Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

Andy Weiss

1. Expert in end-to-end sales, email campaigns, inbound/outbound sales, cold calling, LinkedIn outreach, product demos, and negotiation.
2. Green Belt certified in CEIPAL's ATS, HRMS, and VMS products.
3. Skills: Product knowledge, market understanding, sales techniques, communication, negotiation, CRM, technical proficiency, sales process management, lead generation, prospecting, presentation skills, analytics, reporting, adaptability, learning agility.
4. Committed to enhancing talent acquisition through innovative solutions and fostering strong client relationships.

Sr. Recruitment Solution Consultant

Karwaan - The Public Speaking Club

Coordinator

Evepaper

Research and Promotions Intern

PeopleNorth Pvt. Ltd.

Corporate and Institutional sales

EATCLUB Brands (Formerly BOX8)

Operations Manager | Team Leadership | Process Automation | Sales Analysis | Cost Reduction | Corporate Tie-ups                             
1. Managed 2 outlets with a team of 40 members.
2. Automated operational processes in collaboration with the technical team to ensure efficiency and reduce errors.
3. Analyzed sales and promotional performance, executing Below The Line (BTL) activities accordingly.
4. Developed need-based training programs to cultivate a multi-skilled workforce, optimizing operational efficiency and reducing costs.
5. Monitored processes, identified improvement areas, and implemented measures to enhance customer satisfaction and resource planning, resulting in significant cost savings.
6. Conducted internal process reviews to ensure adherence to defined guidelines.
7. Established corporate tie-ups to boost sales initiatives.
8. Achieved a 20% reduction in food costs through streamlined processes, maximizing revenue.
9. Managed outdoor events effectively to enhance brand visibility and engagement.

Operations Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.

Public Institution Building Executive | Milk Procurement | Milk Quality Control | Institutional Development
1. Ensured accurate measurement and quality control of milk to prevent foam and shortages.  
2. Conducted testing of milk samples for MBRT at BMC level, reporting results in Enterprise Project Management system for quality assurance.
3. Established village-based milk procurement systems, ensuring fair collection and timely payments.
4. Supported institutional development and provided training for enhanced operational efficiency.
5. Implemented strategies to increase milk production and marketable surplus.
6. Identified optimal dairy farming areas and established milk collection centers.
7. Managed logistics for milk transportation and reviewed performance with field staff monthly.I

Executive

Welcome to my LinkedIn profile! I am Jaisingh Thakur, a dedicated professional with a strong background in operations management, sales, and project execution within the dairy industry, hospitality business, food delivery, cloud kitchen, and operations.

Experience:
- Operations Manager at Poncho Hospitality Pvt. Ltd., optimizing operational processes in the hospitality industry.
- PIB Executive at Mother Dairy Fruits and Vegetables Pvt. Ltd., driving sales growth and managing promotions in the dairy industry.
- Corporate & Institutional Sales Intern at PeopleNorth Pvt Ltd, developing client relationships and executing strategic sales plans in the food delivery sector.
- Research and Promotion Intern at Evepaper, gaining insights into market trends and consumer behavior related to the food industry.

Skills and expertise:
- Operations Management
- Sales Strategy
- Project Execution
- Process Optimization
- Customer Satisfaction
- Dairy Industry
- Hospitality Business
- Food Delivery
- Cloud Kitchen Operations
- Lean Six Sigma Green Belt Certification

Education:
- MBA with a focus on marketing, business strategy, leadership, and analytics.
- BSc in Agriculture, Dairy, Agri-Extension, and Agro-Economics.

I am passionate about driving organizational success through strategic planning, process optimization, and effective stakeholder management in the dairy industry, hospitality business, food delivery, and cloud kitchen operations. Let's connect and explore opportunities to collaborate for mutual growth.

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Jaisingh Thakur

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