Wes Bush

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Over the last 8 years, I’ve worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

Yet, right now, the failure rate for product-led companies is still far too high.

I’m on a mission to change that because I believe the world needs more product-led companies where you can try before you buy. 

This approach builds trust faster than any sales pitch ever could—after all, 97% of buyers prefer it. But, let’s be real, PLG isn’t easy.

That’s why I’m here to help in three ways:

➡️ Is PLG is right for you?

I wrote the bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, to help you determine if PLG is the right strategy for your business. 

You can read it for free at ProductLed.com/Book—my treat!

➡️ What’s the best approach to scale up PLG?

After two years of research and working with hundreds of companies, I discovered the 9 essential elements that separate PLG success stories from the rest. 

I break it all down in The Product-Led Playbook.

You can grab a copy at ProductLed.com/Playbook, or watch my free masterclass to see the entire process in action: ProductLed.com/Masterclass

➡️ Ready to scale up?

If you’re ready to scale and need hands-on help, our ProductLed Implementers are here. They aren't consultants—they are experienced PLG operators who want to roll up their sleeves and work alongside your team to help you address your biggest growth bottleneck, whether that's getting more users to sign up, upgrade, or get to value.

Since we only work with a handful of clients at a time and guarantee growth, you must apply to work with us at ProductLed.com

Let’s turn your product into a growth engine and scale your business the product-led way. 🚀

CEO & Founder

We help you build a successful product-led business.

Start with our free ProductLed Masterclass 👉 productled.com

There’s ZERO chance companies like Cursor, Lovable or any AI-native SaaS can scale at this lightning pace without PLG.

You can’t scale with AI alone. 

You need a strong product-led motion to power it.

Without a self-serve product experience and rapid time-to-value, these companies wouldn't be able to hit the growth rates we're seeing.

To put it simply,

AI is the rocket. PLG is the fuel.

Let’s look at the numbers…

Both Cursor and Lovable hit $100M ARR in under a year with explosive, largely through self-serve growth.

Could any sales-led SaaS company scale to $100M in under a year? Even with an elite outbound team?

No chance.

This kind of growth isn't possible without a product users can adopt immediately, a frictionless self-serve experience, and organic expansion loops.

AI removes friction from the product experience through faster workflows, better outputs, more intuitive interfaces. But PLG removes friction from everything else: onboarding, adoption, expansion, and monetization.

You need both.

AI-native companies that build without a PLG motion will hit the same growth ceiling that every other sales-led SaaS has hit. They'll need more reps, longer sales cycles, and heavier implementation.

All the old problems that PLG was designed to solve.

AI creates the capability.

PLG creates the velocity.

#1 PLG Partner | We Scale (and Sometimes Buy) SaaS Businesses | $1B+ Self-Serve Revenue Generated For Our Clients

If you’re a B2B SaaS debating which user recording tool to use, just go for Microsoft Clarity.

It does everything Hotjar does, but better - and it's completely free.

That sounds too good to be true, but after working with hundreds of SaaS companies, we recommend Clarity to every client at ProductLed.

Here's why…

Hotjar bogs down your website. It's clunky, it's expensive, and honestly, there's no good reason to use it anymore.

Clarity isn't just a basic free alternative.

There's real depth under the hood. You can feed it events, send user information, and run sophisticated analysis. It's a genuinely powerful tool that happens to cost nothing.

Companies default to tools they think are "industry standard" without questioning whether those tools actually work.

When you're trying to reduce friction in your self-serve funnel, the last thing you need is an analytics tool that slows everything down.

Note: This is not a paid promotion. Simply a tool we’ve been (and our clients too) loving.

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#1 PLG Partner | Scale Your Revenue, Not Your Headcount | $1B+ Self-Serve Revenue Generated For Our Clients

SaaS Company? I’ll rewrite your vague landing page into a clear, conversion-focused page in 7 business days.

There’s only one reason your page is not converting as well as it should…

Visitors only get to the “aha moment” AFTER they sign up or book a demo

They DON’T understand how your product can make or save them $$$

They DON’T understand why is 10x better than what they are using right now

They DON’T understand it’s actually super easy to get started and set up

So if all of this is unclear, why would they convert?

They won’t.

All of this needs to be clearly explained on your landing pages.

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👉 WHAT I DO:

We will rewrite your ENTIRE page from scratch into a clear, conversion-focused page.

We will do the research for you.

We will advise you on the positioning problems you’re having.

