Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

Short-term focus? Bet on products.

Long-term focus? Bet on people.

You know the clunky aspects of CPG you hate?

They're protecting you against AI.

Which means clunk is now a feature, not a bug.

Embrace it.

I've made the difficult decision to age in reverse.

Compete with me if you'd like. But I wouldn't recommend it.

If you like your brain, drink coffee.

(IQJOE in particular ☕️🚀)

- - -

New JAMA study: “2-4 cups of caffeinated coffee or tea was linked to reduced dementia risk and modest improvements in cognitive outcomes.”

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"Mainstream weird" is the best brand positioning.

If you're too mainstream, you'll get knocked-off into oblivion.

If you're too weird, you'll never achieve major scale.

Mainstream weird is juuusssttt right.

Nigel Thomas

We help B2B Founders sign 5 high ticket clients in 90 days using our flywheel system (Used by 300+ clients). DM me ‘Scale’ if you are interested

You started building a business because you wanted freedom. 

But right now you’re chained to your desk and barely breaking even. 

It doesn’t feel like freedom. 

- You’re talented
- You’ve got some clients 
- You know how to get results 

But it’s not working. 

Most agency owners I work with want three things: 

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you not owns you. 

Here’s how I make that become a reality:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your systems and process so you lead like a real CEO

We do it together in a focused 90 day sprint. 

Real support that drive results like these: 

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices
📌 Sammy: Grew by over 50% in 60 days and hired a team

I’ve also done it all myself. Twice. 

Built two 7-figure agencies from scratch.

Now, I coach high-performing agency founders who want more to do the same. 
Minus the mistakes I made (lol). 

So, if you’re:

- Running an agency 
- Already at $5K+/month 
- Ready to scale without losing your sanity 

→ Hit the ‘Book an Appointment’ button in my featured section. 

Join 75+ other Undeniable members scaling beyond their wildest dreams…

And, let’s build the agency you actually want.

Consultant

In 2023 I was suicidal with 0 self belief.

In 2026 I’m celebrating 75 others who refused to stay down. 

2 years ago, I was stood on a balcony contemplating jumping after losing the one person that believed in me.

In that moment when I decided not to.
I made a promise to myself…

I’d rebuild.
I’d document the journey.
I’d build a brand that inspires underdogs.

Giving people like 2023 me belief in tough times.
Tools to reach their dreams against all odds.

7 months ago I launched Undeniable to make that happen.

But I never “announced” it on LinkedIn.
We built it quietly behind the scenes.

Because it wasn't about my story.

It was about so much more than that.

It was about the people who needed what I didn't have in 2023.

Now…

7 months and 75+ members later.
It’s now ready to officially announce.

Here are just some of the Undeniable stories so far:

- Naeela: 5X’d the size of her business in 6 months
- Victor: Closed a $52K deal after weeks of no deals
- Matt: 220% revenue increase in 3 months
- Henry: $9K day at 20 years old
- Thierry: 3Xd his agency in 90 days
- Mischa: Doubled her profit in 1 week
- Harry: 2X'd his prices and growth rate
- Osman: Went from 2 calls/30 days to 11 calls/3 weeks

And there are so many more.

The revenue growth is cool.
It’s what brings new people in.
But it’s the community that gets them the results.

Undeniable is not a course you watch once + forget.
Not a Slack group you join then hear nothing.

It's a community of ambitious underdogs who refuse to let each other fail.

It’s not for everyone.

It’s for people who want ambitious growth. 
It's for people ready for tough love and accountability.
It’s for people who want to build alongside others. 

It's for ambitious underdogs who refuse to stay down. 

Because alone we are powerful.

But together?

We’re Undeniable.


And if you’re wondering who the 2 guys beside me are, it’s Micah Dixon and Mark Tweed. They are the reason what we are doing is possible. Working tirelessly to make our community members dreams a reality. I can’t put into words how grateful I am to be working alongside you both. You’ve changed my life and so many others. Thank you.

Lastly, a huge shout-out to every single one of our community members. This week we come together to share our stories across LinkedIn and show the power of what a true community of underdogs are capable of. This is just the beginning. It's time to write the next chapter.

CEO of Undeniable. The community for ambitious underdog founders who refuse to stay down.

3 weeks before my Dominican Republic mastermind, I had only sold 3 tickets. 

I had 4 big-name speakers flying in.
Expecting 35 entrepreneurs.
Absolutely no idea how to fill the room.

So I decided to bet on LinkedIn DMs. 

Sales is a numbers game. 
So I sent hundreds of messages. 

At first it was chaos.

Terrible messages. 
Low response rates.
No idea what I was doing.

But I had no choice.

I tested. Refined. Rebuilt.

3 weeks later:

- 150 calls booked
- Mastermind fully booked
- Happy speakers and guests 

But most importantly, I built a DM system that actually works.

Tomorrow at 1PM EST. 
I'm breaking down exactly what I learned.

