Klaviyo Simplified 📬 | Follow for Pro Tips & Breakdowns! Decade+ Email Marketing Expertise

Since launching my first Shopify store in 2012, I've navigated the e-commerce world, experiencing the highs of:

→Running multiple Shopify and Amazon stores
→Traveling the world for 5+ years
→Scaling an email marketing agency to over 7 figures
→And working with numerous well-known eCommerce stores

But I've faced challenges along the way as well, including:

→Stores shutting down due to cashflow issues
→Client relationships not always working out
→And other obstacles I still encounter today while leading my agency FlowCandy

It's been a rewarding journey for me and all of these experiences have honed my expertise in e-commerce email & lifecycle marketing from an entrepreneurial point of view.  Follow me if you want to learn over a decade of expert email insights, eCommerce tips and apply them to grow your own store or brand.

Will Evans

Klaviyo launched an App for ChatGPT late in January... it's a big step forward.

Today I'm sharing over 100 prompts we've tested with it.

I've been very early with AI and Klaviyo.  

I still remember when predictive analytics were rolled out years ago and it was ahead of it's time.

Now, with this new ChatGPT app, you can create campaigns, generate reports, and get answers, just by typing @Klaviyo inside ChatGPT. 

It's intuitive. And it’s actually useful.

Is it a total gamechanger that replaces employees, freelancers or agencies?

Not yet.

But it's another solid step toward using AI to work smarter.

I've been testing it nonstop and today I'm sharing 100+ proven prompts that actually work.

Want them?
- Like this post
- Comment "Klaviyo prompts" below

And I’ll send them your way ASAP.

Klaviyo Simplified 📬 | Follow for Tips, Breakdowns and Resources! 10+ Years Klaviyo & eCommerce Expertise

Giving away our COMPLETE A/B Testing Playbook
 
This is my team’s database of 50+ high-impact tests covering subject lines, audience segments, and CTA architecture— the exact framework we use to scale our clients.
 
Most brands "test" for the sake of testing. They have plenty of data, but zero direction. They run a different subject line, see which one wins, and then... forget about it. They aren't building a system; they’re just guessing in the dark.
 
Our A/B Playbook is designed to end that cycle. It focuses on:

↳ Measurable Gains: Moving past vanity metrics to track real KPIs like Revenue Per Recipient (RPR) and conversion lift.

↳ Variable Isolation: A scientific approach to testing one element at a time so you actually know why a winner won.

↳ The Feedback Loop: A repeatable system for turning today’s data into next month’s revenue-driving hypothesis.

↳ Scalable Logic: Using "winning" data to refine your brand's voice and strategy permanently.

Inside this Playbook, I’m giving you the exact tools we use for our $30M+ brands:

➡️ The Master Experiment Bank: 50+ battle-tested ideas you can implement today (Campaigns, Flows, and Forms).

➡️ The Conversion Masterclass: A 20-minute deep-dive video from my Co-Founder, Will, on how to boost conversion lift.

➡️ The Data-to-Strategy Guide: How to stop looking at spreadsheets and start speaking to your audience with high-value intent.
 
These aren't "hacks." They are the foundational strategies we use to generate predictable, month-over-month revenue for our partners.
 
Want the full A/B Testing Playbook?
Comment “TEST” below.
Ensure we’re connected (so my DM actually reaches you).
 
♻️ Repost to help your network learn about the importance of A/B Testing.
 
➕ Follow me for more breakdowns and growth strategies.

NeoCell is TikTok Shop’s #1 Collagen Powder ($30M+ a year channel for them)  

Today I'm breaking down their brand and how they do it...

I find so many things intriguing about NeoCell.  

Did you know NeoCell has been around since 1998? That’s dinosaur years in DTC.

They were even owned by Clorox at one point.

But what really stood out?

They’ve scaled by doing one channel extremely well.

And what channel is that?

TikTok Shop.

That hyper-focus on one channel turned them into a multi-million dollar brand.

In this breakdown, I cover:

Their email, CRM &  Klaviyo channel
Their Google + Meta channel
Their Amazon channel

While they use all channels and are somewhat competitive in them, it’s their relentless focus on TikTok Shop that’s fueling this growth.

It's proof that you don’t need to do everything to win in DTC.

You just need to do one thing better than anyone else... and go all in.

Want the full breakdown?
Like this post
Comment “Collagen” below

And I’ll send it your way ASAP

Medicube scaled past +$600M with almost no email marketing.

