Catalytic Leadership, LLC

Dr. William Attaway is an Executive Coach specializing in leadership, mindset, and productivity who has been leading teams and coaching leaders for nearly 30 years. He's coached hundreds of agency owners and their teams on 6 continents, helping them to navigate and overcome the leadership and mindset challenges that can be overwhelming. William has spoken at events and to teams including Spyglass Ops, the All-In Agency Summit, Prospecting on Demand, Seven Figure Agency, Extendly, SHRM, and MinistryPass. He's written several best-selling books on leadership, and is currently working on his third. 

From C-suite leaders to educators, from military leaders to small business owners, from church leaders to 6 and 7 figure entrepreneurs, he has experience in helping conquer challenging situations and maximize potential with Clear-Minded Focus, Calmness, and Confidence so you can build an unbreakable, unshakeable business. 

Pulling from his own 25+ years of leadership experience leading and coaching teams in the business and non-profit/church sectors, as well as from the hundreds of leaders he has coached, clients have access to a knowledge base that is deep and wide, a coach who is FOR you, and a proven methodology that will help you stop spinning your wheels into overwhelm and overwork.

William has captured insights from decades of coaching in his most recent book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. He also hosts the Catalytic Leadership Podcast each week, where he interviews entrepreneurial leaders about the insights and wisdom they have learned so far in their journey. In April, 2024, ListenNotes ranked this podcast in the top 3% most popular shows out of 3,121,903 podcasts globally.
 
Book a ☎️ @https://catalyticleadership.net

Executive Coach  |  Mindset, Leadership, and Productivity

Seven Figure Agency

Specialty Coach for Seven Figure Agency mastermind clients, providing leadership training and coaching

Specialty Coach - Leadership

The Corner Church

Responsible for: 
- teaching weekly as the primary weekend communicator 
- casting and implementing multi-year vision throughout the church's ministry 
- leading and overseeing full and part time staff in addition to interns and residents 
- helping the church to navigate new opportunities and change as we seek to reach out to the 57% of the northern Virginia population that are religiously unaffiliated
- leading the church to complete a revision of the constitution and bylaws, to change governance models (from congregational to Elder board led)
- leading the church to pay off a nearly million dollar debt that was decades old
- leading the church to make significant facility and technological improvements (debt free) throughout the campus
- leading the church through the process of a name change and to execute a new and focused vision with consistent branding to the community around us
- launching an online campus reaching people across the country and around the world with Jesus' message of hope and life

Lead Pastor

Responsible for initiating small group ministry at Southview, overseeing all adult education and discipleship initiatives, overseeing church administration in areas such as finance and governance (constitution and bylaws revision).

Associate Pastor

Prospecting On Demand™

• Conducted weekly Mindset and Leadership Coaching calls for agency owners, fostering a culture of growth and resilience.  
• Provided tailored 1:1 coaching sessions to address individual client challenges and enhance leadership capabilities.  
• Developed and implemented strategies to cultivate healthy leadership mindsets, resulting in improved client satisfaction and retention.

Mindset and Leadership Coach

Itawamba Community College

Taught Old Testament Survey and New Testament Survey online utilizing Canvas and other web-based tools

Adjunct Instructor

Washington University of Virginia

Teaching undergraduate courses (BOT101E Old Testament Survey, BOT201E Pentateuch)

http://www.wuv.edu

Adjunct Professor

North Richland Hills Baptist Church

As one of 12 staff pastors, oversaw the church's missions programs through local, national, and international initiatives.  Also responsible for evangelism training and equipping and pastoral care for members.

Minister of Global Focus and Spiritual Connecting

Oversaw 50+ workstations and 3 servers as well as all worship center sound, lighting, video, and projection systems; assisted employees through training and onsite technical support.

Director of Technology

BellSouth Mobility

Sales representative (inside sales, direct sales), Cellular data team

Sales Representative

Are you an agency owner, executive, or entrepreneur who feels like you’re constantly spinning your wheels, feeling alone and questioning your decisions, and wishing your team was performing at a higher level? I want you to know this is typical and where many of my clients are when they come to me. On the outside, you want to give the impression that you have it all together, but on the inside, you feel frustrated, chaotic, and like you're about to lose your mind any minute. It's common that with growth, what was working may not be working like it used to. Let's talk about solving these problems.

I work with leaders and their teams who are growing and trying to navigate new waters. I help high-performance leaders and their teams conquer challenging situations & maximize potential with Clear-Minded Focus, Calm Control, and Confidence.

Alex said, "Without question the greatest coach I’ve ever had. He’s helped me stay grounded, focus on what matters, and given me the tools to not only be a better leader, but a better husband, father, and human being."