The framework.
The psychology.
The mistakes that kill conversations.

If you need to book calls fast you need this masterclass. 

If you want to join sign up here: 
https://lnkd.in/eYMey69u

See you tomorrow. 


BTW. This isn't theory. It's what I built when my back was against the wall and I had no other option.

At 30, I scaled an agency to $140k/month. 

6 months later, I was living in my childhood bedroom.

That’s how quickly things can change. 

I’d put everything into that business. 
Worked every hour I was awake. 
Sacrificed relationships. 

And then it was gone. 

No income.
31 years old.
Back in the bedroom I grew up in.

That wasn't the first time I lost everything.
It's happened 3 more times.

Failure doesn't get easier.
But you get stronger.

Every time I lost everything, I learned something:

- How to spot red flags in business partners
- How to protect myself legally
- How to build without losing myself
- How to get back up faster

I've learned these brutal lessons the hard way. 

So now, I'm helping 75+ founders in Undeniable avoid my mistakes.

Watching them scale past $50K/month.
Whilst building businesses they love. 

The setbacks didn't break me.

They built me.

If you're staring at rock bottom right now...

You'll get there.

I promise.


P.S. 3 years later, I'm running the community I wish I had then. The comeback is always bigger than the setback. If you know you know.

Founders, open your LinkedIn DMs right now. 

How many feel like they were written by a human?
How many mention something personal about you?
How many made you laugh?

Probably none. 

Because everyone's automating.
Everyone's blasting the same template to 500 people.
Wondering why no one responds.

Meanwhile, Tom Harman booked 25 calls in February alone for his side business. 

He has a full-time job. 
Only spends one hour a day in the DMs. 

His ICP is $100M CEOs. 
His response rate is 50%. 

Here's his rule for every single DM he sends:
"Could I send this message to anyone else in the world?"

If yes? He doesn't send it.

One of his best openers referenced a founder's frozen pizza brand. 
He asked whether pineapple belongs on pizza.

That CEO replied within the hour.

The fastest way to anyone's heart, regardless of how successful they are, is humour.

Personality. Proof that you actually looked at their profile.

Honestly, it doesn’t require that much work. 

The benchmarks across 10,000 conversations we've run:

→ 200 connection requests/week to ICP 
→ 30% acceptance rate = 240 new connects/month 
→ 30% response rate from personalised DMs = 72 conversations 
→ 25% book a call = 18 qualified calls per month

18 qualified calls a month.

Any agency owner, coach or consultant landing 18 qualified calls a month will scale their business.

And Tom does it in an hour a day. 
Whilst working a full-time job.

Success in the DMs is pretty simple:

Stop automating and start being human.

It's also just more fun.


What’s the best DM you’ve ever received?

Two 7-figure agencies built. 300+ clients scaled. Your business is next.

Sack your worst clients.

You’ll get your business back.

I bet someone comes to mind immediately. 

The clients who:

- pays the least
- pays the latest
- takes the most time
- drains the most energy

And yet…they keep them on.

Not because it makes sense.
Because it’s scary to let go.

But keeping the wrong clients is already costing you.

- 20% of your clients can take 60–70% of your time
- Low-paying clients usually generate the highest stress
- Hours spent managing them could be spent on selling more

It’s a leadership problem.

One, I’ve seen this hundreds of times.

Founders come to me overwhelmed, underpaid, frustrated thinking they need more clients.

They don’t.
They need fewer, better ones.

Here’s what happens when they finally go:

1. Time opens up
2. Energy comes back
3. Decision-making improves
4. Confidence returns
5. Better clients show up

Space creates standards.

This isn’t about being ruthless.
It’s about being intentional.

Sacking your worst clients isn’t failure.

It’s leadership.


BTW, if you want to sack your client but know you need better opportunities in your pipeline first…

Join my masterclass where I’ll teach you exactly how I booked 375 qualified calls from LinkedIn in 4 months. 

Link to sign up here: https://lnkd.in/eYMey69u

I’ve spoken to 1,000 agency founders last 12 months. 

The problem they all have is booking calls.

Which is why they usually come to me.

I booked 375 calls in 4 months. 
Purely from LinkedIn DMs. 

No ads. 
No cold emails. 
No paid traffic. 

375 high quality leads from LinkedIn DMs. 

Now I’m teaching you exactly how to do the same. 

In a FREE masterclass. 

10th of February at 1PM EST. 

What you’ll get on this masterclass: 

- Exact DM framework that booked those calls
- How to fill your calendar with $15K deals 
- 90-day sprint method to hit your next revenue milestone

If 2026 hasn’t started the way you wanted it to. 

Or maybe it has but you want even more.

Join the masterclass. 
 
I'm sharing my best stuff for free. 

Link to sign up here: https://lnkd.in/eYMey69u

See you on Tuesday.

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The Battle

Will Nitze

Nigel Thomas

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taplio

The Battle

Will Nitze

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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Performance ScoreWill Nitze's LinkedIn Performance