Klaviyo Simplified 📬 | Follow for Pro Tips & Breakdowns! Decade+ Email Marketing Expertise

Since launching my first Shopify store in 2012, I've navigated the e-commerce world, experiencing the highs of:

→Running multiple Shopify and Amazon stores
→Traveling the world for 5+ years
→Scaling an email marketing agency to over 7 figures
→And working with numerous well-known eCommerce stores

But I've faced challenges along the way as well, including:

→Stores shutting down due to cashflow issues
→Client relationships not always working out
→And other obstacles I still encounter today while leading my agency FlowCandy

It's been a rewarding journey for me and all of these experiences have honed my expertise in e-commerce email & lifecycle marketing from an entrepreneurial point of view.  Follow me if you want to learn over a decade of expert email insights, eCommerce tips and apply them to grow your own store or brand.

Will Evans

🚨 Giving away some of our Promotional Email Templates — free, today.
 
These are the exact email frameworks our team uses to build high-performing promotional campaigns for eCommerce brands during BFCM.
 
Each set includes fully customizable layouts built for Klaviyo and Figma — so your team can plug in offers, adjust visuals, and launch fast without starting from scratch.
 
Perfect if you’re planning to send 10+, 20+, or even 50+ emails this month and want to keep your design quality consistent across campaigns.
 
Here’s what’s included:
✅ High-converting promotional layouts for limited-time offers
✅ Mobile-optimized designs built for fast editing
✅ Templates that help you launch faster and scale your Black Friday sends
 
If you want the full set:
Like this post
Make sure we’re connected
Comment “PROMO EMAILS” below
 
I’ll send the templates right over.

Klaviyo Simplified 📬 | Follow for Tips, Breakdowns and Resources! 10+ Years Klaviyo & eCommerce Expertise

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I studied 50+ brands this year. Then I created a breakdown for every single one.

This week, you can get the entire 2025 breakdown library completely free as a bundle.

To get it:

Comment “2025” below and connect with me. Then I’ll send it all to you ASAP.

But why are these breakdowns so important?

➡️ They tell you exactly how to grow and scale a brand… Specific insights into what works for leading brands and the strategy behind their thinking.

Analysis on brands like:

Skims. Steve Madden. Chamberlain Coffee. Lululemon. Meshki. K18. The Ordinary.

I’ve been seeing more people on LinkedIn doing these breakdowns. So why take a look at ours?

1. I run a full funnel analysis on many brands, looking at the customer journey from website to email and the overall user experience (one of the largest areas brands struggle with)

2. I often purchase the products to see the full funnel. No one else I know of takes it that far. This unlocks new emails in my inbox so I can see the entire picture.

3. Every single breakdown has a detailed video analysis that further explains WHY the brand is doing what they’re doing. The focus is on the strategy (plus the entire swipe file).

DTC is always changing and becoming more competitive. Having a full library of data and swipe files can be the difference between scaling or staying in place.

This is direct (and free) access to how brands are driving revenue at scale, year after year.

I’ve personally been DM’d about how teams used these breakdowns to break through a plateau.

What works, works. And the goal is to provide as much value as possible.

➡️ So, to get every single breakdown from 2025 for free:

Comment “2025” below. Then connect with me!

Your team can break into 2026 with new revenue and a scaling brand. Everything you need is in these breakdowns.

Today... we’re pre-launching a paid 12-Day BFCM Klaviyo Bootcamp 🪖  

This will help boost your Klaviyo sales over BFCM.  Here's the exact details...

BFCM is days away… and a lot eCommerce brands are still not 100% ready.

So we built something to fix that.

Meet our 12-Day BFCM Klaviyo Bootcamp, a guided sprint that helps you ensure your store has the most profitable BFCM with Klaviyo & CRM.

Here's what you get inside  the Bootcamp:
- Daily action steps from myself
- Private Slack access for real-time support with myself and my team
- Daily office-hour calls with me
- All of our templates, checklists, and playbooks
- Live reviews of your campaigns, segments, flows, metrics and offers
- Gap analysis so you know exactly what’s missing

This is the fastest way to get fully ready, without guessing, stressing, or scrambling last minute.

Want to enroll in the Bootcamp? 

You can save your spot today with just a $5 deposit.

We’ll bill the remaining $390 on kickoff day (Nov 20).

We’re capping enrollment at under 100 stores, and doors close Nov 20 at midnight.

