With a multifaceted career spanning executive coaching, leadership development, and organizational culture transformation, I have dedicated my professional journey to empowering leaders and organizations to foster environments where everyone feels valued, seen, and engaged. As the CEO of Appreciation at Work, I leverage my expertise to enhance workplace cultures, driving performance, and employee satisfaction through the power of appreciation.

My approach combines strategic leadership with empathetic engagement, offering solutions that are not only effective but sustainable. Through keynote speaking, coaching, and my podcast, Catalytic Leadership, I share insights and strategies that inspire change and promote a culture of appreciation across various industries. My mission is to transform workplaces into spaces where employees thrive and business goals are exceeded.

With a background as a pastor, I bring a unique perspective to leadership and organizational development, emphasizing the importance of integrity, compassion, and community. My work is not just about improving metrics but about creating meaningful, lasting change that positively impacts individuals' lives and organizational health.

If you're looking to elevate your organization's culture, develop impactful leadership skills, or inspire your team to achieve their best, let's connect. Together, we can build an engaging and appreciative workplace where everyone feels empowered to contribute their best work.

️William Attaway

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

$150K+ by now. But you can’t seem to break through no matter what you do.

You’ve probably spent thousands on courses and tried everything the marketiing experts told you to — and you’re still wondering why none of it is working.

You’re not doing this wrong. You’ve just been doing it without a system — and that’s exactly why nothing’s sticking.

The business you actually set out to build? It’s on the other side of that system.

WHAT I DO
I help self-employed consultants break through to six figures. Together we build a Client Attraction System — customized to your expertise, proven to work because you’ve tested with real prospects, already generating results before you finish.

WHO I AM
After 10 years in Fortune 50 marketing (General Mills, Nabisco, Reebok), I spent 35 years as a consultant — the authority in housewares market research. Trade publications, industry events, loyal repeat clients, $2M+ in revenue. Successful by every measure except one: I never broke $100K in a single year. I left $1M on the table doing random marketing instead of building a system. 

Sound familiar? I did exactly what you’re doing — spent thousands on courses, tried everything the experts told me to. It took years of trial and error to build a system that worked. I validated it with 90+ consultant interviews. Now I help others skip all that.

WHO THIS IS FOR
You deliver exceptional work for your clients. You’re ready to be just as effective at attracting them.

WHAT CHANGES
With Revenue Accelerator, you'll:
👉Enjoy predictable revenue, month in, month out. No more feast-or-famine.
👉Choose your clients instead of taking whoever shows up.
👉Get your weekends back — and spend them living, not creating content.
👉Hold your ground on pricing because you know more clients are coming.
👉Walk away with a system you understand well enough to run yourself forever.

HOW IT WORKS
Revenue Accelerator is a 6-month program where we build YOUR system together — positioning, offer, outreach, messaging — with weekly coaching and peer feedback. By Month 6, you have a validated system already generating 10+ conversations per month.

Systems beat random. Every single time.

If you’re done wondering where your next client is coming from and ready to build the system that answers that — apply now. I'm interviewing consultants for the May 2026 cohort — only 6 spots. If this fills before you apply, the next cohort starts July 2026.

Ready to apply? The link is in my Featured Section.

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The Battle

️William Attaway

A.J. Riedel

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