Innovation and Leadership Team Lead | Strategically connecting Corporates and their Leaders with Startups I Connectd

Connectd works with individuals looking to build fractional careers through board advisor, non-executive director and fractional c-suite roles with startups.

Through the Connectd platform, we help both active and aspiring fractionals access networking and fractional opportunities, CPD-accredited training and mentoring.

If you’d like to explore opportunities, feel free to email me at: will.s@connectd.co

William Smith

Connectd

Connectd, the leading community network connecting entrepreneurs and startups with independent directors and investors.

Our innovative data-driven approach means that you'll receive relevant opportunities that suit your experience and expertise. As a member of the Connectd community, you'll have access to exclusive opportunities with some of the world's most exciting startups, as well as Advisory specific training modules, monthly networking events, and unlimited connection requests with our portfolio startups.

Join our community of experienced professionals and discover the latest opportunities available to you. Send me a message to explore more about Connectd and how we can help you take your career to the next level.


Our platform helps provide support with:

• Exclusive opportunities with some of America's most exciting startups
• Monthly networking events
• Unlimited connection requests with our portfolio startups
• CPD Accredited advisory specific training modules
• Advisory placements secured with at least one startup

Want to learn more, head to Connectd.com

Senior Development Consultant

Manager

Associate

The Training MarketPlace

The Training Marketplace is an edtech startup that connects business training providers with companies looking to source business training.
 
Innovative and disruptive by design, The Training Marketplace is the first pureplay, B2B platform of its kind in this sector. The platform is underpinned by a smart-matching system that uses industry expertise and machine learning algorithms to provide the best match possible.

I advise on:

Commercial strategy
- Experience in GTM, Business Development, B2C & B2B sales across Financial Services, FMCG, and Tech/SaaS

Fundraising
- Experience in the early stage startup ecosystem, familiar with pre-seed, seed, Series A investment stages, pitch decks and investor - advisor - founder relationships.

Funding 
- Experience working with UK government incentives, including R&D Tax Credits and The Apprenticeship Levy

Board Advisor

Illuminated Beverages Ltd

llluminated Beverages provides premium British and International water brands, for the UK and global markets. It is home to its own brand, Iceni water, which is a premium, artesian spring water, sourced and sustainably packaged in Britain.

As CEO & Co-founder, I:

- Successfully launched a premium water brand, overseeing product development, commercial and operational functions
- Developed a comprehensive business plan, conducted market research & brought the brand to market

Product Development and Launch:
- Developed a unique brand of artesian spring water, focusing on sustainability and health-conscious consumers.
- Ensured visually appealing and eco-friendly packaging design that resonated with the target audience.
- Conducted thorough market analysis to identify the ideal price point and competitive positioning for the brand.

Commercials:
- Executed a multi-channel marketing strategy, leveraging social media, influencer partnerships, and targeted advertising campaigns to build brand awareness and drive consumer engagement.
- Secured strategic partnerships with retailers & distributors, expanding market reach and securing prominent shelf space.
- Collaborated with restaurants and cafes, featuring the brand as exclusive water to drive sales & enhance brand exposure.
- Expanded distribution channels by securing agreements with regional beverage distributors
- Implemented a direct-to-consumer e-commerce platform, resulting in a nationwide distribution expansion.
- Secured key accounts with both on-trade and off-trade, from multi-milllion pound turnover wholesalers to local farm shops, leading to increased product visibility and consumer accessibility.

Operational Management:
- Streamlined supply chain ops, reducing production costs by 15% through supplier negotiations and logistics optimization.
- Implemented efficient inventory management systems, minimizing stock shortages and improving order fulfillment.

Co-Founder

Leyton

Senior Commercial Executive

Commercial Executive

Deutsche Bank

Business Manager of Global Market Equities Technology Assistant

J.P. Morgan

Intern

Countryside

Finance

Looking to transition into a full time portfolio career through fractional advisory board and independent director positions? I specialize in connecting highly skilled talent with early-stage startup founders seeking strategic growth support across North America and Europe, with a particular focus on Florida's startup ecosystem.

I'm passionate about helping aspiring portfolio professionals secure the right roles and build successful portfolio careers. Whether you're an experienced executive seeking new challenges or looking to expand your portfolio, I can help you acquire the skills and connections you need to succeed in this space.

If you’d like to explore opportunities, feel free to book a free 30-minute consultation with me to assess your suitability for the Connectd network here - https://meetings-eu1.hubspot.com/joe-hellier/us-mo-sql

Email me at: joe.h@connectd.co

Let's work together to help you take your career to the next level!

Joseph Hellier

taplio

The Battle

William Smith

Joseph Hellier

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