Klaviyo Simplified 📬 | Follow for Pro Tips & Breakdowns! Decade+ Email Marketing Expertise

Since launching my first Shopify store in 2012, I've navigated the e-commerce world, experiencing the highs of:

→Running multiple Shopify and Amazon stores
→Traveling the world for 5+ years
→Scaling an email marketing agency to over 7 figures
→And working with numerous well-known eCommerce stores

But I've faced challenges along the way as well, including:

→Stores shutting down due to cashflow issues
→Client relationships not always working out
→And other obstacles I still encounter today while leading my agency FlowCandy

It's been a rewarding journey for me and all of these experiences have honed my expertise in e-commerce email & lifecycle marketing from an entrepreneurial point of view.  Follow me if you want to learn over a decade of expert email insights, eCommerce tips and apply them to grow your own store or brand.

Will Evans

🚨 Giving away some of our Promotional Email Templates — free, today.
 
These are the exact email frameworks our team uses to build high-performing promotional campaigns for eCommerce brands during BFCM.
 
Each set includes fully customizable layouts built for Klaviyo and Figma — so your team can plug in offers, adjust visuals, and launch fast without starting from scratch.
 
Perfect if you’re planning to send 10+, 20+, or even 50+ emails this month and want to keep your design quality consistent across campaigns.
 
Here’s what’s included:
✅ High-converting promotional layouts for limited-time offers
✅ Mobile-optimized designs built for fast editing
✅ Templates that help you launch faster and scale your Black Friday sends
 
If you want the full set:
Like this post
Make sure we’re connected
Comment “PROMO EMAILS” below
 
I’ll send the templates right over.

Klaviyo Simplified 📬 | Follow for Tips, Breakdowns and Resources! 10+ Years Klaviyo & eCommerce Expertise

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I studied 50+ brands this year. Then I created a breakdown for every single one.

This week, you can get the entire 2025 breakdown library completely free as a bundle.

To get it:

Comment “2025” below and connect with me. Then I’ll send it all to you ASAP.

But why are these breakdowns so important?

➡️ They tell you exactly how to grow and scale a brand… Specific insights into what works for leading brands and the strategy behind their thinking.

Analysis on brands like:

Skims. Steve Madden. Chamberlain Coffee. Lululemon. Meshki. K18. The Ordinary.

I’ve been seeing more people on LinkedIn doing these breakdowns. So why take a look at ours?

1. I run a full funnel analysis on many brands, looking at the customer journey from website to email and the overall user experience (one of the largest areas brands struggle with)

2. I often purchase the products to see the full funnel. No one else I know of takes it that far. This unlocks new emails in my inbox so I can see the entire picture.

3. Every single breakdown has a detailed video analysis that further explains WHY the brand is doing what they’re doing. The focus is on the strategy (plus the entire swipe file).

DTC is always changing and becoming more competitive. Having a full library of data and swipe files can be the difference between scaling or staying in place.

This is direct (and free) access to how brands are driving revenue at scale, year after year.

I’ve personally been DM’d about how teams used these breakdowns to break through a plateau.

What works, works. And the goal is to provide as much value as possible.

➡️ So, to get every single breakdown from 2025 for free:

Comment “2025” below. Then connect with me!

Your team can break into 2026 with new revenue and a scaling brand. Everything you need is in these breakdowns.

Today... we’re pre-launching a paid 12-Day BFCM Klaviyo Bootcamp 🪖  

This will help boost your Klaviyo sales over BFCM.  Here's the exact details...

BFCM is days away… and a lot eCommerce brands are still not 100% ready.

So we built something to fix that.

Meet our 12-Day BFCM Klaviyo Bootcamp, a guided sprint that helps you ensure your store has the most profitable BFCM with Klaviyo & CRM.

Here's what you get inside  the Bootcamp:
- Daily action steps from myself
- Private Slack access for real-time support with myself and my team
- Daily office-hour calls with me
- All of our templates, checklists, and playbooks
- Live reviews of your campaigns, segments, flows, metrics and offers
- Gap analysis so you know exactly what’s missing

This is the fastest way to get fully ready, without guessing, stressing, or scrambling last minute.

Want to enroll in the Bootcamp? 

You can save your spot today with just a $5 deposit.

We’ll bill the remaining $390 on kickoff day (Nov 20).

We’re capping enrollment at under 100 stores, and doors close Nov 20 at midnight.

If you want the link to sign up.
- Like this post
- Comment "BFCM Bootcamp" below
- Or DM me that you're interested.

And I will send over the sign up link ASAP.

Let’s make this your most profitable BFCM ever for your store. 

See you inside 🙏

Olipop just raised their Series C and is now valued at over $1.85 Billion. 

So today I am breaking down their emails, ads, funnels and more... 

I analyzed their entire funnel, including:

✅ Traffic & Landing Pages – How they attract and convert customers
✅ Retail Strategy – What it’s like to buy OLIPOP at Target & Whole Foods
✅ Amazon & DTC Sales – Their checkout experience across platforms
✅ Email & Post-Purchase – How they retain and re-engage buyers
✅ Branding & Packaging – What makes them stand out

This breakdown reveals exactly how OLIPOP skyrocketed to a billion-dollar brand and how you can apply the same strategies with your own brand.

Want the complete OLIPOP breakdown? 
- Like this post
- Comment "Oli" below
- Make sure we’re connected Will Evans

After that I will send it over ASAP :)

Fizz Experience & WDS

Established since 1986, we’re one of the UK’s best field marketing and brand promotion agencies. Last year we delivered over 5 million individual experiences on behalf of our clients, working for many of the UK's leading brands across retail, food, drink, health & beauty and electrical sectors.

Our services operate in both tactical and strategic capacities and include;

• Product sampling
• Product demonstrations
• Staffing and brand ambassadors
• Mystery shopping

We help you successfully communicate with your customers and present your products in the best possible light. Our services engage consumers using all the senses to drive sales and build brand reputations through positive word-of-mouth.

To create a unique experience for your customers…Just add Fizz!

Head Of Marketing

Fizz Training Academy

We run industry essential courses such as food safety, health & safety and manual handling & risk assessment certification. We've also honed decades of customer experience knowledge into customised workshops, including advanced sales techniques and customer communication.

Marketing Manager

Nite International Ltd

Glenigan

A wise person once said to me; “if it looks right and it feels right, then it probably is right.” Sitting at the crossroads of marketing and creative management, I see my job as understanding the importance of a great customer experience and then ensuring everything we deliver on behalf of our clients lives up to that expectation and is "just right".

Across Fizz & WDS (Warehouse Demo Services), we believe that Experience is Everything. Having worked in marketing the whole of my professional life (*coughs* for over 20 years) I work closely with our clients and internal teams to devise and deliver in-store sampling and product demos that help brands and retailers to increase sales, footfall and customer loyalty. 

I have an unhealthy attention to detail which clients love and my colleagues probably tolerate…but like everyone at Fizz & WDS, it means no stone is left unturned in delivering work to the best of our ability.  The result is a bucket-load of field marketing and brand experience awards and some very happy clients.

I love design and am unfathomably impressed by a beautiful typeface. When not creating for clients, you’ll likely find me wearing trail shoes and a rucksack to tackle an ultra marathon or endurance race somewhere in the UK, or supporting others to do the same working as a volunteer for Maverick Race. It clears the head and has been known to foster a good idea or two.

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