Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 9 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Six years ago, PLG was a choice.
Today, it is table stakes.

Recently, Brex published a list of the 50 fastest-growing software companies.
ALL of them have a PLG motion.

If you want to win in the SMB or Mid-Market space, you cannot survive without PLG in 2026.

What separates the winners is not whether they have PLG.
It is how strong their PLG motion is.

The best PLG motions showcase value in minutes and expand rapidly without adding headcount. Weak PLG motions get stuck in linear growth.

That is what I help founders fix in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book - my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants - they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

Signed up for 100+ SaaS products in the last 6 months. These are the 8 best examples of AI onboarding I’ve seen this year. Not hype, real AI used to onboard users in seconds.

Took a few hours to put the onboarding flows on a Figma board, with some notes covering exactly how these companies use AI to get users to value faster.

Here’s how they are using AI to cut time-to-value down to seconds 👇

1. Relay.app (Context > Content) 
Instead of asking 20 questions, Relay asks for your LinkedIn URL. The AI scans your profile and auto-configures your agents and workspace instantly.

2. Gamma (Execution > Guidance) 
Gamma doesn't teach you how to use the editor. It asks for a topic and generates a full slide deck for you in seconds. No more relying on "empty states."

3. Figma (Just-in-Time Education) 
Figma analyzes your behavior in the canvas. If you get stuck or pause too long, the AI suggests the specific plugin or feature you need right in that moment.

4. Zapier (Outcome > Templates) 
Templates have taken a back seat. Now, a Copilot ingests your desired outcome and builds the workflow for you. It uses your initial app selections to predict exactly which prompts you need first.

5. Notion (Conversational Setup) 
They replaced the static "welcome wizard" with an active AI chat. It uses natural language to configure your workspace behind the scenes.

6. Miro (Zero-Click Canvas) 
The first screen is a chatbot asking, "What are we working on?". It builds the board structure for you before you even learn the UI.

7. n8n (Teaching by Showing) 
The "Try an AI Workflow" option demonstrates a working example first, teaching you how to interact with the agent while giving you a feeling of immediate progress.

8. Instantly.ai (Embedded Support) 
While the main tour is traditional (tooltips), the real power is hidden inside. As you navigate, AI agents surface to handle complex setup tasks, proving you don't need to be "AI-Native" to be effective.

Onboarding is evolving.

→ From: Teaching users how to use your interface.
→ To: Teaching AI what the user wants to do.

Think I’m exaggerating? Watch your growth rate when competitors can activate users in seconds, while you do it in minutes.

I compiled screenshots of all 8 flows into a Figma Board so you can see exactly how they work. I’m also covering how to do AI onboarding in a live workshop with Mickey Alon next week (Jan 28).

Comment "AI Onboarding" below and I'll send you the link for both. 👇

#1 PLG Consultancy | 434+ clients, $1B+ self-serve revenue

AI is messing with SaaS Conversion Benchmarks across the board. It’s time to reset expectations.

We’re teaming up with Kyle Poyar @ Growth Unhinged and ChartMogul to build the 2026 SaaS Conversion Benchmarks.

There’s too much anecdotal advice, and not enough hard data.

We want to know what is actually happening with trials and conversion right now. From real SaaS companies.

Please help us aggregate the largest dataset on free-to-paid conversion rates so we can stop guessing what great looks like for SaaS products.

It takes 4 minutes.
It is fully anonymous.

We publish the aggregate results in February.

You can contribute here: https://lnkd.in/ed2VjKGz

THANK YOU for your support 🙏

Animal Science Students' Association of Nigeria, ASSAN National Body

Public Relations Assistant

Opticliq Digital Agency

I assisted Opticliq by writing copy for the web pages assigned to me.

Freelance Copywriter

Medium

Content manager, strategist and writer for The Victoria Ibukun Blog.

Blogger

Limestone

Bringing the Limestone Vision to life by collaborating with the team and writing:
•Video Scripts
•Email Copies
•SEO website content
•Landing pages

Key achievements:

-Wrote and optimized 12 SEO blog posts on security and estate management, driving increased search visibility and first-page ranking on Google — e.g., Limestone.ng ranked for “Safe Studying Tips” within 3 months.

-Conducted keyword research with Google Keyword Planner to develop the 12 targeted content blog post topic ideas.

-Collaborated with the marketing team to write email nurturing series, ad scripts and landing page copy that supported campaign goals.

Content Writer

UGC Deck

Freelance Content Writer

Freelance Social Media Manager

Contentika

As an employee at Contentika, my responsibility is to write blog post articles assigned to me and submit them before the deadline. I am to take care of Solevant's website health too.

Web Content writer and SEO editor

Newsletter Writer

Heloafricaa

Content writing and news article writing. My job was to search for trending news online and then rewrite it in my own words for Heloafricaa. We did this so that Heloafricaa could have a chance to trend and rank on Google's search engine result page.

Content writer

content writing and news article writing.

Primerect

Writing interesting and engaging content for the internet. I was to pick a content idea from the list of jobs posted on Primerect's Whatsapp group.

Web Content Writer

I rank product and service-based businesses on website & LinkedIn through content that converts visitors to instant, loyal leads. ✅ Content Writer & Manager for SEO Website Pages & LinkedIn ⏩Contact me to get started.

Connects with Your Main Audience: Patients, Farmers etc
Increase your Visibility and Authority
Then win by turning your audience into customers

What you need is:
-a marketing and sales strategy
-writing skills that execute them

They can also help achieve your goals for your Business.

Even for your Agriculture goods and services.

My content has successfully helped clients in these industries:
Design industry (10+ Web Content (WC))
Gifting industry (8+ WC)

Writing industry = Social Media Account (Generated 5+ leads, Wrote 100+ content, repurposed content as Images and Videos)

Real Estate industry (Wrote 3+ WC)
Story writing industry (Wrote 2+ stories)

If you are still reading, it means YOU ARE READY TO:
-Bring your business online through quality content.
-Start earning online and offline.
-Rank on Google.
-Use social media for a very long time.
-Start attracting potential customers.

And you understand the power of hiring the services of an educated freelance content writer like me.


“Why am I the right fit?” you might ask.
Well, it is because I know how to write for social media and websites without shutting down.
And I am a super curious person with the traits of a people pleaser.

Let's go back to business 😉.

As a business owner who is ready to win online, these are 3 major skills you need:
-Social media writing.
-Website writing.
-Web page writing.

The social media writing is essential for gathering followers —and turning them into customers.

LinkedIn writing is a must-have if you are looking to build:
A brand that can attract a high-paying (your favourite) audience.

However, all social media writing skills can become useless because a social media account could get stolen, hacked, restricted, or taken down.

And your social media account isn't yours.


So, the next plan is to utilize and monetize the writing skills of a best website write.

Since your website is yours and is more secure.

Your website will help you:
-Rank your business
-Increase your visibility
-Increase leads (potential customers)
-Productize your business solutions

I have already helped 5 industries become more visible on the internet. And it has increased the number of people that are aware and can buy from them.


I am ready to help you, too.
Are you ready?
Send a DM to oludareibukun17@gmail.com

Still need to check if we fit?
Then check my work.

Or book a call with me to write your 1st content with me at the affordable price of:
$125 



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The Battle

Wes Bush

Oludare Victoria Ibukun

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The Battle

Wes Bush

Oludare Victoria Ibukun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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