VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Excited to be rekindling Don't VLOOKUP along with co-hosts Bar Bruhis / Teddy Kolva with guests that include: 

☄️ Morry Mitrani - VP Growth @ belliwelli 

☄️ Megan Porteous - CRO @ Carve Designs

☄️ Connor Dault (plus his🪴) - CMO @ Grüns 

We're also looking to bring on more CFO's of hypergrowth omnichannel brands this year as the intersection of marketing, finance, and data has never been stronger. 

Please shout out any DVLU nominees in the comments!

VP Strategy & Operations @ Prescient AI | Break down marketing and finance budget siloes | Co-founder Don’t VLOOKUP | Vibe coder

Growth @ BrüMate | HansHarris.com

📍 Find me on X @HansHarrisMKTG
🤝 Book me on MentorPass
📖 Read my content on HansHarris.com

I am a multi-passionate marketing leader with deep expertise in ecommerce & omnichannel growth. I have a combined 10+ years of brand, agency, and freelance experience.

✔ Media measurement & results validation
✔ Paid social strategy
✔ Programmatic display, video, CTV, & OLV
✔️ Out-of-home, offline, & print media
✔️ TikTok Shop
✔ Affiliate, influencer, & performance PR
✔ SEO & AIO
✔ PPC/SEM strategy
✔️ Amazon & marketplace channels
✔ MarTech instrumentation 
✔ Brand & performance creative strategy
✔ Organizational process innovation

In October 2022 I joined the incredible team at BrüMate as their growth leader. BrüMate's insulated drinkware and coolers bring category-defining innovation to enhance your everyday.

Previously, I led growth at Series B workwear brand BRUNT Workwear. BRUNT’s mission is to redefine the workwear category and outfit America’s tradesperson from head to toe. The BRUNT team is a scrappy group of innovators bringing much-needed change to an underserved market.

Before moving in-house, I oversaw all client marketing at Firetoss. There, I led an exceptional group of marketers on a relentless pursuit to help our clients sell more online & generate qualified leads for their business through intelligent digital media strategies spanning PPC/SEM, programmatic, paid/ organic social, SEO, and more.

I am a creative-minded digital marketing leader with expertise in building and managing integrated marketing teams that go above and beyond. I fell in love with marketing while founding and operating a custom snow ski manufacturing company in Salt Lake City, Utah.

👉 Email hans@hansharris.com

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