Catalytic Leadership, LLC

Dr. William Attaway is an Executive Coach specializing in leadership, mindset, and productivity who has been leading teams and coaching leaders for nearly 30 years. He's coached hundreds of agency owners and their teams on 6 continents, helping them to navigate and overcome the leadership and mindset challenges that can be overwhelming. William has spoken at events and to teams including Spyglass Ops, the All-In Agency Summit, Prospecting on Demand, Seven Figure Agency, Extendly, SHRM, and MinistryPass. He's written several best-selling books on leadership, and is currently working on his third. 

From C-suite leaders to educators, from military leaders to small business owners, from church leaders to 6 and 7 figure entrepreneurs, he has experience in helping conquer challenging situations and maximize potential with Clear-Minded Focus, Calmness, and Confidence so you can build an unbreakable, unshakeable business. 

Pulling from his own 25+ years of leadership experience leading and coaching teams in the business and non-profit/church sectors, as well as from the hundreds of leaders he has coached, clients have access to a knowledge base that is deep and wide, a coach who is FOR you, and a proven methodology that will help you stop spinning your wheels into overwhelm and overwork.

William has captured insights from decades of coaching in his most recent book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. He also hosts the Catalytic Leadership Podcast each week, where he interviews entrepreneurial leaders about the insights and wisdom they have learned so far in their journey. In April, 2024, ListenNotes ranked this podcast in the top 3% most popular shows out of 3,121,903 podcasts globally.
 
Book a ☎️ @https://catalyticleadership.net

Executive Coach  |  Mindset, Leadership, and Productivity

Seven Figure Agency

Specialty Coach for Seven Figure Agency mastermind clients, providing leadership training and coaching

Specialty Coach - Leadership

The Corner Church

Responsible for: 
- teaching weekly as the primary weekend communicator 
- casting and implementing multi-year vision throughout the church's ministry 
- leading and overseeing full and part time staff in addition to interns and residents 
- helping the church to navigate new opportunities and change as we seek to reach out to the 57% of the northern Virginia population that are religiously unaffiliated
- leading the church to complete a revision of the constitution and bylaws, to change governance models (from congregational to Elder board led)
- leading the church to pay off a nearly million dollar debt that was decades old
- leading the church to make significant facility and technological improvements (debt free) throughout the campus
- leading the church through the process of a name change and to execute a new and focused vision with consistent branding to the community around us
- launching an online campus reaching people across the country and around the world with Jesus' message of hope and life

Lead Pastor

Responsible for initiating small group ministry at Southview, overseeing all adult education and discipleship initiatives, overseeing church administration in areas such as finance and governance (constitution and bylaws revision).

Associate Pastor

Prospecting On Demand™

• Conducted weekly Mindset and Leadership Coaching calls for agency owners, fostering a culture of growth and resilience.  
• Provided tailored 1:1 coaching sessions to address individual client challenges and enhance leadership capabilities.  
• Developed and implemented strategies to cultivate healthy leadership mindsets, resulting in improved client satisfaction and retention.

Mindset and Leadership Coach

Itawamba Community College

Taught Old Testament Survey and New Testament Survey online utilizing Canvas and other web-based tools

Adjunct Instructor

Washington University of Virginia

Teaching undergraduate courses (BOT101E Old Testament Survey, BOT201E Pentateuch)

http://www.wuv.edu

Adjunct Professor

North Richland Hills Baptist Church

As one of 12 staff pastors, oversaw the church's missions programs through local, national, and international initiatives.  Also responsible for evangelism training and equipping and pastoral care for members.

Minister of Global Focus and Spiritual Connecting

Oversaw 50+ workstations and 3 servers as well as all worship center sound, lighting, video, and projection systems; assisted employees through training and onsite technical support.

Director of Technology

BellSouth Mobility

Sales representative (inside sales, direct sales), Cellular data team

Sales Representative

Are you an agency owner, executive, or entrepreneur who feels like you’re constantly spinning your wheels, feeling alone and questioning your decisions, and wishing your team was performing at a higher level? I want you to know this is typical and where many of my clients are when they come to me. On the outside, you want to give the impression that you have it all together, but on the inside, you feel frustrated, chaotic, and like you're about to lose your mind any minute. It's common that with growth, what was working may not be working like it used to. Let's talk about solving these problems.

