💜 Will Allred

Lavender

Lavender helps companies get the most pipeline possible from email.

We understand what drives replies. We help you know: what to say and how to say it, based on who you're talking to. We turn this understanding into pipeline via two products: our coach (active in 30k+ inboxes) and our agentic platform, Ora.

The coach is the perfect writing companion for your top accounts.
Ora tees up tailored 1:1 drafts or it can run autonomously.

We build AI that feels like AI.

Set up your first self learning agent in minutes: Ora.Lavender.ai

Co-Founder & COO

LavenderLand

A show where I answer real email questions with the help of some not so real friends.

Watch at https://lavender.ai/land

Host of "Ask Allred" on LavenderLand

Sorter

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare,  marketing, sales, and HR, CATIE analyzes and determines  what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

TopRight

TopRight is a strategic marketing firm based in Atlanta practicing Transformational Marketing. Our work puts the customer first through TopRight’s 3S Methodology. We help companies; define a Story that motivates customers to care, buy and stay, develop a Strategy that gets the right message to the right customers at the right time, and enable the Systems needed to execute on those winning Strategies.

In my time at TopRight, I have served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as a Senior Associate and the head of HR at TopRight:

I currently lead all technology-focused initiatives and projects within TopRight. This includes: 
• Helping clients assess the best possible marketing systems. This includes technology sets, the people running those systems and the processes that enable them.
• Currently managing TopRight’s technology partnerships. 
• Running day-to-day execution of our clients' digital marketing needs.

I am also on a TopRight's team of three working on the launch of a client's groundbreaking ICO and future blockchain application that is set to redefine the private equity market. My role on the project is focused on the creation of the client's whitepaper, buzz-creation (aka marketing the launch), and general support. 

As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

As part of a larger initiative to improve internal processes, in addition to my role as a Senior Associate, I am serving as the HR Coordinator. This role has required:
• The creation of an employee handbook to help define and shape company culture
• Improved meeting processes
• Improved recruiting processes
• An initiative to improve team dynamics through the better analytical management of skillsets, capacity, and personality.

Senior Associate

As an Associate at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an Associate at TopRight:

• Led a grassroots, multi-channel campaign for a non-profit to support free speech from ideation, through research, to creation.
• Managed the relaunch of the TopRight website. 
• Helped in the brand relaunch of a Marketing Technology Operations Company in ~30 days. Our teams are also currently leading a multi-channel, co-branded campaign.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• Assisted a multi-billion dollar Telco in establishing a partnership alliance program for the software industry.
• Currently leading an initiative to improve internal operations and efficiencies.

Associate

In my time as an Analyst at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an analyst at TopRight:

• On a team of two, my team helped rebrand a supply chain management software company. With a new brand narrative and a revised corporate sales deck, the company saw three consecutive record-breaking quarters of sales growth.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

Analyst

YoVo

I was working on Yovo in the background for a while. I learned loads about entrepreneurship working on this project, but ultimately I could never get it off the ground. The idea was simple: 
- resumes are ineffective at screening 
- recruiting calls are filled with human error/bias

Using voice analytics, the plan was to help hiring mangers make smarter decisions by giving an objective look at conversations.

I was able to spin up exciting conversations in the enterprise, but eventually, I decided to focus my time and energy into Sorter.

First Founder Attempt

Healthgrades

Worked with Healthgrades as an initial member of their Elective Provider Solutions team. After building out the initial pipeline for Healthgrades direct sales model. We consulted with heads of marketing for enterprise level specialty practices to help design digital marketing solutions to best utilize Healthgrades.com. 

Tweaking and building upon market insights for our products- we were able to design action oriented campaigns for practices and their physicians. The challenge was not only to create campaigns that would succeed, but to create campaign designs that would sell in a market adverse to change. Through our work we found it was important to help providers:

 1. Make practices and providers more discoverable, 
 2. Increase new patient acquisition, 
 3. Enhance practices and providers' online reputations.

These were the three things we could do most effectively for our clients. 

At Healthgrades, there is a "healthy obsession" with driving a ROI for clients. So by working in concert with our clients, we help maximize their ROI by learning from our current marketing efforts, and making the proper adjustments as needed.

In my tenure there, I was:

•a top revenue producer on my team
•able to uncover optimization strategies not only in product design, but also sales and marketing strategy for both Healthgrades and clients
•built out entirety of the direct sales pipeline
•cultivated relationships with agencies and practices

Healthgrades is backed by Vestar Capital Partners, as is the top site for rating doctors and hospitals. Truly on the cutting edge, it is where America goes to find a doctor.

