Transcend Marketing, LLC.

Owner

Grizzly Industrial Inc.

Produced and mailed Grizzly's annual 500 page catalog and two 52-page seasonal catalogs. Played many roles: project manager, creative director, designer, copyeditor. Learned a lot about print and its potential, especially with the right audience, which for Grizzly—a tool and machinery brand—it's a perfect fit.

Multichannel Media Manager

Wrote and edited owner's manuals, press releases, and catalog copy.

Technical Writer and Copywriter

Aim High Content

Print and digital content writing, video production, and social media management for clients in the burgeoning cannabis industry.

Content Marketer

Full Service Catalog Production | From concept to doorstep | Elevate Your Brand with Tangible Marketing

Marketing projects fall apart when no one is managing the moving pieces.

That’s where I come in.  I’m a hands-on Marketing Project Manager with 10+ years of experience leading content operations, campaign delivery, and media outreach for a major national brand. I help businesses get high-quality marketing projects out the door—on time, on brand, and on budget.

Whether you need someone to coordinate a team of creatives, produce and launch a print or digital catalog, manage day-to-day content production, or get press releases into the right hands, I can step in and take the lead.

Specialties:
– Marketing & Creative Project Management
– Content Ops & Workflow Optimization
– PR Strategy & Press Release Development
– Campaign Planning & Execution
– Creative Team Coordination (writers, designers, photographers)
– Catalog Production (Print & Digital)
– Product Photography, Copy, and Layout Oversight
– Digital Asset Management & Review Tools

I’ve produced over 4,000 pages of catalog content, coordinated thousands of product and lifestyle photos, written and distributed press releases for major product launches, and led creative teams through complex multi-channel campaigns. My work has driven measurable results—increased efficiency, lower costs, and higher revenue. But more importantly: I get sh*t done.

If you’re looking for a reliable, senior-level contributor to take charge of your marketing execution, let’s talk.

Will Kersten

Louise Julig Writing & Editing

Since 2010 I've written dozens of content marketing pieces, primarily for B2B companies, focusing on customer case studies and thought leader pieces. In addition, I've amassed dozens of article credits in publications including AAA Westways, Carlsbad Magazine, Encinitas Magazine and San Diego Family Magazine. I have been the staff case study writer for the leading social media site Social Media Examiner. As a copyeditor I edited Smooth Jazz News magazine for five years and have copyedited two nonfiction books.

Freelance writer and copyeditor

NextLevel

I wrote a series of over 50 interview-based thought leader marketing pieces for my client NextLevel, an interim executive services and consulting firm. For each edition of Executive Issues & Insights I interviewed an average of four NextLevel executive team members and distilled their years of insights down to a pithy 1,000 words.

Content Writer

Social Media Examiner

As the staff case study writer for Social Media Examiner, I wrote 21 case studies highlighting how companies successfully used social media in their business. Over the 30 months that I was writing for Social Media Examiner, my stories were retweeted over 40,000 times. See my work at http://www.socialmediaexaminer.com/author/louise-julig/

Case Study Writer

Smooth Jazz News

Edited magazine content from raw articles to full layouts for correct grammar, punctuation, and consistent style as well as pagination and the myriad of details that need checking on a magazine

Copyeditor

San Diego Family Magazine

Wrote over 30 articles on topics such as the arts (kids' dance, Hawaiian culture), health (Are your kids getting enough calcium?), schools (start a book exchange), travel (California's missions), and food (restaurant reviews, Consumer Supported Agriculture) for the monthly magazine as well as contributed sections to the annual Out & About guide for 2007 and 2010

Freelance Features Writer

Surf City Times

I was a copyeditor and regular contributor to the now-defunct biweekly Encinitas newspaper Surf City Times.

Writer and copyeditor

University of San Diego

Taught Engineering Communications technical writing course to senior engineering students for four semesters at USD

Adjunct Professor

SPAWAR

I designed and developed software for auditory and visual perception experiments used in testing displays for Navy systems. Worked with 3-D audio equipment (Crystal River Convolvotron), LabVIEW software, MATLAB and MathCad, as well as programmed Macintosh computers in C.

Engineer

I specialize in helping my B2B clients create persuasive and engaging customer case studies. Interviewing my clients' customers is one of my strengths, and I both enjoy and am good at getting memorable and meaningful quotes and success stories from your customers. In addition, I have a background in engineering and am comfortable working with technology companies.

I have written over 20 case studies as the staff case study writer for a major social media website, over 50 interview-based thought leader marketing pieces for an interim executive services and consulting firm, and over 30 articles for regional special interest magazines, in addition to other case study and interview-based work. 

My professional ethic is to deliver clean copy on time and to give the same attention to detail to every piece, from one-page business letters to in-depth features, case studies and essays. I also have an obsession with hunting down and eliminating grammar, punctuation and usage errors and rewording confusing copy.

I love making my clients' jobs easier and giving them exactly what they need, including helping them figure out exactly what that is. Contact me to learn more about how I can help you showcase your best customer case studies. 

I publish a newsletter on LinkedIn called Case Study Questions: Answers to questions about how to make the most of customer case studies. Subscribe to get every issue in your In box. 

(Raised hand photo in profile background and newsletter by Kyle Johnson on Unsplash)

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Will Kersten

Louise Julig

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