PEAK Agency Consulting

Founder

WESFED, LLC.

WESFED is an SEO and Digital Marketing Agency that provides businesses with the tools to develop a professional online presence and grow their customer base. As the owner, Wes Foster manages an experienced team of Web Designers, Programmers, and Digital Marketing Professionals in order to provide clients with a high-quality, professional online presence. Wes consults with business leaders regarding their online marketing goals and strategies, while maintaining client relations across most projects.

US Army

I have received various awards and recognitions for great conduct, leadership, management, and combat performance while both deployed in Eastern Afghanistan during Operation Enduring Freedom 10-11, as well as while being stationed state-side at Ft. Campbell, KY. Upon fulfilling my military commitment and duties, I obtained an Honorable Discharge from the US Army. I am a proud veteran, and I still apply the same level of honesty, integrity, and discipline into any job that I do.

Infantry Team Leader

5dpi Media

Wes served as the lead technical programmer for a growing web development solutions company. Troubleshooted and resolved web application issues escalated from customer support and other departments with a 100% success rate. Created custom programming frameworks and applications built to improve the productivity and efficiency of the team.

Lead Developer

🎯 Helping entrepreneurs start, grow, and scale sustainable companies. TheMondayReset.com 💪 Veteran. Father. Coach.

Success in business isn’t about being the best. It’s about making sure the right people know who you are and what you stand for.

Fifteen years ago, I was deep in the trenches—coding as a software engineer by day and experimenting with marketing by night. Back then, I believed success required grinding endlessly, sacrificing sleep, and putting everything else on hold.

But over the years, I discovered a better way.

Today, I’ve built and scaled multiple digital companies and now run a marketing and coaching agency that helps business owners grow their businesses sustainably—without the 16-hour days, and without sacrificing health, relationships, or sanity. 💯

My focus is helping entrepreneurs achieve long-term success through clarity, smart systems, and strategies that align with their vision. No empty promises. No shortcuts. Just real, sustainable growth.

Here on LinkedIn, I share insights from my journey—on leadership, team management, marketing, sales, and the principles that have shaped my approach to business.

If you’re a business owner who’s ready to grow in a way that feels right for you, let’s connect.

Wes Foster

Todd Aaron

Chief Operating Officer / Chief Technology Officer: new sales initiatives, finance programs

Numerus Capital

Create and sell technology solutions to accelerate and maximize profits for digital and fintech companies. Partner with C-Suite leaders and specialists in various industries. 

---Increased average order 35%, reduced sales cycle times 72%, and closed every sale up to $100K by distributing credit application to 35+ lenders; eliminated lost sales and price objections.

---Generated liquidity, eliminated complexities and risks associated with U.S. compliance, billing, collection, and credit, increased immediate purchases, upsold customer opportunities, and boosted company revenue with improved sale closure rates by securing an  $18M credit line to outsource receivables funding with an option to acquire $50M of existing receivables.  

---Maximized client revenues while growing recurring revenue streams by offering 100% approval rates for companies with high transaction volumes.

---Secured $600K in client financing within two weeks to enable a client to expand into all Whole Foods stores; expedited solutions for inefficiencies in accounts receivable and purchase order financing.

---Increased client profitability in partnering with multiple billion-dollar credit card processors by enabling a company with $25M in credit card sales to recoup $700K+ annually; introduced surcharge credit card processing and transferred payment fees to customers.

Managing Director: complex digital ecosystems, revenue streams, financing

Specialties:

Consumer Finance, Sales Finance, Customer Finance, Digital Transformation, eCommerce, Loans, Retail Strategy, Coaching, Coaches, Consulting, Consultants, Sales, Sales Tips, Sales Enablement, Buyer Enablement, Entrepreneurs, Business Growth, Scaling Business, Growth, Profitability, Revenue, Sales Coaching, Patient Financing, Course Creators, Tax Resolution, Tourism, Travel, Healthcare, Contractors, Auto Repair, Retail Products, Professional Services, Hight-Ticket, Home Improvement, HVAC, Water Heaters, Funerals, Legal Services, Professional Services, Freight Companies, Movers, Marketing Agencies, Accountants, Lawyers, Roofers, Waste Removal, Surcharge Credit Card Processing, Traditional Credit Card Processing, Non-Profits, Cost Mitigation

Chief Operating Officer

Great American Finance Co.

