Future Playbook

I help regular people clearly understand AI's real impacts—without jargon or hype—and provide a straightforward roadmap to secure their future.

-Step-by-step career protection plans

-Simple, profitable AI strategies

-Clear insights into which industries are dying—and which are thriving

-Actionable steps for entrepreneurs and professionals to capitalize on AI before everyone else

👉 DM "PLAYBOOK" for early access and start building your AI-proof strategy today.

AI Strategist & Founder

GinnTech Capital

Using an understanding of exponential growth (Moore’s Law, Metcalfe’s Law) to invest early in disruptive tech companies including Tesla, SolarCity, Ethereum, Apple, delivering returns exceeding 100x.

Private Investor

Wattbot

Led the development of an AI-powered solution aimed at streamlining residential solar adoption.

Founder & CEO

AI is ALREADY replacing entire careers.

Millions are sleepwalking into unemployment because they underestimate how fast technology is accelerating. Jobs, businesses, and entire industries are being rewritten overnight by AI, automation, and exponential growth.

But here's the truth: You don’t need to be a tech genius to survive—you just need clarity.

That's where I come in.

I simplify AI into clear, actionable strategies that anyone can use to:

-Future-proof their career (even if your job seems safe today)
-Discover hidden AI-powered business opportunities
-Quickly adapt and stay ahead while everyone else panics

Don't wait until it's too late.

👉 DM "PLAYBOOK" now, and I'll send you my proven framework to navigate the AI disruption confidently—and turn this massive shift into your biggest opportunity.

Weston Ginn

Proto CX

My expertise lies in uncovering unexpected insights and aiding in the creation of compelling products, services, and experiences that your customers don't even know they want... until they encounter them and suddenly can't live without them, simply because they've grown to love them.

Every day, we strive to construct product and service experiences that astonish and captivate your customers, whilst enabling their success. In line with this, we also place immense value on empowering your teams so that they continue to develop and excel.

We love what we do and we use all our empathy, energy, curiosity, courage, insight, and understanding to tackle the daunting challenges that others may shy away from.

Young & Rubicam Brands

Worked across the Y&R Brands group of companies in Australia to drive deeper Customer Experience improvements in new offerings in addition to providing operational expertise to assist in driving both top-line and bottom line growth.

At Y&R , I was passionate about unlocking growth for businesses by understanding customers at a deeper level.

With a strong background in advertising at Young & Rubicam Group, I brought a unique perspective to the world of customer experience. I understood the power of impactful messaging and creative campaigns to capture attention and drive business results.

However, I also witnessed the struggle that many businesses faced in truly understanding what their customers wanted and needed. That's why I dedicated my career to helping companies uncover the most important insights that fueled growth.

By leveraging proven methods and tools, I helped businesses gain a comprehensive understanding of their customers' desires, pain points, and aspirations. I believed that by aligning advertising efforts with a customer-centric approach, businesses could create truly remarkable experiences that drove loyalty and long-term success. Together, we bridged the gap between advertising and customer experience, ensuring that every interaction with their brand left a lasting impression.

Chief Marketing Officer

Lead and managed Telstra and all its advertising and communications. Telstra was the largest account for Y&R Brands within Australia/NZ.  In addition to leading the largest account, I also provided Operational expertise across all Group Companies to improve our Clients Customer Experience and achieve ongoing service excellence and delivery.

Executive Director

Young & Rubicam

Responsible for leading the New Business, Operational and Client Customer Experience efforts.

Managing Director

Business Director

Diageo

Marketing Director

Deeper insights for better results - Follow me for posts about pragmatic solutions to improve customer & employee experience.

We’re Proto CX. We help organisations create incredible experiences that drive growth.

The large majority of businesses have a much bigger customer experience problem than they realise.

Most companies believe they know what’s most important to their customers, but our research shows that few actually do.  

→ Their CX is much poorer than they realise.
→ Grapple with prioritising what’s most important →, provide best returns, → maximise ROI.
→ Frustrated they're not delivering a service that delights customers.
→ Stuck as it's hard to get leadership onboard.

CX can feel overwhelming → you can see your competitors improving their CX ahead of you.

CX professionals can see gaps and areas for improvement in their customers' journeys but lack the resources, support, or authority to make necessary changes.

They worry about losing customers, receiving negative feedback, or seeing a decline in business metrics.

The weight of responsibility can be immense. Knowing the business's success hinges on customer satisfaction and loyalty and finding solutions.

They feel isolated as others in the business don't recognise the importance of addressing customer experience or don't feel it's a shared responsibility.

We understand the disconnect between your goals and an action plan to get there...
→ The way forward doesn’t need to be a mystery.

✚ Our 12-week program helps you identify the most critical problems that need solving.

Over the past 13 years and over 200 projects, we’ve helped companies across Aus/NZ precisely understand what their customers want most then help them deliver that.

Our CX consultancy gives them the confidence to deliver exactly that.
We act as your guide to unlock the potential of customer experience together.

✚ We help you Identify the most promising opportunities for your business, products and team.
✚ We also help you develop ambitious but highly actionable strategies and plans to make your business goals a reality.

→ We aim to understand deeply to ensure you're tapping into the right customer insights, feedback, and data to guide your strategy.

→ We strategically aim to integrate customer intelligence across your touchpoints for cohesive + effective actions.

→ We continually refine and optimise your approach based on ever-evolving customer needs and feedback, ensuring memorable experiences.

If you're ready and keen to learn more → just DM me, and we can chat.

📞 Call me +61 0418 494 489
✉ Send me a message damian.kernahan@protopartners.com.au

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The Battle

Weston Ginn

Damian Kernahan

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