Klaviyo Simplified 📬 | Follow for Pro Tips & Breakdowns! Decade+ Email Marketing Expertise

Since launching my first Shopify store in 2012, I've navigated the e-commerce world, experiencing the highs of:

→Running multiple Shopify and Amazon stores
→Traveling the world for 5+ years
→Scaling an email marketing agency to over 7 figures
→And working with numerous well-known eCommerce stores

But I've faced challenges along the way as well, including:

→Stores shutting down due to cashflow issues
→Client relationships not always working out
→And other obstacles I still encounter today while leading my agency FlowCandy

It's been a rewarding journey for me and all of these experiences have honed my expertise in e-commerce email & lifecycle marketing from an entrepreneurial point of view.  Follow me if you want to learn over a decade of expert email insights, eCommerce tips and apply them to grow your own store or brand.

Will Evans

🚨 Giving away some of our Promotional Email Templates — free, today.
 
These are the exact email frameworks our team uses to build high-performing promotional campaigns for eCommerce brands during BFCM.
 
Each set includes fully customizable layouts built for Klaviyo and Figma — so your team can plug in offers, adjust visuals, and launch fast without starting from scratch.
 
Perfect if you’re planning to send 10+, 20+, or even 50+ emails this month and want to keep your design quality consistent across campaigns.
 
Here’s what’s included:
✅ High-converting promotional layouts for limited-time offers
✅ Mobile-optimized designs built for fast editing
✅ Templates that help you launch faster and scale your Black Friday sends
 
If you want the full set:
Like this post
Make sure we’re connected
Comment “PROMO EMAILS” below
 
I’ll send the templates right over.

Klaviyo Simplified 📬 | Follow for Tips, Breakdowns and Resources! 10+ Years Klaviyo & eCommerce Expertise

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I studied 50+ brands this year. Then I created a breakdown for every single one.

This week, you can get the entire 2025 breakdown library completely free as a bundle.

To get it:

Comment “2025” below and connect with me. Then I’ll send it all to you ASAP.

But why are these breakdowns so important?

➡️ They tell you exactly how to grow and scale a brand… Specific insights into what works for leading brands and the strategy behind their thinking.

Analysis on brands like:

Skims. Steve Madden. Chamberlain Coffee. Lululemon. Meshki. K18. The Ordinary.

I’ve been seeing more people on LinkedIn doing these breakdowns. So why take a look at ours?

1. I run a full funnel analysis on many brands, looking at the customer journey from website to email and the overall user experience (one of the largest areas brands struggle with)

2. I often purchase the products to see the full funnel. No one else I know of takes it that far. This unlocks new emails in my inbox so I can see the entire picture.

3. Every single breakdown has a detailed video analysis that further explains WHY the brand is doing what they’re doing. The focus is on the strategy (plus the entire swipe file).

DTC is always changing and becoming more competitive. Having a full library of data and swipe files can be the difference between scaling or staying in place.

This is direct (and free) access to how brands are driving revenue at scale, year after year.

I’ve personally been DM’d about how teams used these breakdowns to break through a plateau.

What works, works. And the goal is to provide as much value as possible.

➡️ So, to get every single breakdown from 2025 for free:

Comment “2025” below. Then connect with me!

Your team can break into 2026 with new revenue and a scaling brand. Everything you need is in these breakdowns.

Today... we’re pre-launching a paid 12-Day BFCM Klaviyo Bootcamp 🪖  

This will help boost your Klaviyo sales over BFCM.  Here's the exact details...

BFCM is days away… and a lot eCommerce brands are still not 100% ready.

So we built something to fix that.

Meet our 12-Day BFCM Klaviyo Bootcamp, a guided sprint that helps you ensure your store has the most profitable BFCM with Klaviyo & CRM.

Here's what you get inside  the Bootcamp:
- Daily action steps from myself
- Private Slack access for real-time support with myself and my team
- Daily office-hour calls with me
- All of our templates, checklists, and playbooks
- Live reviews of your campaigns, segments, flows, metrics and offers
- Gap analysis so you know exactly what’s missing

This is the fastest way to get fully ready, without guessing, stressing, or scrambling last minute.

Want to enroll in the Bootcamp? 

