Official Webflow Partner - Head of Webflow @ Magic Design

Webflow pro by day, globe-trotter, food lover, and sports enthusiast by night. 

My journey from mastering Facebook ads to developing seamless web experiences with Webflow has been nothing short of magical. 

Are you a Founder or Marketer and wanna learn more about Webflow & CRO? 

Then you came to the right place. Let's connect!

Willi Sommer

These are the landing pages of 150+ SaaS unicorns🦄

Whenever our designers work on a new landing page magier, they always start with inspiration.

And what better place to look than the top-performing SaaS companies?

Are their designs jaw-dropping? Not really 👀

Are they doing something right? 100%.

This swipe file is for you if you want to:

✅ Get inspired before a new launch
✅ See how big SaaS brands position themselves
✅ Understand the most common landing page patterns

You really don't want to miss this one

To get it:

- Comment “UNICORN”
- Connect with me

I’ll send you the link, let's go!

Boosting company success through conversion-centric design and Webflow development 🔥 | Head of Webflow @magier

Webflow is worth over $4 billion and making more than $200 million a year 

They went from a “cool design tool” to a category-defining platform trusted by startups and enterprises, and we can learn so much from their marketing funnel. 🚀  

Here’s why it works so damn well 👇

It’s the perfect intersection of brand, product, and distribution, something most companies never figure out.

In the file, I mapped Webflow’s funnel end-to-end - from their ads and landing pages to onboarding, SEO, events, and social strategy.

You’ll find breakdowns of:
→ Website & conversion flow
→ Ads, content, and landing pages
→ Video & YouTube education strategy
→ Community and ecosystem plays
→ Founder & leadership brand signals

It’s all there. 🫡

Want it?

1) Connect with me
2) Comment "Webflow" 
3) I'll send it!

😱 If you don't capture your website visitors' attention within the first 5 seconds, 55% of them will leave!

You have to make sure your hero section is clear, engaging & easy to grasp.

Not an easy task. But we may have just what you need 👇

🔥 A swipe file with 222+ SaaS Hero Section Examples to inspire you! 🔥

Yep, you read that right!

And if you need a help with the creation of your landing page, send me a DM 😏

1) Like this post

2) Connect + Comment "HERO"

2016 vs 2026: you had to be there

Ten years ago, I was a young adult living in Berlin, fresh out of school, working in Finance and already certain it wasn’t for me.

After a trip to Indonesia, I became curious about tech. While living in Italy, I started learning to code: 2 to 4 hours every day, teaching myself HTML, CSS, and JavaScript.

That led me to design, and eventually to Webflow, where I finally felt the freedom to build and create.

I started freelancing on Upwork. It was barely making money, but I kept going.

One small project after another, until one day, I met Sina Sadegh, a client who would later become the co-founder of magier.

Looking back now, everything changed because I followed my curiosity and stayed committed to learning.

If there’s something you want, go after it.
Learn the skills 🧑🏼‍💻
Stay consistent 🫡
One day, it might just become your career.

Curious to hear your career shift these last decade...

If your testimonial fits any brand on earth,

you just wasted a client win.

“Wow, just wow!” feels good.

But it does not help you close the next project.

Sweet words do not sell.
They do not show why someone should work with you.
They do not show what you actually did.

Good testimonials are mini case studies.

Clear.
Specific.
Personal to you.


Open your last testimonial.
Check if someone could copy-paste it onto any other profile.

If yes, you do not have social proof.
You have a missed chance.

Swipe through the examples I shared and use them as a script for your next client ask.

Curious how you collect strong testimonials today?

Your Client Testimonials

Most founders ignore the small errors. But these kill your user experience fast.

I call them the “deadly sins” of web design.

After building 50+ sites, I spot these everywhere:

→ Broken links (click, nothing… trust drops)
→ Low contrast (hard to read, users leave)
→ Endless stock images (zero personality, zero trust)

You would think these are rare.
They are not.

Your site can look great but still lose people over one of these.

I learned the hard way:
Tiny mistakes add up.
Conversions drop.
Users bounce.

I turned my “deadly sins” into a cheatsheet you can use.

Review your site before you hit publish.
Fixing these takes minutes.
The results? Huge.

Curious-what other web design sins have you seen?
Let’s make the web a little less painful (for everyone).

In the SaaS era, standing out also means having a video that clearly and simply explains what you do📹

That’s exactly what we focused on in this recent motion design project by the magier team for our automation agency, bakedwith.

Who needs a video like this?

Webflow is easy to start and even easier to get wrong 🚩

For your business, you need a site that drives growth, not just looks good.

But when Webflow is treated like a design tool, the result is often a slow, rigid site that’s tough to scale  and even harder to update.