I work with leaders and their teams who are growing and trying to navigate new waters. I help high-performance leaders and their teams conquer challenging situations & maximize potential with Clear-Minded Focus, Calm Control, and Confidence.

Alex said, "Without question the greatest coach I’ve ever had. He’s helped me stay grounded, focus on what matters, and given me the tools to not only be a better leader, but a better husband, father, and human being."

Clients come to me when: 

➡️They lack clear-minded focus around direction or challenges in their business or with their team
➡️They feel chaotic, stressed out, and are losing sleep at night
➡️They get no break from their business
➡️They are overthinking, doubting themselves, and undermining their own confidence
➡️They avoid conflict or deal with it in unhealthy ways
➡️They struggle with turnover and churn on their team
➡️They see that their team is not performing at the level they want, but they're not sure what to do differently
➡️They are not hitting their revenue and profit goals despite their best efforts and longer hours
➡️They want better communication strategies between their leaders and teams

All of these things can shake your confidence and start breaking your business. Your team will feel it, and your clients will eventually begin to experience a lower return on investment.

Marilyn said, "I run a growing team and have worked with William for over 6 months. His sessions are insightful, thought-provoking, and calming. I look forward to every call with William."

With my Catalytic 3C Accelerator method, I help you conquer challenging situations and maximize potential with Clear-Minded Focus, Calm Control, and Confidence so you can build an unbreakable, unshakeable business. See how @catalyticleadership.net
 
Book a ☎️ @ https://www.catalyticleadership.net

Executive Coach | Developing Teams | Speaker | Pastor | Author | Podcast Host | Expert

🎙️William C. Attaway

I’m happy to share that I’m starting a new position as Chief Executive Officer at Appreciation at Work!

Flawless Followup™

☛Boost Sales Effectiveness 520% or More With My Flawless Followup™ 
☛Sales Consulting & Productivity Training
☛Customer Retention & Lifetime Value Expert

I help businesses followup flawlessly so they increase sales, eliminate missed opportunities, and maximize ROI & Profit. Used by more than 20,000 businesses and professionals in more than 150 countries worldwide.

☛SPECIALTIES:
Flawless Followup | Marketing Automation | CRM | Sales Training | Speaker | Online Marketing | Lead Generation | Lead Qualification | Infusionsoft

Inventor Flawless Followup® Sales System

Bottom Line Marketing Automation, Inc.

Get 4 times the experience without the full time hassles and expense.

In today's ultra competitive market, hiring a full time Sales and Marketing executive is a huge and costly undertaking.

If you're a fast moving company, that is itching for better results reach out to me today.

I have managed, mentored and trained thousands of sales people since the 80's. But don't think I'm old fashioned. You will not meet another sales executive with my combination of traditional foundational strategies and cutting edge technology skills.

Strategy + Technology = Fast Results

Schedule a time with me today at https://MeetWithSteve.biz

Fractional Sales and Marketing Manager

★ MYTH: Great Sales Training is Too Expensive for Small to Medium Sales Forces.★
Feel like there's plenty of untapped potential in your CRM and/or Marketing Automation Platform?

★ MY MISSION: Bring quality sales training, coaching and mentoring to companies that just don't have the budget for the big name programs (which haven't been changed since the 80's anyway). Message me today and tell me about your team, goals, and frustrations, we'll set up a time to discuss your desired results.

★ SPECIAL: CRM users, find out exactly what you're missing. My proven processes will get you better results from SalesForce, Zoho, SugarCRM, PipeDrive, Goldmine, Act or any other CRM.  Message me now for Details

★ Ask about Virtual Training and Private Member Programs for your team of 3 to 3000. Save thousands on travel expenses, and pour it into getting results for your team... Just makes sense, doesn't it?

★★★★★★★★★★★★★

My proprietary sales & marketing processes quickly find & close immediate opportunities for your company. No more hot leads falling through the cracks.

✓ Improve results on any CRM or marketing automation platform
✓ Maximize revenue per customer & revenue per sales person
✓ Bring back past customers to buy from you again
✓ Report measurable data & ROI

★ Who benefits most from working with me ★
✓ Companies with outside and/or inbound sales teams and revenues of $1 million to $100 million.
✓ Manufacturers, Distributors & Franchisers that want duplicatable systems to create pull-through sales at the dealer level.
✓ Authors, speakers, & trainers looking for incremental revenue from additional channels
✓ Companies & events looking for a proven, entertaining & engaging motivational SPEAKER & TRAINER.