You can save your spot today with just a $5 deposit.

We’ll bill the remaining $390 on kickoff day (Nov 20).

We’re capping enrollment at under 100 stores, and doors close Nov 20 at midnight.

If you want the link to sign up.
- Like this post
- Comment "BFCM Bootcamp" below
- Or DM me that you're interested.

And I will send over the sign up link ASAP.

Let’s make this your most profitable BFCM ever for your store. 

See you inside 🙏

Olipop just raised their Series C and is now valued at over $1.85 Billion. 

So today I am breaking down their emails, ads, funnels and more... 

I analyzed their entire funnel, including:

✅ Traffic & Landing Pages – How they attract and convert customers
✅ Retail Strategy – What it’s like to buy OLIPOP at Target & Whole Foods
✅ Amazon & DTC Sales – Their checkout experience across platforms
✅ Email & Post-Purchase – How they retain and re-engage buyers
✅ Branding & Packaging – What makes them stand out

This breakdown reveals exactly how OLIPOP skyrocketed to a billion-dollar brand and how you can apply the same strategies with your own brand.

Want the complete OLIPOP breakdown? 
- Like this post
- Comment "Oli" below
- Make sure we’re connected Will Evans

After that I will send it over ASAP :)

David Hieatt

The DO Lectures

I curate the talks. The talks have been viewed over 150 million times.

Co-founder

Co-Founder

Hiut Denim Co

We make jeans.
That is kind of it.
Nothing else.
Just that.
Do one thing well.
It is enough.

Shall we?

At 21 years old, I joined Saatchi & Saatchi as a copywriter.

Then, in my 30’s I went back home to Wales.

The brand we were building, we sold to Timberland.

Then we started The Do Lectures.

Then we started Hiut Denim Co.

My belief is business is the best way to change something that matters to you.

I have never had a meaningful marketing budget, so I had to get good at words and ideas.

My idea of success:

-	Being in charge of your time.
-	Not worrying about money.
-	Do work that matters with people you like. And help others.

Some good bits.

The Do Lectures has had over 150 million views of its talks.
It was voted one of the top ten events in the world by the Guardian.
There are now over 40 Do Books.
Shopify made a documentary on Hiut.
Apple put me in their Behind the Mac TV ad.
BBC made Inside Factory on Hiut.
But nothing compares to this: Under 14 player of the year Cascade FC.

If you want to learn how I use writing to grow my businesses, I will release a self-guided online course in the Spring.

THE MICRO BLOG SYSTEM

In this actionable course, you will learn the 4-step writing system that creates a habit of writing for 10 minutes each day to get, keep and justify attention on LinkedIn. 

Want to join the waitlist? Go here: https://the-dolectures-online.mykajabi.com/admin_index_preview?preview_theme_id=2155846288


You made it all the way down here. This big smile is for you.

Voice

I know you want to quit. I know. I get it.

My mum used to say I was the most stubborn of stubborn mules ever born.

(For all those who've lost parents, don't you wish you could hear them nag you just one more time.)

What I didn't realise my mum was saying that I was well suited to being a founder.

I can play the long game because i don't expect much to happen for ages.

I don't get bored. 

I think that is why most people quit. 

I think boredom is something we need to get better at.

The photo is of my newsletter.

In the first year, I wrote it every week for a year. Less than 200 people read it.

The second year, I wrote it every week for a year. Less than 500 people read it.

In a few years time, I will find the gold from the thousands of blogs I will have written.

I will turn it into a book. 

I know you want to quit your writing right now.

Your busy.

Nothing is getting the attention you deserve.

I get it.

That is boredom trying to trick you.

'Hey, the grass is greener over there.'

In short: It ain't.

Water the grass where you stand right now.

Be as stubborn as your parents said you were.



If you found this useful, share with your world.

#doradio

Helping founders write the words that build great brands.

Tell your story so other people want to share it.

Writing is the most underrated business skill

I couldn't do this either until I learned some big lessons.

Oh boy.

I started the Do Lectures with no experience.
No business plan. 
No clue on anything helpful to running an event.

Plus, I was recovering introvert.

It's surprising how big a lesson a small event can serve you.

