Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

The answer is not to minimize wrongness.

It's to minimize the COST of being wrong.

So you can cycle through many, many wrong answers without dying.

That's the highest-odds path to getting to the *right* answer.

The alternative is buying a lottery ticket.

Run faster, Run longer, and/or Run in unique directions...

1/3 gives you a fighting chance.

2/3 gets you above 50% odds of making it.

3/3 creates an inevitability of success.

"Grass roots" growth sounds romantic.

It isn't.

Most of us are playing an old-school, economies-of-scale game.

Which means we start in a painful (i.e., un-romantic) unit economics hole.

The best (and, arguably, only) path out?

Volume.

And then a careful *leveraging* of that volume.

The best way to achieve volume?

Taking big swings early.

To me, that's romance.

The path to The Goal is the inverse of The Goal.

Reduce optionality so you can later maximize it.

Concentrate bets so you can later diversify them.

Channel negative emotions (jealousy, comparison, anger) so you can later jettison them.

Etc.

Of course this only works if you...

1. know *when* to flip the switch (timing is everything)
2. are able to *actually* flip that switch (many refuse to)
3. *avoid psychological disaster* along the way (which is mostly a function of how you execute on 1 and 2)

The Running Physio

 Registered Nutritionist + Mindset Coach

Mallory Aldred, Nutrition + Mindset Coach

Registered Nutritionist + Mindset Coach

RPS Canada Inc. (Formerly Geminare)

Business Operations Manager

Business Operations Manager / Executive Assistant to the Chief Executive Officer

The Mindfulness Clinic

Director, Business Development

Geminare

Business Operations Manager / Executive Assistant to CEO

Executive Assistant to Chief Executive Officer

Growing my #circle ⬆️ to help spread the #gift of #mental and #physical #health | 🧠 Follow me for #nutrition, #selfcare, and #emotionalintelligence tips |🥇Previous #NCAA #division1 #athlete | 2,000+ clients coached 🍏

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Will Nitze

Mallory Aldred📍

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taplio

The Battle

Will Nitze

Mallory Aldred📍

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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Performance ScoreWill Nitze's LinkedIn Performance