Clients come to me when: 

➡️They lack clear-minded focus around direction or challenges in their business or with their team
➡️They feel chaotic, stressed out, and are losing sleep at night
➡️They get no break from their business
➡️They are overthinking, doubting themselves, and undermining their own confidence
➡️They avoid conflict or deal with it in unhealthy ways
➡️They struggle with turnover and churn on their team
➡️They see that their team is not performing at the level they want, but they're not sure what to do differently
➡️They are not hitting their revenue and profit goals despite their best efforts and longer hours
➡️They want better communication strategies between their leaders and teams

All of these things can shake your confidence and start breaking your business. Your team will feel it, and your clients will eventually begin to experience a lower return on investment.

Marilyn said, "I run a growing team and have worked with William for over 6 months. His sessions are insightful, thought-provoking, and calming. I look forward to every call with William."

With my Catalytic 3C Accelerator method, I help you conquer challenging situations and maximize potential with Clear-Minded Focus, Calm Control, and Confidence so you can build an unbreakable, unshakeable business. See how @catalyticleadership.net
 
Book a ☎️ @ https://www.catalyticleadership.net

Executive Coach | Developing Teams | Speaker | Pastor | Author | Podcast Host | Expert

🎙️William C. Attaway

I’m happy to share that I’m starting a new position as Chief Executive Officer at Appreciation at Work!

Matt Zaun

Stories With Traction 

This podcast series is built for you - the leader who is doing everything possible to grow your organization so you can have a significant impact on the world. Whether you are a CEO of an organization of thousands or you are a newer entrepreneur who is doing everything possible to scale your business, this podcast is for you.

Podcast Host

Matt Zaun, LLC

Matt Zaun, LLC is a company that specializes in workshops, executive coaching, and professional development. 

PERFECT FOR: salespeople, executives, and organizations who want to create powerful stories that cut through the noise and connect with their customers. 

Workshops and coaching are focused on strategic storytelling to:

☑ Grab your audience’s attention
☑ Crush your sales goals
☑ Create an amazing brand
  
Each workshop is customized for optimal learning, gives you actionable tools for storytelling strategies and gives you the secrets of the best orators in the world today.

WHAT OTHERS SAY:

“Matt's training was invaluable, and I'd highly recommend it to any who are seeking more ways to connect and engage with their target audience to inspire action.” – Lauren Campbell

“As Matt speaks, he forms a connection with the audience and converts them from simply being there to being involved.” – Dan Koval

If you're ready to significantly boost your ability to reach your potential audience, call or email today.

✆ +1 (484) 889-1370
✎ matt@mattzaun.com

For more information, check out the video | https://youtu.be/pflQtzgP7X0

Story Strategist | Storytelling ► High-performance Sales/Business Coach

Vistage Worldwide, Inc.

WORKSHOP OVERVIEW:

Powerfully Persuade Through Storytelling

This engaging and interactive session gives Vistage Members the tools they need to influence their employees and customers through the right messages. 

During the workshop, Members will create a “storybank” that harnesses the psychology of inspiration to motivate those around them to action. 

This proven, story-based process improves employee and client conversations to get outstanding results. 

KEY POINTS: 

- Identifying powerful stories 
- Creating your “storybank”
- Utilizing specific messages 

MEMBER VALUE: 

Using their own stories, Members will identify powerful messages that they can immediately utilize in business and their lives.  The result: creating a “storybank” that will inspire teams and increase sales. 

OPENING: 

- Cultural shifts in communication 
- The power of your stories 
- How to craft inspirational messages 

BIG IDEA: 

Members’ will utilize their audience’s emotions to persuade them to action. 

CLOSING: 

- How to quickly come up with the right message 
- How to create a company culture of persuasion
- Why are great leaders so memorable?  

Do you want your members to be able to persuade with power through the art of strategic storytelling?  If so, text me at (484) 889-1370

Speaker

POWER HOUR

Your Weekly MasterMind to Level Up Your Business

Pennsylvania State Representative Eric Roe

The scope of this position has a focus on serving as a spokesperson for Eric Roe, developing messaging strategies, creating marketing campaigns, writing on policy initiatives, managing staff, and implementing the office's strategic plan.  

In addition, I help businesses, non-profits, and constituents navigate through the legislative terrain in the state's capitol, supervise the responses made to telephonic, written and in-person requests for information that come through the Harrisburg and District Office. 

Other duties include running the office budget, tracking pending legislation and voting schedule, managing grant applications and meeting with key decision makers to come up with solutions to policy challenges.

*Eric Roe is one of the youngest elected officials in Pennsylvania and is a rising star in politics.  He was sworn into office on Jan. 3, 2017.

Chief of Staff | Story Strategist | Political Messaging

Pennsylvania House of Representatives

The main responsibility in this role was to ensure that the elected officials I was working with had the right message.  During this experience, I worked with over a dozen politicians to help them with speech writing, communication strategy, and media outreach. 