Manager: Elective Provider Solutions

As a summer sales intern, I served as CEB's first interaction with HR executives. Cold calling on a territory of 100 HR executives, based in firms with annual revenues ranging from 50-750 million dollars, I was able to effectively introduce C-suite executives to CEB's valuable advisory resources. 

As an intern team, we were tasked with helping recruiting with their outreach to prospective employee's. We designed potent marketing material driving the impactful value of one's work at CEB, and the advantages of being a member of CEB's motivated workforce. 

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and empower clients to focus efforts, move quickly, and address emerging and recurring business challenges with confidence.

CEB trades on the New York Stock Exchange (NYSE: CEB).

HR Leadership Council

Northwestern Mutual

After working to attain my North Carolina Life, Health, and Disability Insurance, I worked with potential clients to develop financial solutions to achieve their desired long-term success. 

This is where I learned my love of sales and marketing, as I saw the impact I was able to have by effectively showing the benefits of Northwestern's Life Insurance products. Through this valuable experience, I was able to drive many never would be customers into the sales pipeline at Northwestern.

Financial Representative

Carrboro Capital

As a summer intern, I evaluated small, rapid-growth businesses in North Carolina for acquisition. I would forecast potential risks for the companies and report a pro/con analysis to my senior managers. 

Also as a summer intern, I was tasked with analyzing financial statements for potential acquisitions. My timing when joining Carrboro Capital was especially advantageous, as I witnessed the acquisition of the local retailer Southern Season.

Private Equity Summer Analyst

Kidder Properties

Working for the four employee (including myself) start up Kidder Properties, I was able to effectively work cross-functionally with a litany of responsibilities that wouldn't have otherwise been given to a person of my age and experience. 

In my first summer with Kidder, I assisted in the analysis and acquisition of approximately 50 foreclosure homes. Comparing acquisition costs and renovation costs with the projected income from renting and ultimately selling the home, I was able to produce ROI reports. After openly discussing the tangibles and intangibles of these potential assets with my supervisor and the CEO, we would come up with a judgment for the perspective home. 

In my second summer, my focus shifted to the operational side of the business helping to reduce costs and improve the overall quality of the rental properties we provided. After analyzing the past performances of different purchased assets, I would determine if budget changes needed to be made to improve the long-term quality and therefore profitability of the home. Also in my final summer with Kidder, I helped train and coach a successor to take my place.

Real Estate Acquisitions & Renovation Operations

👋 4 Resources (3 Free):

1. Install our free email coach: install.lavender.ai

2. Sign up for my free email courses levelup.lavender.ai

3. Since you made it this far, use promo code "LavenderLove" to 2x your free trial when you sign up for Lavender

4. Check out the future of Agentic prospecting: Ora.im

Lavender helps sales teams write better emails, faster.
Get started for free at Install.TryLavender.com. 
(Available in Gmail, Outlook 365, Outreach, and SalesLoft.)

Lavender is the ultimate email assistant. As a salesperson, it provides everything you need to quickly write, high quality emails.

Lavender's coaching dashboard gives revenue teams never before had insight into what's working in each reps' inbox.

💙💛 Will Allred

99% of LinkedIn Discourse: Nuked
Em-dash users rejoice

💜 🔮 Will Allred

Cofounder @ Lavender | Cold Email Agents Powered by Deep Research, Reasoning, and Billions of Analyzed Sales Emails

"Outbound is dead during the holidays. We'll launch this in January" Hope my competitors aren't reading this. 😉 Here's how I use data (and my perspective as a buyer) to respond to this predictable seasonable complaint 

1.The Data: Reply Rates
The holidays are not the worst season for getting replies. That would be July. Did you stop emailing then? ;) 

2. More data & perspective 

Holidays are actually an opportunity. Send volumes go down BIGLY during the holiday season. This increases mental bandwidth to evaluate your message.

BUT, this new bandwidth doesn't mean ship spam templates. If you're not getting replies? You're probably not going deep enough to trigger reciprocity during the season of giving.

More depth. More personalization.

Tiz the season for thoughtfulness.

So... do you scale thinly prompted workflows? ship templates? labor over writing 1:1 emails while your family misses you dearly? 

No... you just buy Ora the only AI sales agent that actually writes emails like a human.