Here are 4 things I learned breaking down the brand:

1) They barely do email marketing: I only got one pre-purchase flow. No abandoned cart emails. No campaigns. Yet they’re pulling in hundreds of millions with zero CRM strategy. They still have Insane upside and room for growth  here.

2) Surprisingly modern tech stack: Even with no email marketing, They run Shopify, Omnisend, and Stamped.io. So the tools are there. They're just not using email much at all.

3) They mastered two channels: Amazon and influencer marketing.  Their Amazon listings rank #1 for some of the most competitive skincare keywords. And their influencer game? The do macro & micro influencer marketing extremely well.

4) They’re rumored to be very profitable: With operating margins over 20%.  That's rare in DTC for fast growing challenger brands.  In fact their founder is now one of the youngest billionaires in Korea.

Want to learn more and get the full Medicube breakdown?

Like this post
Comment “Medicube”
Connect with me

After that, I'll send it your way ASAP.

Medicube hit $600M+ with no abandoned cart flow.

That’s one of the cleanest retention unlocks I’ve seen.

I broke down Medicube’s full funnel, lifecycle setup, and what’s actually powering demand.

It matters because acquisition this strong can hide a retention gap underneath.

Here are 5 key takeaways:

#1) Demand is doing the heavy lifting

They’re scaling with minimal lifecycle. That only happens when top-of-funnel is elite.

#2) The foundation is already there

They’re on Shopify and Omnisend. This isn’t a tooling problem.
It’s an execution gap.

#3) Amazon is a core acquisition channel

They prioritized Amazon early and rank for competitive skincare keywords.
That channel alone feeds the funnel daily.

#4) Influencers, but with a system

They run a structured micro-influencer and ambassador program.
With occasional mega-influencer moments that expand reach fast.

Most brands add channels when growth slows.

Medicube did the opposite. They picked two, executed hard, and let the funnel do the rest.

Here’s what’s included in the breakdown:
- Funnel + channel map
- Full video breakdown on their strategy

Comment “MEDICUBE” and I’ll send you the entire breakdown ⬇️

(Make sure we’re connected so I can send it)

Coach lost $10 billion in market cap from one mistake.

Here's how they rebuilt with email:

Between 2012 and mid-2014, Coach's market cap fell 58%. The culprit wasn't trends, it was discounting. Once you become the luxury brand that's always on sale, the luxury part stops meaning anything.

So, they went back to the basics. Younger audience, accessible prices, and one clear positioning: affordable luxury. 

Today, their holding company has significantly outperformed LVMH over the last five years.

Here are 4 takeaways from their email strategy:

#1) They don't lead with price, they lead with identity
The copy feels elevated even when a deal is present. That's brand discipline, and most brands can't hold that line.

#2) Their Q4 design system is clean and consistent
No clutter or noise. The visual language matches the repositioned brand, not the discounted version from 2013.

#3) Discounts exist, but they're framed differently
Instead of "40% off," it feels like "access." The offer still converts without cheapening the brand.

#4) Their recovery is the strategy
Every email does two things: drives conversion and reinforces brand story. That's a high bar to hit consistently.

Want the full breakdown?

Comment "COACH" and I'll send you a full email swipe file + video breakdown of their email strategy ⬇️

(Connect with me so I can send it)

📢 Agency owners: Sales got you growth. Recruiting & hiring gets you scale.

Here’s the exact recruiting playbook we use that keeps us scaling.  

Most agency owners think more leads and sales = growth.

That’s only half the story.

If you can’t hire fast, you can’t scale.

You need a recruiting pipeline.

Last year, doubling down on recruiting and building a recruiting pipeline was our smartest move.

It let us keep up with demand.

No more scrambling to fill roles and lost revenue. 

And today... I’m giving away the entire playbook on how you how you can build the exact pipeline for your own agency.  

Inside this playbook, you’ll learn how to:

✅ Build a Talent Pipeline That Never Runs Dry: Attract and nurture top talent before you need them.

✅ Put Your Pipeline on Autopilot: Set up the systems that scale without you having to spend a lot of time on it.

✅ Launch in 30 Days: How to launch this in under a month with proven tools, frameworks, and insider tactics.

Want the full playbook?
- Like this post
- Comment "recruiting playbook" below

I’ll DM it to you ASAP.

Bryan Johnson raised $60M+ to turn his “slow aging” protocol into Blueprint. 

Their email marketing is legit!  Today I'm breaking it down...

