Will Nitze

Founder, IQBAR (iqbar.com) 🍫+💧+☕️

🍫 Founder/CEO, IQBAR (iqbar.com)
🎙️ Co-Host, "Eating Glass" Podcast
🎓 Harvard BA

Founder/CEO

We make superior brain + body fuel. IQBAR® plant protein bars, IQMIX® hydration sticks, and IQJOE® instant coffees are packed with the functional compounds you need to win your day.

On the Costco [dot] com homepage for the first time ever.

Pretty rad.

Today I witnessed a non-negligible cohort of folks walk out of Natural Products Expo West and immediately light up a cig.

Humans are an interesting bunch.

Short-term focus? Bet on products.

Long-term focus? Bet on people.

I've made the difficult decision to age in reverse.

Compete with me if you'd like. But I wouldn't recommend it.

You know the clunky aspects of CPG you hate?

They're protecting you against AI.

Which means clunk is now a feature, not a bug.

Embrace it.

"Mainstream weird" is the best brand positioning.

If you're too mainstream, you'll get knocked-off into oblivion.

If you're too weird, you'll never achieve major scale.

Mainstream weird is juuusssttt right.

If you like your brain, drink coffee.

(IQJOE in particular ☕️🚀)

- - -

New JAMA study: “2-4 cups of caffeinated coffee or tea was linked to reduced dementia risk and modest improvements in cognitive outcomes.”

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Extremely niche Expo observation…

Lithuania goes hard in the paint.

Must’ve dropped a milly on 100 feet of booth space plus an army of people.

Never forget - you aren’t just competing with rival cookie / chip / bar startups.

You’re competing with entire Baltic states.

Optionality is the desired end state.

But FLEXIBILITY is how you get there.

Create maximally flexible products. And positioning. And teams.

Heck, ensure your OWN BRAIN is maximally flexible. (Can you learn new stuff quickly? Can you change your mind quickly in light of new data?)

In today's environment where the chess board is violently shaken up on an annual basis, the most flexible player adapts best.

And...over time...wins.

Magnetic Data Science

Founder

The Jefferson's Foundation

Director, Board of Directors

Callahan Creek

Alight Analytics

Director of Insight Analytics Group

Freightquote.com

Manager, Corporate Analytics

Hill's Pet Nutrition

Analyst, Global eBusiness Marketing

Accessible Technologies Inc. / ProCharger

Marketing Specialist

The Phone Connection Voice Networks

Account Manager

Founder at Magnetic Data Science

▪️ Husband to a grade-school teacher
▪️ Busy Dad of 3 young ones 
▪️ Youth sports coach
▪️ Avid outdoorsman 
▪️ Founder of Magnetic Data Science

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The Battle

Will Nitze

Zack Pike

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Nitze's LinkedIn Performance

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