Some important (painful) ones were:


1. 𝘓𝘦𝘢𝘳𝘯 𝘸𝘩𝘺 𝘴𝘮𝘢𝘭𝘭 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘮𝘰𝘢𝘵. 

Everyone else is trying to scale. I had to learn how to build 𝘥𝘦𝘱𝘵𝘩 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘸𝘪𝘥𝘵𝘩 - and turn intimacy into my way of standing out.

2. 𝘍𝘪𝘹 𝘵𝘩𝘦 𝘣𝘳𝘰𝘬𝘦𝘯 𝘦𝘷𝘦𝘯𝘵 𝘮𝘰𝘥𝘦𝘭. 

Most events look great on Instagram and lose money in real life. It took me 6 years to learn that. To win you'll need to break down the math, the margins, and the myth. Then rebuild a model that works in your bank account, not just your instagram account.

3. 𝘗𝘶𝘵 𝘵𝘩𝘦 ‘𝘮𝘢𝘨𝘪𝘤’ 𝘣𝘢𝘤𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮. 

The first thing cut is always the one thing that makes people talk. I had to learn how to fund the magic without blowing the budget. yes, it can be done.

4. 𝘉𝘶𝘪𝘭𝘥 𝘢 𝘳𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘴𝘦𝘭𝘭𝘴 𝘪𝘵𝘴𝘦𝘭𝘧. 

I don't think we have spent any money on ads in 2025. If we have, it's under £100. My point is your best advertising is the person who leaves your event and tells their friend. That is why you must invest in magic at the event.

5. 𝘚𝘵𝘰𝘱 𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴. 

Start doing things that create superfans. If you spent as much time on making people feel amazing, as you do on trying to get sponsors, you wouldn't need sponsors. 


If you found this useful, please share with your world.




Next up from:

𝘖𝘯𝘤𝘦 𝘢 𝘺𝘦𝘢𝘳, 𝘐 𝘳𝘶𝘯 𝘮𝘺 𝘚𝘮𝘢𝘭𝘭 𝘔𝘢𝘨𝘪𝘤𝘢𝘭 𝘌𝘷𝘦𝘯𝘵𝘴 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱 𝘪𝘯 𝘓𝘰𝘯𝘥𝘰𝘯.
𝘐 𝘴𝘩𝘢𝘳𝘦 𝘮𝘺 16 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘛𝘩𝘦 𝘋𝘰 𝘓𝘦𝘤𝘵𝘶𝘳𝘦𝘴.
𝘕𝘰𝘷 21. 2025.

Slop Versus Soul.
 
Right now, most people are using AI to be faster.
 
Faster to vanilla.
Faster to mediocre.
Faster to forgettable.
 
Some games you just don’t want to win.
 
Here’s the reframe that changed how I work.
 
Don’t use AI to move faster, use it to go deeper.
 
Sure. Automate the boring stuff.
The expenses. The inbox. The admin.
 
But the things that make you 𝘺𝘰𝘶 - spend more time on them.
 
Your thinking should take time.
Your writing should take time.
Your big ideas should take time.
 
𝘔𝘺 𝘦𝘹𝘢𝘮𝘱𝘭𝘦:

When I write, I do this: I ask AI to tell me the weakest line. Not to fix it for me - to 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 me.

Then I argue with it. I say: What do you know?

Then, slightly annoyed, I rewrite it.

I try to make that weak line the strongest line.

• It is slower.
• It is more annoying.
• But, I have to say, it does push me.

Here’s the uncomfortable truth:
𝘈𝘐 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘰𝘳𝘦 𝘢𝘷𝘦𝘳𝘢𝘨𝘦.
𝘈𝘯𝘥 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘥𝘪𝘴𝘵𝘪𝘯𝘤𝘵𝘪𝘷𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘰𝘳𝘦 𝘥𝘪𝘴𝘵𝘪𝘯𝘤𝘵𝘪𝘷𝘦.

To do your best work, the work only you can do, you don’t need more speed, you need more friction.
 
Because without grit, there is no soul.

This rant is to me from me.

I know.
I know I have 4 writing blocks a week.
I know.

This is not breaking news.

I must protect them.
Therefore, I must say no even when I want to say yes.

End of rant.

You know when parents argue, and you just looked at the floor.
This is one of those.