We will provide clear suggestions for the layout and images to ensure the best result.

All of this within 7 business days.

The best part? You pay per page (no-commitment).

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👉 WHY ME?

✅ Worked with 140+ SaaS companies over the last 6-7 years

✅ Only work with B2B SaaS - never changed niche

✅ High capacity - I have a team to help me fulfill the work you need

✅ Pay per page - Unlike any other agency you can test things one page at a time.

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👉 NEXT STEPS:

DM me for examples, pricing, or any other detail you’d like to know.

Or email me: pedro@cortes.design

Pedro Cortés

This is the best SaaS demo page I’ve ever seen.
Because it does the one thing 99% of demo pages forget:
It actually makes the demo feel valuable.

Most SaaS demo pages feel like a trap.
You book a call…
And get a vague pitch or a boring slide deck.
This one flips that completely.

✅ It tells you exactly what you’ll get from the call
Not just a “chat” — you’ll actually walk away with:
– A strategy tailored to how the product could work for your org
– A walkthrough of the product (no fluff)
– A shareable report you can send to your team
– Clear next steps if it’s a fit (and no pressure if it’s not)

✅ It reframes the demo as a gift
You're not booking a call.
You're getting clarity, assets, and a custom roadmap.

✅ It sells the experience of the call
Before you even see the form, the page makes you want to say:
“Yes — this will be worth my time.”

P.S. Yes… I wrote it 😄
Client project — and I’m really proud of how it turned out.

(don’t judge me)

Best SaaS social proof I’ve ever seen. 😍

No fluff. Nothing I’d change.

And I never say that. 😎

Here’s why it’s PERFECT 👇

✅ Video testimonials — with faces, names, logos
Each one is super personal. The person is clearly the one using the product.

✅ Short & clickable
They’re not 30-minute monologues. Just 1–2 minutes each — and the thumbnails are actually clickable.

✅ Tabs you can scroll through
You’re not forced to watch just one testimonial. You get a scrollable library of stories, instantly visible.

✅ Specific metrics & concrete results
No vague “it helped us a lot” type quotes.

It’s all like:
“Increased qualified demos by 32%”
“Saved us 8 hours per rep every week”

✅ Big, known companies
The logos build instant trust — and the quotes make the results believable.

✅ Every single objection is answered
Setup time, internal buy-in, ramp-up speed, usage — all of it is covered in just one or two videos.

This is how social proof should be done.

Most SaaS pages just throw a bunch of random logos or a single quote below the fold and call it a day.

This section does the complete opposite.

It’s structured.

It’s high-converting.

It’s hard to ignore.

Example from Arrows

What do you think about this section?

I built a copywriting tool! 🤓
It’s perfect for A/B testing sections


I’ll use it for Linkedin content (example tutorials and teardowns) & probably sell it as a product.

Here’s what it does 👇

1️⃣ You paste a screenshot of any section (hero, feature block, etc.)

2️⃣ You tell it the angle you want:
 → “Highlight automation of every follow-up”
 → “Add a strong encryption / data security angle”
 → “Make this more concrete with specific claims”

3️⃣ It rewrites the eyebrow, headline and body around that angle

4️⃣ It gives you multiple drafts with different levels of boldness

5️⃣ It tells you what changed and when to use that angle

6️⃣ You refine it live:
 → “Make the body copy longer”
 → “Keep the headline, only change the body”
 → “More specific, less fluffy”

7️⃣ And the best part: it keeps the structure + length close to the original
 → So you can copy/paste back into Figma or your website without destroying the layout.

There are still bugs (duplicate lines, weird eyebrow logic…).

But the speed of iterating on SaaS copy is already way faster than doing it manually.

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Would you use something like this to test new angles on your page without asking your designer to redo the layout?

AI SaaS always make this copy mistake

This page could have been AMAZING 😭

👉 Examples, Examples, Examples

Robin AI is basically “ChatGPT for legal teams.”
But here’s the problem with the landing page:
It doesn’t answer the real objections lawyers have.

Let’s break it down 👇

✅ The headline is fine

❌ But there’s no clear visual showing a real legal question
 (Lawyers don’t ask basic stuff — they ask complex, high-stakes questions.)

❌ It doesn’t say where the data comes from (what jurisdiction it’s trained on for example)

❌ It doesn’t mention hallucination prevention

❌ It doesn’t show that answers are sourced + linked back to the law

❌ It doesn’t promise data security — like not training LLMs on your private documents

❌ It doesn’t explain how internal contracts are protected

And the examples?
Way too simple.

