Theo Guillaumin

Beyond Growth

Beyond Growth aide les acteurs du changement à atteindre leurs objectifs de notoriété, d’acquisition et d’activation de leurs prospects.

Co-fondateur

Tirez profit d’une expertise en marketing de contenu, notamment sur LinkedIn, et en prospection commerciale. Du scraping à la conversion de vos futurs partenaires commerciaux, en passant par la mise en place de votre CRM et la structuration de votre organisation.

Notoriété, Visibilité, Prospection Digitale

Les projets que l'on accompagne : Team for the Planet, Surfrider Foundation, 1% for the Planet, Adie, La Ruche, La Nef, etc.

Au delà de la croissance court-termiste

Time for the Planet

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
La mission de Time for the Planet est de développer des projets entrepreneuriaux dont les objectifs sont des résoudre des problèmes environnementaux à échelle globale.

Son organisation se repose sur 3 axes :
• Identifier des idées et des technologies capables de lutter contre le dérèglement climatique. 
• Former des équipes d'entrepreneurs pour incuber et développer ces projets.
• Trouver les ressources financières nécessaires pour initier ces projets.

Growth Hacker | Associé

1% for the Planet

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
1 % pour la planète est un mouvement mondial porté par des entreprises qui ont décidé de donner 1 % de leur chiffre d'affaires à des associations de préservation de l'environnement. Plus de 2 500 entreprises sont membres de ce mouvement.

Membre 1% for the Planet

HEC Paris

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Février 22 - Cours pour HEC-42 Startup Launchpad :
Acquisition ou comment préparer sa traction quand on lance un projet entrepreneurial.

External Lecturer

Growth Hacking Marketing

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Je vous aide à atteindre vos objectifs via l'acquisition et l'activation de vos prospects sur différents canaux.

⚡️ 𝗠𝗲𝘀 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 :
• Campagnes d'outreach (Cold emailing, LinkedIn)
• Campagnes Paid de Lead Gen
• Création et gestion de landing pages
• Création et diffusion de lead magnets
• Gestion de votre CRM
• Automatisations

👩‍💼𝗠𝗲𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 : Makesense, Lifen, The School Lab, Klassroom, Sendinblue, Getfluence, 321 Founded.

Growth Marketer | Lead Generation | Web Marketer B2B

jobs_that_makesense

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
Diffuser la plateforme jobs that makesense, créée par l'association makesense, auprès des recruteurs engagés.

⚡️ 𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Quantitative and qualitative analysis based on customers data
• Qualitative interviews with positively impactful recruiters
• Outreach Campaigns Management
• Nurturing and marketing automation

Growth Marketing Manager B2B | Lead Gen

Growth Room

🌞 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝗲 :
La mission de Growth Room est d'accompagner les startups à construire des stratégies de croissances ambitieuses.

Growth Hacker | Ecommerce & Lead Generation

Growth Hacking Madrid

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to understand PR, Influence, prepare your strategies and implement them to reach your goals through these unconventional acquisition channels.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Affiliation, PR & Influence Strategies
• PR Campaigns Management
• Influence Sourcing & Campaigns Management

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: Pixter, Port Designs, Mum.

Public Relations & Influence - Freelance

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to create and implement strategies and hacks to develop your Social Media and reach your goals.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Social Audiences Growth
• Editorial Line Preparation & Implementation
• Social Media Marketing Management
• Community Management
• Tooling & Marketing Automation
• Social Ads Acquisition
• Affiliation, PR & Influence Strategies
• Competitive Intelligence
• Data Analytics Management

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: Pixter, Mum, Target Web, L'Eveil Naturo.

Social Media Strategist - Freelance

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 
Helping you to build, implement and manage the digital strategies of my clients for acquisition, activation, retention, revenue and referral.

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• SEO Optimization & Affiliation
• Testing Product Market Fits
• Social Ads Acquisition
• Affiliation, PR & Influence Strategies
• Competitive Intelligence
• Tooling & Marketing Automation
• Data Analytics Management
• Landing Pages, Website Creation & Management 
• Social Media Marketing

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: LodinG, Pixter, Joli Secret, Cenelia, Port Designs, SBL Media.

E-commerce Web Marketing Consultant - Freelance

Capgemini

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Change management - Enedis
• AMOA / pre-sales and functionnal consultant - Enedis

Information Technology Business Consultant

𝗠𝘆 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀:
• Feasibility studies and POC on IoT (Internet of Things) - Virbac, GMS, Capgemini
• Pre-sales & Digital Transformation RFP  - Cegema, Amadeus
• Website creation for internal communication (Wordpress)

J’ai travaillé 3 ans dans une boite du CAC40.
Puis 2 ans à mon compte, sur des projets avec peu d'éthique.

Un jour je me suis réveillé, déboussolé.
Par opportunisme professionnel, j’avais laissé mes valeurs de côté.

Je me suis senti profondément désaligné avec moi-même.
En crise existentielle.

Il m’a fallu du temps pour me déconstruire.
Mais je me suis juré que je ne tournerais plus le dos à mes convictions.

Je me suis formé durement, pendant plusieurs années, dans un domaine que je ne connaissais pas :
Le Growth Hacking.

Je suis passé par toutes les portes :
→ Agence
→ VC
→ Startup
→ Freelance

J’ai engrangé des connaissances et de l’expérience pendant 5 ans …

Aujourd’hui, je mets ces acquis à disposition des acteurs du changement.

J’ai créé Beyond Growth avec mon ami Tristan, il y a 2 ans.
On accompagne des ONGs, et des entreprises engagées vers un nouveau paradigme.

Comment ? 
Grâce au « Social Selling », l’association de 2 composants clés :

→ Contenu sur LinkedIn
Pour se rendre visible sur la référence des réseaux sociaux en B2B.

