magier

All of your Design & Webflow tasks in one monthly subscription.

Head of Webflow

brightside Studio GmbH

Brightside is a fast-emerging UX/UI & Webflow Development agency. They do the design and I do the Webflow Development. Brightside being extraordinary in design and me being exquisite in Webflow results in nothing but amazingly good working websites.

Webflow Development Expert

PLANTED.GREEN

A start-up based in Cologne, Germany. Planted helps companies to become climate neutral and even beyond to come climate positive. Since it is a fast-growing start-up they have ongoing Webflow development work. I'm closely working with their designers in order to maximize the efficiency and outcome of all the landing pages.

Webflow Developer

Webflow Willi

Webflow Willi is a one-man show creating nothing but great websites built in Webflow. Focusing on his superpower, utilizing Webflow, he's enabling others to spend more time doing what they are best at.

Health Performance

Health Performance Consulting is a coaching organization that helps entrepreneurs to enhance their business outcomes by building routines and more structure. The goal of this project was to design a minimalist and clear corporate branding which then needed to be developed in Webflow.

Webflow Designer & Developer

Official Webflow Partner - Head of Webflow @ Magic Design

Webflow pro by day, globe-trotter, food lover, and sports enthusiast by night. 

My journey from mastering Facebook ads to developing seamless web experiences with Webflow has been nothing short of magical. 

Are you a Founder or Marketer and wanna learn more about Webflow & CRO? 

Then you came to the right place. Let's connect!

Willi Sommer

Webflow is worth over $4 billion and making more than $200 million a year 🔥

So I spent the last 2 weeks breaking down exactly how they did it.

Their funnel works for one reason: every part drives action 🚀

Here’s what stands out:

→ Product-led growth that gets you to “publish” in minutes
→ Brand that feels design-first but is built to scale
→ Education as the main engine (courses, docs, YouTube)
→ Community and ecosystem compounding daily
→ Enterprise motion layered on top, not forced

Every piece connects.

Most companies never figure out how to blend product, brand, and distribution.

Webflow mapped it all.

I built a full breakdown of their funnel:

→ Website & conversion flow
→ Ads, content, landing pages
→ Video & YouTube education strategy
→ Community and ecosystem plays
→ Founder & leadership brand signals

No fluff. End-to-end.

Want the file?

Connect + Comment "Webflow" and I’ll send it your way.

Boosting company success through conversion-centric design and Webflow development 🔥 | Head of Webflow @magier

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Building a website from scratch? Don’t start with a blank page-start with inspiration.

Blank pages slow you down.

You see so many websites every day, but yours needs to stand out.

Brand design is not easy. It can hold you back if you let it.

Here’s my shortcut:

Look at sites that already nailed it. Take notes from brands who reached the finish line.

Find one that matches your message. Study the details. See what works.

Then build your own twist.

No need to reinvent the wheel.

Start with inspiration, then make it yours.

What websites do you use for inspiration? Savee.it is one I keep seeing.

Share your favorites below.

carousel.pdf

Most of you already know how much I love travelling, but what I love even more 

is when those trips turn into real-life moments with the team.

Spent the day in Barcelona working side-by-side with my colleague Alessa Gerster , our Webflow project manager, and it reminded me how energizing it is to collaborate in person. 🔥

Grateful for days like this at magier

My favorite part of remote work? Getting the job done from anywhere

Every day looks different.

This is a sneak peek of my day as Head of Webflow at magier, in one of the cities I love the most: Barcelona 👋🏻

Remote work means I can lead projects, build websites, and grow businesses-without missing the sunsets in my favorite cities.

I never feel stuck.

My team connects from everywhere.

We share ideas, solve problems, and celebrate wins-no matter the time zone.

Travel is not a reward, it is part of the job.

Barcelona is a top pick!

Each place teaches me something new.

Do you have a favorite city to work from?

In a fast-paced world, sometimes marketing just needs a laugh.

We take ourselves SO seriously.

But have you seen the words we use?

We all need a break from the buzz.

Because yes, marketing is hard.

But if you can’t laugh at the lingo, you’ll cry at the campaigns.

What else would you add??

