements include +150% open rates, +15% click-through rates, and a 32% decrease in unsubscribes.

Director of Marketing Communications

Chief advocate for the voice and messaging of product features and benefits.  Responsible for creating and maintaining a library of product-focused marketing and sales enablement content including sales sheets, white papers, e-books, web content, brochures, videos, blogs, seminars, and event materials. Lead go-to-market plans for new product launches as well as communication and education for existing customers.

Product Marketing Manager

Responsible for the operation and execution of marketing content for SaaS products, including strategy, brand, voice, deliverables, and budget. Lead a team of designers, developers, external contractors, and agencies to deliver a variety of materials including websites, product packaging, marketing collateral, emails, sales materials, digital advertising content, and videos in support of sales and marketing objectives. Work with product, operations, marketing, and sales leadership to ensure impactful and consistent brand messaging and meet company goals.

Responsible for the operation and execution of marketing creative content, including strategy, brand, voice, deliverables, and budget. Manages a team of designers and freelance resources. Works closely with product development and sales teams to deliver impactful, consistent content via websites, landing pages, email campaigns, video, and print.

Marketing Communications Manager

Washington University in St. Louis

Lead strategy, operations, traffic, and resource management of the creative services team. Evaluate project requests for their potential effectiveness towards achieving desired communication goals, and work with partners to determine the best course of action to meet their needs. In partnership with the Senior Creative Director, ensure that projects are executed according to brand intention—balancing university brand with the specific needs and audiences of our campus partners. Focused on ways to improve efficiency, performance, and results, as well as the experience of working with our team.

Executive Director - Creative Services / Office of Public Affairs

Guide the content and design strategy of the university's website as well as sites for our campus partners. With a team of designers, content strategists, and developers, marry digital and social media strategy to existing print tactics, creating holistic marketing packages. Help partners think about and incorporate mobile tactics into existing platforms.

Executive Director - Digital Communications / Office of Public Affairs

Interim Executive Director - Office of Digital Communications Marketing

Provide excellent customer service—ensure our partners that the process of working with our team would be as satisfactory as the end results. Organize and manage project scope, schedules, and overall quality of deliverables and manage all communication between the partner and the content, creative, and production resources. Ensure that all websites were guided by department strategy for brand building and best web practices. Built and maintain the reputation of the department through strong client relations.

Project Manager - Office of Digital Communications Marketing

Coordinate the design and content of the university's website. Provide web services for department websites. Be a resource for a burgeoning area of communication within the university. Develope an overall editorial and visual approach and philosophy for the university website.

University Web Editor - Publications Office

Code the Public Affairs website to share news releases, tip sheets and media alerts. Responsible for all site maintenance, including redesigns, upgrades, and daily updates. Create quarterly and annual reports to demonstrate media coverage of the university to senior administration. Assist in decisions regarding the maintenance and upgrading of office technology.

Communications Coordinator - University Communications

InfoWorld

Responsible for direct customer contact and follow-up on behalf of the sales team, lead generation through media research, contact with agency/vendor to assist in weekly magazine closings, and collection of insertion orders. Managed meeting coordination, database maintenance, and creating proposals/RFPs.

Sales Associate

With over 25 years of experience in communications, marketing, and creative services, I have a proven track record of delivering results-oriented content strategies that align with business objectives and customer needs.

I specialize in bringing vision and strategy to the tactics by which a message is effectively communicated. I leverage my expertise in content marketing, digital marketing, SEO, email marketing, product marketing, and analysis to craft engaging and informative materials that support sales and marketing goals. I collaborate with product, operations, and sales leaders to ensure impactful and consistent brand messaging across multiple channels and platforms, and have experience managing teams of talented professionals.

taplio

The Battle

Andy Weiss

Colleen Lyerla

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?