If you want the link to sign up.
- Like this post
- Comment "BFCM Bootcamp" below
- Or DM me that you're interested.

And I will send over the sign up link ASAP.

Let’s make this your most profitable BFCM ever for your store. 

See you inside 🙏

Olipop just raised their Series C and is now valued at over $1.85 Billion. 

So today I am breaking down their emails, ads, funnels and more... 

I analyzed their entire funnel, including:

✅ Traffic & Landing Pages – How they attract and convert customers
✅ Retail Strategy – What it’s like to buy OLIPOP at Target & Whole Foods
✅ Amazon & DTC Sales – Their checkout experience across platforms
✅ Email & Post-Purchase – How they retain and re-engage buyers
✅ Branding & Packaging – What makes them stand out

This breakdown reveals exactly how OLIPOP skyrocketed to a billion-dollar brand and how you can apply the same strategies with your own brand.

Want the complete OLIPOP breakdown? 
- Like this post
- Comment "Oli" below
- Make sure we’re connected Will Evans

After that I will send it over ASAP :)

The House Outside

Make purpose your advantage. Clear, actionable strategy for leaders who know doing good is good for business.

Owner & Behaviour Strategist

We Are Kula CIC

🧘 Making the benefits of yoga & mindfulness accessible to all.

Co-Founder & Marketing Director

Natcap

Fractional Marketing Lead

The RSA (The royal society for arts, manufactures and commerce)

Fellow

Circular Design Synergy

Associate Consultant

The DO Lectures

Hosted daily mindfulness meditation sessions to bring moments of calm in a busy event.

Workshop Facilitator

Helped inspire new futures at one of the world's most influential idea festivals 💡

Volunteer

Kickback Coffee

Helping set the tone and give direction to the brand.

Brand Strategist

Equip Outdoor Technologies Ltd 

Writing the sustainability comms & connecting with the people we care about.

Corporate Communications Coordinator

• Marketing & Content Strategy
• Find, develop and craft stories to grow the brand
• Work with athletes & influencers to expand brand reach

Content Coordinator

Lowe Alpine

Most purpose-driven brands struggle to turn ambition into action.

And they all making the same big mistake ↓

They have a solid strategy, great marketing, and a fantastic product. And assume impact will follow.
It doesn't.

Why?
People don’t change through logic.
They change through habit, emotion, and social cues.

→ If you’re not designing for behaviour, you’re leaving impact to chance.

I help brands turn purpose into action using behavioural science, storytelling, and strategy. So doing the right thing becomes the easy thing.

That means:
✔️ Marketing that drives real customer action
✔️ Culture change that sticks
✔️ Lasting environmental and social impact

For over a decade, I’ve studied what makes people act:

📌 Political movements & activism, understanding how change actually spreads
📌 Anthropology & behavioural science, researching the values that shape behaviour
📌 9+ years in sales, learning how people really make decisions (hint: it's not logic)
📌 Documenting niche subcultures and uncovering how small ideas turn into big movements
📌 As a mindfulness teacher, helping people change their biases

Now, I use this to help brands move people, shift culture, and create real impact.

I partner with purpose-driven founders, CEOs, COOs, CSOs, Sustainability Leads, and creative agencies who are serious about making an impact—not just talking about it.

What’s Next?
➕ Follow me for insights on making marketing, strategy, and culture actually work.
👋 Contact me to make sure your brand drives action

Kevin Karaca

While the Cloudflare outage has killed ChatGPT, I thought I'd post (at least you know it's not AI).

I'll be at Kendal Mountain Festival again this year, and super psyched to catch up with friends and chat sustainability, design for better, storytelling and general nonsense.

You can find me at:
→ Outdoor Connections, by Kendal Mountain Events
→ Creative Assembly by Outside Of Ordinary
→ Sipping coffee at an [redacted] coffee shop
→ Generally around Basecamp

If you're there, look for a less bearded version of the face below.

—

Hi, I'm Kevin Karaca, and I make creative work for outsiders. The brands and individuals unapologetically changing things for the better.

P.S. See you there Jordan Wright, Adam Jennings, Charles Ross, Matthew Willkins, Bronwyn Benstead, Dan Yates, (Chris Bellamy 🌱??), Tom Laws, Chris Conlan, Ian Hogg, Alex Shaw, Gillian Rosh... and many others

Helping people use story to create change | Creative Strategist @ The House Outside | Co-founder of Folc Studio CIC

And so we kick off 2025's Kendal Mountain Events Festival.