At magier, we work with marketing leaders to build Webflow sites that perform:

 ✔️ Fast-loading
 ✔️ SEO-ready
 ✔️ Easy to manage
 ✔️ Built to grow with you 

Webflow done right is a strategic advantage, not a side task.

💬What is your take on this?

Want your website to fail hard in 2026?

Do nothing and hope people still wait.

The bar moved while many brands still sleep.

In 2026 people expect three things in seconds:
clarity, speed, trust.

If your homepage is slow, noisy, or tries to say everything at once, users leave. Quietly. They do not send feedback. They do not come back.

A strong website today looks different:

→ Clear value from the first scroll
→ Design that supports the message
→ Performance that feels instant
→ UX that respects time
→ Content that grows with the business

The teams I see win do one thing well.

They treat the website like a product, not a poster.

They ship, measure, tweak, repeat.
New offers, new insights, new proof, new copies.

No “launch and forget”.

If your site still looks and feels like it did three years ago, your audience feels it.

Trust drops before they ever speak to sales.

What’s one thing you’d immediately fix on most websites you visit today?

Little tip from someone who has built 100+ websites

they do not break because teams grow
they break when structure does not grow with them

At the beginning, everything feels controlled.
One team. One vision. One way of building pages.
The brand shows up clearly because decisions are centralized.

Then momentum kicks in.
More campaigns. More markets. More collaborators.
Everyone is moving fast, but not in the same direction⛔️

Tiny inconsistencies start piling up until the site feels harder to manage and slower to evolve.

This is the moment where a design system changes everything.

Not by adding more rules, but by removing friction🔥

It captures decisions once and turns them into reusable building blocks.
So teams can launch faster, stay on brand, and stop reinventing the same solutions.

A design system is not a design exercise
it is the structure that allows growth without losing clarity

That is how websites keep up with the business.

No alternative text description for this image

Recent product video by the magier team for Dexxter

Looking for a product video  like this for your company ? 📹 DM me

Jeg møder ofte B2B-virksomheder, der er til stede på LinkedIn – men uden at få forretning ud af det. 

De poster lidt indhold, men uden en strategi, uden struktur og uden at bruge platformen som det den kan være: en af de stærkeste salgskanaler i B2B.

Derfor stiftede vi Cliio. Vores fokus er 100% på LinkedIn – vi laver ikke andet.

Vi har hjulpet mere end 30 danske B2B-virksomheder med at skabe resultater gennem platformen:

- Over 500 kvalificerede salgsmøder booket via LinkedIn
- Mere end 2 millioner impressions
- Cases på tværs af brancher, alle med det samme fokus: vækst gennem LinkedIn

Og det er ikke kun mig, der siger det – her er lidt af, hvad kunderne selv oplever:

💬 “30 møder på ét opslag som Cliio designede.”
💬 “Jeg får så mange inbound leads for tiden, at jeg har svært ved at følge med.”
💬 “CPM 7x mindre & CPC 10x mindre. WOW! … Det har været det hele værd.”
💬 “Fik et møde med min drømmekunde 7 dage inde i samarbejdet, hvilket førte til min største samarbejdsaftale nogensinde!”

Vi VED, at LinkedIn kan være en målbar, værdiskabende salgskanal – ikke blot et sted man “er til stede”.

Hvis du vil have møder i kalenderen og et brand, der bliver set af de rigtige beslutningstagere, så lad os tage en snak.

Anders Sørensen

Se lige den her besked.

Jeg har slet ikke prøvet at pitche vedkommende noget, men alligevel vil han have et møde.

Hvorfor?

Fordi min profil taler for mig.

Jeg ved nemlig, at når jeg rækker ud til folk, så går de (næsten) altid ind og tjekker mig ud.

Det er da klart - en random gut rækker ud til dig = Du er nødt til at se hvem det er.

I dette tilfælde får vedkommende et så stærkt indtryk af, at jeg kan hjælpe sådan nogle som ham med LinkedIn.

De har tilfældigvis lige haft LinkedIn oppe at vende på morgenmødet et 
par dage forinden.

Sim sala bim - vi har en ny kunde et par dage efter 🪄

Hvor nemt bliver det lige?

Men overvej nu lige alternativet.

Hvad hvis min profil var tom….

Så er jeg sgu ikke sikker på at det nogensinde var sket.

PS: Hvis du vil høre mere om hvordan vi kan hjælpe dig med, at få varme leads i indbakken så snup en tid med mig her: 

https://lnkd.in/eZAFjffZ

Anders Gregers Sørensen

Bygger Danmarks fedeste LinkedIn Bureau @ Cliio | LinkedIn Certified Marketing Insider🏅| Mere end 30 danske B2B virksomheder hjulpet 👋🏼

Du overkomplicerer din LinkedIn profil

Lad os fikse den 👇🏼

De fleste tror, at det tager flere timer at optimere sin LinkedIn-profil, men 
i virkeligheden kan de ordne det på tyve minutter.