→ Prospection
Pour parler directement à ses cibles.

Depuis +2 ans nous avons travaillé avec +60 acteurs du changement, parmi lesquels :
→ Team for the Planet
→ Too Good to Go
→ 1% for the Planet
→ Surfrider Foundation
→ Adie

Nous les avons aidé à :
→ Lever une communauté
→ Trouver des mécènes
→ Créer de l’émulation autour d’une cause
→ Vendre leur projet d’impact
→ Devenir pionniers de leur secteur sur LinkedIn

5⭐️ → c’est la note qu’ils nous attribuent sur Google, après plusieurs mois d’accompagnement.

Beyond Growth, c’est plus que du marketing engagé.
C’est un collectif qui croit à l’émergence d’un nouveau monde.

Et nous vous invitons à nous rejoindre.

Appelez-nous pour discuter d’une collaboration : 
https://cal.com/beyond-growth/decouverte

🌞 Co-fondateur

Beyond Growth vous aide à atteindre vos objectifs via l'acquisition et l'activation de vos prospects.

PurpleOceans

Client results (B2B Tech/SaaS products only):

☑️ +60% MRR in 2 months
☑️ +15% reply rate in 48h
☑️ Merged 34 tools into 12 → cut sales cycle in half
☑️ Inbound leads: 5 → 30+ /mo
☑️ Content leads: 0 → 60+ /mo
☑️ Clear GTM → quoted by all competitors
☑️ Launched a new SaaS → 3 enterprise deals in 2 weeks
☑️ Successful GTM expansion to the US
☑️ Switched from SLG to PLG, without killing momentum

#demandgeneration #productmarketing #growth

Founder - B2B Product Marketing Consultant

ESSEC Business School

Experts in Residence - advising early-stage entrepreneurs from ESSEC startup incubator at Station F

Startup Advisor

Schoolab | Mission-driven company

Expert/Coach for early-stage startup founders

Powens Group

Revamping product messaging for customer acquisition, sales enablement, and go-to-market in EU & LATAM

Product Marketing Freelancer - 1st PMM

Unnax - A Powens Group Company

FrenchProduit

Member - Product Marketing Manager

Product Marketing Alliance

Bulldozer

Growth & Product Marketer

Germinal

Number 1 growth marketing agency in France. Ask any French growth marketer.

Growth

Spaag

75% of our clients doubled their income after working with us for only one year.
We boost profitable business growth using digital marketing and growth hacking.
Growth marketing consulting firm from Paris

Growth Marketer Analyst

B2B Product Marketing Consultant | Positioning​ =​> Demand

Got a few results for B2B SaaS clients:

☑️ +60% MRR in 2 months
☑️ +15% reply rate in 48h
☑️ Merged 34 tools into 12 → cut sales cycle in half
☑️ Inbound leads: 5 → 30+ /mo
☑️ Content leads: 0 → 60+ /mo
☑️ Clear GTM → quoted by all competitors
☑️ Launched a new SaaS → 3 enterprise deals in 2 weeks
☑️ Successful GTM expansion to the US
☑️ Switched from SLG to PLG, without killing momentum

To contact me:

→ DM me on LinkedIn
→ or write me at hello@gaspardpastural.com

Gaspard Pastural

"Contact forms were cool... in 1995."

How come B2B is 10 years late behind B2C?

Nick says it's from how we design the buying experience.

Amazon, Uber, and all main B2Cs, let you buy in one-click.

One. Click.

Whereas in B2B, buyers have to:

- fill a 2-page contact form
- pick a slot in sales people's agenda
- sit through a "qualification call"
- endure a generic demo

...until they finally get a conversation with someone who will try to understand their situation, and help them.

That's why Nick Tomic founded Face2Face.io

I interviewed him on the last episode of my podcast TractionStories

(Link to listen it is on my profile)


Did you ever enjoy a buying process in B2B?

I turn complex tech products into clear, differentiated offerings, so your messages finally land | Product Marketing Consultant | Narrative, Positioning & Messaging

Are humans still needed in the sales process?

Nick Tomic advocates they are.

Because nobody in B2B will sign a $100k annual contract without speaking to someone who can vet it's the right move to do.

I interviewed him on how he grew Face2Face.io - getting to $100k ARR in just 15-month, fully bootstrapped.

We talked about how "book a demo" forms should be dead, how to get users the quickest time-to-value, and increase conversion rates by doing non-scalable calls.

To listen to the episode:

1) Like this post for the reach
2) Head over to my profile

Enjoy - and thank you Nick for joining!


ps: I swear it's a coincidence Nick is the third guest in a row who speaks French 😂

Podcast TractionStories with Nick Tomic, founder of Face2Face

How do you 'Cross the Chasm' in Blue Oceans?

Nick Tomic illustrates the 1st step well here:

Understand what stage you're at - and what it means.

He's conscious Face2Face.io is a new kind of solution.
So his best ICP for now are: Early-Adopters.

Meaning, it's not time to try to convince everyone.

It's time to focus on this audience:
=> tech-savy buyers who are ready to try new things

Rest of the market will follow later
(if this bet works)


Listen to the full episode on TractionStories

Nick and I both help B2B teams differentiate their SaaS in competitive markets.

But Nick Tomic does it from the CX:

He removes all friction in buying+using your SaaS, by connecting your experts to buyers/users exactly when they need help.

(CX = Customer Experience)


Can you believe simply being accessible makes you standout?

When I see gated demos, hidden pricing, huge contact forms...

Somehow, I don't doubt it.


Listen to the full episode on TractionStories

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Theo Guillaumin

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The Battle

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Gaspard Pastural

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Likes

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