Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Cloud Contracts 365

CEO and Founder

Law 365

Simmonds Law

Principal and Director

Teacher Stern LLP

Company Commercial Solicitor, specialising in Technology Law

Solicitor

Sherrards Solicitors LLP

Solicitor in the Company Commercial Group

International HIV/AIDS Alliance

Volunteer lawyer working in the Legal, Risk and Compliance department.

Volunteer

Shearman & Sterling LLP

Associate

The founder and CEO of two innovative legal businesses, Law 365 and Cloud Contracts 365.

Law 365 is a law firm like no other, proudly supporting technology businesses, including Microsoft Partners, grow their business with less risk. Our team of expert lawyers provide industry tailored contracts and advice giving your business the security it needs to help you focus on the big picture.

Cloud Contracts 365 is the AI powered tool built for technology businesses to create, review and manage their own contracts, empowering the entire team to close and manage more deals quickly whilst mitigating risk. Created by lawyers and our technical team, we are proud to present an AI / Machine Learning software to meet all of your contractual requirements.

Kim Simmonds

I am SO proud right now!!

This time next week, the Law 365 team will be heading to our own version of the Oscars… 

The British Legal Awards 🎉

It still feels surreal to say we’re finalists in not one, but two categories!

Moments like this remind me exactly why I built Law 365 in the first place.
Not to be the biggest firm.

But to build one that’s different – a firm built for the tech sector, for Microsoft Partners and MSPs who need legal to move as fast as they do.

A firm that helps businesses scale with confidence.

A firm where lawyers can thrive, lead, raise families, and redefine what a modern legal career looks like.

A firm where purpose and passion sit right alongside excellence, innovation… and a lot of heart.

To me, these nominations aren’t just awards.

They recognise that legal doesn’t have to be a blocker; it can be a growth driver when you build it the right way.

To the incredible Law 365 team: this is your moment.

You’ve earned every bit of it through your brilliance, your care, and the standard you set every single day.

Whatever happens next week, I’m already beyond proud.

This is what we work for 🙌🙌

CEO & Founder @ Law 365 & Cloud Contracts 365 | Strategic Legal Partner to the Tech Industry | Empowering MSPs & Microsoft Partners to Close Bigger Deals, Faster, with Less Risk

“Figuring it out as we go” isn’t a strategy. It’s a risk.

Last week, someone commented after a CISO roundtable, sharing that the consensus was clear:

We can’t keep treating AI adoption as something we’ll tidy up later.

And I couldn’t agree more.

Every day, I hear the same story – teams using ChatGPT or Copilot to make decisions, hire, or even appraise performance… without any clarity on who’s accountable when things go wrong.

That’s not innovation, that’s exposure.

AI is already shaping how we hire, manage, and support our people.

But while the technology is racing ahead, the guardrails still aren’t in place.

That’s exactly what I’ll be unpacking on Monday with Gina McCadden!

Together, we’ll explore how leaders can create safer, smarter workplaces – ones where AI helps people do their best work without crossing ethical or legal lines.

Because the real challenge isn’t just keeping up with AI.

It’s leading with enough foresight to keep your people safe while you do.

👇 Link in comments to register!!

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The Battle

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Kim Simmonds

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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