★ SPECIAL OFFER FOR MY LINKEDIN CONNECTIONS ★
If you are SERIOUS about improving your sales results, you can "Pick my Brain" for 30 minutes. I guarantee 3 "A-Ha" moments. I usually charge $500 for this.

HTTP://STEVEROSENBAUM.COM/LINKEDIN-FRIENDS

Lead Conversion Specialist, Sales Trainer & CRM Expert for Small & Mid-Size Companies Seeking Growth

The Original "Back End Specialist" and Creator of the world’s first Back End Specialist Certification program that teaches, coaches and mentors ambitious marketing consultants how to improve funnel optimization and customer conversions for small businesses in their local markets.

* Author of Back End Blueprint
* Host of the popular podcast "Sell Or Starve"
* Host of the "Show Me Your Back End" Google Hangout (http://zaplink.us/bbbyt)
* Creator of Back End Specialist Certification Program
* Corporate Sales Trainer
* Motivational Speaker/Marketing Expert: Presentations include: Follow Up Forever, Show Me Your Back End, The Money Is In the Back End, Funnel Conversion Strategies for Small Businesses
* Product Creator: Back End Blueprint, SalesCPR, Offline Funnel Mastery, Time/Profit maximizer, Cold Call Eliminator, Cheapskate Eliminator, GateCrasher (with Stu Heinecke)
* Coaching Programs: Back End Specialist Training (BEST), Offline Funnel Mastery


My proprietary sales and marketing automation systems make businesses and their salespeople more successful by sifting through large amounts of data to find the best qualified prospects that are most likely to buy right now. In addition, our systems educate and nurture prospects so that they become more likely to buy from your company in the future.

This means that leads you pay for today, via sales efforts, trade shows, advertising, SEO, etc., have a much higher ROI because the system is so successful at nurturing them and developing them into paying customers. My systems also improve your sales process by raising closing ratios and providing measurable statistics for each salesperson. Everything is automated so that nothing falls through the cracks.

Large distributors, and manufacturers as well as independent businesses and salespeople have all benefited from my systems.

If you run a business, manage a sales team, are an independent Road Warrior, message me today, or visit http://SteveRosenbaum.com/linkedin-friends

Chief Marketing Strategist, Back End Specialist

SteveRosenbaum.com

Do you know your SSI score? It's your LinkedIn report card. The higher your score, the more leads you will get. Let me shoot you a personal video showing you how to increase your SSI up to 100%.

Founder LinkedInDominance.com: Original SSI Optimization Expert: More LinkedIn Leads & Speaking Gigs

My proven systems prevent lost opportunities and maximize lifetime revenue per customer for businesses serious about growing sales quickly.

We have helped businesses and professionals in 152 different countries. We can help you too. Connect with me today for case studies and more information

☛SPECIALTIES:
Flawless Followup | Marketing Automation | CRM | Sales Training | Speaker | Online Marketing | Lead Generation | Lead Qualification

Book a meeting to find out how I can provide you ready to buy leads
Schedule a meeting http://zaplink.us/calendar
Skype: stephen.j.rosenbaum
Call: 888-818-0039
or email: SJR-Private@SteveRosenbaum.com

The Original Back End Specialist

I create strategic follow up systems for companies and their sales teams to maximize revenue per customer.

Whether you are looking to re-engage lost customers (win back), or find new QUALIFIED leads that are "Ready, Willing and Able" to buy from you right now, I can help.

Book a meeting to find out how I can provide you ready to buy leads
Schedule a meeting http://zaplink.us/calendar
Skype: stephen.j.rosenbaum
Call: 888-818-0039
or email: SJR-Private@SteveRosenbaum.com

The Original Follow Up Specialist

UPDATE: Catch my latest episode at http://SellOrStarve.com!

Let me help you maximize revenue per customer.

I am "The Original Back End Specialist"; a Sales process expert and trainer that helps companies implement systems to maximize revenue per customer and revenue per salesperson. Two areas that savvy companies want to get a better handle on. 

