CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

2 weeks! Join the SAME DC Post for marking three decades of excellence in military engineering and national security infrastructure at our Annual Awards Banquet on Wednesday, January 28th, at the National Press Club.

Join the leadership community at our signature awards dinner, where government executives, military leadership, and industry representatives gather to recognize exceptional contributions to America's defense and infrastructure capabilities.

This year's milestone celebration honors the military professionals and industry partners whose vision and execution strengthen our national security mission. The evening features military branch service awards, recognition of outstanding SAME members and sustaining firms, and the installation of our 2026 leadership.

An intimate networking environment with decision-makers across the private and public sectors. Still plenty of time to sign up!

Check out last year's photos! We look forward to seeing you then!

Less than 2 weeks! Be sure to join the SAME DC Post and The George Washington University EEMI for our Transatlantic Energy Security Conference at the National Press Club on February 4th!

This full-day symposium brings together leaders from government, defense, utilities, industry, and academia to confront one of the most urgent challenges of our time: energy security in an AI-driven world.

As electricity demand surges and critical infrastructure faces mounting cyber and physical threats, this event aims to elevate transatlantic cooperation, drive strategic alignment, and catalyze practical solutions across sectors.

Check out the panels and topics that we are going to be covering below!

What to learn more? Tickets and sponsorships are still available.

Hope to see you there!

Less than 4 weeks until the upcoming SAME DC Post and The George Washington University EEMI Transatlantic Energy Security Symposium at the National Press Club on Wednesday, February 4th!

As military installations, federal campuses, and public infrastructure face rising energy demand along with increasing cyber and physical vulnerabilities, how we approach these issues is absolutely critical.

This symposium offers engineers, architects, construction, and facility professionals a direct connection to the policy landscape that will guide future design, construction, and infrastructure priorities. 

Attendees will gain insight into emerging requirements, resilience strategies, and best practices that influence how projects are planned, delivered, and sustained across the federal sectors.

Here's a glimpse into the panels:
- Honorable Alex Beehler hosts U.S. Department of Energy (DOE) on a morning keynote
- Michelle Amante Harstine brings together congressional members to talk about energy engagement and a perspective from Capitol Hill
- Stacey Shepard, PMP moderates a panel discussing the latest on the permitting processes
- John "Chris" Brookie, PMP,  C.P.L. moderates a panel focused on defense and market strategies for energy security and the latest trends across the industry

Join us as we host leaders across both industry and government! With companies such as Bechtel Corporation, Centrica Business Solutions, Frontera Group, EPRI, and others coming in to provide insights and recommendations.

Join both state, local, federal, and international government representations from Loudoun County Government, National Nuclear Security Administration (NNSA), Air Force, US Army Corps of Engineers, U.S. Nuclear Regulatory Commission, Embassy of Romania, British Embassy, and others.

Will be a great day for networking, insights from both industry and government, and more!

Click the link below to learn more! Tickets and sponsorships are available!

Dr. Martin Luther King, Jr. was a pivotal figure in the Civil Rights movement. Today we celebrate and honor his legacy & service.

It has been a little more than 60 years since the passing of the 1963 Civil Rights Act, which Dr. King was instrumental in helping pass.

“Let us rise up tonight with greater readiness. Let us stand with a greater determination.

And let us move on in these powerful days, these days of challenge to make America what it ought to be.

We have an opportunity to make America a better nation.”

Excerpt from Dr. King's Promise Land Speech. April 4th, 1968 in Memphis, TN.

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Join Bree Beal and I for our upcoming session at the DBIA Mid-Atlantic Region (EST 2025) Summit Conference on March 18th!

Details on our session which will focus on AI, Business Development, and Human Insight to help you grow and scale your business and pipeline. 

Check out more on the packed event below! We hope that you can make it and look forward to seeing you there!

Join me at the inaugural DBIA MAR Summit on March 18! Whitney Stowell and I will be presenting "Building Trust: Balancing AI and Human Insight for Relationship-Driven Growth" at the 10:30 am session.

Learn more and register now to be a part of the Summit! Support industry best practices, work for innovation, and build relationships!

✨DBIA Mid-Atlantic Region Summit ✨
March 18, 2026
📍Sheraton Pentagon City, Arlington, VA
→ Register: https://lnkd.in/ez_J5-nV
🏅Sponsorships are available to support this important Summit!

