Theo Guillaumin

Beyond Growth

Beyond Growth aide les acteurs du changement à atteindre leurs objectifs de notoriété, d’acquisition et d’activation de leurs prospects.

Co-fondateur

Tirez profit d’une expertise en marketing de contenu, notamment sur LinkedIn, et en prospection commerciale. Du scraping à la conversion de vos futurs partenaires commerciaux, en passant par la mise en place de votre CRM et la structuration de votre organisation.

Notoriété, Visibilité, Prospection Digitale

Les projets que l'on accompagne : Team for the Planet, Surfrider Foundation, 1% for the Planet, Adie, La Ruche, La Nef, etc.

Au delà de la croissance court-termiste

Time for the Planet

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
La mission de Time for the Planet est de développer des projets entrepreneuriaux dont les objectifs sont des résoudre des problèmes environnementaux à échelle globale.

Son organisation se repose sur 3 axes :
• Identifier des idées et des technologies capables de lutter contre le dérèglement climatique. 
• Former des équipes d'entrepreneurs pour incuber et développer ces projets.
• Trouver les ressources financières nécessaires pour initier ces projets.

Growth Hacker | Associé

1% for the Planet

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
1 % pour la planète est un mouvement mondial porté par des entreprises qui ont décidé de donner 1 % de leur chiffre d'affaires à des associations de préservation de l'environnement. Plus de 2 500 entreprises sont membres de ce mouvement.

Membre 1% for the Planet

HEC Paris

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Février 22 - Cours pour HEC-42 Startup Launchpad :
Acquisition ou comment préparer sa traction quand on lance un projet entrepreneurial.

External Lecturer

Growth Hacking Marketing

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Je vous aide à atteindre vos objectifs via l'acquisition et l'activation de vos prospects sur différents canaux.

⚡️ 𝗠𝗲𝘀 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 :
• Campagnes d'outreach (Cold emailing, LinkedIn)
• Campagnes Paid de Lead Gen
• Création et gestion de landing pages
• Création et diffusion de lead magnets
• Gestion de votre CRM
• Automatisations

👩‍💼𝗠𝗲𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 : Makesense, Lifen, The School Lab, Klassroom, Sendinblue, Getfluence, 321 Founded.

Growth Marketer | Lead Generation | Web Marketer B2B

jobs_that_makesense

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Diffuser la plateforme jobs that makesense, créée par l'association makesense, auprès des recruteurs engagés.

⚡️ 𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Quantitative and qualitative analysis based on customers data
• Qualitative interviews with positively impactful recruiters
• Outreach Campaigns Management
• Nurturing and marketing automation

Growth Marketing Manager B2B | Lead Gen

Growth Room

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
La mission de Growth Room est d'accompagner les startups à construire des stratégies de croissances ambitieuses.

Growth Hacker | Ecommerce & Lead Generation

Growth Hacking Madrid

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to understand PR, Influence, prepare your strategies and implement them to reach your goals through these unconventional acquisition channels.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Affiliation, PR & Influence Strategies
• PR Campaigns Management
• Influence Sourcing & Campaigns Management

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: Pixter, Port Designs, Mum.

Public Relations & Influence - Freelance

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to create and implement strategies and hacks to develop your Social Media and reach your goals.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Social Audiences Growth
• Editorial Line Preparation & Implementation
• Social Media Marketing Management
• Community Management
• Tooling & Marketing Automation
• Social Ads Acquisition
• Affiliation, PR & Influence Strategies
• Competitive Intelligence
• Data Analytics Management

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: Pixter, Mum, Target Web, L'Eveil Naturo.

Social Media Strategist - Freelance

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to build, implement and manage the digital strategies of my clients for acquisition, activation, retention, revenue and referral.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• SEO Optimization & Affiliation
• Testing Product Market Fits
• Social Ads Acquisition
• Affiliation, PR & Influence Strategies
• Competitive Intelligence
• Tooling & Marketing Automation
• Data Analytics Management
• Landing Pages, Website Creation & Management 
• Social Media Marketing

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: LodinG, Pixter, Joli Secret, Cenelia, Port Designs, SBL Media.

E-commerce Web Marketing Consultant - Freelance

Capgemini

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Change management - Enedis
• AMOA / pre-sales and functionnal consultant - Enedis

Information Technology Business Consultant

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Feasibility studies and POC on IoT (Internet of Things) - Virbac, GMS, Capgemini
• Pre-sales & Digital Transformation RFP  - Cegema, Amadeus
• Website creation for internal communication (Wordpress)

J’ai travaillé 3 ans dans une boite du CAC40.
Puis 2 ans à mon compte, sur des projets avec peu d'éthique.

