VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Excited to be rekindling Don't VLOOKUP along with co-hosts Bar Bruhis / Teddy Kolva with guests that include: 

☄️ Morry Mitrani - VP Growth @ belliwelli 

☄️ Megan Porteous - CRO @ Carve Designs

☄️ Connor Dault (plus his🪴) - CMO @ Grüns 

We're also looking to bring on more CFO's of hypergrowth omnichannel brands this year as the intersection of marketing, finance, and data has never been stronger. 

Please shout out any DVLU nominees in the comments!

VP Strategy & Operations @ Prescient AI | Break down marketing and finance budget siloes | Co-founder Don’t VLOOKUP | Vibe coder

Matt Holden

Startup Advisor & Connector | B2B, consumer, SaaS, ecommerce, cannabis, hemp, CPG, bev, Shopify

New Zealander living in the U.S. via the U.K. (U.S. green card holder, NZ and Ireland citizenship).

Experience/knowledge in SaaS, data, retail, ecommerce, cannabis, entheogens, music, audio recording and mixing, non-profits, digital transformation, influencer marketing, email marketing, trying to make work fun.

Outside of work I have long been a musician and recently started doing some podcast and filmmaking projects.

Podcast Host/Producer

Working on a project to help normalize and destigmatize the use of psychedelics and plant medicine. 

Interviewing people from all walks of life about their experiences with all kinds of psychedelic compounds. Please DM me if you’d like to get involved. 

Episodes to be released on a rolling basis in 2023

I'm looking for some top weirdos to join the partnerships team at Glimpse this year. (5 days a week in-office in NYC) (no recruiters please)

In the short term I'm primarily looking for someone to cover the outsourced finance and accounting firms who are powering their trade/deductions services with Glimpse or otherwise reselling our services. This person needs to be a bit of a blend of sales, marketing, and account management. Revenue and license activation are the KPIs, not just relationship management. 

At some point in the next couple months I will also need someone to manage the more traditional ecosystem referral partnership stuff... connecting our clients and prospects with relevant partners as well as making sure our sales team have a steady flow of consumer brands to speak with. 

Glimpse is automating finance back office and recovering lost revenue for hundreds of cool (and even uncool) consumer brands you've seen on-shelf at the likes of Whole Foods, Target, or Walmart. 

Partnerships and ecosystem alliances have been major sources of growth for us over the past 1.5 years and I'm excited to add some folks to the squad. 

Please DM me if you know someone or are someone who would be a good fit. 

Pictured below: the aftermath of a killer partner kickoff event that Merry Nebiyu threw with The Accountrepreneur, LLC and Mimi Cheng's Dumplings a few months back.

Head of Partnerships @ Glimpse (AI Deductions for CPG)

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