#doradio

Monday morning tells you the truth.

It tells you are up for today.
Or it tells you are done.

Maybe, the commute this morning isn’t long because of the distance but because the dream is no longer at the destination.

Monday morning tells you've still got your mojo.
Or that you've lost it.

Monday morning is a truth teller.
And like all truth tellers, you can ignore it for only so long.

Monday is where decisions get made, companies get started, risks get taken.

Until you die, live.

Remember, how much work you’ve ALREADY done.

The thing I love about this 90 page booklet is that I had ALREADY written it.

All I had to do was to go down to our local printers and get them printed for a workshop on Friday.

Here’s my point, what is old gold to you, is new gold to them.

You have written it.
You know it is good.

People liked it.
Some people even loved it.

But now it gathers digital dust.
Why?

Because we give more credence to NEW.
Even if it is unproven.

Hmmm.

Your library of work is your edge. Everyone else is starting from zero today. You’re starting with a decade of work. That is real.

Old gold to a new audience is indeed new gold.

So save yourself from burnout and overwhelm, and get better and sharing what you have ALREADY written.

Repurpose better.
Rest more.

#doradio

I found this old note today but it’s even more true today.

I had a call with one of the brightest minds in business that I have ever come across.

He spent an hour listening to us talk about the Do lectures.

Then he said these words: Find more Miranda’s.

In case you don’t know, Miranda has built Do Book Co. She is amazing and it’s been fun working with her.

And cheers to Greg.

And yes, that is the plan.

It’s exciting to parachute into a business that you have been building for the last 16 years. And then finally spend all your time in it. 

Now, where do want to take it.

No prototype. No learning.

At the end of a family gathering last night, Luke wanted to share his card idea.

We played it. We iterated. It has a lot of potential.

Then we had an idea for another game.

It was a lot of fun.

I got a glimpse of how cardStarter will become a thing.

#cardStarter

The best story finder wins.

They don’t have to be big stories. Big learning comes from the smallest stories.

The stories are there everyday. You just have to share the wisdom you learned from them.

That’s all folks.

This system may help you.


1. Problem.
2. Add salt to the wound.
3. Stor(IE) - Insight plus Emotion.
4. Transformation - shift in thinking.
5. Ask. What do you think?

My big takeaway from this brilliant conversation was the best teams are generous.

Loved that.

You give time to help the younger ones rise.

Professional Development & Recruitment for NBA, NFL, Premier League | Essential Skills III 2027 Ireland

I had the pleasure of speaking with Brian O'Driscoll, guest speaker at my recent 'Essential Skills' event in Dublin.


It made me reflect that culture and standards are daily choices.

We talk about culture as if it’s a document.
A set of words, values...on a wall.

But culture only lives in our behaviours...
especially when no one is watching.

I’ve seen teams built on talent collapse under the weight of their own egos.

And I’ve seen ordinary groups achieve great things, because they shared a deeper story - one that anchored them to something larger than themselves.

Purpose gives us the spark, as David Hieatt might say, it’s the reason we show up.

It’s not marketing.
But more like a quiet promise we make to each other...to care, to craft, to do the hard things well.

Standards protect the mission - James Kerr, guest speaker from the Tate event last year, might remind us that legacy depends on what we tolerate.

Small things are never really small.

Turn up late, cut a corner, walk past the thing that isn’t right… 
and you rewrite the culture with your silence.

And belonging fuels commitment.
Owen Eastwood (love your new podcast btw!) speaks of whakapapa.

We stand on the shoulders of those who came before...
and we are guardians for those who haven’t arrived yet.

Culture becomes a chain. 
Each of us a link.
Our actions strengthening, or weakening, that bond.


Great culture is simple.

We know why we’re here.
We uphold high standards.
We belong to each other.
We play for something bigger.


It’s not built in a meeting room.

It’s built every morning when we recommit.


The best teams aren’t perfect.

But...
They’re accountable.
They’re connected.
And they’re humble enough to learn...proud enough to strive for more.

That’s the work.

Every day.

Again and again.

Sleep.
Eat.
Perform.
Repeat.

Culture isn’t a motto.

It’s a living story.

One written in today’s actions, read by tomorrow’s people.