Un jour je me suis réveillé, déboussolé.
Par opportunisme professionnel, j’avais laissé mes valeurs de côté.

Je me suis senti profondément désaligné avec moi-même.
En crise existentielle.

Il m’a fallu du temps pour me déconstruire.
Mais je me suis juré que je ne tournerais plus le dos à mes convictions.

Je me suis formé durement, pendant plusieurs années, dans un domaine que je ne connaissais pas :
Le Growth Hacking.

Je suis passé par toutes les portes :
→ Agence
→ VC
→ Startup
→ Freelance

J’ai engrangé des connaissances et de l’expérience pendant 5 ans …

Aujourd’hui, je mets ces acquis à disposition des acteurs du changement.

J’ai créé Beyond Growth avec mon ami Tristan, il y a 2 ans.
On accompagne des ONGs, et des entreprises engagées vers un nouveau paradigme.

Comment ? 
Grâce au « Social Selling », l’association de 2 composants clés :

→ Contenu sur LinkedIn
Pour se rendre visible sur la référence des réseaux sociaux en B2B.

→ Prospection
Pour parler directement à ses cibles.

Depuis +2 ans nous avons travaillé avec +60 acteurs du changement, parmi lesquels :
→ Team for the Planet
→ Too Good to Go
→ 1% for the Planet
→ Surfrider Foundation
→ Adie

Nous les avons aidé à :
→ Lever une communauté
→ Trouver des mécènes
→ Créer de l’émulation autour d’une cause
→ Vendre leur projet d’impact
→ Devenir pionniers de leur secteur sur LinkedIn

5⭐️ → c’est la note qu’ils nous attribuent sur Google, après plusieurs mois d’accompagnement.

Beyond Growth, c’est plus que du marketing engagé.
C’est un collectif qui croit à l’émergence d’un nouveau monde.

Et nous vous invitons à nous rejoindre.

Appelez-nous pour discuter d’une collaboration : 
https://cal.com/beyond-growth/decouverte

🌞 Co-fondateur

Beyond Growth vous aide à atteindre vos objectifs via l'acquisition et l'activation de vos prospects.

Moving to Grow

Cognitive Behavioral Coaching is my approach, which is really cool.
Being a psychologist makes it easier for me to gather the best of Cognitive Behavioral Therapy and coaching itself. 

All in all, I integrate coaching, Work and Organizational Psychology, and my experience in HR/recruitment.

Along the way, I will be giving you homework. I understand coaching as a learning process, so you will be invited to work in between sessions.

Your success will rely on your availability to show up. I'm already there for you.

It will be fun and effective :)

I can help you with:

− Happy Mondays (the career happiness coaching program):

o One-on-one online sessions.
o Meant to transform the way you work and find your career happiness.

− Executive Coaching:
Work-life balance, leadership growth, and happiness.

o Focused on shared leadership, authenticity and leader-coach.
o Identifying stressors, and finding alternatives for them.
o Advancement of emotional intelligence.
o Handling delicate and political contexts.
o Finding your career fulfillment again.
o Work-life balance check-ups.
o I'm the HR you always wanted.

− Workshops, classes, trainings on:

o Managing Multicultural Remote Teams
o Overcoming Imposter Syndrome
o Burnout Prevention

Career & Executive Coach

Microsoft

It was an honor to join a great multicultural team of recruiters and sourcers.
The focus was on Customer Success and Senior Technical Support roles across EMEA, managing internal/external recruitment and salary negotiation.

The cherries on top for me were:
− Working in a super diversity-friendly environment, and 
− Hiring based on mindset and potential.

Senior Recruiter (via AMS)

CareerUp cast

Starting up this podcast reassured I really like to interview people, I've learned so much!
I used to come up with topic ideas and inviting guests as well, a role in-between research, creativity, host and public relations (a unique combination, I'd say).

💭CareerUp cast grew from the notion that successful professional development needs reflection.

🔎Starting our careers, we found ourselves surrounded by a lot of curiosity and ambition but above all questions and doubts that we would have loved to have an answer to.

🌱As lifelong learners, we open this space to learn together and from each other about the path for development, finding inspiration and tools for career growth.

▶️ Are you just getting started in your career and need some guidance?
▶️ Are you wondering how to make the next step for professional growth?
▶️ Are you considering a career change?

Episodes are on Spotify!

Co-Founder

Sanofi

Sanofi Digital France & Spain - another multicultural team with lovely colleagues. 

− Responsible for Digital related roles in France, mainly senior profiles focused on Digital Transformation.
− Sanofi Consumer Healthcare Digital: 25 roles filled in 3 months, interacting with 19 hiring managers based in the US, France, Dubai and Spain.
− Organized and delivered with HRBP and hiring managers online event to promote new business unit internally.
− Communication and process flow management with sourcers, hiring managers, HR and admin team.
− Offer management: negotiation with candidates.