#ArtificialIntelligence #DesignBuild #HumanInsight #2026DBIAMAR #AlternativeProjectDelivery | DBIA Mid-Atlantic Region (EST 2025) | Design-Build Institute of America (DBIA) | KCCT | Christine Angleton, DBIA, LEED AP

Latest newsletter is up! You’re probably sitting on months of ideas that never became real assets. Here's how you can build simple infographics in minutes.

Take one important idea → turn it into one visual.

Strategy → 1-page visual

White paper → 1-page visual

SOP → 1-page visual

When you compress ideas into a clear infographic:

People understand faster.

They remember more.

They actually use it.

And the tech to do this already sits in your browser. Right now.

This week’s newsletter walks through how to go from “messy but smart” to “simple and memorable” in a few minutes per idea.

Want to read more? Check it out here:
https://lnkd.in/e6pktK8T

Open article: The Free Infographic Hack Your Team Is Missing by cribworks.beehiiv.com

How to easily turn your content into stunning infographics (for free) with NotebookLM.

The Free Infographic Hack Your Team Is Missing

Latest newsletter is up! This week, I dive into the crucial aspect of what can affect your opportunity growth and wins. Addressing those individuals who are not a champion of yours, and how to best mitigate it. 

Every lost deal (regardless of size) had one thing in common.
It wasn’t the product.
It wasn’t the price.
It wasn’t the pitch.

It was a person.

Not the champion cheering for us.
The person silently working against us.

The internal blocker.
The quiet “no.”
The one who smiled in meetings, asked polite questions, and then slow‑rolled us behind closed doors.

Most leaders obsess over champions.
Almost none obsess over blockers.

Here’s the reality:
- You are presenting to people who have already chosen your competitor.
- You are investing months into opportunities where you never had a real shot.
- You are calling it “pipeline” when it is actually a very expensive illusion.

If you do not know:
- Everyone involved in the buying decision
- Who is truly championing you
- Who does not want you to win
- Why they are against you
- And whether the runway is long enough to change it

…then you are not selling, you are guessing.

This week’s newsletter is about that gap.

Not the pretty stakeholder map you show internally, but the real one:
- The politics
- The blockers
- The deals you should walk away from, so you can win the ones that matter.

Want to read more? Check out the link below!

ECPI University

I work to develop compelling partnerships with companies who will benefit from aligning with a student-centered institution like ECPI University. ECPI is poised to become the leader in workforce development through its Enterprise Partnership Program. We work collaboratively with our employer partners to serve their short and long-term hiring and professional development needs.

Business Development Manager - University Partnerships

Tecastic, Inc

I partner with brands, sports and entertainment venues, restaurants, transportation hubs such as airports, car dealers and high traffic areas to gather proximity-based consumer data.  This data then is used to target audiences with advertising. Tecastic will then be able to re-target to deliver relevant offers to individuals through a vetted network of 120,000 apps. 

TECASTIC, Inc has clients in the advertising space and focuses on the ethical collection and use of Public and Private data. Tecastic's proprietary platform allows organizations to identify visitors to any location. Data such as frequency of return, dwell time and individual patterns. Re-targeting individuals with advertising that aligns with their persona to establish a one-to-one consumer persuasion and loyalty relationships.  The Tecastic platform passively monitors audiences and gathers data for businesses and brands without requiring audiences to load anything on their digital device.

Business Development Executive

CMS Nashville

CMS NASHVILLE specializes in helping brands generate a positive return on investment through creating meaningful connections with their target audiences. CMS Nashville works with some of the world's largest music talent, festivals and artists and connects Madison avenue with music city.

BRAND PARTNERSHIP SPECIALIST

Old Glory DC Rugby

Major contributor in launching a brand new Major League Rugby franchise in the nation's capital including developing corporate partnerships, client development and retention, partnership activation and fulfillment, corporate sales, ticketing marketing and pricing strategies, building fan support and engagement from the ground up.  Actively networked with and partnered with several foreign embassies to grow fan and corporate support including Australia, Britain, France, Ireland, Japan, New Zealand, Scotland, South African and Wales.  Partnered with influencer organizations such as Events DC/Destination DC, the French-American Chamber of Commerce to build, energize and promote the sport of rugby.  Clients included Cuisine Solutions, Leidos, Iron Vine Security, The Supply Room, Sheehy Auto, Diageo/Guinness, The St. Gregory Hotel, MCN Build, Glory Days Grill, Patriot One Technologies and Vision Security among others.