There’s a lot going on with this brand:

 • The wild headlines around Bryan.

 • The A-list investors involved.

 • The $999 baseball hat they're selling!

 • And that’s before you even get into the diet, lifestyle and exercise protocol itself.

But beneath all the noise, Blueprint runs a very solid email program. 

Here are some highlights...

 • They're on a modern stack: Shopify, Klaviyo, Attentive, Okendo, etc.

 • Very few promos: I benchmarked it at ~11% of their emails being promotional

 • Some of the best educational emails I’ve seen from any brand

 • When they do promote or launch, they get can advanced: clean DTC creative, nuanced launches, real scarcity

I loved doing this breakdown. If you’re in the health space, work at a founder-led brand, or send education emails... this breakdown is worth studying.

Want the breakdown?
 • Like this post
 • Comment Blueprint

And I’ll send it over ASAP.

bioBare's flow CTR jumped 90.76% in 90 days.

Not from more emails. From building the right flows.

Most teams respond to slow email revenue by sending more.
More campaigns. More promos. More noise.

The real cost is inconsistent results, slower iteration, and fewer learnings to build on.

The fix isn't more volume. It's building the right foundation first.

bioBare wanted a comprehensive email and SMS strategy, plus stronger Klaviyo flows.

Time and internal bandwidth were the constraints.

Here's what our team did:

→ Designed and implemented 6 foundational flows
→ Built a new multi-step opt-in to capture subscribers
→ Created an Email Design System to elevate and maintain visual consistency
→ Delivered a monthly email and SMS strategy to keep the channel running on a plan

The results:

-90.76% increase in CTR across their foundational flows.
-600+ unique new subscribers from the new pop-up forms.
-6 custom flows live and increasing revenue in 90 days.

The brands winning at email aren't sending the most.

They're the ones with the right flows running in the background every day.

Full case study link in the first comment ⬇️

What's the biggest thing holding your brand back from building out your flows?

Sam Browne 🦖

Lifestyle Entrepreneur 🏝️ I Help Experienced Entrepreneurs Grow Their Audience & Income on LinkedIn ✍️ Featured in Forbes, Entrepreneur & The Futur

Ready to Build a Profitable Personal Brand on LinkedIn?



You’re seeing other founders in your space crushing it on LinkedIn.

They’re booking calls, landing clients, and getting booked to speak on podcasts and stages.

But every time you post, you get crickets.

You might get a few likes, and a few comments here and there..

But actual leads? Clients reaching out, ready to work together? Nowhere to be found.



Here’s what’s happening:

❌ You’re creating content without a strategy.
You are not building momentum towards long-term authority and trust.
You’re throwing ideas against the wall and hoping something sticks.

❌ Your profile lacks clarity.
Your prospect has no idea who you are, what you offer and why they should care.

❌ There’s no clear pathway to lead generation.
Even when the right people engage, you are not effectively moving them from comment to client.


There’s a better way. 
It starts with a proven system.


LINKEDIN FOR FOUNDERS 🦖
LinkedIn For Founders is my proven system for LinkedIn.

It's the exact system I use to build my brand, attract an audience of buyers, and generate over $300k in annual revenue on LinkedIn. 

After 8 weeks working together, you will have:

- A LinkedIn profile optimized for growth
- A "client magnet" content strategy
- 100+ unique content ideas
- 25 content templates to build authority and trust
- Proven lead gen frameworks to book ideal fit clients
- The confidence, skills and training to succeed on LinkedIn

Zero “figuring out” required.

100% done-with-you, every step of the way.



CLIENT FEEDBACK

🟦 “I landed my first five-figure client within 6 weeks, with fewer than 300 followers! Sam shows you what to focus on so LinkedIn no longer feels like you're shooting in the dark.” - Laura Kluz, Authoria

🟦  “Sam's ideas are sharp, tested, and effective. It's a system, and it works. The first time I truly embraced his "hook and net" technique, I generated a $25k opportunity.” - Jon Itkin, In The Kitchen

🟦  “After working with Sam, I’ve grown a much bigger audience, I’m getting inbound leads, and I’ve run 10 successful cohorts, with over 100 agency owners. The ROI speaks for itself.”- Laura Humphreys, Growth Busters & SMASH

🟦 “I’ve added thousands of followers and tripled engagement. I've been featured on industry webinars and podcasts. I’m also consistently hitting £20,000 months.”- Aaron Norris, AN Coaching & Consulting



APPLY NOW

1:1 coaching starts with a free LinkedIn strategy call.