Some of my responsibilities included:

➜Taught elected officials how to handle the media, preparing the right message.
➜Set up press conferences
➜Trained office staff on messaging, media engagement, and constituent services
➜Delivered community outreach plans for House Members in Southeastern, Pennsylvania
➜Worked with Capitol staff on legislative priorities and Caucus communication of key bills
➜Worked with Human Resources and our Legal Department to help with employee challenges

Regional Coordinator | Speechwriter | Political Messaging

DOES Co.

In my roles with DOES Co, I was responsible for company communication, sales, advertising, and human resources.  Our company offered instant, in-depth content to users, while creating value for companies by promoting their products and services through our digital channels.

Key Contributions:

➜ Successfully gained contracts with over 100 companies in our community  
➜ Efficiently ran all advertisements for business, non-profits and political entities
➜ Worked closely with community police dept, elected officials, and safety personnel to make sure the proper information was going out to the community

*DOES Co is a media & advertising company that specializes in enhancing and broadening community communication in Southeastern, PA.

Co-Founder | Vice President of Sales | Story Strategist

Pennsylvania State Representative John Lawrence

Joined John Lawrence's staff to plan, manage, and execute all events hosted by district office such as town halls, economic development meetings, and senior citizen engagements.

Key Initiatives:

➜Created an effective media plan to inform our constituents and bring awareness to legislative agenda
➜Participated in a variety of local economic development groups to work on preparing and implementing strategies to promote business growth
➜Prepared responses to constituent inquiries regarding legislation, issues, and other state-related items

*John Lawrence represents the people of the 13th Legislative District.  John also serves on five committees in the House – Finance, Agriculture and Rural Affairs, Health, Transportation, and Rules.

District Outreach Coordinator | Policy Manager | Public Speaker

Grainger

Recruited to work with nine locations in southeastern, PA and 120 staff members to train them on how to communicate with customers to uncover potential sales.

I was also responsible for developing partnerships with new and existing customers and implementing sales strategies to maximize regional revenues.
 
Key Initiatives:

➜ Successfully worked with thousands of accounts across Pennsylvania to uncover customers’ needs and add additional value.
➜ Helped implement the expansion of 75 sales reps and got them connected to new accounts
➜ Closely monitored teams' progress and aided them in surpassing sales and profit targets from year-to-year. 

*Grainger is an industrial supply company that provides consumers with access to a consistent supply of motors, lighting, material handling, fasteners, tools and safety supplies. Grainger serves over 3 million customers through a network of approximately 600 branches, 33 distribution centers, and online channels.

Market Sales Coordinator | Account Manager | Top in Sales

Curt Schroder for PA

I worked closely with the Campaign Manager on messaging, event coordination, media, fundraising, and strategy. 

Due to the campaign's efforts, Curt Schroder won his re-election by an astounding 27-point landslide.   

*Curt Schroder was a member of the Pennsylvania House of Representatives from 1995-2012.

Campaign Aide | Policy | Opposition Research

Imagine if YOU could inspire anyone around YOU to action through strategic storytelling!

Imagine if YOU had a supernatural ability to persuade YOUR clients!

Imagine if people remembered YOUR words years after they were spoken! 


ALL of this is possible through building and utilizing a storybank!


𝐓𝐇𝐄 𝐑𝐄𝐒𝐔𝐋𝐓𝐒:

"Matt is more than a speaking coach. He’s the Zen master of turning your words into sales. You may need him more than you realize."

-Rod Wallace, Ph.D.

"Matt teaches skills that could be defined as the "dark arts" of public persuasion. I've seen his ideas shift political debates, inspire rooms, and change the lives of individuals."

-Brandon Blackburn-Dwyer

"Matt Zaun is an expert storyteller, and he has changed the game for political candidates, entrepreneurs, and corporate America. Leveraging his experience, he has created a formula that works, and he has packaged this formula into valuable content."

-Tonya Comer


𝐓𝐇𝐄 𝐒𝐓𝐎𝐑𝐘:

Nine years ago, my boss asked me to give a talk that I ended up bombing.  After this disastrous experience, I remember running out to my car, slamming the door, grabbing the steering wheel, and yelling, "THAT WILL NEVER HAPPEN AGAIN!" 

From there, I studied the great orators of our time, and I ended up becoming a political speechwriter for dozens of politicians.  

I took what I learned in the political messaging world (and applied it to business), and I've worked with hundreds of companies to turn their stories into powerful messages.  

I've been able to do all of this by utilizing the concepts I teach in my workshops.  

If I, someone who was once terrible at communication, could show powerful politicians how to be inspirational and business leaders how to persuade through strategic storytelling, imagine what you could do with these concepts!  

If you take the strategies that I teach and inject them into your organization, there is no telling what kind of impact you will have.  

*Check out the video link in the featured section for more details. 


