Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Virtual Selling Sales Training Company

CSO, Co-Founder

Score Selling, LLC

Score Selling, LLC is a sales training company dedicated to helping salespeople sell more and sell faster than ever before.

Our passion is in equipping sales professionals and sales management with strategies, tools and scoring systems for increased sales performance throughout all facets of the sales discipline. 

The Score Selling™ Sales Training Solution is a custom, self-paced professional sales training solution for individuals and teams to DRIVE REVENUE.

Score Selling™ Sales Training is a solution focused on the implementation of the technique and strategy so that the salesperson is measurably making more sales and more money doing it.  USE what you learn.  MAKE MORE MONEY with it.

The Compression Prospecting Day is a live sales training and revenue generating call day; alternating calls with sales training and delivered onsite.

MAJOR™ The 5 step stage by stage sales process that works because it is an exact mirror that the prospect’s business goes through in their process of change. 

CLIENT™ The 6 subcategories and 72 unique variables within CLIENT™ make it the most useable and effective consultative opportunity model available.

OPEN GATE™ A low pressure, high value added campaign of follow up for prospects and customers.

ScoreMore™ The first single view, physical dashboard of integrated time and sales opportunity management solution for salespeople.

LANC™ The system of consultative conversation, objection handling and question generating.  With the Sphere of Concern, the first sales tool for visualizing the individual concerns structure of decision makers.

The Leveille Group, LLC

Sales Training company delivering solutions through concept called The Management Institute:  A weekly, peer enabled, non traditional mixed-company, mixed-tenure, instructor led sales training solution.
Designer of Strategic Systems and Processes for Professional Salespeople
Custom Sales Techniques
•	Proof Statements, Rapport, Credibility and Sales Messaging
•	Compression Prospecting
•	The Voicemail Campaign and Professional Persistence
•	Value Maze Method of Proposal Authoring
•	Developed the Executive Referral Approach to Leverage the Executive Sponsorship in Non-Typical Ways
CRM Expertise
Salesforce.com Lead Administrator for successful implementations of Salesforce.com in diverse clients; established criteria, formatted needs, developed reports, dashboards, custom objects
Developed full consulting and training platform for delivery and management of sales training and consulting solutions on the Force.com platform; custom objects, reports and dashboards.

Chief Manager

Ask a few different questions with me: what if the Buyer loved hearing from you? What if they responded to your emails? Accepted your meetings?  Hey - what if they called YOU? Followed up with YOU?  

It's the Buyer Slipstream Effect. It happens when Sellers give the expertise Buyers need in an experience Buyers want.  

VirtualSellingX™ is the first virtual selling methodology built on and for virtual selling excellence.

I designed it after 17 years sales training experience with companies like Siemens Energy, Bennett International Group, Landair Transport, Barnhart Crane, Rohm Products of America, DiversiTech, WEG Electric, G & W Equipment, JIT Toyota-Lift, Ogden Forklifts, Southeast Industrial Equipment, Thompson Lift Truck Company, US Materials Handling, Wesley International Pack Mule, Wolter Group, Sidney Lee Welding Supply, Air and Hydraulic Equipment, Kaufman Company, Benise-Dowling & Associates, CC Jensen, C&C Fence, DMC, GenSpring Power, Jack Pittman Associates, Mark C Pope, Sunbelt Displays, Thermal Recovery Systems, and Sysco.

VirtualSellingX™ is a framework of 7 Principles and 7 Practices informed by 4 Drivers, which equip Expert Sellers to sell more and faster; by enabling them to productively and consistently deliver the Expert Buying Experience™ to their Buyers; triggering the Buyer Slipstream Effect, a Buyer response which dramatically improves win rates and adds velocity to their sales efforts.

Want to win the most demanding of Buyers? Give them the Expert Buying Experience™. Use VirtualSellingX™ to open more doors. And close more deals.

Let me know if I can help you. My cell is (404) 205-0075. Email me at kevin@virtualsellingx.com.

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Wes Bush

Kevin Leveille

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The Battle

Wes Bush

Kevin Leveille

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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