Chief Commercial Officer

Oak View Group

I help brands connect and engage a wide variety of fans through creative marketing partnership solutions at UMBC Athletics and the brand new UMBC Event Center. Clients include: ABM, Buffalo Wild Wings,  Chick Fil A, Coke, Hilton, Subway, Paradise Donuts, Miller-Coors, Roma's Sausage, Under Armour, UMBC Div. of Professional Studies, ZBest Worldwide and Zeke's Coffee among others.

Director Of Corporate Partnerships

Legends

As the Regional Sponsorship Sales Manager, I am able to successfully exceed personal sales goals and property budget revenues while also negotiating multi-million dollar extensions for naming rights. Consistently develop proposals for implementation of fully integrated multi-media partnership solutions. Adept at utilizing non-traditional approaches to creatively resolve issues and maintain excellent client satisfaction and retention.

Sponsorship Sales Manager

As the General Manager of Corporate Partnership Sales, I managed full P&L responsibility as well as directed multi-media new business sales and client development. Drove new business revenue streams while retaining existing clients through utilization of various innovative promotional assets, including arena physical signage, multi- media-TV, radio, social media, digital assets (website, live streaming, e-blasts), IP (logos, marks and entitlements), game-day & event promotion and alignment with the GW brand.

General Manager Corporate Partnership Sales- GW | IMG Colonials Sports Marketing

Florida Panthers

Hired as the Sales and Marketing Manager in charge of selling & activating multi-media sponsorships and securing long-term sponsorship cash revenue. Successful in selling comprehensive packages to numerous high-profile companies such as Cadillac, Salt Life Food Shack, Chilla Beverages, Carrabba’s, Marriott Hotel Golf Club and Convention Center, Doubletree Hotel, Whole Foods, Delvecchio’s Pizza and SportTesting.com. Developed new hotel partnership program which captured six figure multi-year   incremental revenues.

Sponsorship Sales & Marketing Manager

Global Spectrum is now Spectra by Comcast Spectacor

As Director of Corporate Sales exceeded all sales targets and budget revenues while also achieving over $400k in new business revenue for KCAC. Skillfully sold all available premium seating suite licenses for long-term commitments within 90 days. Prepared and sold customized solutions to a wide variety of prestigious clients to drive business growth.

Director Corporate Partnerships | Kovalchick Complex & IUP Athletics

Management Agreement summaries, conducted market research, generated venue and tour history reports using PollStar Pro,assisted with business development proposal content, assisted with responses to RFP's; attended pre-bid meeting

Global Spectrum-Business Dev. & Client Relations-Intern to Sr. VP and Director of Bus. Development

I am a relationship-builder and strategic leader passionate about empowering individuals and organizations to achieve their highest potential. With expertise in partnerships, education, and sports, I bring people and ideas together to create programs that inspire impact, scale innovation, and drive success. Whether working with universities, corporations, or nonprofits, I thrive on delivering meaningful outcomes that leave a lasting legacy.

More About Me:

A deep commitment to advancing educational access and career pathways for underserved communities, including low-income and underrepresented groups.

Proven ability to scale impactful programs in higher education and workforce development.

Innovative Problem-Solving

A data-driven strategist adept at identifying growth opportunities and crafting solutions that deliver measurable results.

Experience leading cross-functional teams to exceed goals and adapt to challenges in dynamic industries.

Passion for Sports and Community Engagement

Former collegiate coach and passionate athlete with a lifelong dedication to sports as a catalyst for teamwork, leadership, and personal growth.

Expertise in leveraging sports and entertainment platforms to enhance community connections and drive impactful sponsorships.

Core Values:
Purpose-Driven Leadership: I align professional endeavors with meaningful outcomes, ensuring that every project contributes to growth, equity, and innovation.

Collaboration & Community: Building authentic relationships is at the heart of my work, fostering trust and shared success.

Excellence with Integrity: I prioritize delivering results with the highest level of professionalism and ethical standards.

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The Battle

Whitney Stowell

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taplio

The Battle

Whitney Stowell

David Potamianos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Whitney Stowell's LinkedIn Performance

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