Forget tips. Real results start when you see the invisible habits behind every decision.

Most marketers chase hacks, but that’s not where the magic happens.

What changed my game? Understanding the psychology behind every click.

Let’s break it down:

Social proof is huge. About 75% of people check reviews before they decide. When someone sees others trust you, it feels safe to join in.

Confirmation bias is another key. People look for things that match what they already believe. If your message fits their view, saying “yes” feels easy.

I use both every day, from Webflow builds to campaign launches.

Psychology isn’t a trick. It’s the real engine behind conversions.

See the patterns. Use them. Win more.

Want more? I shared extra psychology principles in my new carousel post.

Which one do you spot most in your daily life?

Check it out 👇

12 Psychology Concepts for marketers

Scaling from 3 to 35 people taught me one thing: Team culture is the backbone of sustainable growth.

Building a team at magier was no accident.

Every hire, every onboarding call, every tough decision I made them with one goal: keep the bar high.

No shortcuts.

When you scale a company, you realise one thing fast. Leading means talking to people all the time.

And honestly, I want to spend that time with my team, not with clients. My job is to enable my team so they can do great work for the client. That is where leadership really happens.

I learned early that culture fit beats a perfect resume.

You can teach skills. You cannot teach attitude or drive.

People who care, show up, and lift the team—those are the ones who shape what’s possible.

A-players change everything.

Great hires push the team forward.
Bad hires pull the team down.

If you lower standards even once, it gets easier to do it again.

That’s how teams lose their edge.

I invest time in coaching, listening, and letting talent grow.

Processes help, but people make it happen.

The magic is in how the team thinks, solves problems, and supports each other.

I want a team that stays sharp, learns fast, and does great work together.

(Here's a shot of us this summer, on our annual team event, playing padel🎾)

Would love to hear how you build strong team culture in your company.

Maximilian, Sina, Nicu, Denis, Aleksander, Maria, Lorenzo, Eugenia S.

Do you measure marketing by leads only? You’re missing the big picture.

Marketing is not only about numbers.

It covers psychology, branding, business, and so much more.

Marketing is an investment in your company. 

Not only for growth. 

But for real connection with your audience.

That is where the magic happens.

When a CEO sees marketing as “get more leads,” they miss out.

Marketing builds trust.
Marketing shapes your brand story.
Marketing creates community.

Leads are a result. Not the goal.

I learned this first-hand working with startups and big brands.

We use Webflow to build sites that do more than collect signups.

We focus on design that speaks to people.

We use strategy, not only tactics.

We listen to our users. We test. We improve.

Every project teaches me the same thing:

Great marketing is a team sport.

Marketing works best when everyone believes in it.

Not just the marketers.

If you want marketing that lasts, start with the big picture.

What’s your biggest lesson from seeing marketing in action?

Branding isn’t just a logo. It’s strategy, visuals, and digital presence-or nothing.

After some bumps in the road, we built the ultimate branding checklist.

It’s not theory. It’s what worked for me and my clients.

Here’s how I break it down in one cheatsheet:

1️⃣ Strategy and Positioning
2️⃣ Visual Identity Assets
3️⃣ Digital Presence

- Make your brand clear everywhere online
- Connect your story across all channels

Simple.

It saves time, builds trust, and grows business.

Happy Friday!

Would you add something?

😱📈 These SaaS ads are run by startups that have a combined worth of >$5BN 💸

Every team wants to grow fast. But most teams look for new tricks. I watch what works for the best.

At magier, we make SaaS ads every day. We see what the top players do. The best ads always start with strong references.

You do not need to guess. You can study what already wins. You save time, you get results.

We have a set of 200+ proven SaaS ads. These are all from startups that have scaled fast. They use these ads to hit big goals.

Want to plan your 2026 campaigns? Start with a look at what works now. See the patterns. See the hooks. Use them for your own brand.

Simple.

If you want the swipe file, here is what to do:

1️⃣ Like this post
2️⃣ Comment ADS
3️⃣ Follow for more 2026-ready marketing inspo

Maximilian Fleitmann

Co-Founder & CIO

👋 Hey, I am Max, Co-Founder at magier & Wizard Ventures!