Du kan nemlig komme 80% ad vejen ved bare fikse toppen af din profil → Det er nemlig dit førstehåndsindtryk

Her er hvordan:
1. Det første er selvfølgelig dit profilbillede
2. Så skal vi have lavet et bannerfoto til dig
3. Dernæst skal du have lavet din headline
4. Og så skal du bare have et CTA på din profil

Profilbillede:
Jeg kan godt lide, at man har et professionelt profilbillede, og man fylder ca 80% af rammen.

Dernæst, at man måske bruger nogle brandfarver som baggrund, sådan så folk let kan genkende dig.

Stor anbefaling til Headshots.dk som vi vist allesammen kende efterhånden

(Skud ud til Ole Kloevgaard)

Bannerfoto:
Her kommer dine design skills selvfølgelig en lille smule på banen, men i bund og grund skal du bare lave en baggrund, der har dine brandfarver eller noget i den stil.

Så skal vi have et logo over dit profilbillede, sådan så folk lærer at associere logoet med dig.

Så skal vi have lavet din oneliner.

Du ved.. det du siger til mormor hen over julemiddagen, når hun spørger, hvad du laver.

Og så skal vi gerne have noget social proof på.

Jeg kan godt lide bare at lægge logoer på virksomheder, vi har arbejdet sammen med, som minder om dem, vi gerne vil arbejde sammen.

Så tiltrækker man de rigtige.

Headline:
Din headline er meget simpel.

Den her skabelon plejer vi at bruge 👇🏼

HVAD laver du for HVEM | Titel @ Virksomhed | Social Proof

Det kunne se sådan her ud:

Founder-Led Marketing for B2B SaaS | Founder @ Cliio | LinkedIn 
Certified Marketing Insider🏅

CTA:
Sidst men ikke mindst, så skal du tilføje dig en CTA-knap (hvis du har premium.

Hvis ikke, så går det nok også.

👏🏼 og så er du ellers i mål!

Nu kan du trygt scrolle videre, velvidende om, at din profil efterlader et godt indtryk hos folk der kommer ind på den 🙋🏼‍♂️

Hvis du gerne liiiige vil squeeze det sidste ud af den → så tjek vores modul om profiloptimering ud, inde på LinkedIn Skolen:

https://lnkd.in/dEh4uStu

Lad os fikse din profil

Her er 5 hurtige filtre du kan bruge I Sales Navigator:

1. Set min profil for nylig
2. Postet på LinkedIn
3. Afdelingsvækst
4. Jobmuligheder
5. Skiftet job

𝗦𝗲𝘁 𝗺𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝗹 𝗳𝗼𝗿 𝗻𝘆𝗹𝗶𝗴:
De kender mig allerede når jeg rækker ud.
Acceptance rate er væsentligt højere.

𝗦𝗸𝗶𝗳𝘁𝗲𝘁 𝗷𝗼𝗯:
Hvis du henvender dig til C-Suiten, kan det være en god idé at ramme dem, der lige er startet i deres job 🙋🏼‍♂️

De har budget
De har autoritet
De er som regel mere åbne for nye muligheder

𝗣𝗼𝘀𝘁𝗲𝘁 𝗽å 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:
Det betyder normalt, at de er aktive på LinkedIn.
Chancen er derfor større, for at de ser din besked.
Det øger også din acceptance rate.

𝗝𝗼𝗯𝗺𝘂𝗹𝗶𝗴𝗵𝗲𝗱𝗲𝗿:
Hvis virksomheden er ved at hyre, er beslutningstageren typisk mere aktiv på LinkedIn.

Derfor er der også større chance for, at de ser din besked.

𝗔𝗳𝗱𝗲𝗹𝗶𝗻𝗴𝘀𝘃æ𝗸𝘀𝘁:
Her er to scenarier:
Hvis afdelingen vokser (for eksempel salg) - betyder det, at de har budget og skal vækste.

Hvis afdelingen bliver mindre - betyder det, at de som regel er på udkig efter at spare på omkostningerne.

Tænk ind i hvor du passer ind.

Håber det var brugbart 👋🏼

P.S: Bruger du Sales Navigator?

taplio

The Battle

Willi Sommer

Anders Sørensen

Followers

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Performance ScoreWilli Sommer's LinkedIn Performance

Performance ScoreAnders Sørensen's LinkedIn Performance

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taplio

The Battle

Willi Sommer

Anders Sørensen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Willi Sommer's LinkedIn Performance

Performance ScoreAnders Sørensen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWilli Sommer's LinkedIn Performance