If you want to impress lawyers, don’t show “What laws govern this contract?”

Show the kind of question they’d normally ask a senior partner or post in a legal forum.

💡 This page could have been 3x longer — and lawyers would have read every word.

All it needed was more realism, more trust, and way more proof.

This page from Submagic is AMAZING!

Insanely clear and perfect visuals!

The before vs after comparison in the hero is my favorite part…

What do you like the most about this page?

P.S. Leave a comment if you want the video teardowns to come back!

I use AI to write like an industry insider.

SaaS copywriting isn’t just about writing well.
It’s about using their words, not yours.

Here’s how I make sure every page I write sounds like it came from inside the company 👇

Step 1:
On every onboarding call, I dig for real language, not just product info.

I want to hear how they talk about their product.

Not just the features, but the acronyms, phrases, nicknames, even the stuff they say by accident.

Step 2:
I drop the transcript into ChatGPT.

It pulls out every industry term, technical word, insider phrase, and weirdly specific jargon.

Step 3:
I run a custom GPT that takes my draft copy and replaces generic phrases with exact terms their users expect to hear.

It’s like layering on the voice of someone who’s been in the industry for 10 years.

✅ The result?
 – The copy feels 10x more credible
 – Every section sounds natural
 – And conversion rates go up because it feels real

Awesome sign up page CRO 😍

(This something I haven’t seen before) 

Suggests a higher plan BEFORE you start the trial

It tells me what I’m missing out…

And it reminds me I can try it for free during the trial.

Why not try it? What a great offer!

If you’re confident people will get addicted to that feature, then this will work great for you.

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Have you seen any other company do something similar?

Let us know in the comments 👇

SaaS Landing Page Teardown: Granola

This page is so good that even a “vitamine” type product feels like a painkiller.

Checkout their “old way vs new way” comparisons…

They're on point!

This SaaS landing page is aggressive AF.

But it works. Mostly.

Let’s break down what Distribute did right (and what could make it 10x better) 👇

The page opens with a bold promise:

👉 “Your 3-hour follow-ups done in 30 seconds.”

It’s punchy. It’s direct-response style. It’s specific.

But… the visual explanation below doesn’t justify the claim well enough.

✅ A looping GIF that shows:

Call ending

AI creating the deck, email & page

The rep hitting “Send”

Would have been WAY more effective than a bunch of tabs.

There’s also a huge focus on the result:

➡ “Our deal velocity increased by 40%”
➡ “Used to take hours, now it takes minutes”

Love how tangible these are. Every testimonial is specific. No fluff.

But here’s where things fall apart…

❌ 3 sections repeat the same benefit
❌ Overly aggressive copy can backfire (“you’re sending boring decks”)
❌ The proof section feels like a ClickFunnels sales letter
❌ The problem section is at the END — why!?

—

⚠ Reminder: What you say is more important than how you say it.

Distribute.so knows how to say it. But they miss on what to say and where to say it.

Somewhere between this style and a traditional SaaS page… is the sweet spot.

What do you think of this kind of copy?

This is a GOLD MINE for your SaaS landing pages

👉 Checking out competitor reviews

This is just as important (if not more) than analyzing your own reviews.

Usually, what’s bad about a competitor's product can help you find USPs…

And problems that people are complaining about.

Objections around searching for alternatives (like your product)...

Use this for all your landing pages!

Landing page copy isn’t about grammar & spelling!

👉 4 examples where I wrote things “incorrectly”

(on purpose!)

1️⃣ Using dashes

2️⃣ Title case

3️⃣ Using “&” to save space

4️⃣ Write out the actual number to make it easier to read.

4 Examples of Incorrectly

This is the ultimate formula for writing copy for SaaS features.

Easier ➡️ Better ➡️ Less risk

I’ve used this formula for 100s of features so far.

Why does it work so well?

It tells you about the product, even if you skim through the page quickly.

(only 5% of your visitors actually read the page in detail so you need to present info in a way that’s super understandable)

Here’s an example 👇

Easier -> You get 11 pre-built campaigns

Better -> The email & SMS templates have been optimized for conversions

Less risk -> The templates have collected $1.2B in payments just last year

—
P.S. only use it for the most important features so that every section doesn’t look the same!

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The Battle

Wes Bush

Pedro Cortés

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wes Bush's LinkedIn Performance

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