Future Playbook

I help regular people clearly understand AI's real impacts—without jargon or hype—and provide a straightforward roadmap to secure their future.

-Step-by-step career protection plans

-Simple, profitable AI strategies

-Clear insights into which industries are dying—and which are thriving

-Actionable steps for entrepreneurs and professionals to capitalize on AI before everyone else

👉 DM "PLAYBOOK" for early access and start building your AI-proof strategy today.

AI Strategist & Founder

GinnTech Capital

Using an understanding of exponential growth (Moore’s Law, Metcalfe’s Law) to invest early in disruptive tech companies including Tesla, SolarCity, Ethereum, Apple, delivering returns exceeding 100x.

Private Investor

Wattbot

Led the development of an AI-powered solution aimed at streamlining residential solar adoption.

Founder & CEO

AI is ALREADY replacing entire careers.

Millions are sleepwalking into unemployment because they underestimate how fast technology is accelerating. Jobs, businesses, and entire industries are being rewritten overnight by AI, automation, and exponential growth.

But here's the truth: You don’t need to be a tech genius to survive—you just need clarity.

That's where I come in.

I simplify AI into clear, actionable strategies that anyone can use to:

-Future-proof their career (even if your job seems safe today)
-Discover hidden AI-powered business opportunities
-Quickly adapt and stay ahead while everyone else panics

Don't wait until it's too late.

👉 DM "PLAYBOOK" now, and I'll send you my proven framework to navigate the AI disruption confidently—and turn this massive shift into your biggest opportunity.

Weston Ginn

CONSCIOUS BUSINESS INSTITUTE

At Conscious Business Institute, we empower organizations to flourish holistically by combining the timeless wisdom principles of the world with essential business acumen. Our mission is to make the human side of your organization tangible, unlock the leadership potential within every employee, foster engaged teams, cultivate purpose-driven cultures, and develop exceptional leaders.

In today's global environment, we believe that businesses have an immense opportunity to take the lead in creating positive change. Our expertise and guidance enable you to tap into this potential and thrive.

Visit us at www.consciousbusinessinstitute.com to embark on a transformative journey towards conscious business growth for yourself, for your teams, or for your organization.

Global Partner

WorkLife Flow

Unlock the potential of your work life journey with Work Life Flow! In today's rapidly changing world, more and more individuals are seeking alignment between their personal purpose and their professional endeavors. They want to experience the fulfilment and happiness that comes from mastering their area of expertise, understanding their uniqueness, and having clarity on their inner purpose. 

At WorkLife Flow, our team of five professionals combines over 100 years of collective experience and transformative learnings from our own journeys. Our mission is to empower individuals and equip them with the tools needed to navigate challenging work life situations and discover their path to career fulfillment and happiness.

We offer a unique and balanced approach that engages both the left and right brain. Through guided exercises and reflections, individuals embark on a transformative process of self-discovery. By tapping into their inner voice, they gain invaluable insights and make decisions that shape a one-of-a-kind work life journey.

Join us at www.worklife-flow.com to unlock your potential, discover your purpose, and embark on a fulfilling work life journey like never before.

WorkLife Flow Co-Founder

Bunes & Ferenczi

Bunes & Ferenczi offers a smarter and faster approach for B2B tech companies to acquire new customers, leveraging their unique and collaborative method. They primarily cater to B2B tech companies at various stages: early-stage firms beyond product-market fit, scaling businesses pursuing geographic expansion, and matured tech companies seeking to rejuvenate their customer base. Their engagement to co-create value-centric growth strategies for their clients always start with the definition and development of Ideal Customer Profiles (ICPs). With the clarity of the growth profile, and 360 degree description of the ICP, they create a quantified, and prioritised prospect universe for their clients using AI technologies. They also provide services such as auditing and recommending data and analytics tools, offer their expertise to enhance sales and marketing efforts, along with interim CMO/CRO support for companies embarking on expansion endeavors.

To start your journey to unlock your true growth potential and discover how their value-centric approach can revolutionize your customer acquisition strategy, visit: www.bunesferenczi.com.

B2B Tech Growth Partner

Hewlett Packard Enterprise

Data driven and strategic regional marketing executive with strong business acumen. Key contributor 
to sales revenue through field marketing execution in a large, multi-country, complex and matrixed organisation managing a team of 30+ in 8+ countries (biggest sub-region of EMEA)

Most significant achievements: 
• With my team we grew the share of marketing generated sales revenue up to 12% increasing the annual contribution from $45M to $300M in the last 5 years while the marketing budget remained flat
• I transformed the organization to create a data driven, strategic marketing team - with tight alignment to sales
• As a leader I achieved 85% employee engagement level
• I built a multi-disciplinary marketing team addressing both direct sales teams and partners (indirect sales) driving: sales funnel contribution through demand generation, strategic thought leadership planning and execution, digital marketing, SoMe, flagship events
• I remotely lead a team of 30+ people located in 8+ countries in a multicultural, multigenerational environment with a 98% satisfaction index from my team 
• I consistently managed budget spending according to plan

