Transcend Marketing, LLC.

Owner

Grizzly Industrial Inc.

Produced and mailed Grizzly's annual 500 page catalog and two 52-page seasonal catalogs. Played many roles: project manager, creative director, designer, copyeditor. Learned a lot about print and its potential, especially with the right audience, which for Grizzly—a tool and machinery brand—it's a perfect fit.

Multichannel Media Manager

Wrote and edited owner's manuals, press releases, and catalog copy.

Technical Writer and Copywriter

Aim High Content

Print and digital content writing, video production, and social media management for clients in the burgeoning cannabis industry.

Content Marketer

Full Service Catalog Production | From concept to doorstep | Elevate Your Brand with Tangible Marketing

Marketing projects fall apart when no one is managing the moving pieces.

That’s where I come in.  I’m a hands-on Marketing Project Manager with 10+ years of experience leading content operations, campaign delivery, and media outreach for a major national brand. I help businesses get high-quality marketing projects out the door—on time, on brand, and on budget.

Whether you need someone to coordinate a team of creatives, produce and launch a print or digital catalog, manage day-to-day content production, or get press releases into the right hands, I can step in and take the lead.

Specialties:
– Marketing & Creative Project Management
– Content Ops & Workflow Optimization
– PR Strategy & Press Release Development
– Campaign Planning & Execution
– Creative Team Coordination (writers, designers, photographers)
– Catalog Production (Print & Digital)
– Product Photography, Copy, and Layout Oversight
– Digital Asset Management & Review Tools

I’ve produced over 4,000 pages of catalog content, coordinated thousands of product and lifestyle photos, written and distributed press releases for major product launches, and led creative teams through complex multi-channel campaigns. My work has driven measurable results—increased efficiency, lower costs, and higher revenue. But more importantly: I get sh*t done.

If you’re looking for a reliable, senior-level contributor to take charge of your marketing execution, let’s talk.

Will Kersten

Strategic Proposals

Industries served:
✅ Facilities services, actuarial consulting, AEC, healthcare, tech, insurance, and non-profits.

Services provided:
✅ Managed and wrote retention proposals 
✅ Wrote and edited complex consortium bids 
✅ Audited proposals to strengthen compliance, clarity, and scoring potential
✅ Reviewed and optimized proposal processes for improved efficiency
✅ Delivered APMP Foundation and Practitioner training

Managing Director, Canada

Ceri Mescall

Industries served:
✅ Professional services, tech, AEC.

Services provided:
✅ Led proposal management and writing for new business and contract retention across B2B and B2G sectors.
✅ Delivered expert reviews and editing to boost clarity and alignment.
✅ Coached teams for high-stakes oral presentations.
✅ Optimized processes—go/no-go frameworks, content libraries, automation tool assessments, and recruitment strategies.
✅ Developed messaging for client pitch decks, investor materials, and sales collateral.

Proposal Consultant

✅ Promoted to the position
✅ Played a pivotal role in wins with clients in Provincial Government, Oil & Gas, manufacturing, mining and telecommunications sectors
✅ Received six performance recognition awards 
✅ Provided direct leadership and coaching for eight proposal managers. Advocated for a team member’s promotion. 
✅ Provided oversight for junior team members on their stretch opportunities
✅ Demonstrated the value of Canada Strategic Pursuits to stakeholders by preparing quarterly and annual impact reports 
✅ Deputized for the pursuits team leader by attending strategy calls, delivering presentations and managing pursuit intake 
✅ Enabled team expansion and fresh perspectives by conducting recruitment activities

Senior Assistant Director, Canada Strategic Pursuits

✅ Played a significant role in wins with Federal and Provincial Government clients
✅ Received two performance recognition awards 
✅ Supported local people engagement efforts by participating actively in volunteering initiatives, office focus groups, and the EY Entrepreneur of the Year Pacific Region program
✅ Increased self-service proposal capability by creating and curating 11 deliverables (process guidance documents, templates and links). Encouraged business adoption by delivering in-person and virtual training for affected stakeholder groups.

Supervising Associate, Canada Strategic Pursuits

Industries served:
✅ Facilities services

Services provided:
✅ Created a bespoke learning, development and continuous improvement program 
✅ Provided interim proposal support for a successful pan-European contract retention

OCS Group UK

✅ Played an instrumental role in wins with a professional services company, an engineering company, public hospital, a transport company, an aerospace company, and a major UK government framework agreement
✅ Enabled people and knowledge retention through effective leadership and coaching of five proposal managers. Created and implemented a learning and development program for proposal coordinators to progress to proposal manager level, and for proposal managers to progress to strategic proposal manager level.
✅ Acted as a trusted advisor to the head of proposals, deputizing in his absence as needed
✅ Influenced Joint Venture partners, subcontractors and suppliers in the UK and across Europe

Strategic Proposal Manager

MITIE Technical Facilities Management

✅ Promoted to the position
✅ Played an integral role in wins with a beverage manufacturer, a central government department and a financial services company 
✅ Enabled people and knowledge retention by mentoring two sales and proposal support coordinators and two graduate scheme candidates on secondment with the proposal team

Proposal Manager

✅ Promoted to the position
✅ Played a key role in a win with a telco 
✅ Improved team productivity and consistency by generating proposal library content

Proposal Writer

Sales & Proposal Support Coordinator

Award-Winning Proposal Expert | Revenue Enabler | Lifelong Learner

More RFPs. Less time. Smaller teams.
If you’re leading a proposal, BD, or sales enablement function, that pressure’s real and relentless.

I help you respond with strategy, not just stamina.

I support clients across industries through:

➡️ Must-win proposal management and writing (B2B and B2G)
➡️ Expert reviews to elevate scoring
➡️ High-impact oral presentation coaching
➡️ Benchmarking and process improvement
➡️ Training and APMP exam preparation that builds team capability

With 15+ years’ experience and $1B+ in client wins, I bring hands-on support and strategic insight, exactly when your team needs it most.

Credentials that count:

✅ APMP Fellow | 40 Under 40
✅ All four signature APMP certifications
✅ Approved Trainer for APMP Foundation, Practitioner and Capture Practitioner
✅ Conference speaker, webinar presenter, article author

“Strategic, yet practical”
“A trusted advisor”
“A true master of her craft”

Need extra capacity or a fresh perspective? Let’s connect.

You’ll walk away with ideas, clarity, and maybe your next win. 

DM me or visit www.strategicproposals.com/en-ca

taplio

The Battle

Will Kersten

Ceri Mescall, CAP CPP APMP Fellow

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