Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

On the Costco [dot] com homepage for the first time ever.

Pretty rad.

Today I witnessed a non-negligible cohort of folks walk out of Natural Products Expo West and immediately light up a cig.

Humans are an interesting bunch.

Short-term focus? Bet on products.

Long-term focus? Bet on people.

I've made the difficult decision to age in reverse.

Compete with me if you'd like. But I wouldn't recommend it.

You know the clunky aspects of CPG you hate?

They're protecting you against AI.

Which means clunk is now a feature, not a bug.

Embrace it.

"Mainstream weird" is the best brand positioning.

If you're too mainstream, you'll get knocked-off into oblivion.

If you're too weird, you'll never achieve major scale.

Mainstream weird is juuusssttt right.

If you like your brain, drink coffee.

(IQJOE in particular ☕️🚀)

- - -

New JAMA study: “2-4 cups of caffeinated coffee or tea was linked to reduced dementia risk and modest improvements in cognitive outcomes.”

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Extremely niche Expo observation…

Lithuania goes hard in the paint.

Must’ve dropped a milly on 100 feet of booth space plus an army of people.

Never forget - you aren’t just competing with rival cookie / chip / bar startups.

You’re competing with entire Baltic states.

Optionality is the desired end state.

But FLEXIBILITY is how you get there.

Create maximally flexible products. And positioning. And teams.

Heck, ensure your OWN BRAIN is maximally flexible. (Can you learn new stuff quickly? Can you change your mind quickly in light of new data?)

In today's environment where the chess board is violently shaken up on an annual basis, the most flexible player adapts best.

And...over time...wins.

Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

I let my intrusive thoughts win.

I had this dude DM THREE times with the exact same intro, talking about how he's a Serial Entrepreneur.

So I had to respond the only way my brain would allow me.

For content like this for your brand, noboringbrands.co

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Most Entertaining SaaS Brands

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

Brand: we love your content, it’s hilarious

Me: thanks haha

Brand: we want to hire your agency to make a video for us to go viral, because we don’t know how to go viral 

Me: okay, it’s this much

Brand: great

Me: great, here’s the video 

Brand: we don’t like the video

Me: why?

Brand: it won’t go viral

Me: so why’d you hire us?

Brand: to help us go viral

Me: okay so let’s use that video

Brand: no it won’t work

Me:

Is it?

If it isn't, I feel like it should be

Noboringbrands.co

Never been ratioed this hard in my life 😭

You try to do something nice and it just blows up in your face

noboringbrands.co

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

me: haha no im not burnt out whatsoever

also me:

Noboringbrands.co

It really is insane if you think about it.

Noboringbrands.co

I used to charge $25 an hour.

Twenty.
Five.
Dollars.

For advice that was objectively valuable.

I didn’t know my worth back then.

I was operating from fear.
 
People booked me constantly.

Which, in hindsight, was a red flag.

Then I did the inner work.

I realized that high-level thinkers don’t trade time for money.
 
They trade energy.
 
So I raised my rates.

$25/hour → $1,250/hour.

A necessary pivot.

And sure, people stopped booking.

But that wasn’t rejection.

That was filtration.

The wrong people fell away.
 
The aligned people simply haven’t arrived yet.

And honestly?

I’d rather have:

- Zero clients
- Perfect positioning
- And a fully open calendar, making $0

Than be booked back-to-back meetings making $25/hr. 

Few understand this.

The dreaded ice breakers in corporate.

Ya know, the “share a fun fact about yourself.”

This fella took the fun fact sharing to the next level.

My sister just got an internship at a large consulting firm.

She told me the hourly rate they’re paying her.

This was my reaction.

Noboringbrands.co

graphical user interface, text, application, chat or text message

I absolutely love when I see my friends, family, and peers 

And they say, “I love that thing you posted earlier this week”

Hahah yeah me too.

Which one though? 

I’ve posted 184 times this week.

I was in Brickell last week.

I rented a Ford Expedition for the week.

I went to park the Ford Expedition at the hotel.

The guy at valet said it was too big to park.

He recommended I go park at the garage across the street.

I drove to the garage across the street.

The height clearance was 6'2 (I'm 6'2 btw).

If you've ever seen a Ford Expedition, you know it will not fit in a garage with a height clearance of 6'2.

So I left the parking garage.

I circled my hotel and found a public parking lot right under the highway and across the street from the hotel.

I parked the Expedition there.

As I'm sitting in the car getting my phone, wallet, and keys, a homeless dude walks up to the car.

I try to wave him off.

But he insists so I roll my window down. 

He says, "There's tons of glass on the ground. Two cars were broken into last night. Don't you see that?"

I didn't say anything. I saw the glass.

He said, "I wouldn't park here if I were you."

I thanked him for the heads up, but honestly I didn't want to have to find another spot.

So I pulled out a $20, handed it to him.

He then proceeded to tell me he sleeps over there in the corner of the parking lot and that he'd watch my car and "beat the f*ck out of anybody who tries to mess with it."

The dudes name was JJ.

I came out to the parking lot the next morning and my car was untouched.

So I paid a homeless dude $20 to watch my car overnight. Is that not the coolest form of delegation or what. 

Had to share that story and show some love to JJ.

Here’s a free viral idea:

(You’re welcome in advance)

If you’re a startup who raised a seed round, you should announce the seed with a maternity-like photo shoot of your founders with one another.

Your founders holding hands, frolicking through a field of daisies. Your founders leaning up against an oak tree, with one of their hands around the other's stomach.

This would likely go triple platinum.

“Guess”

For memes like this for your brand, visit Noboringbrands.co

Livvy Dunne’s mom just liked one of my posts

I hope she’s putting in a good word for me, it’s needed

Seriously don’t think I’ve been more hyped before

I get asked way too often,

If I’m jealous of people my age with great corporate jobs.

Absolutely not.

I make their monthly salary every 7 weeks.

Do the math on that, buddy.

That’s what entrepreneurship gets you.

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taplio

The Battle

Will Nitze

Aidan Brannigan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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