Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

Reforge

2 artifacts I created and tested to help you nail your product positioning + designing a winning growth experiment. Aimed to help PLG-led B2B founders drive product activation and adoption and take the guesswork of their strategic initiatives.

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RevGenius

RevGenius is the #1 B2B community for sales, marketing, and RevOps professionals, offering access to content and a supportive network of 36,000+ members worldwide.

Leo Sadeq 

#GTM #Product-LedGrowth #ProductManagement #UserOnboarding-Mapping-Acquisiton

Over the past few years, I have scaled two startups to 5 figures in MRR within 5 to 8 months (case study attached below). 

> We are ideal to work together if you are a B2B founder or CEO making around $100K ARR and have: 

Product & Engagement:
1. High churn and low engagement > Users aren't experiencing "aha moments" with core features.
2. Low conversions and signups despite having a valuable product. 
3. If you have an upcoming product launch and you want to optimize waitlist and early-bird signups 
4. If you want to develop a product/feature and you want to maximize success and cut time on wasted effort.  

Process & Strategy:

1. An unstable roadmap and unaligned teams lead to feature changes and missed opportunities.
2. Inefficient user acquisition strategy fails to reach the ideal customer profile and optimize the funnel.
3. Focus on paid advertising with no organic steady growth and long-term LTV.
4. Unsure if your messaging, USP, value prop, and content are performing or ideal for your ICP 
5. If you have a new product and looking for a full-scale GTM that positions your product in front of your ideal users. 

Onboarding & Adoption:
1. You don't have an optimized user mapping, journey, onboarding, and acquisition strategy that brings users to your product and maximizes adoption. 
2. Difficulty finding product-market fit and attracting new prospects.
3. Lack of strategic planning and clarity surrounding KPIs, success metrics, pricing, and launch strategy.


If you are going through any of the above issues or concerns, Id love to chat with you. 

For more information on collaborating, the timeline for delivering results, the scope of work, and investment, check the link below :)

Growth Product Manager & GTM Strategist

Biond Media 

- Successfully pitched creative briefs to clients, resulting in increased business from existing clients
- Delivered the creative brief process from the ground up to completion
- Supervised the project operation, project timeline, content/script creation & budget allocation
- Translated marketing objectives into clear creative strategies
- Ensured visual communication and client standards are met
- Oversaw the development of an effective video advertising campaign, increasing brand awareness and viewership
- Set project deadlines and monitored production and projects schedules
- Studied, evaluated, and redesigned creative brand site copy
- Supported and assisted with brand marketing, social media marketing, video production, advertising, and content creation
- Determined project content by reviewing and approving art and copy materials
- Lead brainstorming/creative sessions and encouraged team voice.

Creative Director

NDN Global Group - Diagnostics for the Masses

1. Working with the Head of Sales to achieve the sales targets 
2. Eye on competition and new trends with industry research and analysis

Sales & Research Manager 

Caspian Solutions

While working remotely from Malaysia, I:-
- Worked directly with the CEO to strategize GTM which achieved a 25% increase in Sales Pipeline Value.
- Supervised a team of 3 marketers to achieve 15% campaign performance elevation, driving high-value customer acquisition and bottom-line impact.
- Saved almost 13 % of the marketing budget through strategic budget allocation while bringing high-quality traffic and conversions across LinkedIn and search campaigns. 
- Increased traffic and brand awareness by 7% over a 3-month period through leveraging and guiding SEO & content teams and increased blog production volume targeting TOFU keywords. 
- Created and executed a customer retention strategy that decreased customer churn by 3% and helped with developing loyalty programs.
- Enhanced conversion rate by leveraging heatmaps and UX metrics across landing pages, and conversion funnels which increased time spent on the pricing page. 
- Coordinated efforts and timelines across marketing, sales, and product teams to ensure seamless execution of campaigns and maintained alignment with the overarching business strategy. 
- Identified and targeted high-intent customer segments by developing a growth strategy which resulted in a 24% boost in customer acquisition. 
- Unmasked hidden traffic and boosted lead generation (200 new leads/week) by using lead enrichment techniques leveraging the ClearBit platform.