I built my first internet projects when I was 13 and ever since, I have been living my dream life of being an entrepreneur. But since then, a lot has happened:

▶ Co-Founded EdTech StudyHelp and scaled to 7+ digits in revenue & >1M monthly users
▶ Raised >$5M myself and over >$100M for the ventures I helped
▶ Invested in 25+ companies and funds as an angel
▶ Exited 3 companies (VCStack, Startup&VC, BaseTemplates, tona)
▶ Shared my lessons in places like Inc, Forbes, Tech.eu, and ProductHunt

Nowadays, I am building my internet holding company, Wizard Ventures, including my main project magier (Design-as-a-Service).

👀 What will you find on my profile?

My purpose in everything I do is to enable growth. That's why I am sharing founder-focused actionable insights, how-tos, and shortcuts to grow your startup.

Co-Founder

We build, buy and operate online businesses with a special focus on the next generation of products for founders & investors.

Our Portfolio:

▶ BaseTemplates.com
▶ MagicDesign.io
▶ StartupandVC.com
▶ VCStack.io
▶ FounderResources.io
▶ PitchDeckHunt.com

Webflow is worth over $4 billion and making more than $200 million a year.

So I spent the last 2 weeks breaking down exactly how they did it.

Webflow went from a “cool design tool” to a category-defining platform trusted by startups and enterprises - and we can learn so much from their marketing funnel.

Here’s why it works so damn well 👇

✅ Product-led growth that gets you to “publish” fast
✅ A brand that feels design-first but built to scale
✅ Education as their main growth engine
✅ Community and ecosystem compounding daily
✅ Enterprise motion layered seamlessly on top

It’s the perfect intersection of brand, product, and distribution — something most companies never figure out.

In the file, I mapped Webflow’s funnel end-to-end - from their ads and landing pages to onboarding, SEO, events, and social strategy.

You’ll find breakdowns of:
→ Website & conversion flow
→ Ads, content, and landing pages
→ Video & YouTube education strategy
→ Community and ecosystem plays
→ Founder & leadership brand signals

It’s all there.

Want it?

1) Connect with me
2) Comment "Webflow" 
3) I'll send it!

🎨 Design-as-a-Service @ magier | 🏰 Co-Founder @ Wizard Ventures ► Building an Internet Holding

🔥 450+ YC startups in the 2025 badges. $1B raised. These are their landingpages.

This is what you get in our newest swipe file. YC is somewhat of a holy grail in the early-stage startup world. And naturally, we're curious to see what the landing pages of top new startups look like - especially those that attract the world's best investors.

So here we are! Over 150+ landing pages for your inspiration:

This swipe file is perfect if you need inspiration for:

➡️ What to include in your landing page
➡️ How to create a stunning design
➡️ How to write compelling copy

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁:

1. Like this post.
2. Comment “YC"
3. Add & follow me, then send me a DM.

Every tool we use to run our 7-figure design startup magier.

Whenever I am checking our SaaS expenses I am like - WTF. How can we spend so much money on other software.

But reality is - this software makes our life so much easier. 

So here’s the tech stack that powers us every day:

1️⃣ Sales & Outbound

→ LeadShark 🦈 for Linkedin freebies
→ Calendly for scheduling
→ Instantly.ai to scale cold email
→ Clay for advanced lead workflows
→ LinkedIn to find the right people
→ HelloSign to close deals faster
→ Attio as our CRM of choice
→ Granola to capture insights from calls

2️⃣ Website & Funnel

→ Webflow – fast, flexible, beautiful
→ Google Analytics for tracking
→ DigitalOcean for hosting

3️⃣ Marketing & Content

→ Semrush for SEO
→ beehiiv for newsletters
→ Frame.io for video feedback
→ MailerLite for email campaigns
→ Tella for recording
→ CapCut to edit fast
→ vidIQ for YouTube optimization
→ ElevenLabs for voiceover magic
→ Riverside for podcast-quality video
→ Metricool for content scheduling
→ Tally for forms & feedback
→ GrowthMentor for perspective from real operators