− Additional projects:
o Engagement Team: I felt a human touch was missing in our routine. Then, I created a newsletter to share news about our AMS-Sanofi team. A 2-page monthly file meant to be fun and easy to read.
o Cultural Agility workshop: This was really nice! I facilitated workshops for leaders focusing on Perspective-Taking.

Johnson & Johnson

Talent Acquisition for the MedTech France business unit (medical devices).
I've gained an extensive vocabulary in French that I don't even know in my mother tongue haha
Also, I learned a lot about the French employment law.
As always, I met special people during this period.

− Profiles: Sales and Marketing (always fun and dynamic to work with them).
− End-to-end recruitment.

Miro

An experience that fulfilled my heart. My colleagues cried when I left.

I felt was in the Silicon Valley every time I went to the office in Amsterdam. I could breathe creativity.

Leading a our mini-team, we navigated through a VUCA period for the tech industry, bringing top-candidates (worldwide) to the pipeline.

− Roles were based in Berlin and in Amsterdam.
− Primary point of contact for hiring managers throughout the full recruiting cycle.
− Built with the team a detailed talent mapping of Senior Software Engineers in the Netherlands.

Business Recruiter (via WeAreKeen)

Institute for Cross Cultural Management

ICCM gave me a motivational boost during the pandemics.
I joined a team of brilliant undergrads, master's and PhD candidates.
I've deepen my knowledge in cross-cultural competence, and working remotely itself.

We developed and delivered the course: "Project Management for leaders".

A great e-Learning design project!

Research Assistant

EVBox

− Increased on-boarding rating from 3.5/5 to 5/5
− Carried out the Embedded Software On-boarding
− Designed and implemented processes to improve employees' experience
− Analyzed data and presented reports on employees' experience during on-boarding, 30 days, 90 days and regarding the Technology's Leadership Feedback
− Collaborated with the Marketing team on employer branding initiatives

HR Business Partner Practicum

Erasmus Mundus Programme

Erasmus Mundus Joint Master Degree in WOP-P (Work, Organizational and Personnel Psychology)

Thesis title: Antecedent and consequents of reflexivity in teams
Key-words: Emotional Carrying Capacity, reflexivity, satisfaction, performance, teams

Master's Degree Student

Colégio e curso pH

− Team lead at the HR Culture Department
− Trusted advisor for managers, mediating communication issues, especially regarding confidential matters.
− Analyzed HR KPI’s for data-driven decisions, proposing solutions and presenting reports for management meetings.
− Outlined and deployed internal communication strategy for the entire business (1200 employees).
− Designed and introduced the first Operations Leadership Development Program in the company.
− High-volume recruitment and onboarding coordination: Oversaw 16 business units in 3 cities.
− Launched the "Coffee with CEO" and other initiatives to foster employee engagement and culture change.

HR Team Lead

Hiii! Welcome :)

I’m an unusual executive coach who helps teams and leaders thrive with emotional intelligence, and work-life balance. I help you to be happy with what you do!

Think of a people’s person, that’s me! Especially when it comes to helping others.

Life is only one to keep postponing our dreams.

I believe that everyone has the potential to achieve their goals and dreams. Seeing others progressing motivates me so much!

As a coach (and friend), I offer a safe and supportive space for you to explore your challenges, discover your strengths, and create your own solutions. I use evidence-based techniques to help you develop resilience, a clear communication, and leadership skills.

Here’s how I can help:

Who’s it for?
↳ Senior managers, executives, teams

Modalities:
↳ 1-2-1
↳ Group

For senior managers and executives:
↳ Leadership enhancement
↳ Team effectiveness 
↳ Political savvy
↳ Resilience

For companies and universities:
↳ Handling stress
↳ Imposter Syndrome 
↳ Team building: to be discussed

I’m here to help you leverage your leadership skills and team’s results.

We need to move ourselves so that we can grow.

—————

More about myself:

• I’m Brazilian, from Niteroi, Rio de Janeiro.

• I’ve been living abroad for 7 years - time flies.

• 10 years of experience in corporate (HR, Culture, Training and Recruitment).

• I speak fluently 4 languages.

• I’m interested in art, yin yoga, singing, travelling, leadership development, and Work and Organizational Psychology.

• I'm the one bringing in some rays of sun ☀️

• I have a lot of energy to share 🙃

Nice meeting you!

Book your free call with me here: calendly.com/contact-vlpx/book-your-free-30min-with-bruna

#careercoaching #careerdevelopment #executivecoaching #leadershipdevelopment #coaching

taplio

The Battle

Theo Guillaumin

Bruna Moscon

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