★ Business Owner or Sales Managers and Salespeople will appreciate this... ★

Many of you go to sleep every night with that gnawing feeling that opportunities are falling through the cracks, customers are fleeing to the competition, or worse yet, forgetting about the wonderful products and services you work so hard to deliver (it's the #1 reason people stop doing business with you).

My proprietary systems put an end to all of these.

Looking for a way to quickly identify hot prospects that are "Ready, Willing and Able" to buy from you now?

I've got that.

Looking for a solution to quickly bring back existing customers that already know, like and trust you so that they buy from you again and again and again?

I've got that.

Looking to get more referrals, positive reviews and "good ole word of mouth advertising"?

I've got that covered, too... and more.

In fact, when you schedule a 30 minute exploratory call with me, I share with you 7 Core functions that every business must have in place to maximize revenue per customer.

And if you manage a sales team and would like to know how I can help you maximize revenue per salesperson, we can speak about that, too.

Sales Process Expert | Trainer | Speaker | Mentor | Coach | Podcaster | Original Back End Specialist

I help companies large and small integrate a profitable sales, marketing automation and social media networking strategy. 

If you are looking for a marketing automation expert with over 30 years experience, please contact me today. My proprietary processes have been implemented on numerous marketing automation and email marketing platforms including Infusionsoft, Ontraport, OfficeAutoPilot, Constant Contact, MailChimp, Leadpages and others. Companies looking for an expert specializing in lead generation and conversion of sales should contact me immediately at http://SteveRosenbaum.com/linkedin-friends.

Current clients include ecommerce, retailers, restaurants, builders, authors, speakers, consultants, financial companies, stocks and options, manufacturers, realtors, attorneys, webmasters, advertising agencies, radio stations, television stations and consumer products companies. 

I have been featured in the Wall Street Journal, Austin Business Journal and countless websites, newsletters, and ezines. In addition, I was one of 6 finalists in the nationwide “Better Your Best” Internet Marketers competition. 

Do you have an upcoming speaking engagement? 

I have presented to groups as large as 500 and regularly conduct online and in person training and webinars for companies of all sizes. I am a proven sales professional and consult with companies and individuals looking to improve their sales and marketing skills both online and offline. 

In these challenging times, it is essential that companies go to market with a purpose and with a system. I can help you, by utilizing state of the art technology, CRM’s, and automated sales programs to make sure that every lead is followed and nothing falls through the cracks.

Marketing Automation | CRM | Back End Specialist - Let me plug the holes in your leaky sales funnel

Bring back past customers to buy from you again in 3 days or less - Guaranteed or it's FREE!

Damn Good @ Getting You More Sales

Watch Show Me Your Back End, the first Google Hangout to help businesses perfect the "Back End" of their Marketing Funnel so that they could convert more prospects into paying customers.

Join the BuildBigBiz Google+ Circle at http://zaplink.us/bbbg for upcoming show information, and catch the replays of every episode at zaplink.us/bbbyt

Host - Show Me Your Back End Program

Attract crowds of hungry buyers and sell your own home fast with the Big, Bad Home Sale. This is the creative real estate solution Sherri and Steve Rosenbaum used to sell their home in 3 weeks with their private sale. Learn how to sell your home by owner, FAST...get fair market value, and don’t pay real estate commission.  Also for builders, real estate investors, foreclosures, and those who want to &quot;flip this house&quot;. Brought to you by http://BigBadHomeSale.com

Book Author - Big Bad Home Sale

Udemy

Top rated instructor at Udemy,com featuring top rated and category leaded training on personal branding, ecommerce, sales, marketing, management, consulting and training.

My courses have been taken by nearly 10,000 students in nearly 150 countries and have received near 5 star perfect ratings.

If you are a Business Owner, Sales Manager, Sales Professional or are in the fields of Management Consulting, Marketing and Advertising, Professional Training & Coaching, message me on LinkedIn today and I will be happy to grant you priority access to one of my courses as a special gift to my LinkedIn connections.

Instructor

ESPN

Join me Sunday mornings for Home Energy Solutions Radio.  Each week we help homeowners, builders and realtors navigate the tricky waters of green building, and energy efficiency.