Assistant Marketing Director 

Marvel Marketing

- Generated a 12% increase in brand awareness through the development and execution of integrated marketing plans.
- Successfully increased conversion rates by 18% through A/B testing and optimization of website copy.
- Optimized lead attributions through CRM and nurtured the customer journey across the funnel.
- Successfully created and distributed B2B | B2C content strategies across social media, email, and other channels which resulted in a 10% average increase in conversion rates thus sales.
- Identified an untapped buyer persona that led to increased audience segments which brought more revenue later within the first 8 months.
- Identified the right channel distribution strategy fueled by
research and buyer personas which resulted in a 30% increase in leads.
- Ideated performance-boosting tools and delivered insights that increased organic reach and awareness for many brands like Twix.
- Assessed 12 marketers through weekly meetings and feedback which led to a 44% weekly increase in productivity.

Senior Marketing Strategist

1. Conceptualized ideas for many marketing campaigns. One of which was for a Starbucks new drink launch which increased customer engagement by 23%.
2. Researched and analyzed data to identify and define the right audience to target across the funnel. 
3. Coordinated promotional activities, events, and interviews with customers via questionnaires and online. 
4. Managed production and performance of multimedia content strategies for local and international brands like Siemens. 
5. Developed multiple creative copies and social media content across channels
6. Worked with site developers for SEO site optimization, monitoring performance on Google Analytics, and ideated performance boosting tools and insights to increase organic reach and awareness.  
7. Optimized lead attributions through CRM and nurtured the customer journey across the funnel.

Marketing Executive

Endorphin

- Worked with clients to develop engaging visuals that increased brand recognition by roughly 30%.
- Developed copy ads and video displays that increased time spent on sites, engagement, and CTRs. One had the highest impressions rate of 43% compared to the previous quarter.
- Successfully increased click-through rates by 15% through A/B testing different ad formats for a local SaaS cloud service provider.
- Crafted SEO-friendly content for multiple B2B and B2C campaigns

Assistant Advertising Manager

I help B2B founders build & ship great products | Reach PM-fit and 2x your MRR with customized GTM, growth, and product solutions.

>Execution Over Everything<
 
-Have a product vision and want to bring it to life the right and cost-efficient way? 

-Have a product but struggling to reach product-market fit or expand your user base? 

-Want to double your MRR in less than 6 months but don't know how and without wasting resources? 

Let's face it, you can go solo, and struggle through suboptimal tactics as competitors reel in customers, or let me help you scale your progress faster. 

🙋🏻‍♂️ 𝘼𝙨 𝙖 𝙜𝙧𝙤𝙬𝙩𝙝 𝙋𝙈 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝘽2𝘽 𝙛𝙤𝙪𝙣𝙙𝙚𝙧𝙨 𝙢𝙖𝙠𝙞𝙣𝙜 𝙡𝙚𝙨𝙨 𝙩𝙝𝙖𝙣 $100𝙆, 𝙄 𝙨𝙤𝙡𝙫𝙚:

1] Underperforming user acquisition strategy that fails to reach your ICP. the right channels and get a high ROI. 

2] High churn - Low PQLs that convert as users fail to see your product value and reach the AHA moment. 

3] Low LTV, high CAC & short ACV duration. Slow organic growth with a lot of money spent on ads. No strong SEO or content presence that brings conversions to your product. 

4] Need a GTM strategy to boost long-term success by attracting early adopters and waitlist, getting Product Hunt featured, and acquiring 100 users pre-launch.

5] Low activation (inefficient self-serve). Leaky funnel and your onboarding process is unoptimized. 

6] You are not sure which pricing model to go with your product to minimize bounce and maximize conversions. 

7] You have churn and high bounce rates on most site pages and most prospects don't convert. 

8] Not sure if your product positioning, USP, messaging, value prop, and what KPIs to monitor on your site and pages are conversions optimized.

🙋🏻‍♂️ 𝙋𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤
1] $3M+ in client revenue generated. 
2] 17% increase in free trial signups after optimizing the conversion funnel in 2 months. 
3] $40K revenue boost in 1 year by re-optimizing targeting and positioning for a B2B outreach tool. 
2] 24% user acquisition boost in 3 months for a B2B data visualization tool through a strategic GTM.
4] Shortened TTV for a B2B freelancing tool with onboarding redesign in 6 weeks.
5] Ideated many product features aligning the roadmap to user interviews and the company's OKRs.



🙋🏻‍♂️ Hesitant about what to do? Thats ok, please message me here or check my Calendly link in the feature section if you're up for a free discovery to help you clarify :)

Check my site pinned on the home page for more info and case studies.

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Wes Bush

Leo Sadeq

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The Battle

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Leo Sadeq

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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