With a multifaceted career spanning executive coaching, leadership development, and organizational culture transformation, I have dedicated my professional journey to empowering leaders and organizations to foster environments where everyone feels valued, seen, and engaged. As the CEO of Appreciation at Work, I leverage my expertise to enhance workplace cultures, driving performance, and employee satisfaction through the power of appreciation.

My approach combines strategic leadership with empathetic engagement, offering solutions that are not only effective but sustainable. Through keynote speaking, coaching, and my podcast, Catalytic Leadership, I share insights and strategies that inspire change and promote a culture of appreciation across various industries. My mission is to transform workplaces into spaces where employees thrive and business goals are exceeded.

With a background as a pastor, I bring a unique perspective to leadership and organizational development, emphasizing the importance of integrity, compassion, and community. My work is not just about improving metrics but about creating meaningful, lasting change that positively impacts individuals' lives and organizational health.

If you're looking to elevate your organization's culture, develop impactful leadership skills, or inspire your team to achieve their best, let's connect. Together, we can build an engaging and appreciative workplace where everyone feels empowered to contribute their best work.

️William Attaway

Lawrence Coffee

RightSize Collective

RightSize Collective (RSC) provides growth-stage professional service firms with flexible, fractional executive talent to eliminate bottlenecks and create a clear path forward. Our team of pre-aligned fractional executives brings 11-20+ years of experience helping businesses break through barriers and scale smarter. Unlike specialized agencies that focus on a single function, RSC offers cross-discipline expertise to seamlessly fill gaps with experienced leadership.

Head of Sales and Fractional CRO

Palo Alto College

Advisor, Business and Operations Management Committe

Founder Institute

I assist Founders with product market fit, market entry strategy, building a business model, developing MVP, Market segmentation and product differentiation, investor/ commercialization pitch decks. Market entry planning, GTM and advice on Revenue execution strategy and RevOps design (sales/ marketing)

Mentor

Emerge and Rise, Inc

Board Chair

Coffee Consulting Group

We provide strategic guidance for revenue growth, market expansion, and operational excellence to help leaders achieve clarity and growth. Our approach includes business models, GTM roadmaps, and end-to-end revenue optimization—driving alignment through Revenue Operations (RevOps), including Sales, Marketing, and Customer Success, to foster sustainable growth at scale.

Additionally, we support startups and SMBs in securing capital by refining investor pitch decks, structuring fundraising strategies, identifying key investors, and facilitating introductions. Our expertise extends to deal structuring, valuation, and investor due diligence, ensuring companies are well-positioned for successful capital raises.

✅ Growth Optimization Coaching
✅ Strategic Playbook Consulting
✅ Fundraising Consulting
✅ Revenue Growth as a Service (RGaaS)

Founder

Geekdom

Geekdom is an entrepreneurial hub and incubator for San Antonio-based startups. I mentor startup founders, primarily in the Business Services, Software Industry, Video Game, Data & AI, Robotics & Automation, Manufacturing, Consumer Packaged Goods (CPG), Restaurants, and Public Utility industries on their business models, with a focus on product-market fit, revenue strategy, Pre-Seed, Seed and series planning, market entry planning, and revenue acceleration.

Startup Mentor

Member

NEWTON VISION CORP

• Led Go-to-Market strategy (GTM) for Sales Transformation of a primary SAP Alliance and related SAP Partners Endorse App Program(s) modernization. 
• Facilitated Strategy Map workshop with client CEO, COO, and CRO to finalize Strategic objectives, Measures, initial targets, and prioritized strategic objectives
• Designed assessment methods and a framework for a program aimed at aligning product teams and enhancing sales and marketing operations to foster business growth.

