Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

On the Costco [dot] com homepage for the first time ever.

Pretty rad.

Today I witnessed a non-negligible cohort of folks walk out of Natural Products Expo West and immediately light up a cig.

Humans are an interesting bunch.

Short-term focus? Bet on products.

Long-term focus? Bet on people.

I've made the difficult decision to age in reverse.

Compete with me if you'd like. But I wouldn't recommend it.

You know the clunky aspects of CPG you hate?

They're protecting you against AI.

Which means clunk is now a feature, not a bug.

Embrace it.

"Mainstream weird" is the best brand positioning.

If you're too mainstream, you'll get knocked-off into oblivion.

If you're too weird, you'll never achieve major scale.

Mainstream weird is juuusssttt right.

If you like your brain, drink coffee.

(IQJOE in particular ☕️🚀)

- - -

New JAMA study: “2-4 cups of caffeinated coffee or tea was linked to reduced dementia risk and modest improvements in cognitive outcomes.”

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Extremely niche Expo observation…

Lithuania goes hard in the paint.

Must’ve dropped a milly on 100 feet of booth space plus an army of people.

Never forget - you aren’t just competing with rival cookie / chip / bar startups.

You’re competing with entire Baltic states.

Optionality is the desired end state.

But FLEXIBILITY is how you get there.

Create maximally flexible products. And positioning. And teams.

Heck, ensure your OWN BRAIN is maximally flexible. (Can you learn new stuff quickly? Can you change your mind quickly in light of new data?)

In today's environment where the chess board is violently shaken up on an annual basis, the most flexible player adapts best.

And...over time...wins.

Elizabeth Greene

Co-Founder @ Junglr | Amazon Advertising

“I don’t know what I’m doing…I’m just leaving money on the table.”
“Weeks go by, I don’t look at it, and suddenly I’ve wasted $100 on something stupid.”

That’s what I hear from sellers all the time.

They’re frustrated.
Burned.
Unsure if ads are fueling growth or just bleeding cash.
...And when they do hand it off, it feels like a gamble

“Agencies never seemed to know it better than I did.”

Most agencies make it worse. They either zoom out so far they miss the real problems, or they bury you in data you don’t have time to sift through.

Suddenly you're the one catching mistakes.

That’s where things break.
Spend climbs
profits shrink
growth flatlines
...and nobody knows why.

Clients tell us the reason they trust Junglr is because we know when the details matter.
We’re in the weeds, ASIN by ASIN, but we don’t just drown you in noise.
We surface the things that actually move the needle...when they matter.

“You actually caught something in the audit I’d missed for three weeks.”

That’s the difference. Relief.

It’s more than just ‘keeping an eye on it.’ Anyone can do that.

The difference is surfacing the right things...before they cost you.

With us, you don’t have to micromanage or second-guess.

You get clarity on what matters.
Protection against waste
...and freedom to focus on scaling your brand.

Anyone can run ads.
We make sure nothing slips through the cracks.

Co-Founder

If you’re serious about scaling profitably in 2026, 

we should talk in Vegas.

Systems win.
Guessing doesn’t.

I’ve audited thousands of Amazon accounts.

Managed millions in ad spend.

The brands stuck between $1M–$5M?

They don’t lack effort.

They lack a decision system.

A new feature drops..

AMC, Sponsored Video, Rufus.

They launch it.
They “test.”
They wait.

They hope something moves.

That’s not strategy.

That’s expensive curiosity.

The brands scaling to 8 figures operate differently.

Before a dollar moves, they ask:
→ Where does this sit in the funnel?
→ What signal proves it’s working?
→ What metric determines scale or shutdown?
→ What does this do to contribution margin?

Every action has a filter.

Every filter protects profit.

That’s the difference.

Not budget.
Not tools.
Not tactics.

At Prosper (March 10–12), I’m breaking down the exact framework we use inside the agency to protect margins while competitors burn cash trying to “keep up.”

Amazon Search Advertising in 2026: Spend Less, Keep More, Stay Ahead.

No PPC 101.
No shiny-object hype.

Just:
→ The Two-Chain System
→ The Scaling Framework
→ The Feature Filter

If you’re serious about building for 8 figures.. not just spending like it..

Let’s talk in Vegas. 🤝

If you’re attending, use code egreene for a discount.

Then send me a message.

Let’s meet in person.

Ad strategy that grows your brand, not Amazon’s bottom line | Co-founder @ Junglr

Driving traffic… but sales won’t move?

Here’s what most brands refuse to check.

They obsess over clicks.
They tweak bids daily.
They blame TACoS.

But they ignore Search Catalog Performance in Brand Analytics.

That’s the scoreboard.

Amazon literally shows you:
• Your conversion rate
• The category median

That median is the market standard.

And it doesn’t lie.

If you’re below it?

Your offer isn’t competitive.

Period.

Doesn’t matter how “optimized” your PPC is.

Traffic amplifies weakness.

If you’re above it?

Now you scale.

Aggressively.

Because you convert better than the market..

not just better than last week.

Stop asking:
“Why isn’t PPC working?

Start asking:
“Are we actually better than the category?”

Average brands optimize ads.

Serious brands benchmark conversion.

If your growth feels stuck, this is probably why. 🤷🏼‍

If you think DSP is a magic revenue button, 

think twice.

Those 20x ROAS screenshots?

Almost always retargeting.

Not cold traffic.

Not prospecting.

Not some genius media buying hack.

It’s warm audiences:
– Viewed product
– Added to cart
– Previous buyers

That’s demand that already exists.

Of course it converts.

Here’s the part brands don’t want to hear:

DSP will not fix your low conversion rate.

If your listing is weak…
If your offer is unclear…
If your reviews are shaky…

DSP just sends more paid traffic to the problem.

And now you’re losing money faster.

DSP is not a rescue tool.

It’s an expansion tool.

You use it when:
• Your product already converts
• Your unit economics make sense
• You understand your customer lifetime value
• You want to scale beyond Sponsored Ads

That’s when DSP shines.

Massive segmentation.

Off-site reach.

Competitor retargeting.

Lifestyle and in-market audiences most brands ignore.

But remember this:
Traffic amplifies performance.
It doesn’t create it.

If your product is a winner, DSP pours fuel on the fire.

If it’s a loser, DSP pours fuel on the loss.

That’s the game.

Build winners first.

Then scale them aggressively.

An average brand uses DSP hoping to fix sales.

A smart brand uses DSP to accelerate profit.

Don’t confuse amplification with salvation.

Dive into Amazon PPC mastery with our LIVE #AskJunglr session.

Hosted by Elizabeth Greene and featuring Mansour Norouzi, Partner and Director of Adverting at Incrementum Digital. This engaging live event is designed to unpack the complexities of Amazon advertising, offering a blend of expert strategies and answers to your pressing questions.

Whether you’re fine-tuning your existing campaigns or just stepping into the vast world of Amazon PPC, this session promises valuable insights for all levels of expertise.

Elizabeth Greene, alongside Mansour Norouzi, will share the latest in PPC trends, practical tips for maximizing ROI, and personalized advice to help you navigate Amazon advertising with greater confidence.



📅 Date: Thursday, February 26th


⏰ Time: 12pm EST , 11am CST, 9am PST


❓www. junglr.com/live

🎙️Amazon PPC LIVE #AskJunglr | w/ Elizabeth Greene featuring Mansour 🎙️

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The Battle

Will Nitze

Elizabeth Greene

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Performance ScoreElizabeth Greene's LinkedIn Performance

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taplio

The Battle

Will Nitze

Elizabeth Greene

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

Performance ScoreElizabeth Greene's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Nitze's LinkedIn Performance