Catalytic Leadership, LLC

Dr. William Attaway is an Executive Coach specializing in leadership, mindset, and productivity who has been leading teams and coaching leaders for nearly 30 years. He's coached hundreds of agency owners and their teams on 6 continents, helping them to navigate and overcome the leadership and mindset challenges that can be overwhelming. William has spoken at events and to teams including Spyglass Ops, the All-In Agency Summit, Prospecting on Demand, Seven Figure Agency, Extendly, SHRM, and MinistryPass. He's written several best-selling books on leadership, and is currently working on his third. 

From C-suite leaders to educators, from military leaders to small business owners, from church leaders to 6 and 7 figure entrepreneurs, he has experience in helping conquer challenging situations and maximize potential with Clear-Minded Focus, Calmness, and Confidence so you can build an unbreakable, unshakeable business. 

Pulling from his own 25+ years of leadership experience leading and coaching teams in the business and non-profit/church sectors, as well as from the hundreds of leaders he has coached, clients have access to a knowledge base that is deep and wide, a coach who is FOR you, and a proven methodology that will help you stop spinning your wheels into overwhelm and overwork.

William has captured insights from decades of coaching in his most recent book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. He also hosts the Catalytic Leadership Podcast each week, where he interviews entrepreneurial leaders about the insights and wisdom they have learned so far in their journey. In April, 2024, ListenNotes ranked this podcast in the top 3% most popular shows out of 3,121,903 podcasts globally.
 
Book a ☎️ @https://catalyticleadership.net

Executive Coach  |  Mindset, Leadership, and Productivity

Seven Figure Agency

Specialty Coach for Seven Figure Agency mastermind clients, providing leadership training and coaching

Specialty Coach - Leadership

The Corner Church

Responsible for: 
- teaching weekly as the primary weekend communicator 
- casting and implementing multi-year vision throughout the church's ministry 
- leading and overseeing full and part time staff in addition to interns and residents 
- helping the church to navigate new opportunities and change as we seek to reach out to the 57% of the northern Virginia population that are religiously unaffiliated
- leading the church to complete a revision of the constitution and bylaws, to change governance models (from congregational to Elder board led)
- leading the church to pay off a nearly million dollar debt that was decades old
- leading the church to make significant facility and technological improvements (debt free) throughout the campus
- leading the church through the process of a name change and to execute a new and focused vision with consistent branding to the community around us
- launching an online campus reaching people across the country and around the world with Jesus' message of hope and life

Lead Pastor

Responsible for initiating small group ministry at Southview, overseeing all adult education and discipleship initiatives, overseeing church administration in areas such as finance and governance (constitution and bylaws revision).

Associate Pastor

Prospecting On Demand™

• Conducted weekly Mindset and Leadership Coaching calls for agency owners, fostering a culture of growth and resilience.  
• Provided tailored 1:1 coaching sessions to address individual client challenges and enhance leadership capabilities.  
• Developed and implemented strategies to cultivate healthy leadership mindsets, resulting in improved client satisfaction and retention.

Mindset and Leadership Coach

Itawamba Community College

Taught Old Testament Survey and New Testament Survey online utilizing Canvas and other web-based tools

Adjunct Instructor

Washington University of Virginia

Teaching undergraduate courses (BOT101E Old Testament Survey, BOT201E Pentateuch)

http://www.wuv.edu

Adjunct Professor

North Richland Hills Baptist Church

As one of 12 staff pastors, oversaw the church's missions programs through local, national, and international initiatives.  Also responsible for evangelism training and equipping and pastoral care for members.

Minister of Global Focus and Spiritual Connecting

Oversaw 50+ workstations and 3 servers as well as all worship center sound, lighting, video, and projection systems; assisted employees through training and onsite technical support.

Director of Technology

BellSouth Mobility

Sales representative (inside sales, direct sales), Cellular data team

Sales Representative

Are you an agency owner, executive, or entrepreneur who feels like you’re constantly spinning your wheels, feeling alone and questioning your decisions, and wishing your team was performing at a higher level? I want you to know this is typical and where many of my clients are when they come to me. On the outside, you want to give the impression that you have it all together, but on the inside, you feel frustrated, chaotic, and like you're about to lose your mind any minute. It's common that with growth, what was working may not be working like it used to. Let's talk about solving these problems.

I work with leaders and their teams who are growing and trying to navigate new waters. I help high-performance leaders and their teams conquer challenging situations & maximize potential with Clear-Minded Focus, Calm Control, and Confidence.

Alex said, "Without question the greatest coach I’ve ever had. He’s helped me stay grounded, focus on what matters, and given me the tools to not only be a better leader, but a better husband, father, and human being."