4️⃣ Ops & Creative

→ Notion for internal docs & project mgmt
→ Loom for async video updates
→ ManyRequests to run our service ops
→ Figma & Adobe for design
→ BugHerd to collect feedback on designs
→ Canva when clients want it :D 
→ Valuecase for client onboarding

5️⃣ Finance & Billing

→ Stripe for payments
→ Qonto as our business bank
→ Tailride for clean invoices fast
→ pathway solutions to keep our books clean

6️⃣ Communication

→ Slack to keep the team in sync
→ Google Meet for calls

7️⃣ Admin & HR

→ Teamtailor to manage hiring
→ Deel for global payroll

8️⃣ Other tools we love

→ OpenAI & Perplexity for research & creative
→ Midjourney to visualize ideas
→ Zapier & Make for automations
→ bakedwith for all AI & Automations

That’s the stack that we use to move fast and stay lean.

Curious what tools you’re loving right now - what should we be testing?

These 15 LinkedIn post types got us over 5M impressions at magier!

And I’m sharing them with you today.

Just proven templates that get attention, shares, and comments. 🔥

(P.S. These are the first 8 — I’ll share the other 7 next week, so make sure to follow me.)

Viral Linkedin Post Types

I hired 40+ people for magier in the last two years.

This is what I learned.

Hiring is one of your most important responsibilities as a founder. 

I always tell my team:
“I'm here to get the best people on board, give them the environment to thrive - and then get out of the way.”

But hiring is hard. 

One wrong decision can cost you serious time, money, and momentum - sometimes even the business.

To make your life easier, I put together a cheat sheet with everything we do now to dramatically increase our success rate:

Our full application process:

👉🏻 The 6 do’s & don’ts I swear by
👉🏻 10 interview questions you’re probably not asking
👉🏻 How we assess candidates
👉🏻 And more...

If you’re hiring - especially in a fast-moving startup - this will save you time, headaches, and bad hires.

🚀 We’re hiring a Working Student [Marketing] Wizard Ventures

If you love startups, want to learn how to grow digital products from 0→1, and enjoy experimenting with content, AI tools, and new channels — this one’s for you.

You’ll take real ownership of marketing initiatives for one of our products:
📇 Create & repurpose content
🤖 Use AI & automation tools
📊 Research audiences & trends
📰 Help grow our newsletter

Remote or Berlin 🇩🇪 · 10–20h/week

👇 Link in comments

Here’s the truth:

Ideas are cheap.
Execution is rare.
Consistency is almost nonexistent.

That’s why 99% talk.
And 1% ship.

🦾 200+ AI Agents & Automations every marketer should know.

Being on LinkedIn lately feels strange.
Everyone’s bragging about how they use AI and scale their business like crazy.

Meanwhile, I wasn’t really using any AI agents in my daily work at magier. And honestly, it was scared that I was missing out big time.

So I spent the last few weeks testing dozens of them, specifically for marketing.

And the result?

A list of 200+ AI agents that actually replace manual marketing work — from ad writing to campaign automation.

I’ve linked and categorized everything so it’s easy to find what you need.

Want the list? 👇
1️⃣ Follow & connect with me
2️⃣ Comment “AIAgent”
and I’ll send it your way.

10 Websites I bookmarked this week because I love their design

Every now and then a website makes me stop and think: this is brilliant.

Sometimes it’s the layout. Sometimes it’s the motion. Sometimes it’s just the simplicity.

Here are 10 I bookmarked this week:

→ Gamma
→ Pharsalus Capital
→ Magna
→ Urpal
→ Chronicle
→ Vercel
→ Enhance Labs
→ Mainframe
→ Resend
→ Vertex Protocol

I keep a running list like this for myself and for our work at Magier.
Because great design inspires great design.

👉 Save this post for the next time you need fresh website inspo.

10 Awesome Website Designs

Fintech project for Ivy including web, motion and 3D design.

Designed by the team at magier 🪄

10 Websites I bookmarked this week because I love their design

I’m always on the lookout for websites that surprise me.

Sometimes it’s a clever interaction, sometimes it’s bold visuals, sometimes it’s just really clean execution.