Sellers, your competitors' cold emails use psychology to open the doors you can't. Here's 12 principles to help you catch up  (+ 1 bonus)

1) Cognitive overload: 
--> too much, I'm out

2) Heuristic substitution:
--> hard question? what does this say?
--> easy question? what does this look like?

3) Loss aversion
--> Missing out on > What I'll gain
--> Competition is doing X > 69% more X

4) Reciprocity:
--> "They put effort in. I should give back."

5) Cognitive Miser:
--> Mental Shortcuts
--> "Oh, this is a sales email. Skip."

6) Confirmation Bias:
--> "Oh, it's an AISDR. I know what this means."

7) Ambiguity Aversion
--> Unclear = No Action
--> Concrete Understanding = Action

8) Friction Avoidance
--> Big Ask = Little Action
--> Little Ask = More Action

9) The Von Restorff Effect
--> The most different item gets remembered
--> Word choice can make you memorable

10) Attentional Bias
--> We selectively focus on what priority *now*

11) The Mum Effect
--> We don't want bad news shared w/ our boss.

12) Reactance
--> You push, they pull away

BONUS: Power Conservation Theory
--> Status quo maintenance by those in charge

Pop these into the chatgpt modal in your Lavender Email coach. Use them to critique your current emails, brain storm some new ideas. 

Also... thinking this could make a great longer form blog post - should I do it?

Realization from the lil weekly office hours Kellen, Samantha and I run.

GTM Engineers, marketers, sellers... call the role whatever you want.

Folks are just looking to figure out how to create conversation. The principles that create connection are the same. The tools used vary.

You're not "learning clay".

You're learning how to show strangers you understand their world view and might have solutions for them.

If you want to join our Wednesday "masterclass" (2pm EST) - just lemmekno

Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

Get smarter with Startup, Sales & SaaS news straight to your inbox.
A weekly email focused on the evolution of Startups, Sales, and SaaS. A fun and human voice. Everything you need to know in less than 5 minutes. No BS.

AI Sales Mastery Playbook (2025 Edition)

EDIT: GET IT HERE (too many comments):  https://lnkd.in/dWiMApV8
EDIT: GET IT HERE (too many comments): https://lnkd.in/dWiMApV8
EDIT: GET IT HERE (too many comments): https://lnkd.in/dWiMApV8
EDIT: GET IT HERE (too many comments): https://lnkd.in/dWiMApV8

Every framework a modern sales pro needs in one cheatsheet:

Save this post and bookmark it before it disappears from your feed

Here’s what you’ll find inside →

-Research & ICP Definition Framework
-Prospecting Intelligence System
-Personalization & Messaging Strategy
-Cold Email + Cold Calling Playbooks
-Discovery & Qualification Framework
-Objection Handling Library
-ROI Storytelling & Proposal Builder
-Negotiation & Closing Scripts
-Multi-Threading & Deal Review Systems
-AI Tools, Automation & Performance Stack

Plus 10+ more frameworks to help you sell sharper, close faster, and scale consistently in 2025 and 2026

If you want to get the full high-resolution cheatsheet in PDF format, let me know below and I’ll share it with you

If you’re looking to train your team to perform like elite sellers and consistently hit quota, DM me “2026” and let’s talk. (2 last spots to work with me until the end of the year)

8 AI Prompts That Actually Book Meetings (Cold Email Advanced Edition)

(+ the exact wording I use to land 79+ meetings/month)

☑ ICP Research Prompt

“Act as a sales analyst. Analyse CTOs in B2B SaaS (100–500 employees). Summarise their top 5 priorities, daily pains, and buying triggers in less than 200 words.”

☑ Personalization Hook Prompt

“For this LinkedIn profile [link], draft 3 icebreakers. Keep under 20 words, avoid flattery, tie to their recent activity. Avoid jargon, buzzwords or being salesy.”

☑ Problem Hypothesis Prompt

 “Write 3 pain-point hypotheses for VPs of Sales in SaaS who missed quota last quarter. Keep each under 15 words. Make them relevant and give me a 1 line “Why it matters” for me to understand your POV”

☑ Objection Handler Prompt

 “Give me 3 tactical responses to ‘too expensive’ objection for SaaS buyers in X industry for Y role/title that are willing to buy [my solution]. Make it consultative, not defensive. Each reply must be under 25 words.”

☑ CTA Prompt

"Generate 3 high-converting CTAs for a SaaS demo request email. Each CTA must be under 12 words, avoid pushy sales language, and emphasize clear, outcome-driven value that motivates action without pressure. Prioritize clarity, psychological pull, and alignment with a business decision-maker mindset."