Clients come to me when: 

➡️They lack clear-minded focus around direction or challenges in their business or with their team
➡️They feel chaotic, stressed out, and are losing sleep at night
➡️They get no break from their business
➡️They are overthinking, doubting themselves, and undermining their own confidence
➡️They avoid conflict or deal with it in unhealthy ways
➡️They struggle with turnover and churn on their team
➡️They see that their team is not performing at the level they want, but they're not sure what to do differently
➡️They are not hitting their revenue and profit goals despite their best efforts and longer hours
➡️They want better communication strategies between their leaders and teams

All of these things can shake your confidence and start breaking your business. Your team will feel it, and your clients will eventually begin to experience a lower return on investment.

Marilyn said, "I run a growing team and have worked with William for over 6 months. His sessions are insightful, thought-provoking, and calming. I look forward to every call with William."

With my Catalytic 3C Accelerator method, I help you conquer challenging situations and maximize potential with Clear-Minded Focus, Calm Control, and Confidence so you can build an unbreakable, unshakeable business. See how @catalyticleadership.net
 
Book a ☎️ @ https://www.catalyticleadership.net

Executive Coach | Developing Teams | Speaker | Pastor | Author | Podcast Host | Expert

🎙️William C. Attaway

I’m happy to share that I’m starting a new position as Chief Executive Officer at Appreciation at Work!

Emanuel Rose

I help CEOs, founders, and marketing leaders transform their organizations for the AI-accelerated economy. My work sits at the intersection of AI integration, generative strategy, neuromarketing, and story-driven brand development.

What I Do

I partner with executive teams to build organizations that are:

AI-ready with governance, training, and secure custom GPTs

Narrative-aligned with clear ICPs, messaging, and content engines

Generatively optimized with systems that communicate seamlessly with AI models

Human-centered with neuromarketing and behavioral insights guiding every touchpoint

Published Work
GEO: Generative Engine Optimization

GEO is the evolution of SEO—designed for an era where LLMs are the new search engines.

The AI Executive Playbook

A CEO-level roadmap for implementing AI governance, automations, custom GPTs, and AI agents across the organization.

AI Steps to Success

A practical blueprint for adopting AI without risking security, trust, or operational integrity.

The Art of Prompt Writing

A guide that trains teams to communicate effectively with AI—unlocking clarity, creativity, and strategic leverage.

SaaS Innovation

I develop platforms that help leaders operationalize clarity and scale intelligent action.

priivacy.ai

A privacy-first AI environment designed for organizations that require secure, compliant, sovereign AI capabilities.
Built to protect IP, customer data, and internal workflows while enabling intelligence at scale.

StrategyNavigator.ai

A digital strategic planning platform that guides teams through defining objectives, aligning resources, and executing with precision.

GEO Report Software

A system that translates Generative Engine Optimization into insights and narrative performance reports.
It helps leaders see what’s working, what’s drifting, and where generative systems are amplifying or misaligning the brand.

My Philosophy: AI + Story + Systems

AI scales intelligence.
Story scales trust.
Systems scale behavior.

My work is about helping leaders build organizations that think clearly, communicate powerfully, and execute consistently—whether powered by humans, AI, or both.

Who I Work With

I advise and collaborate with leaders who want to:

Build AI-driven competitive advantage

Create brand narratives that influence humans and AI models

Train teams to use custom GPTs and prompt engineering

Deploy GEO as a unified strategic operating system


If you're ready to align your brand, your AI systems, and your strategic story—
let’s connect.

Podcast Host

Here at Nature Bound, I see the podcast as a lighthouse of self-improvement. My ambition is to craft episodes that are not only entertaining but are designed to ignite a flame of inspiration within our audience. We delve into the myriad ways personal stories and experiences illuminate paths to self-discovery and realization. It’s about exploring the vast expanses of human potential and uncovering the wisdom that encourages growth and fulfillment.

💡 On this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Grady Teske—fractional CMO and founder of Rising Tides—to explore how AI is reshaping B2B marketing. With over 240 tech launches under his belt, Grady shares how he's helping SaaS startups build scalable, agent-driven systems that replace guesswork with growth. https://lnkd.in/ggxFtmkW 

#AIinMarketing #SaaSScaling #AgentEconomy

AI Integration, Award Winning Author-Speaker-B2B Marketing-Digital Marketing Expert-Fly Fisherman

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The Battle

🎙️William C. Attaway

Emanuel Rose

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🎙️William C. Attaway's LinkedIn Performance

Performance ScoreEmanuel Rose's LinkedIn Performance

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Performance Score🎙️William C. Attaway's LinkedIn Performance