Here are 10 that caught my eye this week:

→ Retool
→ Latitude.sh
→ Flying Papers
→ Rainmaker Technology Corporation
→ KidSuper
→ Letters
→ Fin
→ Superpower
→ Lué
→ Brackets Agency

I keep lists like these for my own inspiration and for our work at magier
Because when you study great design, it shows up in the work you create.

👉 Save this post and come back to it next time you need fresh website inspo.

Awesome website designs

Stop burning $20k+ on ads just to send people to ugly pages that don’t convert.

I see it every week.

Customers that have big budgets, big ambitions and then waste all of their money because their landing page looks like it was made in 2012.

The ad gets the click but the landing page gets the sale.

You don’t need more ad spend. You need better design.

That’s exactly why we built magier:

→ Expert design & Webflow team
→ Unlimited requests & revisions
→ First results in 48h
→ Fixed monthly price

If you’re tired of burning money on ads that lead nowhere - let’s fix your landing page for good.

Here's the reality: Nobody cares about your ideas until you execute them.

Everyone gets those moments.

Walking. Showering. Lying awake at night.

You feel like you've struck gold.

But here's the truth from my own journey:

Ideas mean nothing if you don't move fast and build something real.

The world doesn't reward dreamers. It rewards doers.

The best founders know this.

They skip the "perfect timing" and don't need the flawless plan.

They start. And that's why they win.

The biggest risk in design is not being wrong. It’s being invisible.

Safe brands all look the same.

You see it everywhere:

- Soft colors
- Generic shapes
- Boring icons

Nothing stands out. People scroll by and forget you.

We are working hard every day at magier to make sure our clients are not like that.

I am curious:

What are the coolest & loudest brands you know?

⏰ Improve your landingpage in just one minute.

At magier we have been designing and building hundreds of landingpages in the last two years.

These are the most important things for you to know - in just under 1 Minute.

What did I miss?

1 Minute Landingpage Course

9 Websites I bookmarked this week because I love their design

Sometimes a website just feels effortless.

The flow, the visuals, the small details - everything comes together and makes you stop scrolling.

Here are 10 that stood out for me this week:

→ Notion Calendar
→ Amie
→ Effortel
→ Topanga
→ Cluely
→ Midday
→ CleanSpace
→ Meter
→ Evervault

I collect sites like these because they inspire both me personally and our work at magier!

The more great design you see, the sharper your own eye gets.

👉 Save this list for the next time you need a spark of design inspiration.

Awesome Website Designs

The best companies are created by solving your own pains.

And that's exactly why I created magier.

For me design was always important and I believe it is an important growth lever for every company. But the execution was hard and my marketing teams often complained that they can't bring their ideas to life.

Recent ad design for Valuecase powered by magier

Valuecase Ad Design

magier Design Showcase 🪄🪄🪄:

Recent branding project for automation & AI agency bakedwith

Most companies rebrand because they’re bored.

Not because it’s broken.

Someone new joins the team, wants to “leave a mark,” and suddenly…

→ new logo
→ new tone of voice
→ new website design
→ and yet another "brand reset” deck in Notion.

The problem?

❌ Every refresh resets momentum.
❌ The audience doesn’t catch up. The team gets confused.
❌ And instead of building recognition, you keep starting from zero.

At magier, we’ve seen it countless times over the last two years.

The brands that win don’t reinvent every year - they refine, and most importantly, stay consistent.

What does that mean?

Instead of chasing a “fresh new look,” invest in making sure everything you put out is on brand.

So before you start another rebrand project, ask yourself:

“Is your brand really outdated — or are you just tired of looking at it every day?”

Because your audience isn’t.

They’re just starting to remember you.

–––

And if you want a partner to help you build that consistency across all your designs, our design subscription at magier was built exactly for that.

taplio

The Battle

Willi Sommer

Maximilian Fleitmann

Followers

Posts

Engagements

Likes

Performance ScoreWilli Sommer's LinkedIn Performance

Performance ScoreMaximilian Fleitmann's LinkedIn Performance

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taplio

The Battle

Willi Sommer

Maximilian Fleitmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Willi Sommer's LinkedIn Performance

Performance ScoreMaximilian Fleitmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWilli Sommer's LinkedIn Performance