☑ Follow-up Prompt

"Craft a compelling two-sentence follow-up email for a prospect who opened but did not reply to my initial message [insert message 1]. Provide fresh value by weaving in a single new, research-backed insight or market trend that sparks curiosity and relevance, while keeping the tone consultative rather than transactional."

☑ Case Study Builder Prompt

"Transform the following customer testimonial into a concise, two-line cold email case study. Highlight quantifiable ROI, specific numbers, and credible impact in a way that feels authoritative yet humble—avoiding overt self-promotion while ensuring the results command attention and trust."

☑ Multi-Thread Prompt

"Identify 3 alternative stakeholders to approach if a VP of Sales does not respond. For each contact, justify their relevance by explaining their role in the decision-making ecosystem, their potential influence on the buying process, and how they could shape or accelerate a purchasing conversation."

♻️ Repost this so more people stop using GPT like an intern

Your SDRs shouldn’t exist.
At least not the way you make them operate.
This is THE way to do it:

Spray-and-pray sequences.
No signal, no strategy. Just spam.

That’s exactly where one VP of Sales was stuck.

Inbound was “OKEY”.
Outbound? Wasting time and budget.

We fixed their system using Alta | AI Revenue Workforce, and built a 24/7 GTM system that actually talks to itself.

2 AI SDR agents:

𝗞𝗮𝘁𝗶𝗲 (𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱) tracks live buying signals, builds personalized lists, runs targeted outreach.

𝗔𝗹𝗲𝘅 (𝗜𝗻𝗯𝗼𝘂𝗻𝗱) qualifies and books inbound leads instantly. No delays. No human drop-off.

But the real magic? They work as a system. Check 2 strategies we applied:

1. 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗳𝘂𝗲𝗹𝘀 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱

Inbound spiked from mid-market fintech teams. Alex flagged it.

Katie built a list of 30 lookalikes: 

→ Same tech stack
→ Similar hiring trends
→ Matching ICP

Campaign launched: “We’ve been helping fintech teams tackling [pain] by doing [action]. Sound familiar?”

Follow-up: “Still relevant?” + 1-line value hook

Result: 4 meetings in 2 days. 2 came from auto follow-ups. No human touch.

2. 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝗶𝗻𝗯𝗼𝘂𝗻𝗱

Alex qualified an inbound VP. Timing was off.

Katie set a smart trigger: “Re-engage if they post a new SDR role."

Three weeks later, it fired. 

Message: “Saw you're hiring SDRs, still thinking about pipeline coverage?”

13-minute reply.
Meeting booked.
Deal closed 22 days later.

Inbound and outbound aren't different departments.

They're one system, when you build it right.

If your sales motion still feels like ping-pong, it’s time to play relay.

What are you waiting to implement AI at scale like I do with my clients using Alta | AI Revenue Workforce?

How I'm using Perplexity’s new Browser Comet to 3X my client’s meetings booked and closed won deals:

Perplexity dropped Comet, their new agentic browser that's changing the game for sales pros.

While everyone's talking about what it is, let me show you how I'm actually using it:

3 real-time sales use cases that change how you sell, all done inside your browser, not a separate tool:

1️⃣ Prospect Research While You Browse

Prompt: “While I’m on LinkedIn, find 15 fintech startups with 50–200 employees that raised Series A in the last 6 months. Pull founders’ names, LinkedIn URLs, and company summaries.”

→ You don’t leave the tab. Comet scans LinkedIn profiles, Crunchbase data, and press releases in the background, surfacing verified prospects right in your sidebar.

Example: You’re checking a founder’s LinkedIn, it instantly flags “This company just raised $12M, hiring 3 SDRs  likely building outbound.”

2️⃣ Competitive Intel That Follows You

Prompt: “As I review [competitor website], compare their pricing, positioning, and features to ours. Summarize top differentiators I can use in a pitch.”

→ Comet analyzes the page in real time, no copy-pasting URLs and gives you a short battlecard while you’re still scrolling.

Example: You’re on a competitor’s pricing page; it pops up “They hide API access behind Enterprise, leverage that for SMB calls.”

3️⃣ Personalized Outreach Without Leaving the Prospect Page

Prompt: “I’m on [prospect’s LinkedIn]. Summarize their last 5 posts, extract tone and priorities, and draft a relevant cold email opener.”

→ Instantly generates a personalized intro right beside the profile.