Jacqui Scott and Steve Scott launched the new B2B Outdoor Connections event. Joe White brought together a fantastic array of provocative thinkers and speakers on #marketing, #storytelling and #outdoorculture.

The highlight for me was the conversation between Jolyon Varley & Tijana Tamburic. It was great to hear voices from outside the outdoor industry into the space to inspire more brave and culturally relevant storytelling.

And as expected, the #CreativeAssembly by Outside Of Ordinary in the evening was electric. Ian Hogg & Chris Conlan bringing together thinkers and doers from across the industry.

Here, Paris Bethel (of Opening Up The Outdoors) challenged the outdoor industry with this hard-hitting message: "The way the is outdoors being marketed to us isn't pioneering, wild or free." And she's right. It's the same story being recycled over and over again. Conquer. Tame. Control. (This was full circle back to Jolyon & Tijana's morning take.)

All to say reinforced my view that:

Storytelling is one of the most powerful tools we have to shape the world around us. Stories don’t just reflect our culture, they create it. So to build a better world, we need better stories.

Dan Yates did this artfully in calling outdoor brands to join in supporting EOCA European Outdoor Conservation Association. But also encouraging brands to tell the stories that matter. The stories of the people in places we visit and adventure in.

The outdoors is a place of inspiration for everyone.
So let's make getting out accessible to everyone.

👋 Say hi if you're up in Kendal this weekend.

—

A pleasure to share the day with Bronwyn Benstead, Adam Jennings, Charles Ross, Matthew Willkins, James Lewis, Miles Baker Clarke, Dan Thompson, Hannah Pearson, James Dalziel, Josh Worrall Hardman and many more.

What a wonderful way to kick start Kendal Mountain Events Festival.

Tijana Tamburic (of FEMALE NARRATIVES) and Jolyon Varley (of OK COOL) discussing the future of brand storytelling.

A beautiful contrasting conversation between short form and long form storytelling. A juxtaposition I struggle with as a creative and consumer.

I LOVE long form, traditional storytelling, yet I crave short bite size content.

But the takeaway for me is that we’re moving away from one story that captures everyone, towards more tailored, personalised storytelling for niche segments of your audience.

For me this comes down to one thing: knowing what you stand for. Having an opinion. And standing firm.

Cracking start, Keme Nzerem and Jasmin Dufournt 👏🏼👏🏼

——

Nice to be sharing the room with Charles Ross, Bronwyn Benstead, Adam Jennings, Matthew Willkins, Jordan Wright, Dan Yates among others.

It was great to see Buffalo Systems Ltd at Kendal Mountain Events a couple weeks back.

I've been a long-time fan of Buffalo jackets, and their presence at KMF signalled a return of energy into the brand.

After Ben Fogle (and others) bought the Sheffield-based business this year, I've been fearing they'll move everything to Asia. And while I'm not convinced this isn't going to happen, I am overjoyed to see the brand coming back to life after years of being hidden.

To me, Buffalo has a real opportunity to champion doing outdoor apparel differently.

They are local makers (here in the UK).
They keep products in the range for decades (not days).
They hardly ever change colours.
They build rugged clothing that works.

Buffalo is the epitome of outsider thinking in an industry that is following the same trajectory as fast fashion.

I really hope they build on the heritage of the brand.
Because it'd be oh-so-easy to break it.

Would love to hear your thoughts, Charles Ross, Chris Conlan, Alex Roddie, Matthew Willkins, Bronwyn Benstead, Gavin Fernie-Jones...

—

Hi, I'm Kevin Karaca, founder of The House Outside, where we do creative work for outsiders. People & brands unapologetically changing things for the better. If that's your thing, we'd love to hear your story.

12 ways you can use storytelling to create positive change in the world.
No. 2 The Public Narrative Framework by Marshall Ganz

I first came across this framework in the fantastic book, Get Together, by Bailey Richardson, Kevin Huynh & Kai Elmer Sotto. As soon as I heard (I was listening) them talk about the three stories you can use to unite a community around a cause, I had to learn more.

Marshall Ganz is no lightweight. He's a longtime community organiser and Harvard Kennedy School professor. Moreover, Marshall played a key role in designing Barack Obama’s 2008 grassroots field strategy.