Radio Host: Home Energy Solutions Show Co - ESPN Austin

BMC - Building Materials and Construction Solutions

Central Texas Regional Sales Manager

LC Industries

Vice President Sales and Marketing

𝗙𝗼𝗹𝗹𝗼𝘄𝘂𝗽 𝗠𝗮𝗱𝗲 𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗱𝗲 𝗖𝗲𝗿𝘁𝗮𝗶𝗻. Ask Me About The 𝙁𝙖𝙨𝙩𝙚𝙨𝙩 Way To Get More Sales and Skyrocket Your ROI 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 Spending A Penny On Paid Advertising

🎯 Elevate Your Sales Game with Unique Systems for Unprecedented Growth... 𝑾𝒊𝒕𝒉𝒐𝒖𝒕 𝑺𝒑𝒆𝒏𝒅𝒊𝒏𝒈 𝑨𝒏𝒐𝒕𝒉𝒆𝒓 𝑷𝒆𝒏𝒏𝒚 𝒐𝒏 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈

𝐓𝐡𝐢𝐧𝐤 𝐀𝐛𝐨𝐮𝐭 𝐓𝐡𝐢𝐬: It's 3 AM. You're not just thinking about hitting your targets, but smashing them. You've tried everything, yet consistent growth remains elusive. 

Here's what you're missing, your business is a powerhouse waiting to be unleashed, but your current lead management systems are barely scratching the surface, failing to discover the hidden gems within.

𝐓𝐡𝐞 𝐅𝐥𝐚𝐰𝐥𝐞𝐬𝐬 𝐅𝐨𝐥𝐥𝐨𝐰𝐮𝐩® 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞:
👉🏽 𝐔𝐧𝐞𝐚𝐫𝐭𝐡 𝐇𝐢𝐝𝐝𝐞𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐬: Tap into the CorrectCadence™ system that can double—even triple—your sales from the same number of leads.
👉🏽 𝐑𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐞 '𝐃𝐞𝐚𝐝' 𝐋𝐞𝐚𝐝𝐬: Re-engage long-forgotten contacts with LeadsCPR.
👉🏽 𝐒𝐡𝐨𝐫𝐭𝐜𝐮𝐭 𝐭𝐨 𝐖𝐢𝐧𝐧𝐞𝐫’𝐬 𝐂𝐢𝐫𝐜𝐥𝐞: See immediate results with SalesCPR.
👉🏽 𝐓𝐡𝐞 𝐋𝐄𝐀𝐂 𝐏𝐫𝐨𝐨𝐟 𝐒𝐚𝐥𝐞𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: Propel your closure rates to new heights.
👉🏽 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬' 𝐖𝐨𝐫𝐬𝐭 𝐍𝐢𝐠𝐡𝐭𝐦𝐚𝐫𝐞: Set standards that keep your rivals guessing.
👉🏽 𝐓𝐮𝐫𝐧 '𝐌𝐨𝐫𝐞 𝐋𝐞𝐚𝐝𝐬' 𝐢𝐧𝐭𝐨 '𝐌𝐨𝐫𝐞 𝐒𝐚𝐥𝐞𝐬': Optimize your lead handling.
👉🏽 𝐅𝐫𝐨𝐦 𝐋𝐞𝐚𝐝 𝐭𝐨 𝐂𝐥𝐨𝐬𝐞𝐝 𝐃𝐞𝐚𝐥 𝐢𝐧 𝐑𝐞𝐜𝐨𝐫𝐝 𝐓𝐢𝐦𝐞: Reduce your sales cycle dramatically.
👉🏽 𝐍𝐞𝐯𝐞𝐫 𝐌𝐢𝐬𝐬 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤 𝐀𝐠𝐚𝐢𝐧: Implement fail-proof strategies.
👉🏽 𝐒𝐞𝐥𝐥 𝐖𝐡𝐢𝐥𝐞 𝐘𝐨𝐮 𝐒𝐥𝐞𝐞𝐩: Automate to close deals even off-hours.
👉🏽 𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐒𝐚𝐥𝐞𝐬 𝐒𝐲𝐬𝐭𝐞𝐦 𝐘𝐨𝐮’𝐥𝐥 𝐄𝐯𝐞𝐫 𝐍𝐞𝐞𝐝: Adopt enduring, adaptable strategies.