#culture
#performance
#belonging

Why listen to Do Radio this week?

In Scooby-Doo, he would forever be trying to get some little treats - Scooby Snacks.

Now that we have launched Do Radio, our job is to tell people about Do Radio.

Oddly, I think our best marketing tool will be YouTube.

Jon Kaye hit upon the idea to listen to the 8 hours of each weeks shows and give you the emerging themes and share those in ten minutes - Scooby Snacks.

This week the theme that struck him was: what if creativity is not a talent but how you move through a Tuesday.

https://lnkd.in/eDnjReqQ

Open video: Creativity Is Not a Talent: It's How You Live | The Do Radio Academy on youtu.be

Creativity Is Not a Talent: It's How You Live | The Do Radio Academy

Ever wondered what Do Radio is about?

This will give you a good feel.

How to think deeply and find meaning // Do Radio Host 📡 // Music Producer 🎧 // Ghost Writer // Ex-Private Equity 👿 // Started climbing 2nd mountain at 40 // Choosing to live without chasing.

What if your idea of a “rich life”
has been wrong this whole time?

Maybe it’s not about money, scale, or social proof?
Maybe those were someone else’s scorecards?

Because when you talk with people who are building real lives, not just loud, shouty ones, you start to hear something different.

You hear presence over prestige.
You hear alignment over ambition.
You hear energy that isn’t drained chasing trophies, but refilled by choosing meaning.

I’ve created a new series for YouTube called The Do Radio Academy to gather the stories and wisdom from our amazing guests.

The first show gathers insights from Week One of #DoRadio from Cat Preston, Rik Arron, Adam Cole, David Hieatt, mike coulter, Martin Shaw, Dan Kieran, John M Lunn and David Murray.

Together, they offer a quiet rebellion against hustle culture.

They ask questions such as:

What feels rich, not just looks it?
How do time, money, and mojo serve you, not just your LinkedIn bio?
What if success wasn’t a performance, but a presence?

If you’re curious about learning more, then check out The Do Radio Academy (link in comments). 

#curiosity #domightythings 

Fateme Banishoeib, Ph.D, Pharm.D Janet Hitchen FIIC 🌱

It’s working.

Learning doesn’t have to be a solo sport.

You learn more as a team. And it means more when you meet amazing people.

Eliminating the single use cup - globally, CEO @ Our Kinds | Global Reuse Movement, Activator at Coralus

In Jan ‘24 I took a microblog writing course at 2am for 8 weeks. 

I started to publish every, single day, not just building connections  but developing relationships and now - meaningful, immersive, productive global connections are happening all around me online and IRL. 

This is one of them 

Thanks John Waire for leaving Baltimore to visit Roman in Liechenstein. 

A photo in a post by John 
A comment by me 
And a month later - coffee by day and jazz by night with Philipp Zünd of the Liechtenstein Big Band, in Melbourne. 

Thanks for connecting Phillip. You’re a great bloke, a wonderful musician and I look forward to meeting your wife as well on your next swing through Melbourne. 

David Hieatt thanks for the course 

Paul Edwards thanks for introducing me to David 

And on it goes… 

#vision 
#tenacity 
#willpower 
#relationships
#global

Our Kinds

Teams win. 

What if learning in a team meant you didn’t quit and so got the skills you came for. 

BUT.

You met amazing people who encouraged you to  keep going.

And those amazing people you stayed in touch with.

Connecting people and brands through experiences is my job. Exploring human connection through writing is my passion.

The Bank of Belonging.

When it comes to our financial health, we understand the importance of compounding. Small, regular deposits grow quietly over time.

I recently completed a writing course with 8 strangers. Through our weekly catch-ups and daily encouragement, I learnt something far more important than how to be a better writer. 

Each check-in, emoji and "you've got this" was a micro-deposit in the Bank of Belonging. By the end of the course, these tiny, regular investments in each other grew into trust, familiarity and ultimately - friendship.

When it comes to connection, keep making those investments. Over time, you'll have built a life rich in social wealth. ❤️
.  .  .

I wrote about this experience in more detail on my weekly Substack on human connection - The Way We Connect. There's a link in the header if you're curious.

DO Lectures
David Hieatt

#connection #humanconnection

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The Battle

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