VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Matt Holden

Startup Advisor & Connector | B2B, consumer, SaaS, ecommerce, cannabis, hemp, CPG, bev, Shopify

New Zealander living in the U.S. via the U.K. (U.S. green card holder, NZ and Ireland citizenship).

Experience/knowledge in SaaS, data, retail, ecommerce, cannabis, entheogens, music, audio recording and mixing, non-profits, digital transformation, influencer marketing, email marketing, trying to make work fun.

Outside of work I have long been a musician and recently started doing some podcast and filmmaking projects.

Podcast Host/Producer

Working on a project to help normalize and destigmatize the use of psychedelics and plant medicine. 

Interviewing people from all walks of life about their experiences with all kinds of psychedelic compounds. Please DM me if you’d like to get involved. 

Episodes to be released on a rolling basis in 2023

Head of Partnerships @ Glimpse (AI revenue recovery for CPG)

Co-Founder/CEO @ Glimpse (AI for CPG) - We’re hiring!

🚨 Glimpse is hiring for 15+ roles in our NYC office. 🚨

We grew 14x last year, signed our largest customer ever in January, have grown to ~30 people, and are continuing to see hyper growth.

What I am most proud of is the team we have built. We care deeply about our customers, we work extremely hard, and we make the job fun. Every Glimpse employee has high agency and high slope, and is also kind, humble, and genuinely a great person.

If you want to be part of hyper growth, learn every day, and have fun doing it, this is the place for you.

At Glimpse, we are building the fastest growing AI platform for CPG brands. We build AI agents to automate some of the most painful processes for brands, starting with deductions management and automated revenue recovery, and expanding quickly from there. Our product is extremely high ROI. We put real dollars back into a brand’s bank account while giving them massive operating leverage with AI across the back office.

Highlighting a few key roles: 
• Forward Deployed Engineers - Come build out our FDE function as we scale in enterprise with some of our largest customers.
• Software Engineers - Work on exciting AI products and see your work provide direct business impact with customers.
• AEs and SDRs - Every AE is crushing quota. Come sell and make a lot of money.
• Head of Operations - Come scale our service delivery and work extremely closely with the product team.
• Customer Success Managers - Join our incredible, customer obsessed team and work with some of the most popular consumer brands.
• Growth Marketing - We are looking for someone with a builder mindset to help scale growth.
• GTM Engineer - Obsessed with growth and systems? Come build out our GTME function at Glimpse.

Job board in the comments!

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Will Holtz

Matt Holden

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taplio

The Battle

Will Holtz

Matt Holden

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Holden's LinkedIn Performance

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