Example: You’re viewing a CRO’s post about pipeline quality. Comet suggests: “Saw your post on tightening discovery, here’s how we helped fintech A improve SQL rate by 42%.”

You’re no longer researching on Perplexity, you’re selling with it, as it reads every site, competitor, context, and profile you open and feeds you actionable insights in real time.

This isn't about replacing your skills, it's about eliminating the grunt work so you can focus on high-value conversations.

Are you using agentic AI in your sales process yet?

If not, then it’s time to DM me so I can train you & your team on how to book more, and close faster. Don’t let your competitor start first.

These are my 7 go-to frameworks that actually get replies:

AI won’t book meetings for you, but it’ll make sure you never run out of ways to start one

1: Pain Point + Case Study

Start with what actually hurts, back it up with proof, and end with curiosity.

2: Lead Magnet Strategy

Give value first, earn attention before you ask for time.

3: Trigger → Question → Value → CTA

Anchor to something real, ask something sharp, connect it fast.

4: Trigger → Agitation → Social Proof → CTA

Show them the pain, show them who fixed it, invite the same.

5: Competitor → Differentiation

Don’t bash but compare. Make improvement the obvious next step.

6: Bold Observation → Soft CTA

Start with truth. End with permission. It feels human because it is.

7:  External Resource Bump

Follow up with something useful. Stay relevant without chasing.

Every one of these has been tested and every one converts.

Comment “Frameworks” and I’ll DM you the Notion Library of email templates.

👉 Follow Alan Ruchtein for more outbound strategies

AI will replace you if you keep using it like Google. Here’s how to use it like a top 1% seller

8 ready-to-go use cases:

1️⃣ Prep with Purpose

Use GPT or Perplexity to build a 3-minute intel brief before every call.

Prompt: “Summarize [Company Name]’s recent goals, funding, and biggest growth blockers and translate it into 3 talking points I can use to sound like an insider.”

You’ll open calls like someone who’s already on their team, not a stranger with a script.

2️⃣ Ask Smarter Questions

Prompt AI to generate layered discovery questions that surface budget, risk, and urgency.

Prompt: “Write 5 discovery questions to uncover timing, internal risk, and cost of inaction for a CRO.”

Example: “What happens if this project gets delayed another quarter?”

This turns curiosity into control, you lead the conversation, not the buyer.

3️⃣ Connect Features to KPIs

Drop your demo script into GPT.

Prompt: “For each feature, link it to measurable outcomes, CAC, sales velocity, or cost per rep.” 

Stop demoing features. Start selling business impact.

4️⃣ Handle Objections Before They Happen

Use Claude to pre-empt resistance.

Prompt: “List 5 objections a CRO would raise about [your product] and reframe each using ROI or opportunity cost.”

Example: “It’s too expensive” → “It’s more expensive not to fix this.” 
Anticipate the objection, then weaponize it in your favor.

5️⃣ Build Tiered Proposals

Ask GPT to structure Core vs. Premium options.

Prompt: “Create two pricing options: one focused on essentials, one on maximizing ROI and minimizing risk.”

Result: Buyers stop negotiating on price, they start choosing value.

6️⃣ Create Recaps That Sell for You

Feed your call transcript into GPT.

Prompt: “Summarize this call into: 1) key pains, 2) desired outcomes, 3) ROI language.”

Then paste it in your follow-up email. You’re not just recapping, you’re reinforcing the business case.

7️⃣ Coach Yourself with AI

Upload recordings into Momentum, Spiky, or GPT.

Prompt: “Evaluate my tone, pacing, question quality, and objection handling. What would a top rep do differently?”

AI becomes your personal sales coach , available 24/7.

8️⃣ Track Wins & Patterns

Feed GPT your notes or transcripts.

Prompt: “Compare my last 10 won vs. lost deals, identify patterns in tone, language, and question types.”

Double down on what builds trust. Cut what kills deals.

If you want to plug this AI sales workflow into your team, and train your reps to sell like top performers , DM me “SYSTEM.” 

I’ll show you how to make AI your unfair sales advantage

Cold email isn’t dead. You treat it like it’s 2018.

