亞旭電腦股份有限公司

Highly motivated and 3C products mechanical engineer with more than 15 years of continuous experience. Familiar with project development  process and progress control.
Professional engineering  report  writing and communication with customers (Zebra, Denso,Coppernic,Porsche Digital GmbH,etc.)  for product design process and lack of improvement.

Assistant Manager

司亞樂

Mechanical product development and validation for wireless communication module

Senior Mechanical Engineer

Waterproof Handheld Terminal Design for Barcode Scanner ,(good skill design for waterproof=>IP67,IP66,IP65,etc.). Stronger Structure Design for Strict Environment Test

Chief Mechanical Engineer

Cal-Comp Electronics (Thailand) Public Co., Ltd.

<1>Mobile Design(Own Brand,MP)
<2>Moto Bluetooth Car Kit Design (ODM ,MP)
<3>Set-Top Box Design(ODM,MP)

Assistant Manager 位於 亞旭電腦股份有限公司

Highly motivated and 3C products mechanical engineer with more than 15 years of continuous experience. Familiar with project development  process and progress control.
Professional engineering  report  writing and communication with customers (Zebra, Denso, Psion, Coppernic,etc.)  for product design process and lack of improvement.
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Core competencies include:
(1)	Technology Development Assessment(Initial disassembly evaluation of ID、PCB placement design and co‐work with function team)
(2)	Teamwork Distribution(Cross‐department communication and coordination and improvement project schedule efficiency)
(3)	Valuation Process Efficiency(Self‐Development Project Management BOM Program,automatic classification of material valuation management, automatic tracking  of PR system to achieve efficiency optimization)
(4)	Root Cause  Analysis & Solution(plastic , sheet metal , die‐casting  parts, etc. tooling evaluation, tooling trial and defects improvement, specification test, issues analysis and proposed solutions
(5)	Material Requirements Planning(Control the material tooling schedule and preparation process for different  material manufacturers.)
(6)	Production Line Assembly Efficiency(Assembly process station optimization, production aid  fixture recommendations and design)
(7)	Quality Assurance(NPI issues analysis and correction, mass production maintenance)

William Lee

🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

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The Battle

William Lee

Sertac Yaman

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