Click the link in my Featured Section, or copy and paste this link:

https://tally.so/r/ob6GKP

Linkedin Consultant

Linkedin coaching for 6 & 7 figure entrepreneurs.

I spent $5,000 on a coach.

Let’s call him Jack.

Conventional LinkedIn wisdom would tell you that my customer journey went something like this:

1 - Jack sent a connection request and I accepted.

2 - Jack started a conversation in the DMs.

3 - After a bit of back and forth, he pitched me his offer

4 - We booked a call, and I became Jack’s client.

But of course, that’s not what happened at all.
I have never bought anything this way.
Nor will I ever.

Here’s what actually happened:


1 - LINKEDIN PROFILE
Jack’s content showed up in my feed. I clicked through to his profile. I learned that he worked with people like me. I began following him.


2 - AUTHORITY CONTENT
Jack’s authority content shared his expertise.
I began to view him as an authority in his niche.


3 - PERSONAL CONTENT
Jack’s authority content showed me what he knows.
His personal content - his stories - showed me who he is.

Jack shared a personal story about how his parents had gone through financial hardship, and this was what motivated him to build a secure financial foundation for his own young family. 

He shared that he and his wife left London for a better lifestyle

I felt that we shared a similar approach to life. I began to trust him.


4 - LEAD MAGNET
He offered a lead magnet at the bottom of a post. I downloaded it. Now I was on his email list.


5 - MINDSHARE
Over the next three months, I read many of Jack’s posts and newsletters. After a while, he began to occupy space in my mind as a living, breathing human.

Through his authority content, I understood:
- What he offered
- Who he worked with
- What made him different
- The results he achieved for his clients

Through his personal content, I got to know:
- His personality
- His lifestyle
- His values
- His goals


6 - CALL BOOKED
Jack’s content had done all the foundational work.
I booked a call with him.


7 - CONVERSON
The call was about clarity. 

There was no urgency, or scarcity, or bonus offers if I sign right now. 

Instead, he walked me through what working together would look like, and answered my questions. 

After the call, he sent me a payment link. 
I invested $5k with him.


___


This is how to sell high ticket on LinkedIn.

It’s not about the “perfect DM script”.

It’s not about starting conversations where you pretend to be interested in someone in order to pitch them.

If you want to sell on LinkedIn, you need to do three things:

Build Authority
Build Trust
Share Your Offer

Do these three things, and you will have an unbeatable advantage:

Your competitors are just words on a page. 

You are a living, breathing human, and an expert, and someone your prospect knows, likes and trusts.

When it’s time to buy, you’ll be the only choice in their mind.

___

DOWNLOAD NOTION GUIDE
https://lnkd.in/e96crGKd

___


I'm Sam Browne 🦖

I help world class founders build profitable personal brands on LinkedIn.

Sam Browne 🦖 

Founder at LinkMinded | I help founders build profitable personal brands on LinkedIn | Featured by The Futur, Forbes and Entrepreneur

How To Get Clients on LinkedIn

Top 1% creators do something different.

Once you see this, it will change how you write.

There is a tension within every creator who strives to do great work.

It’s a balancing act.

You’re a professional. You need to show up consistently, sure. You need to check the boxes to ensure your work gets seen - hooks, imagery, instant gratification for the reader.

You can’t just wait for inspiration to strike. When it’s time to work, you need to sit down and do it. 

You need to be clear about who your audience is, and the problems they’re wrestling with, and how they can solve those problems. You need to find a posting cadence you can sustain, and have the discipline to stick to it. This is all true and unavoidable.

But more importantly, you need inherent love for the craft. You need to love to write, and to create space for your mind to wander to interesting places, and to teach, and to tell stories. You have to want to write for its own sake. If you don’t love it, you will be left behind by those who do.

We don’t ask the painter why they paint, or the singer why they sing. We don’t tell the dancer that there’s no point dancing unless she makes money from it. 

Writing is no different.

___

I'm Sam Browne 🦖

I help world class founders build profitable personal brands on LinkedIn.

Click my name + follow + 🔔

taplio

The Battle

Will Evans

Sam Browne 🦖

Followers

Posts

Engagements

Likes

Performance ScoreWill Evans's LinkedIn Performance

Performance ScoreSam Browne 🦖's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will Evans

Sam Browne 🦖

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Evans's LinkedIn Performance

Performance ScoreSam Browne 🦖's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Evans's LinkedIn Performance