3 problems I see every day (and how to solve them):

 • Prospecting = copy-paste LinkedIn bios
 • Emails = walls of text + zero POV
 • Follow-ups = “just checking in”

Here’s how I fix it with AI (20 moves you can copy today):

1: Prospecting & Research

Pull live triggers (funding, hiring, launches) in seconds with @Perplexity
Summarize top 3 pain points per persona
Flip competitor case studies into proof points

2: Email Creation

Generate 5 subject lines under 5 words
Convert LinkedIn posts into personalized openers
Shrink case studies to <25 words with ROI metric
Swap “30 min call?” with micro-yes CTAs (slide / quick reply)

3: Follow-Ups & Objections

Auto-generate 40-word bump emails
Reframe “No budget” with COI (cost of inaction)
Turn an article into a 2-line nurture follow-up

4: Testing & Optimization

Create 3 rewrites for A/B tests
Cut every email to <67 words
Rewrite tone for CFO vs CMO

5: Scaling & Sequences

Build 3-step Intro → Proof → Bump flows
Repurpose as LinkedIn DMs
Save winning prompts into a template library

Pro tip: Create your Buyer persona matrix + cold email sequence for FREE with this Custom AI GPT - https://lnkd.in/dSiceii6

Why this matters:

AI doesn’t just “write faster.”

It gives you a repeatable system for research → message → follow-up → scale.

Instead of guessing → you run a playbook that compounds every week.

If your outbound team is still stuck at <3% reply rates, you don’t need another template, you need a system.

That’s what I build for clients:

→ ICP research automated with AI triggers
→ Sequences that sound like top reps (not robots)
→ Playbooks that compound results week after week
→ Trainings that help your team to perform like elite sellers

If you want me to help you map this system with your sales team, DM me to see if we’re a fit to working together.

Only reps who adapt to outbound will own the next decade:

Outbound is evolving

Evolution adds new layers

Reinventions delete what no longer works

Outbound didn’t die, attention did

Buyers didn’t stop responding because they hate sales or being sold

They stopped because you didn’t evolve as fast as they did

-Cold calls turned into “silence unknown callers.”
-Cold emails turned into “promotions tab.”
-AI-generated spam finished the job.

The problem isn’t automation. It’s that you are not original anymore

Outbound isn’t dead. It’s just going AI-native

In 2026, the best reps won’t send more messages; they'll build systems that learn from every rejection, trigger, and win

Every AI Sales workflow I built last year taught me one thing: If you can’t translate your offer into pure relevance to your prospect, your automation just scales the noise

And your “beautiful email” is just BS and s*cks

I’ve sent and analyzed +50,000 cold emails. Reply rates dropped +47% when context and relevance was missing

AI didn’t “replace” sellers. It equipped elite ones with a system ten times faster, and harder to ignore

What’s replacing sellers?

-Outbound that thinks
-Outbound that listens before it speaks
-Outbound that runs on signal, not spam

That’s the reboot

Sincerely, Alan Ruchtein

Leave your radical hard opinion below:

2 emails, 1 meeting booked in 10 minutes.
The Email Forward Strategy (explained below):

Most cold emails get ignored.

But there’s a play that flips the script — and books meetings fast.

I call it The Forward Strategy.

Here’s how it works:

You’re targeting a mid-market SaaS org. Their CRO just posted on LinkedIn about missing revenue targets.

In the comments: pipeline quality comes up.

𝗦𝘁𝗲𝗽 1: 𝗘𝗺𝗮𝗶𝗹 𝘁𝗵𝗲 𝗖𝗥𝗢

“Saw your post on rev targets. Teams in your space are tightening up pipeline quality by doing X, might be worth a look.”

You’re not expecting a reply.
You’re planting a signal.

𝗦𝘁𝗲𝗽 2: 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

With one sentence on top: “Saw this from [CRO Name], figured you might want eyes on it.”

Why it works:

→ It looks internal. Like the CRO passed it down.
→ It feels relevant. No pitch, just intel.
→ It uses social proof sideways. Exec is the signal. VP takes action.

It doesn’t feel like outreach.
It feels like context.

Here’s how to run it:

Find a CRO public trigger tied to a pain you solve. 
Send them a cold email with a sharp POV.
Forward it to their VP with that one-line intro.

No faking. No fluff.
Just smarter sequencing.

It’s not mass automation.
It’s surgical outbound.

Want to make it land? I use FullEnrich to get all the right emails and data.

Because even the best play flops if you’re emailing the wrong (or no) person.

#fullenrichpartner

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

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💙💛 Will Allred

Alan Ruchtein

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taplio

The Battle

💙💛 Will Allred

Alan Ruchtein

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}💙💛 Will Allred's LinkedIn Performance

Performance ScoreAlan Ruchtein's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score💙💛 Will Allred's LinkedIn Performance