Executive Advisor, Strategic Revenue Transformation

Experis

• Synergistic leadership in envoy with Executives to ink a new partnership Contract w/ IBM, a 9-figure key account. 
• Coordinated efforts to create a Global Manpower AWS community and further develop the AWS partner relationship with Senior Executives to help deepen the revenue potential of this key account. 
• Designed and piloted a cross-functional pursuit program to cultivate accountability across Revenue Teams, improve coordination and productivity of the global sales, pre-sales support and consulting teams. 
• GTM Strategic advisory, offering support, and developed the preliminary Roadmap for Sales, Marketing and Delivery Build out for a 9 Figure Global Data & AI Consulting Practice

Executive Consultant, Strategic Revenue & Partnerships

Vaco

Built and exited a successful multi-million-dollar business services practice, driving a revenue growth of 8,300% from initial $25,000 contract to over $2M+ per annum. Led Practice Sales, Built Pre-Sales, GTM, vendor and integrators alliance, and provided Delivery & oversight from 6-17 in practice, and 25+ indirect reports. 

Case Study, Pre-Sale due-diligence prep, Carveout Divestiture, Family Foundation and Office development:
• Led team of Azure Cloud Engineers & Architects to implement a data pipeline, with SOAP & REST API connections, VMs, and VPN. Led a cross-functional team in a turn-around that delivered a comprehensive Human Capital Management, ATS, and Payroll solution.
• Led team in setting up Real Estate Ops, including policies, standards, Property Mgmt. software assessment, & enterprise architecture for the Real Estate division. Implemented ISO 55000-based physical asset Mgmt. framework and utilized BPMN, TOGAF, and internal frameworks. Data Governance advisory. 
• Led programs to establish Family Office & Private Foundations operations systems. Negotiated providers, fees, & services. Directed initiatives to refine Accounting & Investment systems.

Director, Business and Technology

Pro-Vigil Surveillance Services

Assessed the Revenue cycle, from Lead Generation, Business Development, Solution Implementation and Operationalization to identify areas of opportunity to reduce time to value, CAC, and drive revenue growth to 30% over LTM to meet ROI objectives. Developed and executed a Strategic Initiatives Roadmap.

• Created an updated Business model that streamlined handoffs and processes.
• Developed Sales KPI, worked w/ Sales Report Writer to develop Salesforce & Executive Dashboards
• Negotiated better rates with vendors and strategic partners. 
• Established and directed the Program Management Office through hyper-care and established initial KPI.
• Created a hybrid offshore/ onshore CAD Design dept. for systems design and Sales BOM management.

Executive Consultant, Revenue Strategy & Operations

Revenue for the RightSize. When the right minds collide, momentum ignites. Our collective of fractional executives brings the energy, strategy, and expertise to propel your business forward. Ready to accelerate? Let’s connect. https://calendly.com/lawrence-rightsizecollective

If you are a CEO, COO, CFO, or you are tired of:

⛔  Lost Deals and Brand Reputation Damage
⛔  Scaling Issues and misalignment between sales, marketing, CX and operations/ production
⛔  Missed GP% or Revenue Targets
⛔  Ineffective revenue or sales operations processes
⛔  Limited Customer Lifetime Value
⛔  Customer Churn

We have something that will put an end to missed opportunities for good. Utilizing proven execution Frameworks and insightful Strategic Assessments tailored to your business needs, we can help you drive:

🟢  Market expansion, new clients increased by as much as 25%
🟢  Controlled, scalable growth – meeting milestones and promises
🟢  Increased revenue, with GP% per deal up by as much as 10% or revenue increasing YoY by 30%
🟢  Time to profit reduced by as much as 30%
🟢  Reduced Customer Acquisition by +/- 15%
🟢  Improved NPS from needy pains (5) to raving fans (9)

Over the past 20+ years, I have helped build 41 companies, including global consultancies ranging from seven to ten figures. I have successfully competed against—and won bids over—Big 4 firms like PwC. My teams have supported multi-billion-dollar carve-out divestitures and orchestrated strategies for eight- and nine-figure roll-ups. I specialize in leading teams through rapid growth and optimizing RevOps and RevCycle strategies to drive significant revenue expansion.

taplio

The Battle

️William Attaway

Lawrence Coffee

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?