In short: he knows his sh*t.

Anyway, enough of the background, let's dive into it.

𝗧𝗵𝗲 𝗣𝘂𝗯𝗹𝗶𝗰 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
A simple but powerful structure made up of three parts, told in this order:

1️⃣ Story of Self
Why you are called to act. This is about sharing the values and experiences that have shaped you — making your motivation relatable and real.
It answers: Why am I here? Why do I care?

2️⃣ Story of Us
Why we are called to act. This connects your personal story to the shared values, experiences, or challenges of a community, organisation, or movement.
It answers: Why are we here together? What do we share?

3️⃣ Story of Now
Why we must act urgently. This lays out the current challenge, the stakes, and the opportunity — ending with a clear call to action.
It answers: Why must we act now? What is at risk if we don’t?

When done well, these stories inform AND rally people.

Because they answer the three big questions every audience is asking:
Who are you? Why does this matter? And why now?

Give it a go.

—

Hi, I'm Kevin Karaca

For the first 12 days of December, I'm sharing different ways you can use storytelling to create positive change in the world.

Follow me for more.

The Public Narrative Framework

The 12 tales of Christmas.
12 ways you can use storytelling to create positive change in the world.

No.1 – 1st December.

The Golden Circle, by Simon Sinek

Alright, this one's controversial. The Golden Circle is hackneyed and cliché. It's quoted in almost every "strategy" meeting and frankly I'm over it. It also get a lot of hate from people who (I think) have misunderstood what it's for (see the p.s. line for more).

BUT...

It's a wicked good basic framework for telling stories of change.

Why → How → What
(visual on the carousel)

Why.
This is your belief. The deep conviction you hold about how the world should be. When you name your Why, you’re giving people a reason to care before they know the details.

A story that starts with Why says:
“Here’s the world we believe in. Here’s the values we refuse to compromise on.”

How.
These are the guiding principles, methods or behaviours that express your belief in practice. It's how you show up. How you act on your values. How you bring that belief to life. The How builds trust. It shows your integrity.

What.
This is the tangible expression of your belief or behaviour. What you do, what you offer, or what action are you inviting others to take.

People don't act because they have information. The act when they're motivated, know what to do, and are reminded to do it.

The Golden Circle gives you all three.

Have you used this? How've you got on?

—

Hi, I'm Kevin Karaca.
For the next 12 days, I'm sharing different ways you can use storytelling to create positive change in the world. We've started light, but we're going to cover some pretty cool ideas.

Follow me for more.

—

P.S. The main misunderstanding I see about the Golden Circle is it being used for business strategy. It is *not* a business strategy tool. It's a communication tool. If you watch Simon's original video, you'll see he exclusively talks about how brands communicate. Not how they planned their business strategy.

P.P.S. Thanks Jonathan Berry for the inspiration to write this series 🙏🏼.

The 12 Tales of Change by Kevin Karaca

When I applied to an MA in Anthropology, I had no idea what I was signing up for.

I’m not sure if Rebecca and the team at University of Sussex knew that, but I’m so glad they accepted me 😅

Anthropology gave me the tools to look at the world anew. It helped me see things from different perspectives. It gave me the language to challenge norms.

If I could, I’d have taken this new MA at Sussex: MA in Social & Cultural Anthropology.

It sounds fascinating and timely.

We need more people to observe the world and everything going on in it.

And the University of Sussex is THE BEST environment for progressive thinking about society and culture.

I’m psyched this course is launching and wish I could take.

They’re running a virtual open day, if you’re curious, sign up 👇🏼👇🏼

Associate Professor in Anthropology and International Development at University of Sussex

2 days to go for our Virtual Masters Open Day! I’ll be joined by current student Ananya Mahadevan to introduce MA in Social & Cultural Anthropology – come learn about our curriculum, research opportunities, career pathways, funding, and how to apply 💫 

📅 When: Saturday 29 November, 10:30am-2:30pm UK time
📍 Where: Online
🔗 Register here: https://lnkd.in/e-vKj5ba

#Anthropology, #AnthropologyMasters #MastersDegree, #OpenDay, #SussexUniversity Kevin Karaca

Ever had a good idea and not known what to do with it?
Well, Ben Peers has just launched the Good Eyedeas Library.

A place to donate and borrow ideas that make the world a better place.

For those shamelessly idealistic creative ideas that you think, "you know, this should really happen"...

