Andy Warner

Ecommerce Director

CDK Global

- Lead a team of Customer Success Managers.
- Team is responsible for over 1,300 accounts and over $50M TCV

Manager, Customer Success

- Responsible for leading the strategy to grow the company’s impact as a strategic partner to over 1,500 minority automobile dealer accounts.  
- Responsible for engaging and growing market share with OEMs, minority dealer associations and other industry partners.  These groups include: National Association of Automobile Dealers (NAMAD); General Motors Minority Dealer Association (GMMDA); Chrysler Minority Dealer Association (CMDA); Ford Minority Dealer Association (Ford MDA); and Toyota Lexus Minority Owner Dealers Association (TLMODA).
- Partner with CDK's Diversity and Inclusion division to support CDK's inclusive culture, including talent identification, community engagement, and CDK's supplier diversity programs.  This includes the Fueling Careers Scholarship Program, a collaboration between CDK Global and NAMAD.

Partnership Development Executive, Minority Dealers

- Supervised a team of  Customer Success Advocates aligned to the east, midwest and southern regions of the United States.  
- Trained and developed Customer Success Advocates to promote retention and loyalty.
- Worked closely with customers to ensure they are satisfied with the services they receive and to improve upon areas of dissatisfaction with the goal to increase revenue and retention.

- Advised Nissan Motor Company on their lead management strategy and digital sales operations at Tier I.
- Consulted with Nissan dealerships on developing digital training objectives for Market Areas and Regions at Tier III.
- Responsible for increasing internet sales for assigned areas in Nissan’s dealership network.
- Advised CDK Global’s SEO team on improving their customer retention and sales processes.
- Created consulting product packages for CDK Global’s digital retailing and digital operations product offerings.

Performance Improvement Consultant

- Led a national team of 30 automobile dealership consultants.  The team drove the utilization of internet leads, lead response time, sales close rate, and digital marketing/advertising training for Ford and Lincoln Dealers for the United States.
- Advised key business partners at Ford Motor Company and Ford Direct on digital marketing KPIs.
- Worked with regional and market area Sales/Parts/Service Field Teams coordinating site visits, e-business updates, conducting regional symposiums and executing national training projects.

Sr Manager, Ford / Lincoln Consulting & Training

3 Birds Marketing LLC

Helping the automotive industry improve their email, social, search and other digital marketing strategies.

Director, Automotive

Tonkin Family of Dealerships

Managed internet sales processes for 17 store dealer group.  
Ward's eDealer Top 10 group

LorMar Auto Group

• Manage 2 Ford, 1 General Motors franchised and 1 used internet sales departments 
• Manage internet sales strategy (sales, service and fixed operations)
• Coordinate all internet promotions, marketing and communications 

Accomplishments: 
• Digital Dealer magazine cover story March 2008 
• Speaker at Association of Automotive Internet Sales Professionals (AAISP)'s national conference, April 2008
• National Top 60 Ford e-dealer
• National Top 100 Ford dealer

Digital Marketing Director

Dealer Specialties, Inc.

• Key contact for company’s 2000+ website partners (i.e.Autotrader.com, Cars.com, Cobalt, Reynolds Web Solutions) 
• Managed team of developers responsible for internal technical enhancements requested by business partners
• Responsible for aligning company's technical roadmap with website partners and OEMs’s product roadmap 
• Managed compliance standards based upon licensing agreements with website partners

Accomplishments:
• Assisted in creation of GetAuto.com Used Vehicle Index measuring trends in national automotive market
• Facilitated business development focus groups for sales managers 
• Led team that decreased export process from 4 hours to 30 minutes

Data Partner Manager

Procter & Gamble

Contractor

Cincinnati Children's Hospital Medical Center

Business Development Associate

Strategic SaaS leader with success growing marketing, sales, customer success & operations teams 💻 | Expect content to help you start your day awesomely 😊 & education for SaaS professionals to grow in your career 💡

I am an experienced strategic SaaS leader with success growing customer success, operations and sales teams.  The majority of my career has been in the automotive software and digital marketing verticals.  

Currently, I have national responsibility driving the sales and marketing for ethnic minority-owned automotive dealerships at CDK Global.  This represents over 1,500 customers across the United States.  In addition, I drive advocacy, education, support and training for our ethnic minority dealer associations.  

Previously, I have:
- led national consulting teams advising automotive dealerships on sales best practices;
- advised automotive manufacturers on Tier II and Tier III digital marketing strategies to increase lead generation;
- led national top 20 automotive dealer group's digital marketing and digital sales operations;  
- led development teams that managed B2B data transfer feeds;
- published in automotive digital properties and journals regarding automotive retail best practices;
- featured speaker at several national and regional automotive industry events.   

I am highly skilled in relationship building among business partners, customers, and all levels within an organization.  

Also, I have a passion for delivering diversity and inclusion results that drive key business performance metrics.  

Specialties: Automotive retail, CRM management, Customer Success, Internet marketing, lead generation, mobile marketing, sales management, sales operations, SEM, SEO, social media marketing and website development and management

- Responsible for leading the strategy to grow the company’s impact as a strategic partner to minority automobile dealers.  
- Responsible for engaging over 1,500 accounts while maintaining partnerships with OEMs, minority dealer associations and other industry partners.
- Partner with CDK's Diversity and Inclusion division to support CDK's inclusive culture, including talent identification, community engagement, and CDK's supplier diversity programs.

automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

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Andy Warner

Jennifer (Blount) Sanford

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