𝐓𝐇𝐄 𝐂𝐎𝐍𝐓𝐀𝐂𝐓:

Call or text me at  (484) 889-1370

or

email me at  matt@mattzaun.com


𝐓𝐇𝐄 𝐖𝐄𝐁𝐒𝐈𝐓𝐄:  

mattzaun.com

A couple of years ago, I made a goal to visit every presidential museum.

So far, I’ve been to:

-George Washington 
-Thomas Jefferson
-James Buchanan
-Abraham Lincoln 
-Rutherford B. Hayes
-James Garfield
-Grover Cleveland
-William McKinley
-Woodrow Wilson
-Warren G. Harding
-Franklin D. Roosevelt
-Lyndon B. Johnson
-Richard Nixon
-Jimmy Carter
-Ronald Reagan
-George H. W. Bush

Each one has been a masterclass in leadership, filled with stories, strategy, mistakes, and moments that have shaped history.

Today is President James A. Garfield’s birthday.

Most people know very little about the man who became the 20th President of the United States…and that’s a shame.

Here’s what struck me about Garfield:

-He grew up poor, worked on canal boats, and taught himself Latin and Greek so he could attend college.
 
-He was a Civil War general, college president, preacher, and congressman all before becoming President.
 
-He fought hard against corruption and political patronage but was assassinated just 200 days into office.
 
Garfield wasn’t flashy.

He was thoughtful, sharp, and principled.

He once said, “The truth will set you free, but first it will make you miserable.”
I think about that a lot in business.

Transparency is hard. Integrity is costly. But the long game demands it.

Today, I’m honoring Garfield by reflecting on the power of humble beginnings, quiet strength, and leadership rooted in learning.

Have you been to his museum or gravesite in Ohio? I think it's worth the visit.

Story Strategist | Showing leaders how to persuade with power through the art of strategic storytelling | Workshops for CEOs, VPs, and sales professionals

Workshop # 33 of 2025 is officially happening! This time, I'm going back to Cleveland.

Excited to be speaking to business leaders in Uniontown, Cleveland, and Akron, where we’ll be diving into the power of strategic storytelling and how it can:

-Boost Sales
-Transform Company Culture
-Radically Improve Internal Communication

After the sessions, I’d like to check out some museums in the area.  

Have you ever been to Cleveland? If so, what would you recommend I do while I’m there? 

P.S. The picture at the Pro Football Hall of Fame was taken the last time I was in the area.

Workshop # 30 of 2025 is officially happening! This time, I'm going back to California.

As someone who has been in business for nearly 20 years, I’m excited to be speaking at the Better Business Bureau.  

We’ll delve into how to utilize strategic storytelling to:

-Boost sales 
-Transform company culture 
-Radially improve internal communication

This week is going to be awesome! 

P.S. Hoping my flight doesn’t get canceled. 😬

Two months ago, The StoryBank launched into the world. 📖🙌
 
To say these past couple of months have been humbling would be an understatement.

What started as an idea in 2019 is now a book that leaders are actually using to transform their communication.
 
The feedback has been incredible:
 
-Sales teams rethinking their client conversations

-Executives finding new ways to inspire their people

-Speakers gaining confidence to step on stage with impact
 
That’s the point of the book...because I believe strategic storytelling is the most powerful tool leaders have.
 
If you’ve been meaning to grab your copy, I’d love for you to join the journey. 

👉 Link here | https://a.co/d/aO6F6nv
 
And to those who already have… thank you! Every message, review, and conversation reminds me why this mission matters: helping leaders use stories to connect, persuade, and drive meaningful change.

Jimi Hendrix recorded enough music to fill 70 albums, despite only living to be 27 years old.  
 
Never allow your youth to limit you. 👇
 
I know 16-year-olds who act like men, and I know 61-year-olds who act like little boys.  
 
The marketplace doesn't care about your age; it only cares about your contribution!
 
💪

👇 Do any of you know what this ❌ is doing in the middle of the road? 
 
This is the spot where John F. Kennedy was assassinated. 
 
62 years ago today. 
 
Recently, I had the honor and privilege of speaking in Dallas. 
 
After I flew into DFW, I had to stop by the site of the JFK assassination. 
 
For years, I studied our 35th president. How could this man connect with his audience the way he did? How are some of his speeches etched in history? 
 
President Kennedy’s speeches were poetic in nature. In fact, you could spend hours dissecting some of his talks. They inspired. They were thoughtful. They went deep. 
 
In a world of 5-second superficial, B.S. TikTok videos, be different; empower your people like JFK.
 
Inspire. Be thoughtful. Go deep.

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Matt Zaun

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The Battle

🎙️William C. Attaway

Matt Zaun

Followers

Posts

Engagements

Likes

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Performance Score🎙️William C. Attaway's LinkedIn Performance