Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

linkedin.com

JSESSIONID

Search | LinkedIn

li_at

Talks about #productledgrowth and #productled

#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

opsfx

Founder

HiBob

Community Developer

Vasculearn Network

Leading VLN’s transformation into a scalable, data-driven platform that enhances patient care, empowers healthcare professionals, and drives financial sustainability.

Technology & Automation – Optimizing infrastructure, AI integration, and workflow automation.
Sponsorship Development – Enhancing sponsorship models, partner engagement, and financial strategy.
Operational Efficiency – Streamlining processes, reducing costs, and aligning technology with business goals.
Partnerships & Grants – Expanding industry collaborations and funding opportunities.
Go-to-Network Strategy – Scaling VLN’s platform and engagement ecosystem for long-term growth through a community-led model.

Chief Technology Officer

Web Application Developer

Laura Nguyen Coaching

Product Developer

AEON Point

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Airtable Systems Development
- Business/RevOps Strategy

Operations & Systems Development

Infinite Skies

Business Operations Consultant

RevUp Advisory

ASK Consulting Solutions

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Productization of Core Offering
- Business/RevOps Strategy

Operations Advisor

Delphinium Solutions

Authority Plug

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Business Administration Automation
- Productization of Core Offering
- Business/RevOps Strategy
- Business Expansion

Fractional COO

Subscribe to superoperator - I help founders scale operations 10x faster with no-code & automation.

You're struggling to meet your goals & scale.

thinking “I paid $3k for an expert & got copy/paste guidance”

Then you see all the “experts” preach:

* Build a “system” 
↳without ever showing you how to do it

* Use automation 
↳but only what worked for their business

* You have to “do the work” 
↳and never have someone guiding you

And make sure to subscribe to their newsletter & 
keep getting sold new “tactics.”

[behind the scenes hasn't changed]

If you keep working with people that tell you what to do...

→ you’ll never get to the how & struggle with what actually happens behind the scenes.

IF

What goes on behind the scenes “flows”, 
you can take on more.

WHEN

You feel efficient with a process for you/your team, 
you confidently take on more.

→ Without adding more headcount and/or work.


How do I know this? 2 reasons:

1 → For 15 years, I’ve helped internal teams at Enterprise level & bootstrapped startups operate.

→ Using product + team + customer-centric processes that lay the foundation

I also led 125 businesses & thousands of leaders to deliver top AND bottom-line results

→ And helped dozens get out of their heads to scale their operations

Internal teams. 
High-growth consultants. 
Agency leaders.

[I’m at their side]

2 → I’ve proven this in more than “scaling my business”

Operations Director with a high-growth business

* $35 Million in bottom-line revenue earned back from ops efficiency

— Putting a strategy to maximizing controllable spending w/o adding headcount
— Systems, Tools, and Standards ingrained into every person's mentality to scale
— 14 leaders from my team earning multiple 6-figure incomes from the process

In 3-short months of helping internal teams & agency leaders

- Helping a fractional head of content build an engine and add $15k monthly
- Helping a high-growth consultancy build an operating system and $40k MRR
- Helping a digital & paid ads consultancy build & add 3 new clients the first week together

So now you’re probably thinking..

“My coach doesn’t do this for me! 

How can I get started building this in my business, now?

Just DM me “Ops System” and we’ll start the conversation.


PS - this isn’t a magical cure-all pill for building a minimum viable process.

It’s more expensive than a $200 “steal my systems” playbook & takes.

taplio

The Battle

Wes Bush

Adam Judeh 🛠️

Followers

Posts

Engagements

Likes

Performance ScoreWes Bush's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Wes Bush

Adam Judeh 🛠️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWes Bush's LinkedIn Performance