Most significant innovations:
• I transformed an underperforming telemarketing team into an outbound business development organisation with a data driven hunting approach, delivering annual contribution of $25-40M to sales revenue 
• I established an innovative sales and marketing planning model using machine learning/artificial intelligence capabilities

Award:
• 2017: Global Women excellence award for leadership

Field Marketing Director Northern Europe

Global product marketing leader to drive go to market and solution introduction of the converged systems portfolio of HP focused on big data, virtualization and collaboration with strategic ISV partners (MSFT, SAP, Citrix, VMware…) managing a team of 12
Most significant achievements:
• With my team we created a comprehensive framework for new product introduction within the integrated systems portfolio of Hewlett Packard 
–	It accommodated various regional requirements while providing consistency across launches
–	It included deliverables such as content creation for flagship events, AR/PR activities, sales and  
        marketing collaterals, regional readiness plans, sales and partner enablement programs
• I was recognized for making the SAP HANA portfolio a success over the years: bringing it to market in 2010 and driving campaigns introducing innovations in the following 4 years
• With my team we drove other significant joint product launches twice a year with ISV partners for big data, virtualisation and collaboration solutions

Global Product Marketing Lead for Converged Systems

EMEA FSI thought leader, Retail Banking innovation focused, strategic business developer driving consulting, business development, project delivery and account-based marketing in EMEA for retail banks, managing a team of 3 

Most significant achievements:
• I led the business development and won the largest front end banking implementation in central Europe at the time, value of $3M. 
• I created the vision, secured the funding and drove the development for the EMEA Financial Services Innovation Center. I was also a facilitator for customer workshops for retail banks around innovation and next gen business models. 
• With my team we created and executed account-based marketing plans for strategic accounts
• I facilitated several strategic planning and visioning workshop for clients especially in the topic of retail banking innovation. Clients included: RBS, Barclays, HSBC, ING, ABN Amro, AAB, Dexia, Lloyds, SG, BNPP, Raiffeisen, etc
• I successfully trained 160+ FSI Sales executives delivering a “Banking Business Dynamics” strategic simulation enabling them to speak the "language" of their customers 
• I drove the sales teams’ strategic account planning exercise - enabling them to drive new business development - and win $100M+ business 
• I established and co-owned the strategic FSI business plan in EMEA in collaboration with the FSI sales executive
• I created the strategic value proposition of several large-scale outsourcing bids

Award:
• 2002: EMEA Employee of the year HP Consulting – for business development

EMEA FSI Business Development and Marketing

Citi

Managed the programme office reporting to the EMEA technology office for large EMEA wide 
Core Banking/Credit Card Systems convergence 
Most significant achievement:
• Driving the successful card system implementation as a program office manager with the pilot for Germany of 2M cards converted to the new system 
Key contributions: 
• Business Requirements gathering/documentation, workshop facilitation, project sizing etc.
• Managing PMO functions: Vendor management, Project reporting, Risk Management, Regional/Country interlock 
• Managing a team of 3 + a virtual team

EMEA Programme Office Manager for large scale Core Banking projects

Launch team member, Product development & system analyst, Quality manager in the start up team of Citibank Hungary

Most significant achievements:
• Successfully launched the retail bank in Hungary as a member of a team of 20. I was responsible for product development, marketing and legal implementation of the products and core banking development. As such I negotiated the terms of the banking licence with the Hungarian Regulator
• I contributed to several product launches such as relationship banking, call centre, credit cards driving business requirements, functional specifications, project sizing and project management, UAT testing planning/execution, user training and coaching 
• I lead the Citibank 6 Sigma quality program for Hungary managing a team of 3 and winning a global award for process reengineering of the retail loan.

Award:
• 1998: WW Quality award: Global Process Innovation

Business Development & Quality manager retail banking

Growth Partner | Mentor | Facilitator | Co-Author: Enter Your Flow

I’ve always been curious about what lies beyond the systems we take for granted. Leadership, to me, isn’t about control — it’s about creating spaces where people feel seen, contribute fully, and create from their essence.

For 25+ years, I led global teams and transformations at Citibank and HP/HPE. What I learned: breakthroughs don’t come from bigger plans, but from trust, alignment, and possibility.

Today, I work as a Conscious Business and Leadership educator and facilitator with the Conscious Business Institute and through my own practice, supporting organizations from small teams to 10,000+ people.

I share weekly reflections in ZsUniverse (Substack) and co-authored Enter Your Flow, exploring how transforming our relationship to work opens the way to a more fulfilling, inspired life.

If you’re curious about leading from possibility rather than probability, let’s connect.

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The Battle

Weston Ginn

Zsuzsanna Ferenczi

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