Put them here, and they just might?

Ben's got big plans for Good Eye - be sure to sign up to their newsletter to stay in the loop.

Art & Design Director • Building a community for creative minds and makers dreaming up ideas for good – Good Eye

How many good ideas never make it out into the world?

Tiny sparks that have the potential to make the place a bit kinder, greener and fairer, that end up gathering dust in someone’s Notes app (or just in their head).

So I made a little thing: the Good Eyedeas Library.

A public library for shamelessly idealistic ideas.

A place to donate the ideas you’re unlikely to ever use, or perhaps want to but don’t know how.

Or borrow one that’s sparked your imagination.

No pressure and no ownership… just a collective space to store hopeful thinking.

I think it’s kinda cute. Give it a go.

Open article: Good Eyedeas Library by ideas.goodeye.world

These events that Mark, Nic and Daisy create are wonderful little spaces to gather and connect with beautiful souls.

(And the samosas are divine.)

See you there??

Owner at Ape, author, TedX speaker, TV stuff.

Our next commune event is on Saturday!! 

Two amazing speakers. Jon Berry will be talking about the Kindness Forecast, and Therese Oertenblad of Small Business Collobative. 

Saturday 18.30 until 22.30. What3words Miracle/Disco/Towers.

Camp fires. Samosas. Mince pies. You know the drill. 

Tickets here: https://lnkd.in/eqf4NUa7

Men struggling with mental health don't need adopting.
They need support and spaces to heal.

Bronwyn is spot on here.

I saw a similar poster on the same day and left feeling baffled by how Men's Minds Matter have completely stripped any agency from the people they say they're helping.

The one I saw, said: "adopt Steve for £9.87 today"
For real 🤯.

The one voice I'd love to hear on this is Chance Marshall.
Have you seen these posters? What's your take?

Data Narratologist | Commercial & Insights Manager | Coach | Social Enterprise Co-Founder

At the heart of all messaging should be our values.

So why would a non-profit make the very people they exist to support the punchline of their marketing?

Travelling back from Kendal on Sunday, I spotted a poster in the women’s toilets that left me… confused.

I’ve been fortunate to be part of many conversations about the ethics of campaigning and messaging, especially around mental health and community engagement. And I can’t lie – this advert jarred.

Not because the issue isn’t important, but because the narrative didn’t feel supportive or reflective of the people it aims to help.

Any adult, including men, experiencing mental health challenges, burnout or overwhelm does not need to be “adopted.”

They need clear pathways to support, care, and respect.

What most baffled me is that the organisation behind the campaign, Men's Minds Matter tell a far more compelling and coherent story on their website. Their use of data, visuals and calls-to-action is strong, grounded and feels human.

This execution, though? It didn’t draw me in. If anything, it pushed me away.

And it raised a bigger question: How do we, as businesses and leaders, ensure that the narratives we put into the world truly, and consistently, reflect our values?

Because when our messaging drifts, we lose attention. We lose trust. We lose action.

Narratives can be bold. They can be provocative. But they have to stay rooted in the values of the brand and respectful to the communities they serve.

#valueled
#mentalhealthmatters
#narrative
#storytelling

“You are only temporarily non-disabled”

Now that’s shifting the narrative.

Inclusive Design Consultant | Designing for EVERY-BODY | Breaking down barriers to the outdoors, and adapting with empathy | Connecting us ALL back to nature, by changing the narrative: connection over conquest 🌿

Just back from kendal MFF
 — and still absorbing the conversations, connections, and deep listening that happened over the weekend.

I shared some of my thoughts on decolonising our relationship with nature, and how inclusion in the outdoors must go beyond surface-level representation.

We can’t truly talk about access without talking about ableism. About the systems that have made certain bodies feel like outsiders in spaces they should belong to.

As I said during my talk: We are the only minority group you can join at any time — through illness, accident, or age. You are only temporarily non-disabled.

It’s not always easy to bring these truths into rooms that aren’t used to hearing them — but it matters.

Challenging ableism isn’t about blame. It’s about reimagining the way we move, design, speak, and care — so more people feel welcome, seen, and at home in the wild.

Thank you to everyone who came, shared, and stayed in the conversation.

#KendalMountainFestival #InclusionInTheOutdoors #DesignForEveryBody #AntiAbleism #SomaticEcology #ThePathUnknown

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