Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Bazaarvoice

Senior Product Manager

Livofy (Previously Keto India)

What I do at Livofy?
1. Launched Mobile and Web products: Developed and launched Android, iOS applications and Web Products with AI based features, contributing to an impressive 20,000+ paid users with annual recurring revenue exceeding 1 million USD within 24 months.
2. Gamified Recommendation Engine: Improved the overall retention and user adherence by 12% through gamified nudges and building recommendation engine based adherence improvement features.
3. Enhanced Revenue Streams: Implemented upsell and cross-sell strategies on the web and app platform, leading to a substantial 15% increase in Average Revenue Per User (ARPU).
4. DAU Improvement: Applied data-driven insights from A/B tests to optimize the free and paid user acquisition, resulting in a remarkable 20% improvement in app’s DAU in 6 months.
5. Operational Efficiency Improvement: Led collaborative efforts across teams, gathering requirements and prioritizing features to develop automation tools using machine learning based recommendation engine. This initiative achieved a notable 25% reduction in operational costs.
6. User-Centric Feature Implementation: Incorporated user feedback and interviews to enhance product features, resulting in a 15% increase in customer retention and an improved Net Promoter Score (NPS) from 2022 to 2023.
7. Streamlined Onboarding Process: Identified and addressed customer pain points, resulting in a 10% improvement in app activation through a redesigned onboarding user experience.
8. Cross-Functional Growth: Collaborated with cross-functional teams including UX, engineering, and business, contributing to a remarkable 30% growth in Customer Lifetime Value.

What Fuels me?
- Innovating on behalf of our customers by proactively implementing improvements, enhancements, and customisations.
- Interacting with business and technical partners or seeking feedback from stakeholders.

Product Manager and Founding Member

Innovaccer

Innovaccer is a Series E funded Healthcare Technology company with over $5Billion valuation.
Part of the responsibilities included: 
- Worked essentially in the Value-Based Care market to generate Sales Qualified Leads which accounts for more than a Million ARR.
- Worked towards scaling lead generation via events, resulting in a significant contribution to the Sales Pipeline Value. 
- Creating an ecosystem of customers and end-users via marketing engagements.
- Curating and promoting case studies, coordinating webinars, events and other engagements for our customers.
- Worked towards the alignment of Partnership & Marketing Teams for Better Results.
- Research conducted into the VBC market along with account level and contact level research in-depth internal and external stakeholder coordination, booth management, planning networking sessions with our prospects, customer and partner involvement at our booth and other engagements.

Associate Marketing

PlaySimple Games

Play Simple is one of India’s most exciting, fast-growing and largest mobile gaming companies. Founded in 2014, and backed by Elevation Capital and Chiratae Ventures, our vision is to create simple, impactful casual game experiences at a massive scale. 

Part of the responsibilities included:
- Worked closely with product leaders as a data-driven advisor and partner on strategic issues.
- Collaborated with game teams to deliver actionable insights into games to further increase user acquisition, engagement and monetization.
- Proactively performed a wide range of analyses to identify trends, issues, and opportunities across games to help continue to improve gameplay.
- Answered business-related questions through exploratory data analyses and ad-hoc reporting.

Business Analyst 

Conceptualize. Devise. Formulate

I’m Achint Chauhan, a PSPO™ certified Product Manager, passionate about product-led scalability.

With over 5 years of experience leading user and revenue growth of products, I have had the privilege to work with companies like Innovaccer, Playsimple Games, Livofy, Invincible Digital and Sleeping8.

What fascinates me? The customer

The way a customer reacts on different levels of their buyer's journey based on their demography, geography, mindset, conditions, intent, and a lot more. 

With a technical background and a life-long passion for problem-solving and innovation, I have dedicated my career to creating products that genuinely make a difference. From meticulous market research to comprehensive product launches, every step of the process fuels my enthusiasm. 

From managing products through the entire lifecycle (Concept>Plan>Develop>Iterate>Launch>Measure) to leading cross-functional teams, I've had the chance to work with diverse thinkers and doers, every one of them contributing towards a unified vision. 

The ability to develop and execute product roadmaps, combined with the opportunity to slice data and analyze metrics, has allowed me not only to improve product performance but also to grow as a professional. 

P.S. If you're in the process of building a product or scaling it, let's connect! I'd love to hear about your goals and help you.

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The Battle

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Engagements

Likes

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