VP Strategy & Operations @ Prescient AI | Helping omnichannel brands to optimize spend | Co-founder Don't VLOOKUP

I didn’t come up through marketing.

I came up through finance.

Investing, M&A, diligence across hundreds of omnichannel brands.

I then became an operator, managing and deploying budgets directly and making the pitch to finance for more. 

The same questions came up every time:

Where should the next dollar actually go? How can we scale profitably? 

Marketing was always the largest variable line-item that went chronically underutilized. 

ROAS looked great in decks.

Cash flow and lifetime value told a different story.

The real issue wasn’t growth.

It was efficiency of working dollars - marketing, inventory, and capital tied up in the wrong bets.

So teams default to decisions without a more forward-thinking lens: 

• Optimize to what could be tracked with clicks

• Undervalue upper-funnel channels

• Cut spend that *looked* inefficient

• Then wonder why demand fell apart weeks later

That gap is why I joined Prescient.

Most tools explain yesterday yet ignore the reality that conditions on the field are constantly changing.

We focus on how dollars actually move the business - across channels, over time, and beyond last-click.

Not perfect attribution.

Better decisions that break down the barriers between marketing and finance to invest with confidence.

Will Holtz

Excited to be rekindling Don't VLOOKUP along with co-hosts Bar Bruhis / Teddy Kolva with guests that include: 

☄️ Morry Mitrani - VP Growth @ belliwelli 

☄️ Megan Porteous - CRO @ Carve Designs

☄️ Connor Dault (plus his🪴) - CMO @ Grüns 

We're also looking to bring on more CFO's of hypergrowth omnichannel brands this year as the intersection of marketing, finance, and data has never been stronger. 

Please shout out any DVLU nominees in the comments!

VP Strategy & Operations @ Prescient AI | Break down marketing and finance budget siloes | Co-founder Don’t VLOOKUP | Vibe coder

CMO @ Repcard.com | American Poet 🖋️ & Patriot 🇺🇸 Opinions Are of My Own & We're Allowed to Have Them

As a technical marketing and sales professional with over a decade of experience, I bring a unique blend of strategic thinking, creative vision, and results-driven execution to every project I'm involved in. I have a deep understanding of consumer behavior and a keen eye for market trends. I specialize in building brands, driving growth, and delivering impactful marketing campaigns that connect with audiences and drives revenue.

Throughout my career, I have worked with a wide range of companies across various industries, from startups to established Fortune 500 corporations. Whether it's developing comprehensive marketing plans, executing targeted campaigns, or optimizing customer experiences, I have a track record of success in driving growth and achieving business objectives. I've launched numerous popular e-commerce brands over the web and have managed millions in ad spend. I've setup the most sophisticated MarTech stacks to launch and scale sophisticated campaigns and to capture attribution. I've problem solved the most difficult integrations and have monetized web traffic. I've successfully managed P&L.

I am also deeply passionate about creative ideation and execution, always pushing the boundaries of what's possible to create engaging and memorable brand experiences. From crafting compelling messaging to developing eye-catching visual assets with adobe professionals, I know how to bring a brand's story to life in a way that resonates with audiences and inspires action.

My peers would say I am meticulous in my programming and strive for excellence. I always aim for the highest standard possible and leave every project with a bow. Thank you for visiting my profile, it is a privilege to garner your attention and it is a true pleasure to e-meet you. - Ruben

taplio

The Battle

Will Holtz

Ruben Moreno 𓁈

Followers

Posts

Engagements

Likes

Performance ScoreWill Holtz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Will Holtz

Ruben Moreno 𓁈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Holtz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Holtz's LinkedIn Performance