𝐄𝐧𝐝 𝐒𝐥𝐞𝐞𝐩𝐥𝐞𝐬𝐬 𝐍𝐢𝐠𝐡𝐭𝐬: Transform your approach to achieve predictable, consistent, and measurable results that not only meet but exceed your expectations.

𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐌𝐨𝐯𝐞: Cut through the uncertainty. Book a call today and let’s develop a custom plan that propels your business from routine to remarkable. Walk away with a clear, actionable blueprint designed to significantly boost your sales—no extra ad spend, just strategic, results-driven methodologies.

🔥 𝐓𝐚𝐤𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐯𝐞 𝐀𝐜𝐭𝐢𝐨𝐧: Ready to revolutionize your sales team operations? Spend just 30 minutes with me, and I’ll provide you with a Custom Blueprint that’s a game-changer for your business.

𝐁𝐨𝐨𝐤 𝐘𝐨𝐮𝐫 𝐂𝐚𝐥𝐥: Secure your FREE Blueprint today at https://30minuteblueprint.com

Steve Rosenbaum

There is so much gold in this post by Nancy Fox - Advisor to Consultants, Fractional Execs.

Just yesterday, Paul Scanlon, spoke at our church. The title was "Your Resources Are In Your Relationships". 

Same idea... 

Also, I LOVE the unpopular truth she told about what you must do, even if you have enlisted in a franchised opportunity.

Thank you, Nancy.

Helping Founder-Led Companies Find the Revenue Buried in Their Systems. Making Growth Predictable by Connecting Data, Process, and People

5 Step Corporate To Consulting System for consultants, fractional execs, professionals | Build a million dollar network of decision makers | Positioning by niching | Gain a competitive edge by productizing your offer

Nancy Fox - Advisor to Consultants, Fractional Execs

View Nancy Fox - Advisor to Consultants, Fractional Execs’ profile

𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗼𝗹𝗹 𝗜 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗲𝗰𝘀:

The significant majority of respondents said that 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 in starting an advisory business.

I can relate to this.

I had a network when I started out but it was the wrong one for my training and coaching business.

I learned very quickly, and painfully, that not all #networking is created equal.

It's what eventually led me to write my book, Network Like A Fox: A 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 To Building Successful Business Relationships In Person & Online.

Building a targeted network can and likely will lead to building a healthy business but this is only one of the 𝟱 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 your advisory business:

1. A hungry 𝗻𝗶𝗰𝗵𝗲 market
2. Differentiation 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 (competitive edge)
3. A 𝗩𝗲𝘁𝘁𝗲𝗱 𝗢𝗳𝗳𝗲𝗿
4. A 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 of decision makers as well as referral sources
5. A 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 that clearly conveys this positioning/offer

You need all of these to launch and grow.

Most do this backward - they build out their brand, website, logo, LinkedIn - the pretty ❌ - before they have analyzed and tested out the right positioning. 

You don't have to make this error.

If you are 𝘀𝘁𝗶𝗹𝗹 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝘀𝗽𝗲𝗲𝗰𝗵 𝗶𝗻 𝗼𝗻𝗲 𝘀𝘄𝗶𝗳𝘁 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲, need a lot of explaining, and are 𝗻𝗼𝘁 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝗸𝗲𝗿𝘀, it's time to go back to these basics.

𝗢𝗻𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗶𝗻𝗴...
...(which will be very unpopular with many - but most who know me know I am coming from a well-intentioned place): 

If you have invested heavily in a "franchised" consulting or fractional branded program, you still need to differentiate YOU.

I recognized you have felt the need for the credibility of an established brand beneath you as you start, and you want the start up infrastructure so you don't have to create everything from scratch, but in the advisory world, clients aren't buying the franchise, they are buying YOU. You still need to learn how to make your own rain.

Your ideal prospects need to understand why YOU over all the others who do what you do.

taplio

The Battle

🎙️William C. Attaway

Steve Rosenbaum

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Performance Score🎙️William C. Attaway's LinkedIn Performance

Performance ScoreSteve Rosenbaum's LinkedIn Performance

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taplio

The Battle

🎙️William C. Attaway

Steve Rosenbaum

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🎙️William C. Attaway's LinkedIn Performance

Performance ScoreSteve Rosenbaum's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🎙️William C. Attaway's LinkedIn Performance