Designed organizational structure and directed operations, technical development, digital initiatives, policy, IT Human Resources, vendors, technical integrations, compliance, and monitored performance for 63 employees. Sold $15M in new product, open-ended, revolving credit programs. Co-led senior and mezzanine lender relationships, treasury functions, and collections with a $35M line of credit. Partnered with premiere merchants to provide in-store and online sales finance programs. Researched and evaluated new sales ideas. Steered company toward sale to private equity after adding revenue stream.

---Grew sales to $60M ($1.2M per week) and increased assets $37M with 29% YoY growth by embedding $2M proprietary SaaS platform into merchant ERP systems and off-the-shelf technology products for companies with up to 100+ locations; processed 3,500 electronic credit applications during peak weeks and 640K total credit applications.

---Reduced costs 45%, eliminated error rates, and improved cash flow 51% by automating functions. 

---Scaled business to 24/7 credit granting while standardizing and stratifying their credit risk; engineered computer algorithms with the chief developer to enable instant credit approval and turn-down decisions for $100M in loans.  

---Grew business to $1M+ tickets and $35K-$75K transactions, provided financial flexibility, reduced client capital expenses, addressed market gaps, added revenue branch, and promoted sustainability by launching a B2B equipment leasing business.

---Saved company time and money by redesigning platform and integrating IT ERP software three times and IT hardware four times onsite and in the cloud.

Head of product, sales, lending, client services

Joseph J. Blake and Associates, Inc.

Clients included LaSalle Bank, American National Bank, Northern Trust Bank and Trust Company, Continental Bank, Citibank, Heitman, New York Life Insurance Company, Met Life, Inc., The Prudential Insurance Company of America.

---Enhanced reputation for precision and reliability in complex appraisals by integrating multiple appraisal methods.

---Provided deeper economic insights in calculating property values and enhanced the company’s reputation for forward thinking and technical expertise by replacing traditional manual methods.

Commercial Real Estate Appraiser: appraisals, economic insights, property values

Accenture

ACCENTURE (FORMERLY ARTHUR ANDERSEN):

Clients included Union Pacific Railroad Company, Teachers Insurance and Annuity Association-College Retirement Equities Fund (TIAA-CREF), California Public Employees' Retirement System (CalPERS), Federal Retirement Thrift Investment Board (FRTIB).

---Ensured client growth and the security of retirement assets by guiding real estate investment decisions and optimizing portfolios.

---Helped Union Pacific Railroad Company understand their current land value and potential by analyzing historical data, forecasting future utilization possibilities, and assessing the impact of surrounding development trends.

Commercial Real Estate Appraiser: business growth, assets, investments, portfolios

I'm a product manager, financial services, fintech, client services leader, building & scaling growth solutions for real business challenges. I create & sell innovative financial solutions delivering exceptional client service & measurable business outcomes across regulated and non-regulated financial sectors, leveraging my experience as a professional borrower & lender versed in risk management. I've developed deep business & technical expertise, translating client needs into strategic vision & actionable roadmaps, solving complex financial constraints. I thrive in fast-paced financial sectors where the ability to ship top-quality products & deliver exceptional client services is essential.

I've successfully launched multiple 0→1 data-driven products & services, generating over $100M in transaction volume while leading cross-functional teams producing double-digit YoY growth over full client service & product life cycles. I’ve architected industry-leading SaaS products, platforms & client services, automating complex data-driven decision-making for instant credit approvals utilizing automated intelligence AI, demonstrating the ability to ship quickly in dynamic environments. These actions expanded our lenders’ confidence in our business model, persuading them to increase our line of credit to $35M because they could more effectively analyze our operating framework & risk tolerance via standard pool analysis, which positioned the company for a successful & completed exit to private equity.

Currently exploring financial services, fintech, B2C & B2B product management, AI lending, private credit, embedded finance, payments, strategic partnerships, client services, capital raise, equipment leasing, hyperscale & data centers, digital asset roles, etc..

Core Differentiators: 
• Client Services: sales expertise, building personal & trusted relationships.
• Cross-Functional Leadership: exceeding development & satisfaction of stakeholder interests. 
• Strategic Roadmaps: translating vision into actionable & impactful KPI results.
• End-to-End Product & Client Services Development: 0→1 product & services from concept to scale. 
• Regulated & Technical Expertise: shipping & selling compliant solutions fast.
• Technical Expertise: automated intelligence AI: instant data-driven lending at scale.

Passionate about building & selling financial products & client services with respect, integrity, service, excellence, & stewardship, creating lasting value.

taplio

The Battle

Wes Foster

Todd Aaron

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