Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 9 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Six years ago, PLG was a choice.
Today, it is table stakes.

Recently, Brex published a list of the 50 fastest-growing software companies.
ALL of them have a PLG motion.

If you want to win in the SMB or Mid-Market space, you cannot survive without PLG in 2026.

What separates the winners is not whether they have PLG.
It is how strong their PLG motion is.

The best PLG motions showcase value in minutes and expand rapidly without adding headcount. Weak PLG motions get stuck in linear growth.

That is what I help founders fix in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book - my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants - they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

Signed up for 100+ SaaS products in the last 6 months. These are the 8 best examples of AI onboarding I’ve seen this year. Not hype, real AI used to onboard users in seconds.

Took a few hours to put the onboarding flows on a Figma board, with some notes covering exactly how these companies use AI to get users to value faster.

Here’s how they are using AI to cut time-to-value down to seconds 👇

1. Relay.app (Context > Content) 
Instead of asking 20 questions, Relay asks for your LinkedIn URL. The AI scans your profile and auto-configures your agents and workspace instantly.

2. Gamma (Execution > Guidance) 
Gamma doesn't teach you how to use the editor. It asks for a topic and generates a full slide deck for you in seconds. No more relying on "empty states."

3. Figma (Just-in-Time Education) 
Figma analyzes your behavior in the canvas. If you get stuck or pause too long, the AI suggests the specific plugin or feature you need right in that moment.

4. Zapier (Outcome > Templates) 
Templates have taken a back seat. Now, a Copilot ingests your desired outcome and builds the workflow for you. It uses your initial app selections to predict exactly which prompts you need first.

5. Notion (Conversational Setup) 
They replaced the static "welcome wizard" with an active AI chat. It uses natural language to configure your workspace behind the scenes.

6. Miro (Zero-Click Canvas) 
The first screen is a chatbot asking, "What are we working on?". It builds the board structure for you before you even learn the UI.

7. n8n (Teaching by Showing) 
The "Try an AI Workflow" option demonstrates a working example first, teaching you how to interact with the agent while giving you a feeling of immediate progress.

8. Instantly.ai (Embedded Support) 
While the main tour is traditional (tooltips), the real power is hidden inside. As you navigate, AI agents surface to handle complex setup tasks, proving you don't need to be "AI-Native" to be effective.

Onboarding is evolving.

→ From: Teaching users how to use your interface.
→ To: Teaching AI what the user wants to do.

Think I’m exaggerating? Watch your growth rate when competitors can activate users in seconds, while you do it in minutes.

I compiled screenshots of all 8 flows into a Figma Board so you can see exactly how they work. I’m also covering how to do AI onboarding in a live workshop with Mickey Alon next week (Jan 28).

Comment "AI Onboarding" below and I'll send you the link for both. 👇

#1 PLG Consultancy | 434+ clients, $1B+ self-serve revenue

AI is messing with SaaS Conversion Benchmarks across the board. It’s time to reset expectations.

We’re teaming up with Kyle Poyar @ Growth Unhinged and ChartMogul to build the 2026 SaaS Conversion Benchmarks.

There’s too much anecdotal advice, and not enough hard data.

We want to know what is actually happening with trials and conversion right now. From real SaaS companies.

Please help us aggregate the largest dataset on free-to-paid conversion rates so we can stop guessing what great looks like for SaaS products.

It takes 4 minutes.
It is fully anonymous.

We publish the aggregate results in February.

You can contribute here: https://lnkd.in/ed2VjKGz

THANK YOU for your support 🙏

Jeremy Reymer is an innovative and passionate advocate of  drivers - addressing today’s greatest challenges: driver recruiting, driver retention, and driver health and wellness. 

Jeremy brings over 20 years of experience in the trucking industry as both a carrier and a vendor, having led a small truckload operation as well as a regional CDL driver staffing company. 

As a member of ATA’s Workforce Development Committee and a founding executive board member of the Next Generation in Trucking Association, Jeremy is devoted to addressing the most critical issues in the industry. He also serves on the board of the Indiana Motor Truck Association.

In 2016, he founded DriverReach, a modern driver recruiting and compliance management solution to address the technological deficiency in this area. In early 2025, DriverReach was purchased by Tenstreet.

Jeremy also hosts a 5-yr running popular podcast, Taking the Hire Road, featuring the insights from industry experts and thought leaders as they discuss the industry’s greatest challenges around the driver lifecycle.

More recently, Jeremy has taken on a passion project, called PROJECT 61, in an effort to address what he believes is a trucking industry epidemic: the 61 year average life expectancy of a CDL driver. The mission of PROJECT 61 is to raise awareness, educate, and provide solutions to move that needle and improve the lives of our most valuable assets on the road.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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